Games that are free with in-app purchases often have a certain lag in revenue generation. starter Just like Angry Birds, this game is charged for downloading, and occasionally it is free for a limited time or a free version is released, so their biggest revenue comes from player payments and advertising revenue when downloading.
Although Yang Huan had high hopes for the game Cut the Rope, he never thought of making a lot of money from this game.
The reason is simple, this doesn't look like a game where you can make a lot of money.
Moreover, Yang Huan didn't like to add advertisements to the game, so the revenue of the entire game in the first two months after its release could be said to be bleak, and it was even inconsistent with its reputation.
If calculated based on the current number of downloads, 10 million downloads, based on the minimum consumption of 99 cents, would be an income of 9.9 million U.S. dollars.
It is funny to say that cutting the rope has brought revenue to WeChat so far.
Earn tens of thousands of dollars.
But Yang Huan still didn't take it to heart.
The reason is very simple.
Free games with in-app purchases are inherently about catching up from behind.
If you make a lot of money from the beginning, that may not necessarily be a good thing.
Just like the performance on the list, apart from the initial publicity and promotion, WeChat officials did little to build momentum.
At most, they invited some evaluation websites to conduct evaluations, and relied more on word-of-mouth from players for development.
The reason is simple.
Most of the users attracted by the campaign are here to join in the fun, not to play games.
So in September and October, rope cutting seems to be very popular, but in fact the income is not high.
“Our revenue in October has been greatly improved compared to before, exceeding our previous estimate of 500,000 pounds, and can basically reach 700,000 pounds.
After deducting Apple’s share, we can get 500,000 pounds. " Zhu Liangcheng admired this very much.
Because from the beginning to the end of this game, all the ideas were provided by Yang Huan.
Even the details and testing of the game were personally checked by Yang Huan.
They only followed Yang Huan's requirements.
As a result, this game is really popular Now everyone in the entire WeChat company treats Yang Huan like a god.
When Yang Huan said he wanted to build WeChat, everyone, including Zhu Liangcheng and Wang Lin, thought it was not cost-effective, but Yang Huan decided to do it.
Now the total number of WeChat users is growing at an extremely fast rate.
Later, Yang Huan said that he wanted to make a game.
Zhu Liangcheng, Wang Lin and others didn't know much about how to make it.
It was Yang Huan who made the decision himself and made Cut the Rope.
As a result, the game became very popular around the world and even surpassed the limelight.
That angry bird.
"The outside world now evaluates us very well and thinks that our development is very stable and may enter the top ten revenue list in December, so we plan to release a new version on Halloween this month and a Christmas version on Christmas , do some activities by the way, and mention the momentum.”
Yang Huan nodded, "It's better to be steady.
After finally rising to the top of the free list, you can't fall down easily."
This kind of ranking list itself is the most powerful and powerful advertising promotion.
"In terms of revenue, there is no need to consider it for the time being.
You should increase your efforts to develop and retain users."
Zhu Liangcheng thinks the same way, "We now have about five million daily active users, which is amazing."
This is also the reason why authoritative media and websites are so optimistic about this game.
The retention rate is amazing.
For a game that is free with in-app purchases, the retention rate often represents substantial income.
"By the way, how are you preparing for the new Christmas version of WeChat?"
Yang Huan asked with concern.
In this new version, Yang Huan decided to add an innovative feature to WeChat, which is to check nearby people.
From Yang Huan's point of view, this is undoubtedly a very interesting feature, because everyone is spying.
Even if you know that you are spying on others, others are also snooping on you.
That feeling is very Wonderful.
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Therefore, he has high hopes for this feature, hoping to increase the number of users again.
"Basically, it's almost done, and I just contacted Ms.
Zhang.
It may be updated simultaneously in Asia by then."
Speaking of which, WeChat is very diligent in updating.
In less than three months, it has been updated to multiple versions.
What's even more rare is that every update always introduces some new features.
There is no doubt that these functions all come from Yang Huan's head.
"Okay, you can take care of these things."
Yang Huan doesn't like to get involved in this kind of thing.
Just like Andres Ihan, who used to do door-to-door sales and make gift cards.
Yang Huan gave him money and an office space, and then ignored him. .
I still don't know how it went.
"I'm going to the game group to check it out.
If you have nothing to do, don't bother me, especially Sun Yue.
Just say I'm in retreat."
Yang Huan knew that Aston Martin would definitely come to the door, and they would definitely lose this lawsuit.
If they didn't want to lose face, it would be best to come to the door to apologize and seek reconciliation.
There is also Sunseeker Yachts, which may also come to visit.
However, he did not plan to meet with them until the information about Cash Harris came out.
Ulrich Bates is very respected in the automotive field because he has held important positions in Ferrari, Ford and other companies.
He was also BMW's first technical director and designed a number of classic models for BMW.
More importantly, he is not just the CEO of Aston Martin, he is also a scholar with high academic attainments and is the author and researcher of more than 40 authoritative scientific publications.
But such a respected car expert now has to face the mess of Aston Martin.
Even, in order to avoid a lawsuit that would make Aston Martin lose face, he had to come to apologize in a low voice.
The problem is, they won’t even give you a face to face.
"Mr.
Bates."
When Sun Yue walked into the reception room, Ulrich Bates, an old man from the Mediterranean with gray hair, was staring blankly ahead, wondering what was going on in his mind.
After hearing Sun Yue's call, Ulrich Betz suddenly woke up and stood up, "Mr.
Sun, is there any news?"
"I'm sorry, Mr.
Bates, I just called.
Mr.
Yang's assistant said that after Mr.
Yang rushed back to Southampton from Poole the day before yesterday, he went to one of our Internet companies to handle some urgent matters.
He has been busy these two days. " At this point, Sun Yue looked apologetic and explained: "Our Mr.
Yang is not just the boss, in fact he is also a very creative and thoughtful engineer.
You should know about us.
WeChat and that game are all Mr.
Yang idea.”
He was a good car guy and had too much respect for Ulrich Bates to have a cold word for him.
Ulrich Bates was also mentally prepared, "I don't know when I will be able to see him."
"I can't guarantee this."
Sun Yue said apologetically.
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Seeing that Ulrich Bates was a little disappointed, Sun Yue remembered Yang Huan's previous explanation and added, "Maybe tomorrow."
"tomorrow" "Yes, our Mr.
Yang is a die-hard fan.
Tomorrow at this St.
Mary's Stadium, our Southampton will face Brighton, the strongest rival for the championship this season.
Mr.
Yang will definitely be there in person.
He will never miss it.
Any Southampton game."
It turns out that he is still such a passionate football fan Ulrich Bates was born in Germany, a country that almost regards football as a religion, so he himself is also a football enthusiast, and he gained something from learning about Yang Huan's interest.
"I heard that Manuel Neuer, the goalkeeper of our German national team, is in your team."
Ulrich Bates felt much more relaxed.
Since he can see him tomorrow, he is not in a hurry.
"Yes, Mr.
Bates, perhaps we can arrange for you to meet him tomorrow."
"Okay, I will definitely come."
Ulrich Bates showed his first smiling face in these days.
But my heart is still full of anxiety.
I don’t know if I can make a deal when I meet that wealthy Chinese young master tomorrow.
UK south coast, Poole.
Robert Blythewhite finally persuaded the City of London banks to agree to another postponement of repayments.
But only gave him three days.
He must make a final decision within three days, otherwise After hanging up the phone, Bryce White sighed deeply.
After more than thirty years of hard work, he never expected that he would reach this point.
He once thought that as the world's top yacht brand, they could stand on the ocean of this blue planet for a long time, but a financial tsunami hit and all his beautiful illusions disappeared.
He now sees it all clearly.
It turns out that in the final analysis, any world-famous brand or Rolls-Royce at sea is all capital operation.
"How is it?"
Steward McEntire quickly asked.
He has also worked in this company for thirty years and has feelings.
He does not want to see this company collapse.
Unlike Bryce White, he is more concerned with the interests of the company, while Bryce White also considers his own interests.
"Three days, we only have three days left."
Bryce White looked helpless.
McEntire had no choice.
He had tens of thousands of pounds, but he didn't have millions, tens of millions, or even hundreds of millions.
"Maybe we should talk to the Irish again," McEntire suggested.
That is the acquirer that has been talking to Sunseeker for the longest time and is also the most sincere.
But they are private equity.
After the acquisition, they will definitely try their best to improve the performance of the company and then sell it to earn the price difference.
"Steward, do you really think it's appropriate to sell it to those Irish people?"
Bryce White asked with concern.
McEntire smiled wryly and spread his hands, "We don't have a choice, do we?"
"That Chinese guy" "Of course he is better than private equity, but we don't know how strong his willingness to acquire is, and we will definitely have to make a lot of concessions in terms of price."
This will definitely harm the interests of the Bryce White family.
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After all, this yacht company is their family industry.
Bryce White stood up and walked to the window of his office.
Looking out from the window, opposite was the backwater channel of Upton Lake.
A row of buildings on the shore were the shipbuilding workshops of Sunseeker Yacht Company.
Although they were old, they were Every bit of it is filled with the affection and hard work of the two brothers over the past thirty years.
"Times have changed.
We are all old, so old that we can't keep up with the times."
Bryce White's lamentable words resonated with McEntire.
They are about the same age and have fought side by side for more than thirty years.
"Please accompany me on a trip to Southampton tomorrow," Bryce White gritted his teeth and made a decision
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