Zhou Wenhua is a well-known writer for the authoritative domestic car magazine Car Friends, a senior car reviewer, and a car professional with more than one million followers on Weibo.
First release of Beechcraft Chinese website When he heard that Aston Martin would bring three new concept cars to the Haitian Festival, his first reaction was, I must go to the scene to see it, because this can almost be said to be Aston Martin's last stand.
The car smashing incident that occurred in South Korea a few months ago, after Aston Martin's excellent public relations, did help Aston Martin stop the decline of the brand, but everyone knows that this is only temporary. .
If it fails to find a good road to self-salvation, it will retreat if it does not advance, and Aston Martin will continue to sink.
So, he showed up at the Aston Martin exhibition area.
When he saw Aston Martin's sports car design director Mari Reckman show and speak to everyone about the successor's design language and philosophy, he was blown away.
This car is an inheritance and development of Aston Martin one77.
One77 undoubtedly represents the highest level of today's super sports cars, but it is limited to 77 units worldwide and is not representative.
But this successor inherits the advantages of one77 to the maximum extent.
Whether it is power, control or overall design, it is quite outstanding.
More importantly, the price of 4 million to 5 million yuan also makes it closer to China. high-end consumers.
Obviously, this was already being prepared when Aston Martin designed the One77.
After being acquired by a Chinese consortium and further accelerated, it was finally released at this time as a big move targeting the Chinese market.
From the name Heir, it is not difficult to see its strong traditional charm.
If the successor supercar is Aston Martin's usual specialty, then the two blockbuster models under the new brand Lagonda are even more amazing.
Aston Martin wants to completely bid farewell to the limitations and constraints of the past, and use the concept of building sports cars to create a revolutionary luxury car with a strong sense of British luxury and aristocracy.
“Everyone has a different understanding of cars.
For many people, Chris Bangor’s Conqueror is a luxury car, but in my eyes, it is a top-notch sports car, an elegant, sporty, and A comfortable, luxurious four-door sports car.”
Zhou Wenhua refreshed his feelings at the Aston Martin exhibition area on his Weibo.
“The Scotsman Watt improved the steam engine, Baird invented the television, and Bell invented the telephone.
Now, the Scotsman Ian Cullum has redefined the crossover vehicle and subverted everyone’s understanding of the crossover vehicle. impression."
"This is not a car show, but a feast of imagination and creativity."
"Close your eyes and try your best to think about what a perfect sports car, a perfect top-end luxury sedan, and a perfect crossover should look like in your understanding."
"Open your eyes and look at the masterpieces of these three design masters.
You will definitely feel that they exceed your imagination and understanding, as well as your expectations."
"We can clearly feel the genes and blood of Aston Martin flowing in these three new cars, but they are also designed for a new generation of consumers, and they are the inheritance and subversion of their own past traditions."
"Inheriting, conquering and subverting, Aston Martin has successfully demonstrated its brave and fearless attitude with three models."
"What's even more commendable is that compared with other manufacturers' concept cars that are beautiful and far beyond actual industrial design, these three Aston Martin cars are extremely close to the current top-level car manufacturing technology."
"I believe that the actual model will be very close to the concept car."
While Zhou Wenhua was scrolling on Weibo, the live event was already over.
Many onlookers walked into the exhibition area of Aston Martin and Sunseeker Yachts.
The exhibition area is very large and spacious, ensuring that each car can accommodate more visitors around it.
Around every corner of each car, Aston Martin has arranged sales staff to very patiently introduce the detailed parameters and gameplay of the model to every questioner, and they will even encourage you to sit in and give it a try.
Zhou Wenhua was dumbfounded on the sidelines.
Is this a top-notch luxury car that can only be viewed from a distance but not played with?
Everyone can get close to it, touch it, sit in it, experience it and enjoy it.
They are no longer as aloof as in the past.
Even the sales and service staff treat everyone, even if they know they can’t buy it.
Starting from the beginning, I still treated him as a high-potential customer and promoted him.
This is completely different from luxury cars such as Ferrari, Porsche, Rolls-Royce and Bentley.
If you don’t believe it, please go out and turn left to experience it for yourself.
"Hello, sir."
A British middle-aged man in his thirties who was full of gentlemanly demeanor and wore suits and ties greeted Zhou Wenhua in fluent Chinese and pointed to the subversive model in front of him.
From the design language, concept, to the performance of this car, as well as the unique technologies it will be equipped with, etc., the introduction is very detailed, and it feels as if you will actually buy it.
But Zhou Wenhua knew very well that he simply couldn't afford it.
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But from this senior salesperson's mouth, eyes, words and deeds, he felt sincere respect.
He had already understood this concept car from beginning to end, especially its series of selling points and unique technologies.
Knowing it so well, it’s no problem to go back and write a professional review article.
"Our car will be officially launched in the first half of next year.
Maybe Mr.
Zhou, you can leave your address and phone number, and we will invite you to come over for a test drive and on-site viewing of the car."
His enthusiastic attitude made Zhou Wenhua really have the urge to buy it.
In fact, he really left behind his contact information and career.
From beginning to end, the salesperson didn't even ask him whether he was interested in buying a car, let alone whether he could afford a car.
The same situation is happening in every corner of the live exhibition area.
Some people actually booked a car on the spot.
"I want to reserve a limited edition one77" a wealthy man from Longhai City shouted very loudly.
The whole audience was suddenly amazed, and everyone looked over with eyes filled with envy and even jealousy.
This greatly satisfied the vanity of a rich man, who opened his mouth and laughed.
Someone made a start, which immediately stimulated those who want to buy cars.
After all, this is a global limited edition, with only ten units available nationwide.
"I want a one77, too" and someone immediately started ordering a car.
The only way to sell this thing is to get one less, so hurry up and enjoy it first.
"I will buy a one77, and I will order the Conqueror when it comes out next year."
Another rich man appeared.
"I'll get one too"
The whole audience was suddenly amazed again.
I really don’t know, there are too many wealthy people in the crowd.
In the blink of an eye, six one77s of the limited edition of ten units were sold at once, and the remaining four were also snapped up in less than twenty minutes.
The ten one77s were sold out in less than half a day.
Within hours, the transaction was completed on the spot.
For a moment, the whole place was in an uproar.
This is too crazy I knew that there were many rich people in China, but I didn’t expect that there were so many rich people.
They were literally everywhere.
But when I thought about it again, I felt relieved.
After all, this kind of sea-to-sky feast itself is a gathering place for the country's rich and wealthy second generation.
For Si, more than 20 million is an astronomical figure, but for some rich people, it is the price of a toy.
While one77 was sold out in less than half an hour, Aston Martin's sports car models on sale also received widespread attention and enthusiasm from visitors, with many people expressing strong willingness and interest in purchasing.
Many people even placed orders on the spot.
This is not only the Aston Martin exhibition area, but also the Sunseeker Yachts exhibition area.
According to the standards previously given by the organizing committee, tickets are divided into four classes.
The lowest two-class tickets can only be visited.
Only the ticket holders of the upper two classes have the opportunity to board the ship, while the holders of the highest class can participate.
Test ride.
But Sunseeker Yachts is completely open.
Not only are the sales and services very enthusiastic and responsible, but they are also very hard-working in introducing the yacht.
They even allow any ticket holder, no matter what class, as long as they are willing, to sign up to visit the ship, and even Take a test ride.
This also made the Sunseeker yacht exhibition area overcrowded.
"I don't quite understand."
Zhuang Ziqing asked Yang Huan with a puzzled face.
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Looking down from where they were, it could be seen that the exhibition areas of Aston Martin and Sunseeker Yachts were both crowded.
It's almost to the point of being overwhelmed.
Of course, with so many visitors and so many senior sales staff, it would be strange to be dissatisfied.
"What don't you understand?"
Yang Huan asked with a smile.
Seeing such a grand occasion, he was very satisfied with the effect.
“According to my understanding, other yacht companies will not easily let people board yachts unless they are willing to buy, and other brands will not arrange so many sales staff, let alone some customers who have no purchasing power at all.
It’s not cost-effective to invest so many resources into it.”
She felt that Yang Huan's behavior was pure nonsense.
Just for this feast of sea and sky, he invested so much money and expended so much energy.
Is it worth it?
Yang Huan shook his head and smiled, "Those luxury brands you mentioned are all selling themselves by hanging themselves up, as if the higher they hang themselves, the more noble they really appear, but this also leads to conflicts between them and their customers.
The distance has been extended.”
"How many people are there now?"
Zhuang Ziqing frowned and thought for a moment, "I'm afraid it's better to have one person than ten thousand people."
"Okay, let's take it as 10,000.
Then think about it, how many of these 10,000 people use Weibo and WeChat or how many relatives and friends they have?
Do you think they will put their experience today into the world?"
After returning home, will you be particularly enthusiastic about talking about everything you have learned in social circles or online with your netizens?
” When Zhuang Ziqing heard this, he immediately understood.
Everyone, whether they admit it or not, has a desire to share with others.
From national leaders to ordinary people, everyone has this desire.
The simplest example is that when everyone gathered together to eat together, they just chatted for a while and then ate happily.
But now With the popularity of Weibo and WeChat, as soon as the food is served, everyone shouts in unison, "Slow down, take pictures first."
Then what Post on Weibo and WeChat.
Regardless of whether you are used to this approach or not, whether you are willing to accept it or not, this is the trend and it is a fact.
What Yang Huan is doing now is to inspire this in them and give them the capital to share and show off.
At the same time, these people are also treated as free communication media.
The effect of spreading the word from their mouths is more convincing than spreading it from the mouths of salespeople.
After all, everyone believes in word of mouth.
When buying things on Taobao, most people choose based on the sales ranking first, and then go in and read the reviews.
"I'm telling you, there are many reporters here," Yang Huan smiled again.
When reporters come to inquire about news, they will report it and write commentaries when they return, which can easily become a topic for public discussion.
"Let me tell you something again.
Personal experience is completely different from the cold words and numbers you see on the Internet.
The former can tell you what I touched with my left hand when I sat in, and what I touched with my right hand.
What we arrived at was what we saw before, but the latter is completely impossible.”
"Besides, between a person who has personally experienced riding in an Aston Martin sports car and a person who only knows about Ferrari and Bugatti Veyron from the Internet, who can win if they argue about the pros and cons?"
Speaking of this, Yang Huan laughed, "If anyone or any other brand really takes itself seriously these days and sells it, then this brand will not be far from bankruptcy."
"In this era, what matters is user experience.
Whoever is closer to users will have an advantage."
Therefore, it is not only necessary to play this way now, but also in the future when flagship stores or yacht clubs are opened, Yang Huan also plans to continue to play this way.
It doesn’t matter if you invest more and the cost is higher.
The most important thing is to open up the zero distance between the brand and customers
What's more, this type of luxury brand also has a very big profit point, and that is after-sales service.
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In fact, Yang Huan did not expect to be able to sell well in such an exhibition.
When it comes to Sea to Sky Feast, the most important thing is to brand Sunseeker Yachts, Aston Martin and Lagonda.
The real development of the market still depends on a series of actions that follow.
For example, Aston Martin's first overseas car manufacturing plant and Sunseeker Yachts' first overseas shipbuilding center will be opened in Longhai City.
In terms of sales, they will also cooperate with the Yang Group.
Zhuang Ziqing didn't understand business matters.
Most of her bankers were officials and none of them were in business.
But hearing what Yang Huan said was so clear-cut, she also felt that there seemed to be a little bit of truth to it.
But these principles, as well as these ideas for the exhibition hall, were really all his ideas.
Zhuang Ziqing was a little skeptical.
Because it doesn't look like it.
At this moment, there was a sudden commotion in the exhibition area below.
Someone is here to cause trouble: