I don't know when the formula began to form, and I don't know when it began to be tacitly accepted by industry insiders and laymen in the car industry, which has also led to a large number of "flooding" models at the current auto show, which is a status quo.In terms of visual impact, when a beautiful woman meets a car, bursts out of an unstoppable seductive charm, and instantly blooms at the auto show.Standing in any corner of the exhibition hall, the audience can clearly see the car models competing in each booth, and even some visitors will choose the booth to visit based on the beauty of the car models.As far as I know, Bentley began to select car models through various channels three months in advance.However, the Bentley brand coincides with the Bentley model clothing, and as in previous auto shows, the car model wears an elegant dark red slim gown, striving to highlight the uniqueness and dignity of the Bentley brand; However, "a mountain is higher than a mountain" is the Audi booth, which has always been outstanding in the selection of car models, and all the car models invited by Audi this year are supermodels; Similarly, Hyundai's booth invited the top three finalists of Miss International 2006; Even Shang Wenjie, the national red to purple champion of this year's "Super Girl", appeared at the Brilliance Auto booth.So, why do exhibitors spend a lot of energy and financial resources on the selection of car models and celebrity endorsements, and its most direct purpose is to hope to catch people's attention at the auto show, to achieve the purpose of brand culture promotion and final car sales at the auto show, and it is these supermodels and star effects that they rely on.Nowadays, celebrity endorsements can be described as ubiquitous, TV advertisements make the stars smile and see you every day in the way of seeing the seams, first of all, the star effect promotes the brand effect, and in this "hundred flowers blooming" situation, how should we treat it correctly Behind such a flood of stars, what people remember is the star they pay attention to or the brand itself is undeniable, the early star advertising did create the charm of the brand with the charm of the star, such as the 100-year Runfa brand, was the spokesperson of the Hong Kong movie star Chow Yun-fa, who was very popular at that time, and the generous smile of "Fa Ge" and the scene of "Fa Ge" washing the hair of a beautiful woman really fascinated many consumers.The product quickly became popular all over the country, becoming a household name for the brand Jordan endorsement Nike, and launched the popular Jordan series of sneakers, which were immediately sought after by young people, and even admirers queued up all night to buy a pair of limited Jordan shoes.This fully shows that it is the Mingfa child who has started the brand, and the brand relies on the popularity of celebrities and people's love for them to achieve the purpose of publicity.The star effect has its positive significance, and the role of celebrity endorsement brands is understandable.Of course, no matter what the star is, it can't be perfect, and our media should have correct public opinion, rather than turning celebrities into gods.It is undeniable that cultural celebrities such as cultural, sports and performing arts stars have strong influence and appeal among young people.In this regard, we should calmly analyze, look at the dialectical evidence, guide according to the situation, and pursue the advantages and avoid the disadvantages.In addition, the brand uses celebrities as spokespersons to bear certain risks, and the rights and wrongs of the celebrities used directly affect the credibility of the brand, as is the case of the Mao Ning incident that greatly discounted the celebrity brand.Brands should be cautious when asking celebrities to advertise, because celebrity scandals and scandals may damage the brand's image.When it comes to auto shows, there are pros and cons to inviting celebrities or supermodels to endorse, and inviting popular celebrity idols to attend the auto show can not only attract real car lovers, even if you don't love cars, with your favorite stars, you also have a reason to join the auto show.There are many star-chasers who are just to witness the stars, and in any case, the auto show has achieved the purpose of attracting the audience to achieve economic benefits.However, the protagonist of the auto show is the car, and the noisy stars dominate, causing people to come to "stargaze" and ignore the car itself, which is not the original intention of the exhibitors.Even after the exhibition, people enthusiastically discussed which booth had beautiful car models and which booth had big stars, and did not mention the new cars launched by various car manufacturers.It is understandable that the brand invites big-name celebrities to endorse the catwalk, using consumers' idol worship psychology to create sensational and magical charm, and obtain its own economic profits.But star effect is a double-edged sword, good use can make you invincible in the world, but it is counterproductive, therefore, we should correctly examine the pros and cons of star effect, how to amplify the pros and shrink the disadvantages is a subject we must face.The questioner commented that your answer solved my problem perfectly, thanks for the comment: