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Chapter 362: The Future Belongs to Pseudo Fans


"Welcome to the sidelines" "I'm Charlene Lahiri" Charlene Lahiri was wearing a brown knitted sweater.

The cuffs were pushed down at her elbows, revealing a bracelet on her left hand.

Her long blond hair shawl looked very casual and intellectual.

"This is our first program, so the guests we invited are also very important."

"Let us welcome, Southampton boss and my good friend, Yang Huan" Yang Huan really couldn't be too enthusiastic in front of the empty camera, so he could only sit there and nod with a smile.

"Hello everyone" Charlene Lahiri saw him like this and asked with a smile: "Are you trying to be cool?"

"No, I'm just nervous."

Yang Huan nodded.

"I've known you for so long, but I rarely see you nervous.

Are the shots so scary?"

Yang Huan pouted, "Those who are not standing in front of the camera don't understand how terrifying the camera is."

After he finished speaking, he couldn't help but laugh.

Charlene Lahiri was smiling too.

Compared to Yang Huan, she seems to be much more calm when handling the camera.

However, after such an opening remarks, the atmosphere gradually turned to a kind of chat between the two.

Needless to say, Charlene Lahiri has obviously put enough effort and preparation into this aspect.

Every word she says drives Yang Huan, making him relax and even forget about the existence of the camera.

It feels like a face-to-face interview, or even a chat between friends, rather than talking in front of the camera.

"Although the name of our program is Off the Field, when you come, we can't help but talk about Southampton."

"Yeah" Yang Huan nodded.

"Everyone who is familiar with football knows that Southampton is the team with the fastest rise and the best momentum in European football in the past two seasons.

Especially this season, its performance is very eye-catching, and many people believe that the Saints have such The outstanding results are all due to the strong capital backing.”

Yang Huan shook his head after hearing what she said.

"I know you won't admit it.

If you have something to say, just say it," Charlene Lahiri encouraged with a smile.

Yang Huan laughed, "Actually, you can't get things done with just money, especially in the professional football circle, you have to understand the operating rules of this industry."

Charlene Lahiri hummed, looked at Yang Huan with a smile, and listened.

"Since the professionalization of football, this industry has become less pure."

"Yeah" Charlene Lahiri nodded.

"If you want to be professional, you have to support players, coaches, and staff, and you have to have money."

Charlene Lahiri still nodded, "Yes, many fans tend to ignore this easily.

They are too emotional."

"Yes" Yang Huan also nodded.

“In the early days, where did the money for professional teams come from tickets and stadium revenue?

Later, with the rise of television broadcasts, professional football began to be rapidly promoted, with more and more fans, advertising, sponsorship, and professional football also began to be subtly affected. " "Yeah" Charlene Lahiri nodded.

She knew now that she should be a good listener.

"Everything in the world must have pros and cons, and pros and cons go hand in hand.

You can't just want the good side and not the bad side."

"When professional football develops to a certain level and you have enough influence, capital will take a fancy to you.

So over the years, more and more capital has entered professional football, started to acquire teams, and started to change the structure of professional football.

How to play.”

"So we have seen that over the past few years, Nottingham Forest, Ajax, and many, many established giants have fallen behind.

It is because they cannot keep up with this new way of playing, so they can only be eliminated, because the general trend is in this way" Charlene Lahiri couldn't help but nod, "Survival of the fittest.

Only by advancing with the times can the fittest survive."

"Yes, many people criticize today's professional football, thinking that it is corrupted by money, which is a retrograde step.

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In fact, I think it is completely unnecessary.

The reason is very simple.

If you calculate the employee size of professional teams in the past, and then calculate it now As an employee of the team, you can see how different it is now from the past.”

"The backstage teams of some top stars can even match the entire employees of a professional team in the past, and the clubs, management, coaches, players, agents, and even all aspects of the industry, and even the entire society, have benefited from it.

Huge gains” “In the past, groundskeepers were voluntary labor, but now, every team has at least one or two groundskeepers, and the salary is quite good.

At least there is no problem in supporting a family, so they are more professional and are constantly improving. " “This is the change brought about by capital.”

Charlene Lahiri frowned when she heard this, "Then why are there still so many fans dissatisfied?"

Yang Huan smiled slightly, "First of all, everyone has a different understanding of football.

In the eyes of a thousand people, there are a thousand Hamlets.

In the eyes of older people in the past, the football they have been accustomed to since childhood is Like this, suddenly one day, it became like that, and they found it unacceptable and started to criticize.”

"But for some young people, the football they have been exposed to since childhood is like that, and they take it for granted."

"To give you an example, transfer."

"Adam Lallana is the captain of Southampton.

Many Saints fans are dissatisfied with his transfer.

Some media are hyping up that we have a problem, but in fact, Adam Lallana often returns to Southampton and often talks to us.

We have a very good relationship.

This is a personal relationship, but from the perspective of a club operator, the price offered by Chelsea is attractive and the players' salaries are generous.

We will not be satisfied just because we lose Adam Lallana, so we accept it. " "But some fans feel that this is selling off the core and the soul of the team, no matter what.

They even mock the management for not understanding football.

These remarks themselves are problematic."

Charlene Lahiri kept nodding, "So how do you view the past, present and future, and the changes in professional football?"

Soon, she added, "From the perspective and standpoint of your club owner."

"Well, it's hard for me to say this.

I may not be able to explain it clearly."

Charlene Lahiri smiled sweetly, "Then just say whatever comes to mind."

"I think professional football is definitely getting better and more prosperous.

There is no doubt about it, because more and more capital is pouring into this field.

This proves that if they are not optimistic about it, they will not come in. ” "From the perspective of a football club owner, I would like to say that football itself is no longer the most attractive element for fans."

"Why" "To give the simplest example, the earliest fans fell in love with a team or player by watching football live.

Their liking was due to football matches.

Later, TV and media came in, and the vast majority of fans fell in love with them through TV and media.

They come to like the team or the players, but you have to admit that they are more interested in news other than the game.”

When Charlene Lahiri heard this, she suddenly smiled in realization.

"You're right, they might discuss the scandals of the stars, their hair styles, or which star is more handsome."

This is also the inside story that almost most media are scrambling to dig out.

"Yes, especially with the advent of the Internet era, the speed of information dissemination is getting faster and faster.

Fans living in the Internet era, what they need is not a game, but a kind of entertainment, so they may not like watching football games at all.

Or you only go to the games for the stars you like.”

"Because the football game itself cannot be regarded as a qualified entertainment product, because it will lose.

Winning can certainly bring enjoyment and pleasure to fans, but losing will only make fans feel unhappy and even painful."

"So, when fans want to get entertainment from football, their focus will definitely shift from the football game.

This requires the emergence of football entertainment products that can meet their needs, so football stars and star teams , and it came into being.”

Charlene Lahiri frowned when she heard this, "You mean, these fans don't watch football games to see the winners or losers, but just to see the stars and teams they like and follow."

"Yes" Yang Huan nodded with certainty.

"Many fans don't even watch football games at all.

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They just watch the news and see the results.

But can you say that they are not fans?

Can you say that they don't like football?"

Charlene Lahiri couldn't help but fell into deep thought.

There are very, very many fans who don't watch football games, and there may even be more fans than fans who follow football games.

"In the final analysis, this is a trend of the times.

In the past, you couldn't name the stars or the team without watching the game live or on live TV.

But now you can still know the names of the players without watching the game. ” Charlene Lahiri nodded, "What you are talking about may be more of the younger generation of fans, which are what many old fans call fake fans."

Yang Huan smiled slightly, "Fans will always get older.

The earliest fans who went to watch the game to support the team must look down on those who watched live TV because you did not support the team, but they always ignored one thing.

Fans watch live TV, and the TV station pays the team broadcast fees, which can be regarded as support. " "Nowadays, those who watch live TV look down on those fans who don't watch live TV and only watch the news.

Is it the same as before?

These fake fans they call have not contributed to the team."

"Furthermore, fans will grow old, and football is not for any type of people.

It belongs to both old fans and new fans, but in the final analysis, the future belongs to this group of new fans."

"From the perspective of a team operator, we must have this kind of foresight, and we must try our best to adapt to and satisfy the new fans while stabilizing this group of old fans, because in the near future, They will be the core of your team's supporters, just as they will be the backbone of this era."

"In today's professional teams, if anyone abandons these old fans, his future will be the declining giants such as Nottingham Forest and Ajax."

Charlene Lahiri also didn't expect that she could induce Yang Huan to reveal such violent information.

He believes that all Southampton fans will be very interested.

Because there are too many things revealed here, some of which are even subversive.

"What you said, coupled with the controversial prosperity of the Premier League in recent years, I seem to understand somewhat, but some do not understand.

How do you think Southampton will enter the Premier League next season?"

Charlene Lahiri asked with a smile.

"The Premier League has a unique advantage, which is the loose space for capital operation.

Therefore, capital likes the Premier League the most.

Moreover, the Premier League is also the best at using the media and has the highest attention.

This is very successful."

"But the problems of the Premier League are also obvious.

First of all, there are restrictions on the number of foreign players.

Star players and star teams form a star league.

Your pattern must be large enough to attract the best star players in the world, not restrictions."

"Since ancient times, no one can say clearly what the relationship between the number of foreign players and the level of local players is.

But if you don't have a big enough structure, you won't be able to achieve a star league at all."

"Then do you think there is a so-called star league in Europe?"

Yang Huan shook his head, "No, but the Premier League has the most potential."

"What about the star team?"

"Barcelona and Real Madrid, the only two teams in the world."

"Why" Charlene Lahiri asked

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