got out of the carriage, and under the guidance of Director Xie, Ren Zhen and the three of them walked straight into the backstage of the auction house.In this grand auction, Ren Zhen played an extraordinary role, he was not a buyer with strong financial resources, but a seller who sat and watched the tiger fight, and naturally did not appear in the guest seat and show off in front of the powerful in the capital.His goal is not to pretend to be forced, but to make money, and to watch the excitement.The so-called mastermind behind the scenes, of course, should hide behind the scenes.The backstage of the auction is the place that belongs to Ren Zhen.After passing through the hidden passage, Ren Zhen was ushered into a VIP room.The room was dimly lit and decorated in an unusually simple way, with only a bench covered with fluffy velvet cushions in the center, making the room look empty.In front of the bench, a tall one-way lens stands like a wall.On the other side of the mirror, there is a spacious and grand auction hall.The lens is only one-way, and the people in the room can stand behind the lens and have a clear view of the auction below, while the guests in the room cannot see the existence of this room, let alone realize that they are being spied on.This VIP room has always been an observation deck for behind-the-scenes sellers.Ren Zhen stood behind the giant curtain, glanced at the many seats below, and then sat lazily on the comfortable bench and came to lie down.Gu Haitang and the man in black stood behind him, while Director Xie took two old men to carefully flip through the sword scriptures in front of Ren Zhen to identify their authenticity."
Director Xie, since this auction is hosted by me personally, then the auction rules should also be set by me, right" "Rules" Director Xie was stunned for a moment, looked up at the lazy Ren Zhen, and his eyes showed confusion.There are no rules in the auction, nothing more than the collection takes turns to come to the stage, and the highest bidder wins, even the layman knows this simple process.Ren Zhen didn't look at him, but he also knew his expression, and said slowly: "As for me, I like to do things unconventionally, and I think your auction methods are too old-fashioned, and I can't make more money at all." ”Director Xie froze."
Therefore, this auction should be in accordance with my rules, and it can be regarded as a demonstration for you, which will help you follow suit and learn from it, and improve the business methods of the auction industry in the future."
Director Xie was speechless.Ren Zhen didn't care about his reaction, and continued: "According to your old rules, all the collections will be sorted according to their value, the cheapest collections will appear first, and the most precious collections will be placed last, right" Director Xie nodded, muttering in his heart, if there is no finale treasure, sell the valuable ones first as soon as they come up, and the dust will settle early, who is willing to be patient to watch it Do you want to sell the expensive ones first Ren Zhen said: "I don't know if you have noticed, just because everyone covets the few collections that appear later, I don't want to spend too much money in advance and consume my own strength, so many of the previous collections have become a foil, and it is difficult to sell them at a high price. ”Director Xie frowned and pondered the meaning of his words, and couldn't help nodding, as if this was indeed the case.He has presided over countless auctions, and naturally knows that those top rich people come to the final treasure, often for the final finale treasure, disdainful of the previous auction items, and some simply close their eyes and sleep first."
The twelve sword scriptures are all in my collection, and if I want them to sell at a high price, I can't let those guests pick the right time to shoot, and all of them will be delayed until the end.I'm going to let them start biting as soon as they come up, fighting to the death. ”On the whole, the last few collections make a lot of money, and they certainly can't make a lot of money compared to the whole collection.What Ren Zhen pursues must be the maximization of interests.Not only that, but the auctions are all in a different situation.There are three or four wealthy people who have huge sums of money in their hands, and they don't spend a penny in front of them, all just to compete for the last piece of the collection.However, there can only be one winner in the end, and the other competitors have not spent their money.From the auction house and the seller's point of view, it means that the other few people are not making money.Therefore, finding a way to get most of the silver flowing out should be the royal way for auction houses to make huge profits.Director Xie is a shrewd person, quickly understood Ren Zhen's intentions, and his eyes were sharp, "You mean that you want to stimulate them to fight as soon as they start, even if they don't want to buy the collection in front of them" Ren Zhen explained: "The appearance of the Sword Sutra is mainly sorted by value from low to high.In addition, I asked you to leak the list in advance, just to find out in advance, which ones are popular and expected, you have all investigated them clearly" Director Xie nodded, and said awe-inspiringly: "You can rest assured, the auction order has been arranged, and it is absolutely very reasonable." ”Ren Zhen blinked and said, "That's good."
Let's add a rule and divide the twelve sword scriptures into two batches.Only the guests who win the top eight parts in the auction are eligible to enter the bidding competition for the last four parts. ”When Director Xie heard this, he was stunned at first, then reacted immediately, and said in surprise: "You mean, if you want to compete for the last precious collection, you have to compete for a shortlist first" He completely understood Ren Zhen's abacus.This idea is equivalent to forcibly inflating the value of the previous collections, bundling them together for sale, and depriving the bidders of the right to choose to attack, which is really insidious.If you want to buy the last four, you have to buy the first one.If you think the front is too expensive, it's embarrassing, even if you have more money in your hand, you are not qualified to mix with the big excitement in the back.If you want to compete in the final four rounds, you have to bid from the start.There are only eight places, there are more wolves and less meat, in order to be promoted, fierce fights are inevitable, who cares if the collection itself is worth it or not Even if the final bid fails and fails to get the finale collection, this is also an honor in itself, and you can proudly show it to others, "You see, in the auction ceremony where the strong are like clouds, I am the best and last to the end." ”Ren Zhen created new rules and set up levels for everyone, and everyone paid more money to Ren Zhen for promotion, for the final victory, and vanity.That's his marketing tool.Director Xie admired it so much that he threw himself to the ground, and after a long time, the young man in front of him turned out to be not a rich second generation, but a shopping mall connoisseur However, he was still a little worried, and couldn't help asking: "Many of the guests who came to bid this time are elites, wise and arrogant, will they be disgusted if they see through this method" Ren Zhen smiled faintly, "Your concerns can actually be replaced by another question, whether the last four sword scriptures have a temptation that is difficult for them to resist." ”Director Xie nodded hurriedly, admiring Ren Zhen more and more.His words are accurate to the roots.That's what the game is.As long as it is attractive enough to make players unable to extricate themselves, even if they hate the domineering rules, and even have seen through the substance, they still can't restrain their desires and have to obediently obey, continue to spend money, and continue to be played with by the rules.Ren Zhen is in control of the game, and naturally knows that temptation is the key to defending the rules."
As for the temptation, it's also very simple, I can add one more rule so that no one can refuse me
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