Luo's efforts in publicity during this period were also effective.
Recently, many Hu people who passed through Changle County heard that they could produce a brand-new wine here, and they were not in a hurry to leave.
They planned to experience this new wine first. .
Go if you like.
There were also Hu merchants who traveled to various cities in the Hexi Corridor to help spread the word.
After hearing the news, many wealthy merchants and romantic people from all over the country came to Changle County.
On the day when Luo Yong and the others officially took out the liquor for display, most of the guesthouses in Changle County were already full of people.
Over the past few days, everyone has been discussing this new wine in private.
Some well-informed people even got news from the Turks, saying that Lishi Luo Sanlang can make a strange wine, which is very strong.
It is extremely easy to get drunk after drinking it, and the Turkic Khan loved it very much.
Regarding the price of this new wine, many people still hope that they can take out part of it and let people taste it for free like the previous bacon and milk tea.
After all, the price of something that can satisfy the Turkic Khan should be quite expensive.
Luo Yong did not disappoint these people.
On the first day the official wine shop opened, he ordered several large tables to be set up outside the shop.
Each table was filled with small and exquisite white porcelain cups.
The cups are filled with strong-flavored white wine.
No matter who you want to drink, you can go and get it.
After you finish drinking, there will be a dedicated person responsible for refilling the wine to ensure that everyone behind you can also drink.
"All distinguished guests have come from afar.
Luo welcomes you.
My county is simple and there is not much to entertain you.
I only have a glass of white wine.
Please don't despise me."
Luo Yong was wearing a green robe that day, with soap-colored short boots on his feet, and his hair was tied up meticulously.
He stood neatly at the door of the wine shop, and he really looked a bit like a handsome young man.
Hu Shang They almost thought that the Luo Sanlang who often told them jokes these days was not the same person as the one in front of them.
"Sanlang, why are you only given one drink?"
Some Hu Shang had become familiar with Luo Yong these days, and they joked at this time.
"This matter is not my business."
Luo Yong kicked the ball on the spot: "This wine was brewed by Qiao Junlin and the others.
From now on, this winery will also be under their control.
They have the final say."
Just kidding, if you really want these big-bellied Hu merchants to open their bellies and drink, then that's okay.
Food in this area of Changle County is so expensive, and the cost of making wine is not low. "" Everyone looked at Qiao Junlin, who was wearing a sword on his waist, and said immediately: "That's all, just one cup."
It is said that this wine is easy to get drunk.
If they get drunk and cause trouble, the person in front of them will not let them off lightly.
Of course, if it was just Qiao Junlin, these barbarians would not be afraid.
At worst, it would be a fight.
Who is afraid of whom?
The problem is that there is a coffin board standing behind him.
Don't look at this coffin board who is very happy telling jokes with them all day long.
He is a serious official from the capital and has inextricable connections with Chang'an City.
To put it bluntly, these two brothers, one of whom is a bad guy and the other a bad guy, are actually venting their anger through the same nostril.
Many people here were bustling around the big table to taste wine, and many people there also crowded into the shop.
When they saw the price, they were shocked again.
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It costs five taels of silver to polish that small jar of white wine.
Why don't you grab this coffin board?
Naturally, Luo Yong does not only accept money, he also accepts copper coins and silk cloth.
However, in this border area, copper coins are quite rare and silk cloth is also expensive.
Although gold and silver are also valuable, they are still much more common than in Hedong Road and other places. .
These days, foreign silver has not flowed into the Central Plains in large quantities.
In Chang'an City, one tael of silver can be exchanged for copper coins, which can be exchanged for about 1,400 to 500 copper coins.
The price of silver is cheaper here, and one thousand and two taels of silver can be exchanged for copper coins.
After all, three hundred coins is no problem.
Luo Yong's five-jin jar of liquor will cost five taels of silver, so the price is naturally very expensive.
The price was too high, and the merchants who came to buy the goods were inevitably hesitant.
There were also wealthy people who, after tasting a glass of wine, ordered silver cakes to be brought in and bought in dozens of jars.
There were also several small tables for free wine tasting in the shop.
Although there were many people in the room at this time, there were still only a few people who actually spent money to buy wine.
Luo Yong was not in a hurry and just drank and talked with others.
"Why is the price of Sanlang's liquor set so high?"
a businessman asked Luo Yong.
"This man is so majestic and not a mediocre person.
Why do you think this liquor is too expensive?"
Luo Yong looked at the merchant in front of him and asked with a smile.
He had seen this man in the city two days ago.
At that time, he was followed by more than a dozen people and a dozen tall horses.
Judging from the looks of his entourage, all of them are powerful and their horses are very impressive.
They must be from a wealthy family, but he himself is not dressed luxuriously.
The group of people stayed in a relatively clean and tidy guest house in the city.
"If it's expensive, it's expensive.
What does it have to do with whether I am proud or not?"
the man frowned.
"It has nothing to do with it."
Luo Yong poured a glass of wine himself, handed it to him, and said: "How can the price of things in this world be determined by the price of flying on the ground that day?
If the world likes it, they will regard it as...
Expensive, if you don't like it, you will regard it as cheap.
This liquor is very rare, so selling it for five taels of silver is not an exaggeration.
This husband is not a cash-strapped person, so why would he find it too expensive?"
"May I ask the Ming government how much a porter in your county can earn in a day?"
the man asked Luo Yong.
"If you work as a porter, you can only earn two or three cents a day.
If you pick out the tofu yourself and sell it, you may be able to earn more, but you have to take some risks.
You may not be able to sell it at a good price every day."
Luo Yong replied.
"I heard that your county's servants are well paid.
May I ask the Ming government how much they can earn in a year?"
the other party asked again.
"Three hundred cents a month, that's 3,600 cents a year."
Luo Yong replied.
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"The porter only earns two or three coins a day, and the well-paid servant only earns 3,600 coins a year.
After two years of working in the government, I'm afraid he can't afford this bottle of liquor.
Why did the Ming Dynasty say this liquor "It's not expensive."
The other party seemed quite indignant, and what he said could almost be regarded as a question.
After what he said, the atmosphere in the shop suddenly became a bit strange.
Everyone looked at each other in confusion, wondering how the young magistrate of Changle County would respond.
"I'm a porter," Luo Yong asked him, slightly raising his eyebrows.
"Of course not."
The other party snorted.
"But the officer?"
Luo Yong asked again.
"No."
The man looked a little impatient.
"I am neither a porter nor a servant.
I am selling my liquor to neither porters nor servants, so why should I compare them to each other?"
Luo Yong said helplessly.
"As the head of a county, you have to put the people's livelihood first.
The porters outside only get two or three cents a day, but here you are drinking five taels of silver a jar, and you don't feel guilty in your heart."
The man's eyes when he looked at Luo Yong were filled with negation.
Feel guilty.
If your mother and I didn't sell this five-tael-a-jar wine, how could the water conservancy project construction in Changle County be put on the agenda?
If the water problem is not solved, how can the living standards of the people in the county be improved?
A qualitative leap.
Of course, these words must not be said.
You cannot kill people as fat sheep in front of you.
Fat sheep also have dignity, and you must save some face for them.
"This gentleman has experienced poverty before."
Luo Yong still looked like I'm not angry and I'm easy to talk to.
"So what?"
the other party waved his sleeves.
In this era where background is extremely important, asking someone whether they were poor or miserable in the past is simply revealing their background.
Most people these days are not proud of starting from scratch, but are ashamed of their humble background.
"That's no wonder."
Luo Yong didn't seem to notice the other party's unhappiness at all: "People who have experienced famine are not willing to waste food in their lives.
People who have experienced poverty are mostly diligent and frugal throughout their lives.
Luo's family was poor when he was young. , naturally we can understand this truth.”
"I don't think you looked like you were poor when you were young."
These words seemed to accuse Luo Yong of forgetting his roots.
"Do you have to break a penny into two petals to look like a poor child?"
Luo Yong smiled and poured another glass of wine with the man.
After that, he did not forget to greet the people in the room: "Gentlemen, please invite me."
Feel free, if there’s not enough wine on the table, just buy it from the counter with your own money.”
"Look at the coffin boards that were cut out."
"Okay, let's buy a jar too."
“This wine is really strong” "Look at your blushing face.
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Slow down.
Don't get drunk." "" On this side, Luo Yong was still talking to the person just now: "How many years older are you than me?
There are some things I don't know whether to say or not."
"You tell me."
The other party's attitude became a bit better at this time.
Just now he admitted that he had lived a poor life in the past.
Luo Yong not only did not laugh at him, but also said that he was young and his family was also very poor.
This was to a certain extent.
Won his favor.
"Frugality is a virtue."
Luo Yong took a sip of white wine and said, "There are some differences between frugality and frugality."
"How is it different?"
the other party asked.
At this time, Luo Yong had basically taken the initiative in this conversation.
"Some people are thrifty because of their own restraint and indifference.
They can not only cherish material resources, but also be detached from things.
That is naturally a virtue."
Luo Yong said: "There are also some people who are frugal simply because they can't spend money.
When they spend money, they feel heartache and bodyache.
This is not a virtue, but an obstacle.
Although these two types of people appear to be frugal people on the surface, in fact they are frugal.
Totally different."
"It's like when people in the south grow rice.
When the field water is insufficient, the entire field ridge needs to be blocked tightly.
Even a scoop of water cannot let it leak out.
If the field water is plentiful, it will naturally be opened.
Water is released from the field ridge.”
"You are rich now, so why are you still unwilling to open the ridges of your fields to let out water?
If you don't open the ridges of your fields, how can the lower rice fields wait for clear water?
If I don't sell the liquor, how can the winery make money?
No matter how many mouths are opened, how can farmers outside the city get a good price for their food next year?"
"This" the merchant was speechless by Luo's words.
It is true that he feels pain whenever he spends money.
Obviously, his business has been getting bigger and bigger in recent years, and his family is quite rich, but he just can't spend the money.
He eats the most ordinary meals, wears the most ordinary clothes, and never goes out.
I'm only willing to live in the most ordinary guest house.
He has always considered himself frugal, but today Luo Yong's words reminded him that he is not frugal, it is an obstacle.
Now that he is such a rich man, if he is not willing to spend money, Where will the poor go to make money?
"Sanlang's words make sense."
After thinking about it, I was really filled with emotion.
Everyone said that Sanlang Lishi was not an ordinary person, and the eyes of the people were really sharp.
"You have to buy some wine today," Luo Yong smiled and raised his hand to pour him another glass.
"Buy," the man drank the glass of wine in one gulp, placed the glass heavily on the table, and said loudly. "" Qiao Junlin, who watched the whole process, benefited a lot.
Luo Yong taught Qiao Junlin last night.
He said that sales is a profound knowledge.
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If you want to get more money out of customers' wallets, you must learn to get into the hearts of customers and talk to them about life and ideals.
Looking at it today, it is indeed the case. gd1806102: