"I want to make an Internet gift card.
Copy this address and browse to 7777772e626971692e6d65" Andres Ihan was a little excited when he expressed his idea.
Yang Huan knows that gift cards are shopping cards or vouchers that are very popular in China, but this industry is no longer new.
There are already many gift card websites, especially in the United States, where there are so many.
It is said that the gift card market in the United States may reach 50 billion US dollars this year, and it is expected to exceed 100 billion US dollars by 2012.
Therefore, this market is indeed very large, but the problem is that the competition is too fierce.
"What I want to do is not the kind of gift card sales or transactions."
Andres Ihan shook his head vigorously.
Yang Huan was surprised, "Then what do you want to do?"
"Giving gifts."
"Giving gifts" Yang Huan was a little confused.
“Social networks are so developed now.
Whether it’s Facebook or Twitter, there are hundreds of millions of users, and the connection between users is getting closer and closer.
But I don’t know if you have noticed a problem.
There is almost no online gift giving.
Serve."
When Andres Ihan said this, he showed a hint of excitement, "We all know that giving gifts is more exciting than buying gifts, so my idea is not to do a gift card transaction or consumption, but to It’s a gift.”
Yang Huan remembered that in China, the gift of shopping cards and gift cards is indeed very popular, especially in reality, it is an important channel for accepting bribes that the government is determined to crack down on.
It can be delivered online, this "According to the analytical data I obtained, in the United States, among the gifts that women are most eager to receive, gift cards rank first, and men rank third.
In Europe, gift cards are also the most desired gift for everyone.
Gifts received, that’s why gift card trading websites have become so popular in recent years.”
Although Yang Huan didn't understand the details very well, it sounded reasonable.
This person has put a lot of effort into this aspect.
"My idea is to get friends' birthdays and other important or celebration information through social networks such as Facebook and Twitter, and then select appropriate gift cards to give to friends and write messages."
Yang Huan listened calmly, "This is a bit like the concept of Internet greeting cards."
"Yes, that's right, but the interesting part is that after this gift card is given away, it will be temporarily stored and kept confidential.
The recipient of the gift card will not see the specific information on the gift card until the preset He will be reminded and informed of the gift card details on a memorable day.”
A bit interesting It's a bit like giving the recipient a surprise.
"However, in addition to the recipient, others can see the details of the gift card, and if they also want to give this recipient a gift, everyone can add an amount to it, and the recipient receives The available spending amount in your gift card is the total amount added by all your friends.”
After hearing this, Yang Huan felt that the concept was a bit like group buying, except this time it was group buying and giving gifts.
"Then what?"
Yang Huan felt that it was not enough.
What Andres Ihan said is only the user and recipient side, what about the gift card channel side?
"You know, many brands are now reluctant to offer discounts and promotions.
They think it will damage the reputation of the brand.
But everyone knows that the lower the price, the more advantageous the competition, so we use gift cards to conduct a disguised form of promotion.
Discounts, for consumers, when they walk into a physical store with a gift card, they don’t think it’s a discount, but they think it’s a gift carefully prepared for them by a friend.”
“For brands, they can make their products cheaper without affecting their brand reputation, so I believe there will be many brands willing to provide some free or low-cost gift cards for this purpose. " Yang Huan thinks that this idea sounds really good.
At first glance, it seems like a group purchase, but it is actually more interesting than a group purchase.
In his previous life, he had seen some reports that the biggest problem with group buying websites was insufficient user stickiness.
Merchants publish preferential information on group buying websites, and users flock to them.
But after enjoying the low price discounts, they never come back.
Users have no stickiness at all, so the group buying model is difficult to solve the many problems between group buying websites, merchants and users.
Win the situation.
But Andres Ihan's idea can effectively solve this problem.
Free novels bring you joy and joy ---> storyskyline.net
At the very least, this gift-giving gimmick is a good one.
There is a saying that goes, it is more blessed to give than to receive.
Giving gifts to others gives you a greater sense of accomplishment and pride than receiving gifts from others.
In addition, the market for gift cards is indeed quite large, and over the years, countless people have been groping and looking for ways to break down the barriers between online and offline.
Now it seems that this is an opportunity worth trying.
Seeing Yang Huan lost in thought, Andres Ihan smiled awkwardly, "This is a relatively original idea of mine, but I think this model has great development prospects, especially your WeChat, all of users are in the mobile phone address book and are more closely connected to each other than Facebook and Twitter.”
Generally, the people who give gifts are those who are close to each other, and the friends in the mobile phone address book are basically close people, so there is a very large overlap between users in these two areas.
This was probably the reason why he approached Yang Huan.
"It's interesting."
After hearing this, Yang Huan smiled and praised.
He has always felt that free is the ultimate killer on the Internet.
As long as anything is free, it will become popular immediately.
But free is also a double-edged sword.
If you use it well, you will win.
If you use it poorly, you will be ruined.
From the current point of view, Andres Ihan's entire idea is still relatively complete.
And he feels that with this application, it will be able to attract as many users as possible from Facebook and Twitter to WeChat.
"I can promise you now that I am willing to invest in this project."
Yang Huan made the decision on the spot.
This kind of project does not require much capital to invest in, and it is not painful for him.
After all, he had just extorted 30 million pounds from his father.
"Now, I solemnly invite you to join my company and work for me, with an annual salary of 200,000 pounds and no shares, but I will give you room to freely develop, equip you with a research and development team, and spend 200 Ten thousand pounds of research and development funds, and as long as you do a good job, I will definitely give you a salary increase."
"Two hundred thousand pounds" Andres Ihane was a little dumbfounded.
This is more than five times his amazing salary in Sweden, and even at Google, which claims to have the best salary package, the salary of senior technicians is almost at this level.
He didn't expect that Yang Huan would be so generous when he made a move.
Two million pounds of R&D funding was enough to stun him.
In fact, Yang Huan searched for Shengpotian on his mobile phone.
This company is not small, and being able to serve as the chief technology officer of a company like Shengpotian at least proves that Andres Ihan is very capable.
"Think about it."
Yang Huan was not in a hurry.
People have already come to your door, so why should I be anxious?
Are you still afraid that he will run away?
Even if he ran away, Yang Huan could immediately organize the manpower and do it himself according to this idea.
"No need to think about it, I will follow you."
Andres Ihan nodded in agreement without hesitation.
As people go higher, water flows lower.
Of course, he would not be so stupid as to leave the high salary and continue to return to Stockholm.
Yang Huan nodded and praised, "You won't regret your decision today."
Swedish Internet innovation companies have always been quite outstanding, such as skye, which was later acquired by eBay at a high price.
Yang Huan was acquired by Microsoft in 2011 for a sky-high price of US$8.5 billion.
Shengpotian's current performance is also quite good and has been favored by many investors.
Sweden also has a lot of game development and software development talents.
The most scarce thing for Yang Huan now is talent.
So his plan was to retain people first and then look for opportunities to attract more Swedish talents to join his team through him.
After all, talents are the primary productive force.
Free novels bring you joy and joy ---> storyskyline.net
Gelsenkirchen, Germany.
Clemence Niss was sitting in the office.
On the desk in front of him was a financial statement that had just been delivered to him.
Opposite the desk was the team's new general manager.
Peter Petters.
Since the retirement of board chairman Joseph Schnussenberg this summer, Thenis has become the sole leader of Schalke 04 as chairman of the supervisory board.
However, at the same time, he also took over the Schalke 04 from his predecessor.
Erke 04’s huge debt.
"Our current debt is as high as 270 million euros, and the interest we need to pay every year is nearly 15 million euros.
If we can't solve these problems as soon as possible and reduce the team's debt burden, even if we successfully enter the league this season In the Champions League, at the end of the day, we will be overwhelmed by debt and even go bankrupt."
Peter Petters used to be the sports editor of Waz magazine.
This time he was invited to take over Schalke 04 in order to help Tennis improve the team's management.
However, after taking over, he found that the situation was much worse than previously expected.
It can be said that Joseph Schnussenberg left them more than just a mess.
"The team's current total salary expenditure is more than 70 million euros, which is only a little less than Bayern Munich.
However, our income is nearly 150 million euros less than Bayern Munich.
We simply cannot afford this.
Heavy salary burden.”
Peter Petters was a little excited, "On the other hand, the money we owed for the stadium renovation is now enough to give us a headache just from the interest alone.
The British Shercot Investment Bank has asked us to use the ticket income as collateral.
Raise funds from society to pay off debts.”
When he said this, Peter Petters stared at Clemence Nis and said every word.
"We have no choice" This summer, in order to save salary expenses, Schalke 04 has let go of Westmann, Rafinha, Kuranyi, Asamoah and other main stars, and the superstar Raul was introduced for free, all because Real Madrid helped advance his salary to join the team.
But this can only save money, but this season the team has entered the Champions League.
If you want to make a difference, get more Champions League bonuses, and ease the team's financial pressure, you must sign in to strengthen the team. overall strength.
The prerequisite for recruiting is to sell people The only thing "Neil" Tenis can think of is the team's most valuable player.
Manuel Neuer.
Petters nodded, "We need to sell him to get cash flow."
"But you should know very well that Bayern Munich also knows our needs.
They are unwilling to offer a reasonable price, and the price offered by Manchester United has been hovering around 15 million euros, and they cannot sell it at a high price."
Thenis is not that kind of pedantic person.
He knows very well that the most urgent thing for the team at present is funds.
If Neuer can be sold in exchange for a considerable amount of funds, then he will agree without hesitation.
But the problem is that the two teams that are currently interested in Neuer, Bayern Munich and Manchester United, are not in a hurry.
They are waiting for Schalke 04 to take the initiative to find them when they can't hold on, so as to take the opportunity to lower the price. .
Therefore, selling Neuer at this time is undoubtedly a very disadvantageous transaction.
"Actually, we still have a potential customer."
"Who?"
Tenis asked curiously.
“Southampton” "That League One team" Petters nodded, "I received news that they now want a goalkeeper, and they have introduced an 18-year-old from the Belgian Genk team for 1.5 million euros: