The day after Luo Yong finished dividing the chili peppers in the court, Nanbei Grocery launched a secret fried field snail.
The snails are fried fragrant and spicy, the soup is rich, and the snail meat is tender.
It only costs three pennies a portion, and is served in a specially customized clay pot in their shop.
The clay pot is about the size of a palm, with a slightly round belly and a slightly open opening.
One pot can hold many snails.
The mouth of the pot is covered with oil paper and tied with a string.
The pots are neatly placed on the shelves.
In the morning, the shelves were still full, and few people bought them.
Because no one has eaten it before and doesn’t know its taste.
In addition, snails are not really a good thing in this era.
People who live on a budget are reluctant to spend money to buy this.
They think it is a waste.
Most of them live in affluence.
I don’t like snails either.
When the time passed in the afternoon, some people knew the taste and ran to the shop to buy it, but there was not a single can left.
People in the shop said that all the snails prepared today have been fried, and if they want to fry them now, they don’t have the raw materials, so they should come back tomorrow.
Some people came early the next day and bought it successfully, while some people came a little later and still didn't buy it.
"Why didn't you come over yesterday, and why didn't you come over today?"
Some people are unlucky and didn't catch up twice.
At this time, some dissatisfaction will inevitably arise.
"The store's capacity is limited.
Eight hundred servings per day is the limit.
Please come early tomorrow."
Faced with this situation, Luo Yong's disciples were also quite cautious, for fear that if they were not careful, their master would get into trouble again.
Something happened.
The last time Luo Yong challenged Prince Gong's Mansion, it caused uproar in the city.
Although he himself did not do anything wrong, he still got into trouble.
If something happens again this time, many people will have a bad impression of Luo Yong.
It will become bad.
"You have already sold out 800 copies."
When the man saw it, he saw that at this time, 800 copies had been sold.
"More than eight hundred and twenty copies."
Luo Yong, the disciple, said truthfully.
"Come on, I'll ask my friends here in Fenglefang to buy one for me tomorrow."
It seems that if you don't live in Fenglefang, you won't be able to buy the secret fried snails from the north and south.
His prediction was correct.
Early the next morning, less than half an hour after Nanbei Grocery Store opened, the fried snails that day were sold out.
Fortunately, his friend lived in Fenglefang and sent two servants to queue up before dawn.
In the end, he returned with four portions of fried escargots, but there was no more.
Over there were groceries from the north and south.
There is a purchase limit, and each person can only buy two copies at most.
This fried field snail tastes very good, but it tastes a bit spoiled and too down-to-earth.
It is not suitable for a banquet.
If three or two close friends gather together to drink some wine, they will have another portion of this fried field snail. , that’s perfect.
There are also people who simply close the door and eat by themselves without sharing good things.
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Such people usually have few friends.
"Spicy, spicy."
That night, in the courtyard of Xie's house, Dalang Xie set up a small table and sat alone in the courtyard eating wine and sucking snails.
Xie Dalang is also a student of Taixue.
Recently, Naluo Coffin Board has assigned so many homeworks.
There are not many people who can be as relaxed and at ease as him after returning home.
"Aye, eat one with me too."
His daughter had just been taken by the servant to take a hot bath.
When she came out and saw her father eating snails in the yard, she wanted to eat too.
"It's so spicy, I'm afraid you won't be able to eat it."
After all, Xie Dalang picked up a snail and handed it to her.
"Wait a minute and I'm sweating again."
Her mother-in-law was sitting on the porch with her brother in her arms.
"It's okay, I'll take a bath with her again before going to bed."
At this time, the maid also came out of the bathroom next to her.
"I can get used to her," she said motherly.
"Hehe" the little girl grinned at her mother-in-law, then continued to eat her snail, took a sip, pursed her lips, tasted the soup in her mouth, and said to her again: "I Can’t suck it out.”
"If you can't suck it out, turn it over first, take a breath from behind, and then you can suck it out."
Her father taught her some experience he had figured out by himself.
The little girl took a snail and sucked it left and right, but she couldn't get it out.
It tasted delicious, so she put the snail in her hand on a plate and dipped it in some soup.
She took it out and continued sucking it.
Her mother-in-law was just right at this time.
She lowered her head to feed her brother.
She didn't see this scene, but she, Aye, saw it.
She didn't say anything and looked at it with a smile.
"Is it spicy?"
Aye asked her after a while.
"It's not spicy."
The little girl said.
"This one is born to eat spicy food."
The silly father pointed at his daughter and boasted to his wife, as if his daughter had done something amazing.
"I'm craving for it right now.
Even if you give her a spicy food and she's sweating profusely, she'll say it's not spicy."
Her mother-in-law said, "Just eat a few, don't eat more."
"I just ate one."
The little girl pointed to the solitary snail shell on the table in front of her.
It was true that she had just sucked a lot of soup, but she really only ate one snail.
Aniang said she could eat several, but it was still early. "" Her mother glared "Hahahaha" Xie Dalang almost died laughing.
Who did such a second daughter follow?
Speaking of which, there are not many children in Chang'an who don't like to eat the secret fried snails from the North and South groceries.
The price is not expensive, only three Wen per serving, but it is too difficult to buy.
Only eight dollars per day.
There are about a hundred copies, but they will be sold out in a short time.
If you want to eat this fried field snail, besides queuing up early in the morning, there is another way, which is to use the clay pots used to package fried field snails in their shop.
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As long as you save enough seven, you can exchange it for a jar of fried field snails and take the jar on the same day.
In the past, people in the shop would write a note, and when they were making fried snails the next day, they would leave it out and pick it up at any time.
Nowadays, many children in Chang'an City are saving this kind of clay pots, and Xie Dalang's daughter is also saving them.
Every time when her father finishes eating the fried snails, she will take the pot to wash it, and it will be fragrant.
Tucked away like a knot.
There are rumors that the princes and princesses in the palace are also collecting the clay pots.
I heard that many princes and nobles also like to eat the secret fried snails from the North and South Grocery.
People who get up early to queue up for the North and South Grocery have even seen the eunuchs in the palace.
In just ten days, snails, a food that was originally looked down upon by many people, suddenly became a delicacy.
This may sound unbelievable at first, but it is actually not unreasonable.
After all, it is supported by advanced cooking technology more than a thousand years later.
As for Luo, who promoted the development of the incident, what is his purpose?
Then we have to talk about the peppers he co-planted.
Although chili peppers are good, they are not easy to promote.
After all, in this era of limited information and underdeveloped logistics, even though chili peppers have been around for so long, many people outside Chang'an City have still not heard of them, let alone Know how to eat.
In this case, instead of spending manpower and material resources on promotion, it is better to introduce a signature dish that is suitable for all ages.
Then Luo Yong thought of fried escargots.
Escargots are everywhere in the world, cheap and easy to get.
As long as the fried snail dish becomes popular, the pepper seeds used by Luo will be sold.
But there is another problem facing Luo Yong right now, that is, snails are cheap and unpalatable to eat, and many people with status and status simply look down on them.
In order to solve this problem, Luo Yong came up with a cheap trick called hunger marketing.
He priced the secret stir-fried snails from North and South Grocery at three cents a portion, so that almost everyone could afford it.
On the basis that everyone could afford it, he only made 800 portions a day.
Think about the time between How big is the competition?
Eight hundred servings per day can feed many people, but it is far from meeting market demand.
As the saying goes, rare things are valuable.
The more unavailable something is, the more precious it becomes.
At the end of June, the children of a wealthy family from Henan Province came to Chang'an City, planning to develop in Chang'an City.
When he first arrived, a good friend came to help him.
There were all kinds of dishes at the dinner.
The eating habits in Chang'an City were slightly different from those in their hometown.
Forget about other things, what happened to that plate of snails?
The young rich man felt in his heart that their friendship had changed after not seeing each other for several years.
Both of them come from wealthy families.
It is simply an insult to a friend who has come from afar to bring out something like snails.
Early the next morning, one of his sisters who was married in Chang'an City came to visit.
Seeing that his brother was unhappy, he asked him what was going on, so the young rich man told his sister everything.
When her sister heard this, she told him, "You really misunderstood me."
Then she told him in detail how difficult it was to buy the secret fried snails from the North and South Grocery.
His friend A lot of effort must have been spent on that plate of snails.
"It turns out that plate of fried snails is such a precious thing."
The young rich man was very shocked.
"Of course."
His sister said.
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