"Dear Mr.
Patrick Bernard, I am Laurent Duf, the new general manager of Calon Maison."
“I am very sorry to inform you that after the company’s core leadership decision, all the wines under our Calon family will be withdrawn from the en primeur trading system from now on.”
"But we will still provide bottled wines of suitable drinking age to all traders."
“If necessary, please come to Calon Saga Winery to discuss specific cooperation details.”
In the office of the chairman of iesia, the largest wine trading company in Bordeaux, Patrick Bernard received a notification letter signed Laurent Duf.
The content inside made him surprised and angry.
With a bang, the letter was slapped heavily on the desk with his right hand.
It also shocked his son, Oliver Bernard, who was sitting opposite him.
"Father, what did Laurent Duf say in the letter?"
Patrick Bernard turned away excitedly, "See for yourself" Oliver Bernard immediately took the letter from the table and was shocked when he saw it.
“Are they crazy that they want to withdraw from the en primeur trading system?”
You know, the wines of Calon Saga Winery are basically sold through the en primeur sales market.
Isn't this the only way out?
Patrick Bernard didn't speak, he was thinking about the ins and outs, causes and consequences of the whole thing.
Was this a sudden decision?
Still thoughtful The so-called en primeur trade is actually a trading transaction that treats wine as futures.
En primeur, also called hops, means that after the wine has completed the fermentation process and has just been put into oak barrels for aging, it begins to sell its ownership to en primeur traders, and then bottles it after one and a half or two years.
Leave the wine cellar.
Because of this, the price of en primeur wine is generally very cheap.
Just like Calon Saga, the price of en primeur wine is generally around thirty-five to forty euros.
But in the market, the price of a bottle of Calon Saga's genuine wine is at least three or four times higher.
This huge price difference in the middle is the profit that is added up level by level by en primeur traders, agents, wholesalers, etc.
The main reason why there is en primeur trade is because after World War II, Bordeaux wineries were seriously short of money.
But now, the wine trade has changed.
There are even many wineries that have been kidnapped by en primeur traders.
Even the world's top wine brands such as Lafite and Latour dare not say that they will completely withdraw from the en primeur trading system.
How dare the Kailong family withdraw?
"Dad, do you want me to go talk to Laurent Duf" asked Oliver Bernard.
Laurent Duf also previously held a core position in a well-known en primeur trading company in Bordeaux.
They were all from this circle.
Oliver Bernard was very familiar with him and was easier to talk to.
"No need" Patrick Bernard raised his right hand to stop his son's move.
"No need" Oliver Bernard was a little strange.
"Father, Calon is one of the most popular en primeur wines in Bordeaux.
It is not even inferior to Lafite and Latour.
It is simply a cash cow.
Just throw it away."
In terms of reputation, Calon Saga is only a third-level chateau, not a famous brand.
However, among many circles of good wine drinkers, Calon Saga is far more popular than Lafite and Latour.
Moreover, the wine label of Calon Saga is a red heart, which is unique among wines in the world.
This has also made Calon Saga the most popular wine for wedding banquets in the upper class, with very large sales.
Otherwise, why would Calon family be ranked as a third growth, but have a grape plantation and annual output similar to that of Lafite and Latour?
Patrick Bernard smiled coldly, "If I guessed correctly, this idea must have been proposed by the new boss of Kailon Family.
They will not listen to us."
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"Why" Oliver Bernard still didn't understand.
Patrick Bernard looked at his son with some regret.
After so many years of dabbling in wine, he still didn't understand.
“The en primeur trading system divides the entire industry chain.
Under this system, wineries are not engaged in the sales process, but are only responsible for production.
All sales and marketing are given to en primeur traders.”
Oliver Bernard knew this very well.
“For those powerful wineries, they are definitely not happy to be kidnapped by en primeur traders, but if they are asked to rashly leave the system, they cannot do it and cannot afford such a big risk.
After all, they do not have their own sales. channel."
“But over the years, they have been planning their own sales channels and have been thinking about getting rid of the en primeur trade, because only in this way can they better operate their own brand.”
At this point, Oliver Bernard suddenly realized.
"Father, what you mean is that Kailong Family wants to build its own brand."
Patrick Bernard still smiled coldly, full of disdain.
"Is it so easy?
Lafite and Latour don't dare to do something rashly.
Can they think that just poaching Laurent Duve, who is familiar with the wine sales trade?"
"What should we do then" asked Oliver Bernard.
Patrick Bernard made a fist with his right hand and hit the desk hard, making a muffled sound.
“Since they want to quit, let’s help them.”
At this point, Patrick Bernard turned around and said, "Go and call several other large en primeur traders.
If we want to reach a consensus, we must completely ban Calon Saga."
This is a game of killing the chicken to scare the monkey.
Only by suppressing the Calon family can those wineries that want to get rid of the en primeur traders, including Lafite and Latour, be restrained.
Don’t think that all the wine traders have nothing to do with them.
It's really annoying.
The worst thing is that they will break up and see who can get the benefits.
In the Calon family estate in the north of Bordeaux, Yang Huan did not know that the large en primeur trading companies in Bordeaux were meeting, plotting to block the defected Calon family.
He was having his first high-level meeting with several old teams at Calon Saga Winery.
"I think the chateaus of wineries should be renovated.
In the chateaus of top-notch wineries, there are rooms specially provided for customers to stay overnight, but we don't have them here.
I think this should be improved."
The person who spoke was the chief architect of the winery, Alain Delaville, who has worked at the winery for more than ten years and has been engaged in various renovations of the winery.
"I agree.
The living conditions here are too bad.
Change it."
Yang Huan waved his hand and agreed.
Zhao Yuanfang on the side immediately recorded Master Huan's instructions.
For renovation, funds must be allocated and must be recorded.
Liu Mingwei was thinking, I'm afraid it would take seven figures of euros to transform it properly.
"Vincent, what's your opinion?"
Yang Huan looked at technical director Vincent Millett.
Yang Huan has a characteristic that he attaches great importance to professional talents, especially technical experts.
Vincent Millett is a typical technical genius who is awesome and coaxing.
He was previously responsible for technology and research at Chateau Margaux, one of the five most famous wineries in France, and came to Calon in 2006.
Over the years, the wines of Calon have been very stable, and the contribution of Vincent Millet is obvious behind this.
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He is now a well-known talented winemaker in the Bordeaux region and even in the wine industry around the world.
Vincent Millett also did not expect that when the new boss from China arrived, all the old employees would stay on.
Not only that, after spending nearly 200 million euros to acquire Kailon Family, he actually plans to continue to invest more.
No matter how you look at it, he is the kind of big shot who has deep pockets, does big things, and has great courage.
This also made him excited.
"Master Huan, I have always wanted to establish a research and development department."
"Oh, tell me."
Yang Huan was a little interested.
His favorite thing to do is to do research.
Research costs money, but the problem is that the results are real.
Now Vincent Millett is in high spirits.
I can finally express my ambitions “In the past few years, our vine density has increased from 7,000 to 10,000 vines per hectare, but this is not enough and there is room for further improvement.”
Yang Huan was a little confused.
He didn't understand the logic of this.
Zhao Yuanfang immediately explained with a smile, "Master Huan, the greater the density of the grapevines, the less the yield of each plant and the smaller the grapes, but relatively speaking, the quality will be higher and the wine produced will be stronger, and Keep it natural and elegant.”
"Oh" Yang Huan suddenly realized.
It turns out there is such a truth.
The grapes in Ganqing Winery should be as small as possible.
"Mr.
Zhao is right, but to do this, we need to further improve water source conditions and drainage channels."
“By the way, what is the density of grapevines in the two famous Chateau Lafite and Latour?”
Vincent Millett felt a little proud at this time.
“The density of Lafite is 8,500 vines per hectare, and the density of vines at Chateau Latour and Chateau Margaux is around 10,000 vines.
In this respect, we are not inferior to the five famous wineries.”
Yang Huan couldn't help but nodded, "Continue."
Encouraged, Vincent Millett became even more energetic.
“I plan to set up a research team to conduct DNA research on each grapevine, preserve the genetic diversity of all cloned plants, and develop a method to reduce the use of chemicals to make the grapevines more resistant to pests and diseases. " Liu Mingwei was dumbfounded when he heard this.
I bet these grapes are not free-range, they are simply kept as pets.
No, I cherish them even more than pets.
Also doing DNA research, cloning, and genetic technology.
My God, I treat these grapes more kindly than I treat people.
"Okay, you give me a budget and I agree," Yang Huan said with a smile.
"Really?"
Vincent Millett was a little unbelievable.
This requires an investment of at least tens of millions of euros.
"Yes, it's true.
You buy the equipment that needs to be bought and the talents that need to be poached.
I fully support it."
Just kidding, let’s see how much these can cost.
This young master makes three million pounds a day and several thousand pounds a minute.
I still care about this.
Vincent Millett immediately clenched his fists in excitement and cheered.
His long-cherished wish for many years could finally be fulfilled.
"Don't worry, Master Huan, I won't let you down."
Yang Huan smiled and let it go, then looked at General Manager Laurent Duff.
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The latter also put forward some opinions.
For example, if they want to withdraw from the en primeur market, they must expand their wine cellars on a large scale, build a new winery and tasting room, etc.
These are all infrastructure investments.
Yang Huan also agreed on the spot.
He decided to withdraw from the en primeur market because he didn't like to put his neck under the knife of others.
So he wants to control his own lifeline.
Since we are going to take this step, we need to get all the other supporting facilities in place and complete them.
Yang Huan also put forward some opinions of his own.
Because he discovered that Kailong Family didn’t even have its own official website.
This was too out.
No wonder that in the past, we could only be led by en primeur traders and had no choice but to do so.
Therefore, the official website must be launched as soon as possible, and WeChat, Twitter, Facebook, etc. must also be opened as soon as possible.
"Further integrating and reorganizing our sales channels, especially those leading to the Chinese market, is a top priority."
Laurent Duf understands.
This was Yang Huan's purpose of recruiting him to the Kailong Family through a headhunting company with huge sums of money.
"Master Huan, when it comes to the Chinese market, I remembered something."
Vincent Millett suddenly spoke.
"What's up" “Before the winery was faced with acquisition, many things came to a halt, so we were unable to deal with some things.”
Yang Huan almost kicked him, "Let's get to the point."
Are all these technical experts so incapable of speaking?
Can you stop being so verbose?
"Yes, Master Huan, we received a call from China before.
They want us to sponsor their movie."
Yang Huan was stunned when he heard this.
Find a French winery to invest in a Chinese movie This guy is awesome Not only awesome, but also very creative Somewhat interesting: