Chapter 234: The Highest Realm Chen Daolin's idea, in fact, is to put it bluntly, if it is placed in the real world, it is already a bad street marketing method.
His strategy is simple.
The first batch of "Force Sword" with some fire elements was released in small quantities.
As for the pricing Not high A handful of 3,000 gold coins When Angulo first heard the idea, he panicked.
Because according to the cost of this thing, there are 2,000 gold coins, although if it is mass-produced, it may be possible to further reduce the cost, but selling things is not only the cost of manufacturing, but also labor, there are costs of operation and sales Don't you need money for the land to open a shop, the empire still has commercial taxes to pay, and the stewards and craftsmen in those shops who feed large and small have to spend money In this way, if you calculate it in this way, if you have a handful of 3,000 gold coins, the profit is really very thin However, Chen Daolin said directly to the fat man: "Dude, it's too outdated to sell things and make money by selling items."
Angulo heard this, and he couldn't figure out what it meant.
However, Chen Daolin naturally did not explain to him, this is a marketing strategy that has long been universal in the real world.
You don't see those car 4S shops all over the world, what do you rely on to make money?
The profit from selling a car is wrong, and it is a big mistake How much profit is from selling a car, the investment cost of a 4S store is at least tens of millions, how much profit can be made from the factory price to paying taxes to sales, 4S stores just rely on the profits from selling cars, it is really not much, if it only relies on this money, it would have been closed long ago In fact, 4S stores in the automotive industry make money not by selling cars, but by after-sales A car, after you buy it, you always have to maintain it after driving it for a while, what is the so-called maintenance, it is nothing more than changing the oil, and then the repairman will inspect it.
Low-grade cars generally charge hundreds, and the higher the age of the back, the more expensive the maintenance charge.
But the cost is only how much, and how much is a bottle of engine oil It's still small If the car breaks down, replace it with a small part, and car lovers like to use the original original Okay, then you know how much the original original cost is, and then what is the price of the 4S store for you Doubling or quadrupling that is simply the conscience of the industry Air filters, cabin air filters, oil filters, gasoline filters, and some car beauty, the degree of profiteering from modification is simply unimaginable to outsiders Knowledgeable people know that the profit from selling cars in 4S stores is really not much, and they all rely on after-sales to make money There is also the after-sales of the mobile phone, an outer screen is broken, it needs to be repaired and replaced, and the official after-sales service will directly give you a quotation of thousands, but in fact, such a piece of glass on the outer screen, the real production cost is how much to say and make people vomit blood A few dozen pieces is already considered good "My sword of the Force, every time I urge the magic array, I can only maintain the beam, which accumulates for about five minutes, and if I have more, it will not work, and the magic power will be exhausted.
Although the magic array can be automatically and slowly recharged, and will automatically absorb magic elements to replenish the magic gems for storage, it will take about thirty minutes to cool down before the magic array can be activated again.
But there will be a wear and tear.
Chen Daolin smiled and said, "According to my calculations, a sword of the Force will be able to induce a beam of light about a hundred times.
The magic circle will reach a threshold of attrition.
At this time, it is necessary to rework and maintain, as for the content of maintenance, it is very simple, replace a magic gem.
Moreover, my design is subtle.
This magic gem must be polished to a very standard size, and the output value of the gem must match the other six pieces, so the person who bought it cannot replace it himself, and must return it to our workshop for maintenance.
Don't worry, there are other chambers of commerce that will learn from our craft to make magic gems and help people replace them I'll apply for the magician's right first, and this technology will be our patent If someone dares to pirate us, I will directly sue him for bankruptcy, and if anyone dares to hack the workshop, I, as a magician, will dare to kill him directly and burn his shop To replace a gem, our cost is about two hundred gold coins, and as for the fee, I think you can double or triple it, it shouldn't be a big problem.
I roughly estimated that according to the urine surnames of those nobles, they get this kind of novelty, and the number of times they can use it up is limited to a hundred times, and it will be used up in a month at most, and if it is curious, it may be used up in a few days.
After that, they will obediently come to the door to deliver money Don't worry, these guys will be too expensive, and the pretending nobles who are willing to spend a few thousand gold coins on Frost Sorrow are definitely willing to throw a few hundred gold coins to keep their new toy running.
Moreover, the more things are used, the more emotional they are, and when they use them easily and get used to playing, they will repeatedly come to the door to maintain them in the future.
I think a sold Sword of the Force needs to be serviced at least three or five times a year, which is the average of my estimates.
So" "So, according to what you said about after-sales, every time we sell a Sword of the Force, we can have a fixed after-sales profit of at least more than a thousand gold coins every year.
Right?"
The fat man thought for a moment and asked, "Compared to the frost sorrow of the tulip family, the profit is still less." ” "Ha, do you think that my Force Sword is only a fire element?"
Chen Daolin laughed out loud.
"Fire magic is the most popular and mainstream of all magic genera.
Therefore, in the strategy I set, the red force sword of the fire system, in this series of products, belongs to the low-end mainstream configuration.
Once the Fire Force Sword has opened up sales and markets, we can continue to launch new models For example, the silver Force sword of the wind type, the green Force sword of the wood type, etc., think about it, most of the magic elements of different castes, I can use the magic array on the hilt of this sword to condense into a beam At that time, the various colors of red, silver, and green will form a series At that point, we can start running the second phase of sales.
The core of the second stage is to stimulate the buyer's desire to collect At that point, we'll be able to preach the notion that having a mainstream fire-type red Force Sword is only an entry-level player, and in order to reach the advanced level, you'll need to collect all the Force Sword in different colors and styles in all sets Only those who are fully equipped with all the colors of red, silver, green, etc., can be regarded as the real top players You must know that these rich people, these nobles, and these local tyrants are all unwilling to be weaker than others, and they must stimulate their desire to compare If you have a red one, I'm going to make a higher grade green than you, and if you have a green one, I'm going to make a higher grade silver At this time, we can divide the entire series of products into high and low prices The most mainstream red fire-type Force Sword, we can only sell it for 3,000 gold coins If you want a more advanced green, I'm sorry, add money, five thousand gold coins, a handful, no two prices, and it's still a limited edition As for the more advanced silver, it's even more sorry, the starting price is 6,000 gold coins, and there is also a threshold that must be a player with two low-level products, red and green, to be eligible to buy the silver Sword of the Force If you want to buy silver, you can, you have to collect all the red and green And even higher, the requirements are like this, if you want to buy high-end models, you must collect all the low-level models Don't be afraid that those local tyrants are reluctant to spend money This is what really conforms to their comparison and pretending to be forced You think, when the time comes, you take out a handful of red, and people take out a handful of green ones without using their hands, and they can directly shame you in this wordless way.
And at this time, if someone takes out a handful of silver, it is even more eye-catching, because this practice not only means that the silver in my hand is higher than yours, but also hints at the other party: The red and green you are holding, Lao Tzu has already had Rich people have a small abacus, I will call it for the time being: showing off their wealth When you reveal a red mainstream Force sword, your flaunting of wealth is worth 3,000 gold coins.
But when you reveal a silver high-level Force sword, your flaunting wealth is equal to: red, green, and silver, which is equal to 14,000 gold coins There is no need to speak at all, and it directly reflects his forced style is also a nobleman, the same local tyrant, they will have a heart of comparison What is the aristocracy, what is the local tyrant is to show the sense of superiority, we sell not only the product, but also the sense of superiority."
Chen Daolin said that in the end, the fat man was already colorless And Darling Ge smiled lightly: "The strategy I designed, in the end, there is also an ultimate killer feature, which is the ultimate highest-end product of this series of Force Sword I designed, I used several magic gems of different castes, using the colors of the magic elements of different castes, and finally reconciled to a balanced value, and blended a final extreme color: gold The golden sword of the Force Personally, I have given the ultimate product in this series a private name, which is called: Tyrant Gold" If there were other people who crossed in front of Chen Daolin, a mouthful of old blood must have spurted out directly at this moment The local tyrant is gold, and the ultimate killer of the local tyrant is wood You don't see, after Apple launched 5S, how much money was swept away from this local tyrant gold in the Celestial Empire market The same product, the same surname, is that the coating on the back of the phone has turned golden The same 5S mainstream machine sells for about 5,000, and the local tyrant gold is directly sold for 10,000 yuan, and it is sold out all over the world, and the goods cannot be grabbed Why do rich people buy not mobile phones, what they buy is a sense of superiority, and what they buy is different "As the ultimate product, the same purchase threshold is that you must have all the previous different colors of the Force Sword to be eligible to buy the local tyrant gold and the price is sorry, from 10,000 gold coins, no discount, no price reduction" After a few words, Anguluo suddenly became pale, and looked at Chen Daolin with wide eyes, and his breathing became more and more rapid After gasping for a long time, he looked at Chen Daolin in awe, and couldn't help but say: "Brother, how did you come up with such an idea, if you appeared in the empire decades earlier and joined the business sea, we would all have to beg for food."
At this moment, Angulo was already trembling like electricity with fat all over his body, and his eyes were full of golden light It was as if he had seen the aristocracy of the empire boiling over the Wushuang Fang under his banner, as if he had seen countless gold coins spread their wings and fly towards him When the time comes, Lao Tzu punches the tulip workshop and kicks the Liszt family There is wood, there is wood, there is wood When Angulo left, he was almost faceless and in a trance.
This guy seems to be going crazy, walking, walking a few steps, laughing a few times, walking a few steps, laughing a few times.
Even the servants beside him stared at their master, for fear that their master would be crazy.
It wasn't until Angulo left that Dixon came out of the house again, picked up a charcoal-grilled piranha on the barbecue grill, took a few bites, made it beside Chen Daolin, looked at him, and said with a wry smile: "I simply admire you now."
Professor Darling" Speaking of this, this strange trouble-making king couldn't help but ask: "This sword of your Force, I accompanied you to make it in the laboratory, although I just gave you a hand, but I also probably know a little about this thing You made this thing, although the idea is exquisite, but after all, this is a sword, practical effect, how is it?"
Chen Daolin smiled slightly, glanced at Dixon, and said leisurely: "What is the actual combat effect, the second-level magic gem, the condensed magic element, how sharp do you think it can be To be honest, those noble lords use it to hunt, kill a wild dog, slaughter a reindeer or something, of course it's no problem."
If you fight with someone, the other party doesn't need to have any good weapons in their hands, and a kitchen knife should be able to resist it. ” "Ahh "It's natural."
Chen Daolin glanced at Dixon with disdain: "What are you doing with the luxury goods that the nobles and tyrants use to pretend to be forced, what if one accidentally hurts himself, what if one accidentally hurts himself, anyway, these lords will not really use it to fight, do you expect these noble lords to take my Force sword to the battlefield to fight the orc warriors hand-to-hand?"
Think about the laser sword in the movie, it is certainly sharp, but if that kind of thing is really given to these noble lords, when they dance and show off, one of them accidentally cuts off his arms and thighs, wouldn't it be bad "However, the actual combat version of the Sword of the Force, it's not that I can't do it, it's nothing more than to increase the level of the magic gem, use high-grade magic gems to increase the output of magic elements, and the condensed beam has stronger penetration and cutting power, but that kind of thing, non-real strong warriors can't use it.
But how many of those real masters can afford it?"
What is the highest level?
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In Chen Daolin's heart, the highest state is the Qiao gang leader he admires the most Empty your wallet with a novel product, and also make you obediently prostrate under his thighs for infinite worship, willing to become his brainless fan Don't you see, after the advent of the Apple mobile phone, how many brain-disabled non-mainstream people in the Celestial Empire were willing to sell their kidneys to buy an Apple mobile phone, and how many brain-disabled women went to the aid to sell their bodies to make money to buy AD, and when the Qiao gang leader died, countless people ran to the door of the Apple store to light candles and flowers, and cried bitterly This is the highest level Wash away your money, and make you willing to become his brainless fan Happy Chung Yeung Festival, everyone ` To be continued
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