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Chapter 252: Play One Ticket


Marcus Bowman did not expect that Yang Huan would cling to such details.

There has always been a consensus between sponsors and teams on jersey design.

First of all, sponsors don't care whether the jersey design looks good or not, and they don't care about the purpose of the jersey.

The only thing they care about is the return on sponsoring this team, how many jerseys they can sell, and how much sponsorship costs they can recoup.

Therefore, from a certain point of view, sponsors even hope that all sponsored teams will wear the same clothes to participate in the game.

The reason is simple, you can save a lot of design costs.

And in this way, the advertising effect will be great.

From the perspective of team owners, they generally don't pay much attention to the design of jerseys.

They only care about one thing, how much money the sponsors give.

It can even be said that as long as they are given enough money, they will wear any jersey no matter how ugly it is.

As for whether fans think it is a good deal and worth buying the jersey, this is obviously not within the team's consideration.

To give the simplest example, Real Madrid’s jersey sales are unparalleled in the world.

How many pieces can be sold in a year?

one million Sixty euros apiece, which means sales of sixty million euros.

Putting aside the costs and various expenses of Adidas, and deducting taxes, how much share can be given to Real Madrid?

Maximum four euros.

Obviously, the so-called making money from selling jerseys is not something the team considers at all.

Therefore, there has always been a tacit understanding between the team and its sponsors.

They wear whatever jerseys the sponsors provide.

And what about sponsors?

They will consider designing better jerseys as much as possible for some influential and sales teams.

But even if they hire someone to design, they will try their best to consider the cost and save whatever they can.

Anyway, Kaizi will foot the bill.

To put it bluntly, this is an act of extorting fans.

The fans are the most miserable because they have no choice.

There are even some die-hard fans who love and support this team, so no matter whether the jersey is practical or whether it looks good, they will buy it and collect it.

To put it bluntly, it is not so much selling jerseys as it is consuming fans' loyalty and affection for the team.

Yang Huan doesn't know how to do this kind of thing, and he doesn't even bother to do it.

The Southampton red and white arrow-striped jersey in front of him was pretty good from a purely jersey perspective.

But such clothes are completely useless.

At the very least, this kind of clothes cannot be worn out at ordinary times.

It’s not that Adidas has no design capabilities, it’s just that they are unwilling to do so.

Yang Huan also knew in his heart that Adidas also had its own difficulties.

After all, their high sponsorship of Southampton has already caused controversy among other teams.

If they invest more money to design jerseys for the Saints, I am afraid the controversy will be even greater.

But his idea is also simple.

"These jerseys need to be redesigned" is Yang Huan's attitude.

Marcus Bowman smiled bitterly, but did not dare to agree on the spot.

"Alternatively, from now on, we will design our jerseys ourselves, but the split will have to change," Yang Huan said.

Marcus Bowman thought for a moment and nodded: "Okay."

In fact, Southampton's jersey sales have always been very unsatisfactory.

Even last season, jersey sales hit a record, but they were only around 100,000, almost all supported by a group of die-hard fans.

With such a small sales volume, Adidas doesn’t suffer much loss when it comes to profit sharing.

And where Adidas really values ​​Southampton is in the virtual training centre.

Now, there is also a smart jersey and supporting patented technology.

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"How much can you lift?"

Yang Huan asked.

When doing business, you must say ugly things first.

Otherwise, we will have to worry about it in the future.

"Five euros" Yang Huan chuckled.

Only five euros "Master Huan, the current revenue share for wealthy teams, including Real Madrid and Barcelona, ​​is only four euros at most, and more often it is three euros, or even two euros, and some have no share at all."

Of course Yang Huan knew, but he felt that he had just negotiated a two-euro share after all his hard work, which was too low a price.

"How about this?

We are responsible for providing raw materials, garment technology, production and sales channels, and you are responsible for the design.

If the sales volume is less than 100,000 pieces, the share will be three euros.

If the sales volume is between 100,000 and 300,000 pieces, the share will be 5 euros. , more than 300,000 pieces, divided into ten euros, Master Huan, what do you think?"

Yang Huan thought for a while and felt that this proposal was okay.

"Okay, let's do it this way," Yang Huan decided on the spot.

That's the matter of hundreds of thousands of euros.

"Looking back, I will ask Nicola Cortez to draft a new sharing agreement with you."

Marcus Bowman nodded, "Well, I don't know who Master Huan plans to find for the design."

If you invite a big-name designer to design a piece of clothing, the design fee is quite high.

And in recent years, those famous brand designers will not take such jobs because the restrictions are too great.

Designing a jersey is not a fashion design, it is much more restrictive than fashion.

First of all, sports performance must be considered, and the traditional elements of the team must also be considered.

If, as Yang Huan said, leisure must also be considered, then I really don’t know who is willing to take on such a job.

Even if you take it, the price will definitely be prohibitively high.

Yang Huan thought for a moment, picked up the phone, and called Norman Foster directly.

"Hey, Norman, it's me."

Yang Huan said with a smile.

Marcus Bowman felt a little strange when he heard this. norman Is there a famous fashion designer named Norman?

Norman Foster was discussing something with Huang Ying at this time.

He was a little surprised when he received the call, "Master Huan, call me, if you need anything?"

As soon as Huang Ying heard that it was Master Huan, she immediately listened intently.

"It's nothing, I just wanted to ask you if you are interested in playing," Yang Huan asked with a smile.

"Have a go," Norman Foster chuckled, "Tell me about it."

"I plan to find someone to design the jersey, but I can't think of anyone for a while.

Are you interested in having a try?"

"I" Norman Foster smiled bitterly, "Master Huan, I am an architectural designer, not a fashion designer."

Can this be the same?

Huang Ying on the side chuckled, she understood.

She wondered whether Master Huan did it on purpose How come in his eyes, all designers are interconnected?

Could it be that, to know how to design buildings, one must also know how to design clothes?

"Didn't I tell you to play with tickets?

Just for fun, I can't find anyone at the moment, so I'll ask you to make up the number."

Norman Foster really wanted to fall down, but it turned out that he couldn't find anyone "I was reading newspapers before and heard them say that many architects are excellent fashion designers.

They also said that fashion design and architectural design have many things in common, so I naturally thought of you."

After hearing this, Norman Foster felt that it really made sense.

Many famous fashion designers have always believed that architectural design experience is very helpful in designing fashion.

Moreover, didn’t Master Huan also say that?

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Just for fun Today's architectural designers are no longer the isolated group they used to be.

They now pay attention to openness and pay attention to culture, nature and society.

Therefore, it is not bad to design clothes and have fun.

What's more, Master Huan made the call himself.

"Master Huan, let me tell you first, I have never designed clothes before, especially jerseys."

Yang Huan immediately burst into laughter, "It's easy.

You have so many famous fashion designer friends.

Ask them what popular elements have been popular recently and ask about future trends.

I don't ask for much."

Norman Foster immediately picked up the pen and put it on the paper to write it down.

"It starts with reflecting our traditional Southampton colours, the red and white arrow stripes."

"Yes, I took note of it" "Secondly, it has to be practical.

It doesn't have to be like those jerseys now.

They are usually the bottom of the box and are only taken out to show off on game days.

They have no practicality at all.

I want something that can be worn on the court and on the street. of."

"Okay, I'll try my best" "Also, we need to consider the needs of different customers and different groups of people.

Men, women, fat, thin, old and small should all have designs, preferably in a series."

"Well, I'll give it a try."

"In the end, forget it, there's nothing final, that's all, keep it simple."

Norman Foster really couldn't laugh or cry.

Each of these three requirements is amazingly rare.

This can be called simple.

However, since he has agreed, he will definitely not break his promise.

"Norman, can it be done in one month?"

Yang Huan asked.

"One Month" Norman Foster lost his voice.

He originally planned to wait until he had more time to figure this out.

After all, designing clothes is not his main job.

Moreover, he also has to design the stadium and hotel.

Recently, the architectural firm has had financial problems, and he is having a headache.

"Yes, one month.

I'll use it in a hurry for the new season.

I'll ask them to send you the materials later.

You can also ask for help."

After that, Yang Huan smiled again.

"Norman, I heard that your company has had some financial problems recently."

After hearing this, Norman Foster looked at the student Huang Ying in front of him.

His wry smile looked like he was crying.

"Don't worry, I've asked Zhao Yuanfang to start making preparations.

Maybe if I turn around, I'll acquire you."

Norman Foster was startled.

Since the subprime mortgage crisis and the outbreak of the European debt crisis, the construction industry has become increasingly bleak.

Foster Law Firm has been losing money every year, and its current employee base has been reduced by more than half compared to its heyday.

This is why Norman Foster attaches so much importance to Yang Huan’s new stadium and hotel projects.

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If it is acquired by Master Huan now, given Master Huan's wealth and connections in China, I heard that their family is engaged in real estate, then wouldn't it be possible in the future?

When he thought of this, Norman Foster felt relieved.

But at the same time, I also attach great importance to the jersey design project given by Master Huan.

After all, this project has turned out beautifully, and Master Huan is happy, and maybe he will increase his support for the architectural firm.

After hanging up the phone, he immediately laughed and boosted his morale.

"Huang Ying, it seems that we will have to work overtime in the next month."

Huang Ying showed a playful but helpless expression.

Who asked us to hang out with Master Huan?

"Done."

Yang Huan breathed a sigh of relief after hanging up the phone.

"Master Huan, who do you want to design?"

Marcus Bowman quickly asked.

"Norman Foster" "Norman Foster" Marcus Bowman was so shocked that he lost his voice.

"The knight who is engaged in architectural design" "Yeah, what's wrong?"

Yang Huan felt strange.

Is it necessary to make such a fuss?

Isn't he just a jazz guy?

There are a lot of jazz these days, but there are only a few that are really popular.

I didn’t see Norman Foster paying off the company’s debts.

He is over 70 years old and still insists on fighting on the front line.

It's pitiful to say that if this old man hadn't been unable to put down his life's hard work, he really wouldn't have had to work so hard as he was not short of money.

But it is not difficult to see at this point that Europe's good times are gone forever.

In the future, the world's economy will still depend on our country, China.

Only by embracing the thick thigh of China can we have a future.

Marcus Bowman has such an old face that he really can’t tell the difference between crying and laughing.

What's the matter?

Master Huan, that is a British national treasure-level architectural design master.

You are so calm Just a few words and let him come and design your jersey.

It’s still limited to one month If this gets out, the saliva of his fans all over the world will probably drown you.

But Master Huan just doesn't have this kind of consciousness.

"He is a good person, and he can do whatever he promises.

In a month, we will go see the design drawings, and you will quickly make the clothes.

I will find a few models to walk in the show to build momentum. ” Marcus Bowman almost fell to his knees Master Huan, who will hold a press conference for the new jersey of the football club?

The most I can do is take a few photos of the team and send them to the Internet to show off.

But it's not good for you, you still have to find a model and go on a catwalk I really want to hold a fashion show

He wondered if he had heard wrongly.

Real Madrid and Barcelona have never done this, but you, Master Huan, want to do this Can it succeed?

But soon, he figured it out.

This young master just likes to mess around.

Wasn't it mentioned in the newspaper before?

He wanted to recruit a thousand members to Southampton, with annual membership fees of one hundred thousand pounds.

This has been laughed to death in the media.

Frankly speaking, this is not recruiting members at all, but crazy poor people trying to steal money.

Marcus Bowman certainly doesn’t think Master Huan is crazy for being poor.

It's just that I like to toss for sure.

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"Okay, that's it.

If nothing happens, I'll leave first."

Yang Huan still has something to do.

He didn't forget that he didn't have time to go to Charlene Lahiri to collect debts.

Although this girl can never escape from his Wuzhishan, no matter what, she still has to get her debt back as soon as possible.

When he walked out of the conference room, he happened to see Charlene Lahiri finish an interview with Javi Martinez.

Looking at her like that, it was obvious that she was going back.

Yang Huan immediately walked downstairs quickly and caught up with him

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