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Chapter 269: Short-term Goals


Speaking of which, Emperor Sui Yang was indeed a very generous emperor.

At that time, he not only held a grand banquet in Zhangye, but also encouraged merchants from the Western Regions to do business in the Central Plains and held a grand gathering of all nations in Luoyang.

It is said that at that time, all Hu merchants who went to Luoyang for business did not have to spend money on food and accommodation in Luoyang.

This approach gave people the impression that people were stupid and had too much money, but at that time, this policy was indeed very attractive to the Hu businessmen in the Western Regions.

At that time, trade between the East and the West was almost monopolized by the Turks, and Hu merchants were accustomed to doing business with the Turks.

As time went by, the Turks' financial resources became stronger and the threat to the Central Plains became greater.

Emperor Yang of the Sui Dynasty This move is basically a blow to the bottom of the pot.

By this time in the early Tang Dynasty, Hu Shang no longer received the same treatment as in the Sui Dynasty.

In the fourth year of Zhenguan, some people in the Western Regions said they wanted to pay tribute.

In fact, they were suspected of coming to the Central Plains to do business and eat and drink in the name of paying tribute.

Many small countries have done this in the past.

Not only did they enjoy a He was treated as a state guest and received few gifts, but the return gifts he received when he returned were quite generous.

In response to this matter, Wei Zheng remonstrated at that time: If it was just merchants and they were allowed to do business with the people on the border, there would be no problem.

If they were to be entertained as guests, it would be "not in China's interest."

In fact, there is no need to do that.

Since the trade pattern has been opened, why should these people live and eat for free?

This thing is like various new customer discounts in later generations.

For new customers, various red envelopes will be distributed in large quantities, but don't even think about old customers.

Therefore, these Hu merchants cannot live in the inn now and cannot enjoy free food and accommodation.

Small towns on the business roads in the Western Regions also have the opportunity to develop the catering and accommodation industry.

Hu Shang's money is not easy to make.

I heard that at some large docks in the Central Plains, the coolies who move goods for people often swarm the cargo ships of the wealthy merchants and Central Plains merchants, because most of these people are generous.

If it were the cargo ships of Hu merchants, everyone's enthusiasm would be very high.

It's not that high, because most Hu businessmen are stingy.

But that was in the Central Plains, here in Changle County.

A large part of the local economy depends on these stingy Hu businessmen.

Changle County has neither rich resources nor special industries, and it cannot compete with the surrounding cities, making it impossible for Hu merchants to stay in the city, so the county is very poor.

In order to develop the local economy, Luo Yong has been thinking hard recently and has roughly set three goals for this small town: short-term, medium-term and long-term.

The short-term goal is to promote tofu dishes, improve the food quality of restaurants and the accommodation environment of guesthouses, and provide better services than those in surrounding towns at the same or similar price conditions, so as to retain some people who are not in a hurry.

Hu businessmen, through their consumption, bring some income to this small town.

Hu merchants traveled between the Western Regions and the Tang Dynasty and needed to cross a large desert.

The desert was extremely hot in summer, extremely cold in winter, and windy and sandy in early spring.

Generally, the season when Hu merchants chose to cross the desert was late spring or early summer, or autumn.

In the second and third months of the lunar calendar, there were not many caravans coming from the Western Regions, but there were some Hu merchants coming from Liangzhou.

They settled in the Dunhuang area, waiting for the opportunity to cross the desert again, the right season and the right weather. .

These Hu merchants who traveled between the Tang Dynasty and the Western Regions were more like gold diggers and adventurers than merchants.

They don't have rich assets and huge connections like some merchants in the Central Plains.

They risk their lives and come all the way to Datang just to make a lot of money.

There are also some Hu businessmen who have chosen to settle down in Datang since they came to Datang, or after traveling a few times and earning enough capital.

Whether in the Hexi Corridor or in Chang'an, Luoyang and other places, there are many such merchants.

They either resell goods or run wine shops and guesthouses.

They do whatever they want, but most of them are still doing business, and I heard that there are some loan sharks.

There are also some settled Hu merchants in Dunhuang, but there are none in Changle County.

"Changle County is ahead."

That afternoon, a caravan came from Jinchang.

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"Hurry up, I heard that they have a new county magistrate there, teaching the restaurants and guesthouses in the city how to cook tofu."

A Hu businessman wrapped in a white turban said loudly.

"It's just tofu.

Haven't you had enough in Liangzhou City?"

"Changle County is too deserted and not lively at all."

"We'll rest here one night and go to Dunhuang early tomorrow morning."

"Have a good rest when you arrive in Dunhuang."

"Hurry up and walk ahead.

Changle County is ahead.

We will stay here tonight."

This group of dusty barbarians chattered so loudly that even if others heard it, they would not be able to understand it.

At that time, Emperor Wu of the Han Dynasty ordered people to garrison the fields in the Hexi Corridor.

Many Han soldiers lived and settled here, so the language here was mainly Chinese.

These Hu people did not have a good impression of Changle County.

Every time they passed by here in the past, the food and housing were not very good.

The city was small, there were very few people, it was not lively enough, and there was not much entertainment.

There are no decent bathhouses.

This group of people chattered and talked as they walked, talking about the bad things about Changle County.

When I was about to enter the city gate, I looked up and saw that it was still the same dilapidated city wall as before.

After entering the city gate, I looked at the streets in the city.

They were a bit different from the past.

The streets were much cleaner.

Although there were not many pedestrians on the streets, they were coming and going in a hurry.

They were not as dull as they used to be. scene.

"The guests want to eat, so come to my house.

I, Aye, learned the tofu dish from Naluo County Magistrate, and it is delicious.

Today, we also stewed mutton and newly sprouted bean sprouts at home."

There was a young man of about ten years old standing by the city gate.

When he saw this group of people entering the city, he quickly went up to promote business for his own restaurant.

When the barbarians heard him talk about tofu dishes, they were a little interested, and when they heard him talk about stewed mutton, they felt a little tired of it.

Then they heard that there were new bean sprouts, and the leading people looked at each other and decided to go.

The group of them either ate dried meat or ate pancakes on the road.

Although they also stayed in many towns and inns near inns, vegetables were hard to come by in winter, so they longed for something refreshing to change their taste.

When he arrived at the food shop owned by the child, his brother Ye Niang hurriedly came out to greet him.

Twenty or thirty Hu merchants filled his food shop in an instant.

I looked at the nearby guesthouses with great envy, and secretly regretted that I didn't ask my family to stay at the city gate today.

There weren't many caravans coming and going in this season, so who would have thought that so many people would come today.

These Hu merchants order the dishes and place the animals, but they are not at ease leaving all the animals and goods under the care of the store.

These Hu merchants had just ordered one or two dishes when a child quickly jumped out of the restaurant, threw off his feet and ran all the way to a shop in the middle of the street that did not have a business name.

When he entered, he shouted: "Twenty-nine guests came to my house, and they just ordered mixed shredded noodles and homemade tofu."

"I understand."

The person looking after the shop was an older servant.

Although this man looked old, he moved very quickly.

In a short time, he took down the bean sprouts, dried chives, tofu, and a lot of tofu from the shelf nearby.

These things were packed in a basket, which was quite heavy.

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"Can you handle it?"

the guard asked him.

"Yes."

The child picked up the hemp rope on the basket and hung it on the back of his neck.

He held it and walked out the door: "I, Aye, will send you the money later."

"Got it."

On the other side, at the food shop, those Hu merchants ordered a few more dishes.

The eldest son of the shop owner also came out of the shop at this time.

When he met his younger brother on the way, he took the basket in his arms and ordered the dishes from the guests.

I told him about the other dishes and asked him to go back and send the message, and the adults in the family would pick them up later.

So many customers came at once, and the restaurant was very busy.

People were washing vegetables, and making porridge.

When the steaming pot of cornmeal porridge was cooked, the three shredded noodles were also ready. .

The hot porridge with cold dishes is very appetizing.

Seeing those Hu merchants sipping the porridge, using chopsticks to fork the cold dishes into their mouths and chewing them, the expressions on their faces are very satisfied.

While the Hu merchants were eating, new dishes were constantly being served, which tasted quite good.

The most rare thing was that the ingredients of each dish were very fresh, which is not easy to achieve.

Especially in places like Changle County, these food shops may not always have one or two orders of business all day long.

It is almost impossible to prepare so many ingredients and ensure they are fresh.

It was with this in mind that Luo Yong asked the government to help these food shops stock up.

Not only did he ask people to buy ingredients locally, he even asked the porters who went out to sell tofu to buy some from Jinchang, Dunhuang and other places that were not available locally.

Stuff comes back.

These items are sold at a 20% increase on the original price to restaurants and restaurants in the city, allowing those shops to avoid stocking costs.

Although the price is slightly more expensive, the supply points run by the government not only have fresh ingredients, but also have a full range of varieties.

The 20% increase in price is probably not enough to cover the operating costs of this supply point.

Everyone is doing business, so we all know this.

"Ah, it's time to eat."

In the evening, a boy of six or seven years old came over from the county government office holding a large clay bowl.

Since Aweng was assigned to sell vegetables here, it has become his job to help Aweng make meals every day.

This child obviously likes this job very much.

He comes to the county on time every day when it is time to eat, holding a big pottery bowl.

When he went to the yamen to report, everyone in the county yamen knew him.

"You eat first, and I'll take a look at the dishes later."

This officer was older and couldn't eat as much as those young people.

It happened that the eldest grandson in the family was growing up, so he divided the food every day.

He some.

"Ah Weng, what can we eat tomorrow?"

Whatever vegetables are not selling well here will be what they eat tomorrow, so just ask their own Ah Weng, and he will know what they will eat at the county government tomorrow.

"We can't keep these courgettes anymore.

We might want to eat fried courgettes tomorrow."

The guard checked the items on the shelves, then slowly walked to the bed by the window and sat down.

He looked at the food on the low table, including a large bowl of braised mutton and two medium-sized pancakes.

Changle County is located on the border, and the weather is relatively dry.

There is not much land that can be cultivated, so the price of food is quite high.

In the past two years, there have been many people raising sheep, mainly for cashmere and suet soap, and their local The price of mutton has become very cheap.

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But to be cheap, the people must first have money.

If they can't even get a copper plate in their hands, then no matter how low the price of mutton is, they still can't afford it.

"Aweng, you eat the cake.

This cake is baked with white flour and has maltose added."

"You can eat this cake, Aweng loves meat."

"Aweng, take a bite."

"Then take a bite."

“How delicious is it?”

"good."

“This cake is delicious” "hey-hey" The county government cafeteria would occasionally make such exquisite delicacies.

Most of the servants would take them home, and the children at home would be very rare.

The grandfather and grandson sat opposite each other on the bed by the window.

In the dim light, they shared a meal.

After the child had eaten enough, he rolled over and played on the bed for a few times.

When he became sleepy, he lay down there and fell asleep.

The guard covered his grandson with a quilt, removed the low table, and went out to close the courtyard door.

Standing in the courtyard, he could hear the loud voices of a group of women over there.

Those Hu merchants just ordered There are a lot of dishes, that restaurant must have made a lot of money today.

If they eat well, those people might be able to stay here for a little longer.

After all, they can't enter the desert at this time of year.

If this is really the case, then the restaurant owner will probably be extremely happy.

This is also thanks to the new Luo County Magistrate.

If it weren’t for the new dishes he taught and the establishment of such a shop to supply ingredients to satisfy those Hu merchants, they would not be able to order so many dishes today, let alone Stayed here for a long time.

I think when this county magistrate first came, many people in the county were not optimistic about him.

For such a young and gentle scholar, he is really as great as the rumors outside say.

It is said that a clever woman cannot make a living without rice, and their place is very poor.

No matter how smart Luo Sanlang is, he may not be able to do anything about Changle County.

However, this young magistrate of Luo County can not only fight the county magistrate and others away, but also teach the merchants in the city how to operate.

He is willing to teach even the traffickers and lackeys.

He is not tired of taking care of all matters in the city, no matter how big or small.

Put them into place one by one.

Originally, I thought it was just rumors spread by the world, but I never thought that the real person was better than the legend.

The night was getting darker outside the window.

That night, the old policeman had a very good dream.

He dreamed that outside the city gate of Changle County, a clear river flowed.

The clear river water was sparkling, and the entire Changle County was filled with sweet and fresh water vapor.

He, his family and the neighbors were all very happy. joy. gd1806102: