Roger Moses was sitting in the office of the director of sports at the BBC headquarters, looking down at his mobile phone.
He was one of the first users to register for WeChat.
It was three days before Ibrahimovic’s press conference.
He learned about such an application from a text message from a journalist friend, so he downloaded it. on the phone.
After playing this game, he couldn't let it go.
He found that a lot of information spread very quickly on WeChat, and the app never crashed.
In the past two days, the entire UK has been rumored that Southampton will hold another press conference tomorrow.
Like the previous one with Ibrahimovic, it will still be on the WeChat platform.
The difference is that this time they didn't even say who the star they wanted to introduce was.
As the director of BBC Sports, Roger Moses had to admit that this was a premeditated news hype.
And it is something that has never happened before in the football circle.
Southampton brings the internet to football knock knock "Come in" Roger Moses called after hearing the knock on the door.
In came Barbara Slater, director of programming for the athletic department.
"We have just received news that Ferguson is bombarding Southampton in Manchester."
Barbara Slater said as soon as she entered the door.
"Why bombard Southampton?"
Roger Moses put down his mobile phone with a strange look on his face.
Barbara Slater smiled and said, "I heard that Southampton used 2.5 million pounds to forcefully poach two talented young players from Manchester United, Paul Pogba and Ravel Morrison."
"That troublemaker" Roger Moses was a little surprised.
Ravel Morrison's talent is outstanding.
When everyone sees him playing, they can't help but marvel and praise him as a genius.
But the problem is that this kid's background is too complicated and his personality is a bit weird.
He has gone astray. , is a troublemaker.
"Yes, didn't Ferguson transfer them to the youth team before?
This time the management agreed to a transfer deal of 2.5 million pounds from Southampton.
It is said that it bypassed Ferguson, but who knows?"
After hearing this, Roger Moses clapped his hands on the desk excitedly, and laughed happily, "Wow, that old Scottish man must be crazy now, and what qualifications does he have to bombard others?
He left Havre from Le Havre a year ago Er Qiang poached Paul Pogba, didn’t he also use this method?”
Barbara Slater also smiled and nodded, "You should know that he has always been like this."
To use an old Chinese saying, only state officials are allowed to set fires, but ordinary people are not allowed to light lamps.
The BBC has always had a bad relationship with Ferguson and Manchester United.
This happened because the BBC filmed a documentary that exposed the inside story of Ferguson's third son acting as an agent and lining his own pockets in some of Manchester United's transfer operations.
This caused Manchester United to The fans were indignant and were blocked by Ferguson.
Since then, the BBC has never been able to obtain any first-hand information related to Manchester United.
Even on some official occasions, Ferguson would only arrange for assistant coaches to leave the country, just to avoid the BBC TV station.
"Good guy, I got into trouble with Ferguson as soon as I came to England.
Southampton seems to be determined to make a big splash."
Roger Moses was a little excited thinking about it.
In recent years, English football has become more and more lively, especially with the influx of international capital into English football, which has made those who work in the news and media very happy.
At the very least, don’t worry about not having the themes and topics to boost sales.
"Since Ferguson is unhappy, we don't mind making him angrier."
Roger Moses stood up with a chuckle, "Tonight's news, I will extend the reporting time of this transfer.
By the way, I will introduce more about the ins and outs of Paul Pogba's transfer last year and this year, and also introduce the South ampton.”
After a pause, he glanced at his right-hand man, who had been in the media industry for 20 to 30 years, and said, "You should know what to do, right?"
"Understood" Barbara Slater agreed with a smile.
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Since they are not at odds with Ferguson, then the enemy of the enemy is a comrade, and the muzzles of the gun must be consistent.
The BBC didn't mind doing anything that made Ferguson unhappy.
"By the way, you go and get in touch.
Tomorrow Southampton will hold another press conference on the WeChat platform.
The last time it attracted a lot of attention, this time we have to pay attention to it.
You send the application to Southampton and say I hope we can cooperate and let us accompany them for filming and reporting.”
"Notify Gary again that tomorrow night we will temporarily add a special program of daily matches, focusing on Southampton."
Roger Moses clearly captured that Southampton's press conference with the help of the WeChat platform suddenly aroused considerable attention and response among young people in the UK and even Europe.
It is necessary for the BBC to respond to this.
"Director, why do you attach so much importance to Southampton?"
Barbara Slater was a little confused.
There are so many teams in League One.
Even if Southampton was once a powerhouse in the Premier League, that was all many years ago.
If we really want to talk about influence, Southampton was caused by the Chinese owner's acquisition of the team this summer, a series of new operations, and a series of big moves in the transfer market.
Match of the Day is the BBC's flagship program and plays a very important role in the hearts of fans.
The hosts include Gary Lineker, Alan Shearer, Alan Hansen and other former English football stars, usually in the Premier League. and Champions League matches were broadcast on the same night, and the ratings remained high.
Although there are occasional special programs, they usually come after major events.
It is unprecedented for someone like Roger Moses to record a program specifically for a League One team.
Roger Moses was also aware of Barbara Slater's doubts.
She was the program director and was responsible for the programming, so he smiled and explained: "I have just received news that ITV has decided to increase the Southampton game.
Not only that, China, Europe and even other countries in the world have shown strong interest in broadcasting Southampton games.”
Having said this, Roger Moses smiled and said, "Although Southampton is in a low-level league now, it is a star team in a low-level league.
It was eliminated from the League Cup, but we have the FA Cup."
"Director, you mean that our FA Cup will focus on broadcasting the Southampton game."
Barbara Slater was even more surprised.
After the broadcast rights of the Premier League are occupied by Sky TV, the BBC's most valuable competition resources are the FA Cup and Premier League game highlights.
"Don't you think it's interesting for a team in English League One with a superstar like Ibrahimovic to encounter a strong team from the Premier League?"
When Barbara Slater heard it, she understood.
The FA Cup has always been regarded as a hotbed of upsets, but over the years, the FA Cup has become less and less popular.
Without the unpopular FA Cup, no fans would be interested.
Roger Moses is going to support Southampton and further promote the importance of the FA Cup.
“I get it” Barbara Slater does get it.
"We have been kept in the dark and I believe there was an agreement between them, which is very disappointing and, in my opinion, they have not shown even an iota of respect for Manchester United."
"This is a betrayal of Manchester United" After Manchester United officially announced that Paul Pogba and Ravel Morrison would move to Southampton for a package price of 2.5 million pounds, Ferguson expressed his concern about possible private contacts between Southampton and the two former Manchester United players.
He was very angry and said he would not rule out an appeal.
"This is not a single incident.
I want to say that it has had a very bad impact on our youth training system and made people panic within us.
Their defection not only caused us to lose two very valuable players, but also caused Extremely bad impact.”
Southampton immediately held a press conference.
Sun Yue, director of the team's marketing department and head of press and public relations, said very seriously at St.
Mary's Stadium that Ferguson's accusations were unreasonable speculations without any basis.
"I don't think Ferguson has any reason to accuse others, because he has always done what he said.
Do you still need me to give you examples one by one?"
"Southampton did not sign any private agreements before signing Paul Pogba and Ravel Morrison.
Even in the terms of our contracts, we did not give the players any unrealistic promises."
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"We contacted Manchester United and showed interest in two of their players who had put in a written transfer request because they were angry about being sent to the youth team.
We offered the right price and they agreed.
The whole thing was as simple as that."
"I don't think we had any irregularities."
Paul Pogba also confirmed this when he was interviewed by Southern Echo reporter Charlene Lahiri.
"Southampton didn't promise me a first-team place, they just told me that here I could play a lot of games, play and compete with Ibrahimovic and other top players.
Let’s make progress together.”
"It made me want to join Southampton, not just for the money."
As for what Ferguson said, Pogba defected this time and showed insufficient respect for Manchester United.
Pogba also responded.
"When I came to Manchester from Le Havre a year ago, he promised to let me play more games, but with the lack of players in the first team, he did not trust me at all and did not consider giving me a chance. , when I asked that I hope to contribute more to the team, his answer to me was, "Go back to the youth team."
"I can't understand why he thinks I don't respect Manchester United enough because I came from Le Havre on a free transfer and now I've made a seven-figure transfer fee for Manchester United.
Or maybe he thinks I don't respect Manchester United enough.
He bowed his head and admitted his mistake, which violated his authority and showed disrespect."
"But I want to say that if I were given another chance to choose, I would still say no to him."
Regarding Southampton’s introduction of Paul Pogba and Ravel Morrison from Manchester United, after Ferguson’s bombardment and Southampton’s strong counterattack, it immediately became a grand event in the entire English football world and even caused European football Forum attention.
Pogba and Morrison, two talented new stars who are only 17 years old, appeared on the pages of major European media for the first time.
Raiola also stood up and accepted an interview with the Italian media, accusing Ferguson of being too domineering and lacking respect for the players.
For a time, the transfer between Manchester United and Ferguson and Southampton quickly aroused huge discussion and controversy on the Internet and in the media.
Most fans were divided into two groups, arguing on the Internet and in newspapers.
Non-stop.
Some people think that there must be something wrong with Southampton, and that they must have contacted the players privately and encouraged them, causing Manchester United to fall into a passive position.
But some people quickly countered that it was a conspiracy theory without any evidence at all.
Moreover, Manchester United itself is not clean enough.
They poached Pique from Barcelona and later poached Pogba from Le Havre.
Such things have happened countless times.
Who are they to criticize others?
The BBC TV station also made a focus on sports news, and subtly led the audience to believe that this was a thief shouting to catch the thief, as Ferguson often did.
This is the BBC, and its influence in the UK is equivalent to China’s CCTV.
Therefore, when the BBC shouted, the whole of Britain was in a panic, and major newspapers chose their positions to take sides and fire as much as they wanted.
The Sun is a die-hard Red Devils party, but the local Manchester City Evening News firmly supports Southampton and attacks Manchester United.
The Times, Daily Mail, Daily Telegraph, Independent, Mirror and other media also have their own positions.
This caused the entire UK to quarrel over this transfer worth only 2.5 million pounds.
In this case, as the center of the storm and the initiator of the incident, Southampton once again held a press conference.
And at this press conference, the team's latest introduction, the Brazilian talented rookie, was grandly launched.
Neymar: