When Yang Huan walked into the show on the third floor, the place was already packed with people and all seats were occupied.
Southampton's new season jersey is on display, which is the first time in the football world.
Since it is the first time, it is inevitable that there will be some doubts and even ridicule.
This is also normal, after all, everything is like this at the beginning.
Which grand event is extremely high-end from the beginning?
It’s not all about persisting step by step and slowly accumulating popularity before it explodes.
Relatively speaking, this group of guests who appeared tonight were obviously trying to give face to Yang Huan and Southampton, or to the rich second generation members of the Eat, Drink and Play Band.
These people are all worthy of close friendship.
A friend in need is a friend indeed Therefore, it was rare for Yang Huan to walk into the show and shake hands with all the guests who came to the venue and sat in the front row one by one, even though most of them were not famous.
And all these guests were flattered and greeted Yang Huan one by one.
The rich second generation members of the Eat, Drink and Play band played the role of hosts without any ceremony, helping Yang Huan and Southampton greet the guests.
The scene was lively and the atmosphere was good.
This was the first time, and it was not easy to accomplish this in two days.
"Master Huan" Norman Foster and several of his designer friends are undoubtedly the most important guests tonight.
"Norman" Young greeted him and shook hands with Norman Foster.
The latter also immediately introduced Yang Huan to his friends, two or three of whom had participated in the design of Southampton's new jersey.
However, what Norman Foster valued most was the handsome-looking British gentleman next to him.
"Let me introduce to you, this is Burberry's chief designer, Christopher Bailey."
"Hello, Mr.
Yang Huan" Christopher Bailey's voice was a little soft, and when he shook hands, his movements were very gentle.
It gave Yang Huan the impression that this guy was a crook.
But it’s not surprising.
There are so many twists and turns in the fashion world.
What’s all the fuss about?
"Hello, Christopher" Yang Huan saw Huang Ying again.
She was not qualified to sit with Norman Foster and other famous designers, so she could only sit in the second row.
"Master Huan, many people outside are saying that you are leading Southampton to set off a football 2:00 storm, while Christopher wants to set off a fashion 2:00 storm.
I have always felt that you must have something in common."
Norman Foster's words aroused Yang Huan's interest.
When "How to say" asked the question, he looked at Christopher Bailey.
The British gentleman smiled gently.
Oddly enough, a grown man's gentle smile is indeed quite strange.
But Christopher Bailey himself is quite handsome, and his gentle smile gives people a feminine charm.
Of course, from Yang Huan's point of view, it still feels a bit hairy.
I just won't show it.
"Both football and fashion have a long history, but they have always been very self-contained and isolated from the general public in the world."
Christopher Bailey's words made Yang Huan couldn't help but nod.
This guy has stuff "You see, in the past few years, technology has progressed so much and so fast, but football has never benefited much from technological progress.
Even in the past year or two, some teams have begun to pay attention to scientific training and diet.
But it is still very basic, but the football circle is completely unaware of this.
Instead, they arrogantly believe that football does not need technology.”
"Well said."
Yang Huan felt that he was right.
Especially in British football, technology is almost impermeable.
Even in many teams, the training and diet of players are still very primitive.
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If nothing else, Wenger has only been coaching Arsenal for how many years.
When he coached Arsenal, the Gunners were so brutally backward.
"The same goes for fashion."
Yang Huan looked at this handsome and gentle British gentleman again and listened with interest.
"All fashion shows are very high-end and invite heavyweight guests.
However, reporters and fashion enthusiasts are shut out.
Consumers can't even participate.
Why can't they watch the show together?"
"The reason is simple.
They will tell you that these people don't understand fashion at all."
Yang Huan was really surprised.
It is so surprising to hear such words from the chief designer of a luxury brand.
"You're absolutely right."
Yang Huan agreed 100% with his point of view.
“No one or any brand can sell themselves these days.
What consumers want is an experience, a kind of enjoyment from the heart, rather than walking out of the door with a bag of a certain brand.
Go ahead and point to ogo and tell others that this is a certain brand, as if you’re afraid that the whole world won’t know.”
Of course, there are not no such people, but they are very few and will become increasingly rare.
"Yes, yes" Christopher Bailey seemed to have found a soulmate.
"So, I am really interested in some of your practices at Southampton.
Your press conferences are held directly online, you open a and WeChat to allow fans to interact directly with the team, and you even often organize some community activities. " "Also, the series of activities and promotions you have done after introducing the stars are all very good."
Having said this, Christopher Bailey looked at Yang Huan with interest.
"Mr.
Yang Huan, I really want to know what you plan to do in the future."
Even Norman Foster looked at Yang Huan with interest.
"I've never thought about it."
Yang Huan shook his head, "I really haven't thought about it."
This answer surprised everyone.
"I think you should give everything a try.
Technology is advancing rapidly and changing every day.
We thought it was impossible in the past, but is it still impossible now and in the future?"
Christopher Bailey and Norman Foster listened and nodded.
It is true that no one can be sure of what will happen in the future.
"Norman tried virtual reality technology.
How did it feel?"
Yang Huan suddenly asked.
"Virtual reality technology" Christopher Bailey was stunned.
This is a legendary thing "Norman, I never heard you say that."
There was a bit of anger in his tone.
Norman Foster smiled bitterly, how could he tell such a secret thing everywhere?
"Master Huan's laboratory has made a virtual reality helmet as big as a brick.
I tried it and the effect is very realistic, but many details are not satisfactory, such as dizziness, delay and inconvenient control. " Yang Huan couldn't help but nodded, "I am increasing my efforts and plan to launch the 2.0 version in the shortest possible time to overcome these problems.
Then I am wondering whether fans will be able to use virtual helmets to sit in the seats in the future.
You can enjoy the experience of watching football live at home.”
"Also, not only sitting in the stands, but also, can he get the sense of immersion in his favorite stars, moving and running on the football field?"
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After hearing this, the two of them were a little stunned.
This idea was too novel.
But think about it, it’s really exciting.
Especially considering that more and more fans are being kept out of stadiums because of high ticket prices.
If the price of virtual helmets can come down, there will definitely be demand for it.
Let alone a football game, even if it’s a movie, it’s a subversive viewing experience.
Yang Huan is really discovering more and more that this thing is so interesting "Mr.
Yang Huan, you have touched my heart."
Christopher Bailey couldn't help laughing.
"Did you know that in April this year, Burberry held a 3D fashion show in Beijing, China?
During the catwalk, 3D holographic projection technology was added.
The effect was absolutely shocking.
I still seem to be able to hear the scene.
More than a thousand spectators screamed uncontrollably" Yang Huan really didn't expect that Christopher Bailey would actually use 3D holographic projection technology.
This is a first in the fashion industry.
"However, it is a pity that our core management is still hesitant about the fashion two point zero upgrade I proposed."
Having said this, Christopher Bailey sighed deeply.
He is the chief designer, but in the final analysis, he is just a wage earner.
"Why do I think this is a good idea?
All industries should do their best to embrace the advancement of technology and use it to achieve their own upgrades and development as they advance with the times."
Christopher Bailey shrugged, "Who knows?"
Norman Foster understood somewhat and sighed, "In the final analysis, traditional concepts are at work."
"It's not surprising sometimes.
Just like me, if you ask me to brag and chat with a group of fans on social networks, I can't do that."
After saying this, he couldn't help but laugh.
Yang Huan looked at Christopher Bailey with interest.
After a detailed discussion, he quite admired this boy.
Although it is a bend, I heard that most of the top designers are bending and pulling.
"Are you interested in leaving Burberry and working for a company where you can make decisions yourself?"
Christopher Bailey didn't expect Yang Huan to ask this suddenly, and thought it was a joke.
"Okay, now many luxury brands have designers taking the lead, taking on the two major responsibilities of product design and company management.
If I find the right one, I will leave too."
“Then if it’s a declining aristocratic brand, why don’t you do it?”
Christopher Bailey looked at Yang Huan with a strange look.
Isn't this a joke?
But soon, he caught a signal from Yang Huan's eyes.
"How desolate" "Asprey" As if worried that this brand alone was not enough, Yang Huan pursued it again.
“Recently we are also acquiring Gerald Jewelry, intending to reorganize the former aristocratic brand that specialized in luxury goods for the British royal family.”
If you use this title well, your reputation will be great.
Of course, it is not easy to operate.
"You mean it?"
Christopher Bailey was a little surprised.
"Of course, I acquired Asprey two months ago and have been looking for a suitable operator and designer.
Now, I think you are quite suitable.
How can I give you what you need?"
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The power and resources you want” Asprey and Gerard, although there have been scandals, are still aristocratic brands in the luxury goods industry.
In a recent survey of global high-end consumer groups by an independent high-end luxury goods research organization in New York, Asprey still ranked second among the top luxury brands.
What you need to know is that in the past ten years, this company has been in trouble and lost its glory at its peak.
Especially in the past two or three years, it has been unable to make ends meet, otherwise it would not have been able to sell it so cheaply. .
This shows how much weight and influence Asprey has in the minds of high-end consumers.
Christopher Bailey was shocked.
He had only heard Norman Foster talk about Yang Huan and felt that the two had many similar ideas, so he wanted to join in the fun and get to know this British upstart.
But who would have thought that after just one meeting and talking for less than half an hour, Yang Huan invited him to change jobs and promised him such great power.
Anyone would be shocked.
"Many luxury brands now only want to make quick money and are desperately trying to innovate.
They want you to change a bag or a few sets of clothes every year.
I think this is unreasonable."
“In my mind, real luxury goods must have a unique personality, and the price can be very high, but the posture must be people-friendly and be able to give people the unexpected beauty of surprise in their daily lives, so it can be A gem can also be the most ordinary pencil."
“Luxury goods only have meaning and value if they are liked by others.”
"Compared to those who buy a bag, use it for a year, replace it with a new model, throw it aside, discard it like a piece of junk, and never care about it again, I prefer that my product be the kind that consumers really like and really desire.
Get a perfect masterpiece that will last for many, many years and even be passed down to the next generation.”
"Because I believe that no matter how society progresses, how the times develop, or how technology changes with each passing day, the core of the soul of all luxury brands can never be separated from one thing, and that is the ingenuity that impresses consumers."
Christopher Bailey and Norman Foster were both a little surprised.
They were even shocked by Yang Huan's words.
It is indeed incredible to hear this shocking insight into the definition of luxury goods from a rich man who hardly needs to worry about money and can buy all luxury goods without any scruples.
Perhaps, in everyone's mind, there is a completely different definition and understanding of luxury goods.
But Yang Huan is right about one thing.
Craftsmanship is always the rarest and most precious luxury product in the world The reason why Apple mobile phones are so popular is because Apple has a die-hard spirit.
They are not only designing mobile phones, but also doing their best to use more advanced and advanced manufacturing processes to create better mobile phones for fans.
To use a certain fat man’s advertising slogan, just stick to yourself and please everyone.
And this kind of stubbornness is precisely a kind of ingenuity.
If one day in the future, Apple loses this spirit, then they will begin to decline.
"Think about it carefully, I'm very sincere."
Yang Huan himself was filled with emotion, patted Christopher Bailey on the shoulder and said nothing more
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