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Chapter 229: Chang'an Hundred Gatherings


The author has something to say: update it first and catch bugs later. `` I don’t know if there are any readers who haven’t slept yet.

I just took a nap and then got up again to continue coding.

Cheese was not a very rare food in the early Tang Dynasty.

It could be seen on the market.

Most of them were directly boiled and concentrated from cow and goat milk.

People at that time liked to use cheese, sugarcane syrup, etc., poured on it.

Use on top of fruit or rice.

At the turn of spring and summer every year, when cherries are on the market, Chang'an people like to eat a dessert called buttercherry, which is actually just pouring some cheese sugar syrup on top of the cherries.

It is also sold in local restaurants.

I heard that there is also a dessert called Sushan.

Sushan is somewhat similar to the cream ice cream of later generations.

The "su" is probably something like butter and ghee, which is heated and melted and mixed with sugarcane syrup and honey. , then put it into a special tool, and let it flow out slowly while making various shapes on the plate.

After shaping, take it to the ice cellar and freeze it, and a crispy mountain is ready.

"Is Sushan delicious?"

Luo Yong, a country bumpkin, had never eaten Sushan.

He heard several students talking about it in Taixue that day, and asked Qiao Junlin after returning home.

"It's okay.

Without the passing process, it costs a lot to build a cake."

Qiao Junlin said, "It's more cost-effective for you to sell cream cakes."

In fact, Qiao Junlin has only eaten Sushan once.

It was when Du Xi hosted a banquet.

At that time, the Sushan was beautifully cooked and tasted good.

However, compared with the desserts that Luo Yong has concocted recently, they are a little more straightforward and less ingenious.

For example, Luo Yong will add some grapefruit juice and the like to them to relieve greasiness.

In this way, Qiao Junlin Also unheard of.

Moreover, he can also whip eggs and cream in various ways.

The cakes he makes are extremely fluffy.

With relatively few ingredients, he can make a finished product that looks like a lot.

Controlling costs means controlling prices, making it affordable for many wealthy families, thus ensuring sales.

Luo Yong and his shop have also been making cheese recently.

In order to extract the cream, they have to buy a large amount of milk every day.

It is impossible to use all the milk after extracting the cream on the cake embryo.

This milk is also money, they have to Control costs.

Their current approach is to use the buttered milk to make cheese.

This type of cheese does not taste as good because of its low oil content, but it is basically enough to make salted egg cheese bread that costs two cents a piece.

Whey is added to the bread when making it.

It has a very good taste and nutritional value.

In other words, Luo used the milk they bought every day, extracted the cream for the first time, and then extracted the cheese for the second time.

What was left in the end was whey.

There was no waste at all, and they were all used.

Therefore, although the prices of some items in the shop are not set high, profits can still be guaranteed.

What makes Luo Yong more worried is that winter is coming to an end soon.

Since he still has unpaid house bills, he doesn't dare to spend money lavishly at the moment.

He can't take care of the ice cellar at this time. .

If there was no ice cellar, we wouldn't be able to sell anything like cold drinks and ice cream this summer.

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However, the summer that worries Luo Yong has not yet come, and he will soon face another challenge.

At the end of the first month, several time-honored brands in Chang'an City, under the leadership of Mi Fangzhai, established an organization called Time-honored Brand Collection.

There are not many members in this organization, but they are all time-honored brands well-known in Chang'an City.

Originally, they sold cakes, cakes, baked naan, vinegar, wine, and wine.

They had nothing to do with each other.

This time they started to cooperate and set up some counter shelves in their own shop to display and sell items from other time-honored shops.

Luo Yong happened to take a bath that day.

After hearing the news, he ran to Mi Fang Zhai, which was closest to them, and saw that under the sign of Mi Fang Zhai, a time-honored boutique store had been hung up.

Look at the small signboard and look inside the store.

Sure enough, there are many more varieties.

People are coming in and out of the store, and the business is very good.

What is this thing?

The signboard looks a bit like a chamber of commerce, and the form looks like a convenience store.

Luo Yong strolled into the shop and asked the shop assistant with a smile: "Is your shop here?"

Some of the clerks in the store knew Luo Sanlang.

When they saw him coming to the door, they hurriedly went to the backyard to find their store.

Not long after, Mr.

Feng came out and politely invited Luo Yong to the reception room. hall.

"I wonder why Luo Sanlang came here today?"

Feng Lao'er was very proud of the idea he came up with a few days ago.

Now he saw Luo Yongliang used it, and he was even more happy.

What's going on?

I can't hold it in anymore.

"I just came to find Feng Weng and ask how many years a shop needs to be in business before it can be called a time-honored brand."

Luo Yonggong cupped his hands and asked with a smile.

"How can we call it a time-honored brand without a business run by two or three generations?"

Feng Laoer said with a smile.

What this means is that he doesn't want to take Luo Yong to play with him.

Luo Yong's son probably won't be able to play either.

When the generation of Luo Yong's grandson comes, he might still have a chance.

"Why call it a collection of time-honored boutiques?

Why not call it a collection of hundreds of stores in Chang'an?"

Luo Yong also wants to sell his own goods in other people's shops, and also wants to sell other people's goods to enrich his own shelves. , and earn some more share by the way.

"Luo Sanlang's wonderful idea," Feng Lao'er praised, and then drew a pie for Luo Yong: "Perhaps there will be a day when Baijiahui Cui will be created."

Well, this little old man has made it clear that he refuses to play with him, and Luo Yong is not annoyed.

If these people don't take him to play, he will play by himself.

Speaking of which, when these time-honored brands joined forces, they caused quite a stir in Chang'an City.

There were also some literati and poets who wrote poems and inscriptions for them.

Luo Yong's groceries in the north and south have been open for so long, and no one has ever seen anyone write inscriptions for them.

Pass a poem.

To be honest, Luo Yong still envies these time-honored brands, and he himself has a good impression of these time-honored brands.

But competition will always exist, just like between their Fenglefang and Anrenfang, whether the residents of these two neighborhoods go to the North and South Grocery to buy more desserts every day, or whether they go to Mifangzhai to buy more pastries, it directly affects Considering the daily turnover of these two shops, Luo Yong also hopes that Mi Fang Zhai will survive forever, but when it comes to profits, he still hopes that he can make more money.

"There are many people coming in and out of my shop every day, and there is still room for a few shelves.

If Feng Weng changes his mind, just let me know at any time."

Luo Yong was able to show off his attitude.

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Low.

Although competition is unavoidable, Luo Yong's shop mainly sells Western-style bakery, while Mifangzhai sells Chinese-style cakes.

Although they both focus on sweets and have overlapping customer bases, they can be considered different and are not completely incapable of cooperation. .

Luo Yong finished everything he needed to say, and then said goodbye to Mr.

Feng and went back to his shop.

In fact, he didn't have much hope for this cooperation.

The main purpose of making such a trip was , in fact, it was just to show goodwill.

This side of Mifangzhai.

In the afternoon of this day, a liquor store owner drove an ox cart to see Master Feng: "I heard that Luo Sanlang came here this morning.

I don't know why he came."

At this time, Mr.

Feng was also thinking about what Luo Yong said to him this morning.

To be honest, he was also a little moved.

How many people came in and out of the North and South Grocery Shop every day.

If he could put his own cakes in their place If you go and sell it, you should be able to sell a lot every day.

At this time, when asked by the wine seller, he also said: "I want us to bring him here.

Instead of building this time-honored brand, we should change it to Chang'an Baijia Gathering."

The wine seller at "Hundreds of Gatherings" heard this and said, "Could it be that he is also willing to let us sell our stuff at his house?"

"That's natural.

It can still make some room."

Master Feng said.

"Hey."

When the wine seller heard this, his face immediately showed joy, and he clapped his hands on his thighs.

He was about to say something, but suddenly he remembered that he had said a lot to Mr.

Feng and others a few days ago that we should work together.

The bold talk of jointly boycotting groceries from the north and the south was suppressed for a while.

"Look, Feng Weng."

The wine seller cautiously asked Feng Weng what he meant.

After all, he was the one who took the lead in this matter.

"How can I take charge of this matter alone?

I still need to ask the shopkeepers what they want."

The cake buyer waved his hand and said.

"In that case, I'll talk to them."

When the wine seller heard this, he knew there was probably something going on.

"Sorry to trouble you," said the cake seller.

"Oh, no trouble, no trouble."

The wine seller only sat in Mi Fang Zhai for a while, and then came out happily.

This afternoon, he drove his ox cart to visit several places in Chang'an City, meeting with those Went to communicate with time-honored brands.

In the next two or three days, Luo Yong's disciples would often see the time-honored stores in Chang'an City coming to shop for their north-south groceries.

Some came alone with their families, and some came in twos and threes with their companions.

“What do you think?”

"Their shop is more prosperous than I expected."

"I heard that a lot of goods have been shipped from Lishi recently, including a batch of folding umbrellas.

Many people are rushing to buy them."

"What's in those jars?"

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"There's fermented bean curd, miso, and salad oil."

"Oh, how can there be no wine?"

"Not even vinegar."

In just a few days, when Luo Yong took his next bath, Master Feng sent someone over to tell him that their shop had hosted a banquet and invited Luo Sanlang to the banquet.

Luo Yong had heard some rumors in the past few days, and now he heard that he was being invited to a banquet, so he knew that the cooperation was going to make progress.

When he went over to see it, it was indeed the case.

At the beginning of the banquet, after everyone exchanged greetings, several shopkeepers began to sigh and complain.

"Oh, this is so hard to do."

"It's easy to make goods, but hard to sell them."

“If it can’t be sold, no matter how well-made the goods are, what’s the point?”

"Don't be modest, you all.

You are all well-known time-honored brands in Chang'an City."

"Sanlang, you don't understand, what's the point of time-honored brands?

When they actually buy goods, those people only go for the cheap ones."

"There are so many people to feed in our shop, it's a heavy burden on my shoulders."

After Yanxiao sighed with emotion, everyone began to join the group and talk about cooperation.

It's just that these young people are thin-skinned.

They just put up a sign for this time-honored brand a few days ago.

If it goes up again a few days later, they will feel a bit embarrassed.

During the dinner, someone told Luo Yong this matter while he was drunk.

When Luo Yong heard it, he thought it was something.

"The sign for boutique collection is still hanging.

In a few days, another sign will be put up.

It doesn't matter whether it is vertical or horizontal."

Luo Yong said to them.

"Sanlang's words make sense."

"Young people have better brains."

"Come, come, let's have wine and wine."

While changing glasses, there was no delay in discussing business.

In the end, several parties agreed that their cooperation would be based entirely on flexibility and voluntariness.

Whose goods should go to whose house, whose shop they should not go to, and whose shop they should not go to?

It is up to you to decide whose goods you want to buy or whose goods you don't want, and the money gained from the consignment will be divided into 30-70.

Luo Yong is easy to talk to.

For these time-honored brands, as long as they are willing to come, they will accept groceries from both north and south.

As for the location of the goods, he will carefully divide several locations according to the number of stores settled in, and number each location.

In the first month, he will draw lots to determine the location of the shelves of each store.

From the second Starting from the beginning of the month, adjustments will be made every six months.

Whichever store helps him sell the most items will be the one he lets pick the shelves first.

"Do you think my arrangement is fair?"

After Luo Yong finished explaining his idea, he asked the shopkeepers present what they meant.

"Fair and fair" All the shopkeepers smiled like flowers on their faces, and felt like mirrors in their hearts: Look, let this guy be a shrewd guy.

If he doesn't help him sell cakes in the future, it seems he won't be able to do it. gd1806102: