Although this kind of publicity method is expensive, the effect is extremely effective.
Everyone who went to the cinema to watch a movie will remember the smell of the perfume "Crazy Love".
In the movie, the perfume that can make people fall madly in love was also named Crazy Love at Hammer's suggestion.
Make a deep impression on the audience.
After the first movie screening, at the entrance of the cinema, the audience who had just walked out of the cinema smelled the perfume again.
A small booth has been set up at the entrance of the cinema.
On the stand, the shape and packaging of the bottle are the same as the bottle of perfume in the movie perfume: A Murderer's Tale, and even the name is exactly the same.
It is just such a bottle of perfume that makes many viewers think that they are in a dream.
It's impossible to tell whether this movie is real or fantasy.
The scent of this bottle of perfume makes a story unforgettable and difficult to separate.
And the story that has been engraved in their hearts makes it difficult for these viewers to give up this fragrance.
The "Crazy Love" on the booth at the entrance of the cinema was sold out almost instantly.
Three days after the movie was released, nearly 100,000 bottles of perfume prepared by Hammer were snapped up by crazy people.
"Crazy Love" is out of stock.
Become a legend.
The sales record temporarily surpassed that of Chanel No. 5 in the famous town for an era.
There is only one other legend that can surpass one legend.
According to real history, before the end of World War II, the only perfume industry that could dominate was Chanel No. 5.
But now, there is a mad love.
If we delve deeper into the reasons why the two perfumes became famous, we can find similarities.
Yu Sheng and Hammer almost copied Chanel No. 5’s journey to fame, but the methods were more novel and the publicity more massive.
Chanel's interest in perfume originated from the Russian aristocracy.
In 1920, Chanel met Archduke Dimitri, cousin of Tsar Nicholas II, in Biarritz.
At this time, Chanel was not the successful and famous woman of later generations.
He is just a somewhat famous designer who has just stepped into the upper class society.
After the October Revolution, the exiled nobles of Tsarist Russia were no longer valuable in Europe.
If it weren't for this reason, Chanel, as a completely civilian, would not be qualified to get along with Grand Duke Dimitri day and night.
This period became the "Russian period" in Chanel's life.
The Russian tsarist family has a longer heritage than the royal families of many European countries.
And, because it is close to Europe, so.
The industrial revolution and all kinds of novel gadgets were learned.
Many luxury goods, including perfume, became the preference of the Russian court.
This Grand Duke Dimitri is no exception.
Among his connections are many top perfume designers.
Chanel thus got acquainted with Ennisbow, a good friend of Archduke Demetrius and the pioneer of modern perfume.
This man was born in Moscow to French parents.
He once joined the Russian perfume company Raet, which provided top perfumes to the Russian royal family.
After the October Revolution.
Leaving Russia, he settled in Grasse, the French perfume resort.
Ennisbaugh's talent in perfume is no less than that of Grenouille, the male protagonist in the movie Perfume: A Murderer's Story.
He creatively broke the traditional way of blending perfume.
Use more than 80 kinds of essences such as May rose, jasmine, and acetaldehyde to create a unique perfume.
In fact.
Chanel has nothing to contribute to this.
However, Chanel's talent is aesthetics.
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She can easily put herself in women's shoes and find a style of clothing that is most suitable for women.
Or find a scent that fully expresses a woman’s uniqueness.
The smell of Ennisbow's No. 5 perfume test sample was completely in line with Chanel's vision of being a "feminine perfume for women." therefore.
Chanel decided to popularize this perfume and named it Chanel No. 5.
Of course, compared to Chanel, Hammer's method is much simpler and more crude.
He lived in the Soviet Union for a period of time and was one of the world's richest men.
His distillery also has partnerships with many perfume manufacturers because many perfumes require the use of ethanol, which is alcohol.
Therefore, Hammer does not need to go all out to expand his network like Chanel.
He himself has extremely strong connections.
The only reason he chose a perfume designer and formulated a new perfume formula was to throw money at him.
After a few more smashes, a new formula will be born.
As for choosing among these recipes, it is the responsibility of the rest of your life.
In the end, Yu Sheng and Qing Xiaoyi chose this "crazy love".
In terms of publicity, Yu Sheng and Hammer did a better job than Chanel.
Chanel's initial partner in promoting Chanel No. 5 was Pierre Wettemer, the owner of the famous French perfume company "Paris Noir".
After the birth of Chanel No. 5, although with its unique formula and scent, it defeated a large number of similar products with extremely high quality.
However, before 1924, the main sales place of this perfume was only France.
In 1937, the popularity of this perfume was limited to Europe.
By 1937, Chanel took matters into her own hands to promote the perfume, shooting an advertising campaign for Chanel No. 5 in the Ritz's hotel suite and publishing it in a magazine.
After high-frequency advertising, American consumers finally remembered the name Chanel No. 5.
Only then did Chanel No. 5 gain popularity and become famous.
Therefore, after the Allied forces entered Paris, France, American soldiers queued for several hours outside No. 31, rue Cambon, in order to buy a bottle of Chanel No. 5 for their wives or girlfriends.
This was also the start of the sales record of one bottle of Chanel perfume being sold every half minute.
There is no doubt that the impact of the movie "The Rest of My Life" and "Hammer's Perfume: A Murderer's Story" is much greater than ordinary advertising.
Moreover, the French also appreciate this perfume: the story of a murderer.
The box office attendance is higher than in the United States.
Therefore, the current situation is that many French people are queuing up in the United States, preparing to buy a bottle of "Crazy Love" to take back to France and give it to their wives or lovers.
Of course, some people want to give it to their wives and lovers at the same time.
Although in France and Europe, "Crazy Love" was launched at the same time as in the United States, it has already been sold out.
Moreover, due to the emergence of Yu Sheng, the advertisement in which Marilyn Monroe endorsed Chanel No. 5 will no longer appear in history.
In 1952, Marilyn Monroe will never again declare to the world, "I only wear Chanel."
Fall asleep on the 5th.”
Instead, the fragrance Marilyn Monroe endorsed became "Crazy Love."
After playing the role of Shirley, Marilyn Monroe became a popular woman.
Moreover, he has a temperament that favors sensitive words.
The advertisement arranged for her for the rest of her life.
Just like the advertisement she endorsed for Chanel No. 5 in later generations, Marilyn Monroe was holding a bottle of Chanel No. 5, wearing pajamas untidyly, and sniffing the smell of Chanel No. 5 in the air with an intoxicated expression.
His whole body exudes a temperament that makes people, especially men, intoxicated.
Of course, for the rest of my life, I just replaced "Chanel No. 5" with "Crazy Love".
The charm of "crazy love" obviously exceeds the imagination of the rest of life.
In order to create this advertisement, Yu Sheng specially asked Marilyn Monroe to play one of the girls murdered by Grenouille in the movie.
Unexpectedly, Marilyn Monroe's charm could reverse the priorities.
After movies and commercials air.
Marilyn Monroe's popularity has gone up a few levels.
It seems that it is not Marilyn Monroe who endorses "Crazy Love", but "Crazy Love" who endorses Marilyn Monroe.
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And no matter who endorses whom, this kind of advertising campaign makes American men crazy.
Most of the people who buy the perfume "Crazy Love" are male customers.
Although they don't use it themselves, after buying it, they give it to their wives or lovers.
After smelling the unforgettable smell, they can also have sexual intercourse themselves.
As if he was holding it.
It's Marilyn Monroe, and he is the handsome, aloof, outstanding Grenouille played by James Stewart
The madness of men naturally makes women crazy.
Countless women have acquired superb seducing skills in order to be like Marilyn Monroe.
They are buying "crazy love" one after another.
Yu Sheng and Hammer are both considered rich.
But I have never seen a scene where banknotes hit my head like a landslide and a tsunami.
Originally, a bottle of Chanel No. 5 was sold in half a minute, which completely became the foil of "crazy love".
"Crazy Love" quickly sold out.
Even later, some Hollywood stars wanted to buy a bottle of "Crazy Love".
I will always call Yusheng or Hammer to make a reservation in advance.
I can't cope with it for the rest of my life.
Flash decisively.
His next plan is not to sell perfume, but to bring disaster to Japan, which has been bombed into ruins by the Americans.
If we want to talk about the weakest time for the Japanese in modern times, apart from the time when the European powers forcibly opened the country and signed the U.S.
-Japan Friendship Treaty with the United States, it is now when they were defeated in World War II, were bombed to nothing, and suffered countless casualties.
As the saying goes, kill him while he is sick.
Yu Chang's long-standing plan is to make Japan's defeat worse at this most tragic time.
At least the damned war criminals must die, and everything looted from China and other Asian countries must be spit out.
To prevent the Japanese from using these resources to rise in the future, they would also mock the people who were plundered and not understand all kinds of inexplicable spirits.
After arranging matters such as ision beverage, herring Chinese restaurant, cow head ranch and perfume investment, Yu Sheng and Qing Xiaoyi took a private plane and flew to Tokyo, Japan.
It stands to reason that the war in Japan had just ended at this time, and although Yu Sheng had a good relationship with the Americans, there was no reason to go to Tokyo, Japan, to cause trouble.
However, after Marilyn Monroe endorsed the perfume "Crazy Love" advertisement, it became popular.
This new generation of goddess quickly occupied the hearts of American soldiers.
Especially the hearts of overseas soldiers who serve overseas and feel empty, lonely and cold all day long.
Therefore, the United States, through James Stewart, invited Marilyn Monroe to go overseas, especially Japan, to perform for the American troops.
Many Hollywood actresses have done this kind of thing, such as Rita Hayworth and so on.
This kind of trip is beneficial to the reputation of these actresses.
It's just that I will be a little tired and delay some filming schedules.
So, Marilyn Monroe was a little hesitant.
And Marilyn Monroe’s boss was Yu Sheng.
If MacArthur wanted to invite Marilyn Monroe to perform in Japan, he would have to negotiate relevant matters with Yu Sheng.
But MacArthur couldn't just go back to the United States just for this matter.
Therefore, it is logical to go to Tokyo for the rest of my life.
Moreover, the American soldiers at this time were in Japan, although they were called garrison troops.
But, it’s just a vacation.
Eat, drink, have fun every day, and tease the Japanese girls summoned by the Japanese government.
The days were ridiculous and fun.
Very happy.
Since it’s a vacation, food and drinks are indispensable.
But today's Japan cannot supply the needs of American soldiers for drinks.
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The amount of Coca-Cola replenished nearby from places like China and the Pacific is minimal.
And the taste is single.
There are many flavors of ision, and there are no factories in Japan at all.
Therefore, the American soldiers who are vacationing here have great opinions.
In order to appease the morale of the military, MacArthur invited people from Coca-Cola Company and Ision Beverage Company to Japan for negotiations.
The big boss of Ision is Yu Sheng.
This became another valid reason for the rest of my life to come to Japan.
When Yu Sheng and Qing Xiaoyi's private planes parked on the tarmac of Tokyo Airport, Japan, Ye Wuguang and Li Xianglan also arrived in Tokyo by ship by sea.
Since the identity certificate was clear and Li Xianglan's Japanese identity could be determined, Li Xianglan was acquitted after a brief trial and was not prosecuted.
After all, this girl has never done anything to bully good people.
She just made a few movies and sang a few songs.
Moreover, in the later period, there were also anti-war ideas.
Accompanying Li Xianglan was Ye Wuguang.
Ever since the two showed their affection shamelessly at the Hongqiao Japanese Expatriate Asylum in Shanghai, their relationship has become obviously different from the past.
A layer of window paper that had been separated for several years was finally pierced after the war.
Ye Wuguang completely regarded himself as her boyfriend and arranged for Li Xianglan's food, accommodation and daily life along the way.
Li Xianglan had no objection at all during the journey.
They returned to Japan by boat, and Ye Wuguang took care of them during the bumpy journey.
For a moment, the boat swayed with the waves, and the people swayed with the boat.
The two people were swayed together without any deliberate movement.
Although, according to Ye Wuguang's education since childhood, a gentleman does not expect a dark room.
But there are times when this gentleman transforms into a werewolf.
Ye Wuguang would never do anything about Liu Xiahui.
Now that we are rocked together by the ship, we might as well bully them even more.
Living like this day and night, they had been bullied all the way.
By the time they arrived in Japan, the relationship between Li Xianglan and Ye Wuguang was already in trouble.
Various taboos unlocked.
The two showed off their affection in front of Yu Sheng and Qing Xiaoyi without any obstacles.
Only then did Ye Wuguang realize why Yu Sheng was smiling so weirdly when he handed him a book of songs.
If Yu Sheng's martial arts skills were not superior to his, he would have been unable to bear it long ago: