"Is CCTV a CCTV station?"
Ding Ning was stunned when he learned from Ma Chu that the people from the CCTV Children's Choir asked him to write children's songs.What's going on, I went to the center to find him to write a nursery rhyme, what the hell is it." ”Ma Chu nodded: "I said that I listened to your little grass, and I feel very good." ”It turned out to be Xiaocao's pot, and Ding Ning suddenly realized.In the information age, the news really spread fast enough, and Xiaocao also put a video on the meager one, which was known to the people of CCTV.Could it be that he has become too popular recently, and he was targeted by the people above and was about to speak back, Yang Du, who was sitting on the sofa, quipped: "Didn't you say that folk songs and children's songs are still written before, but now the opportunity has come." ”Ding Ning smiled and said, "Of course you can write."
Okay, give me the phone. ”"Don't", as soon as he heard that Ding Ning wanted a call, obviously preparing to call, Yang Du hurriedly turned around, looked at Ding Ning, and said, "You'd better not come forward in this matter yourself, just leave it to Ma Chu to contact." ”"Why," Ding Ning wondered.Yang Du said: "There are some people above who have a worse sense of copyright than us ordinary people, and they want to ask for your song with empty gloves and white wolf without giving you half a dime."
If you want to be a selfless people's artist, you can do it.If you don't want to do it, let Ma Chu come forward and discuss the price code and everything first. ”Afraid that Ding Ning would think that his words were too utilitarian, Yang Du added: "It's not that I spend the belly of a gentleman with the heart of a villain.You may not care about the money you pay for writing children's songs, but what about this kind of thing, my opinion is.You must correct your attitude, otherwise others will think that you should be selfless. ”"There are too many insatiable people these days, after you became famous, friends and relatives called you to ask for this and that, I think you must share the glory and wealth with them when you are developed.Like the people above, if you don't have your own attitude.People will feel that it is your honor to use your songs.Not to mention paying you money, I guess I still expect you to thank them, you can't get used to it. ”"Yes, Uncle Yang is right.When dealing with the above, we must have our own attitude. ”Ma Chu deeply thought of Yang Du's words, it was not that they were narrow-minded, but that some people above looked really ugly, it was already the 21st century, and many people's thinking style was still stuck in the last century when the official dominated everything, and they couldn't change it.What Yang Du said made sense, Ding Ning thought about it."
That's fine."
In this way, you can tell them, I can write nursery rhymes.But you don't sell copyrights, you can sell the right to use them, but you have to pay for them.Uncle Yang, how much do you think this cost is appropriate" Yang Du thought for a moment and said: "If you only give them the right to use the singing, it is estimated that it will be 350,000 yuan."
But if you add a sales communication right.You'll have to ask for a share of the income, or it's not too high.510 between it. ”Ding Ning pursed his lips and thought for a moment, and said, "Then let's talk about it on this condition, Ma Chu, the heavy responsibility will be handed over to you." ”"Holo."
Ma Chu frantically contacted the person who had just called.Ma Chu was busy making phone calls, while Ding Ning was lost in thought.If you want to talk about children's songs, he remembers a lot, and most of these children's songs are not available in the world.Especially in the Chinese music scene in this world, there has not been an era when Taiwanese campus songs dominated, such as the light rain in March he wrote to Ding Jing, as well as classic campus songs such as orchid grass and childhood.And these songs, in Ding Ning's view, are rare masterpieces in the Chinese music world, and their generally fresh and simple style are popular among the people, and they are not too far behind the times.Even if it lags behind, a little popular adaptation of the music style may not be welcomed by the market.In recent years, children's songs and campus songs are in short supply, and this once fertile soil is now barren, and there is not a single new seedling as far as the eye can see, and a fresh wind is urgently needed.Ding Ning doesn't know if the children's songs and campus songs he remembered will be recognized by the world in this era, but for him, it is easy to reproduce these works, and he can give it a try.With such a thought in his heart, Ding Ning looked at Yang Du and said: "Uncle Yang, you said that there is still a market for children's songs now" Yang Du thought for a while, and said: "Of course there is a market, but children's songs are not as easy to be recognized by the market as pop songs."
First, the subject matter of children's songs is relatively narrow, either singing praises of virtue, or five stresses and four beauties, and the theme must be positive and positive, unlike pop songs, where anything can be written. ”"If you want to make a nursery rhyme into a commercial song, in this year, it's not enough to be positive, you also have to have a good melody and a rhythm that can make children move.Have you ever been to the kindergarten, let me tell you, the kindergarten next to my house, recently all in the release of your fear, not afraid, so that the old man playing Tai Chi nearby can hum a few words and see cockroaches, I am not afraid.Since elementary school, it has been full of popular songs of love and love, not forced by parents and teachers, and it is estimated that no child is willing to take the initiative to listen to nursery rhymes. ”"On the other hand, children themselves do not have a choice, and it is the parents who buy nursery rhymes.You have to write something suitable for children, and you have to pass the parental level, it's too difficult.So, no one writes nursery rhymes anymore.In the commercial society, everyone is where it is easy to get money, where to get money quickly, and where to go.Children's songs seem simple, but in fact, they are harder to write than any song, and they are harder to be popular than any song. ”"The real market for nursery rhymes is in preschoolers, so if you have an idea, you can try it.But if you're writing nursery rhymes for commercial purposes, I don't think you should aim too high.If you write it to an official organization such as the CCTV Children's Choir, then you can write it like a grass. ”When Ding Ning heard Yang Du's words, his heart was half cold.But no, Yang Du's words are true, the current reality is that pop songs are flooding the campus, let alone outside the school, and the prospect of children's songs and campus songs is indeed not optimistic.The barrenness of this market is the result of the choice of the market itself, even if he has high-quality children's songs and campus song resources, it may not be able to turn decay into magic.While speaking, Ma Chu had already finished negotiating with the CCTV Children's Choir.As soon as he heard Yang Du finish speaking, he reported: "The central radio said that the money is not bad, everything can be at the market price, and no one will take advantage of anyone."
However, the caller said that their head art director wanted to talk to you in person, saying that he wanted to talk to you. ”"Then you give me the number."
If you are willing to pay, then you will communicate, Ding Ning wrote down the number and called the chief director named Wang Runze.To be continued: