"From a marketing perspective, a football team cannot be filled with superstars."
"But a football team has more than 20 players, and the starting lineup has 11 people.
This requires us to reasonably allocate resources to each player in the team when marketing the team."
"For example, in Barcelona, the most appealing and influential superstar at the front is Messi.
Behind Messi, Xavi and Iniesta form the second formation, and behind them are Pique and Pucci.
Jol, Busquets, Alves and others.”
"If Messi is lost, Barcelona's overall commercial value will be cut by at least half."
Peter Kenyon spoke very confidently and decisively, and everyone thought it made sense.
Although Barcelona is an old team, without Messi and superstars, this old team may still be invincible on the football field, but it is hard to say how much commercial value it will have.
As for some people who say that without Messi, the worst possible outcome is to create another Messi.
It sounds easy to say this, but to do it is as difficult as climbing to the sky, or even impossible.
"In Real Madrid, Cristiano Ronaldo is also a well-deserved superstar.
Benzema and Kaka form the second square, and Xabi Alonso, Ramos, Casillas, Higuain, Di Maria and others Followed closely."
"Kaka's embarrassment at Real Madrid has problems on many levels, both tactical and commercial.
That is, as one of the three most popular football stars in the world, he came to Real Madrid.
After Madrid, it has to be for Cristiano Ronaldo.”
When Yang Huan heard this, he suddenly remembered something.
One mountain cannot tolerate two tigers Thinking about it again, the reason why Kaka took the risk of playing injured in the World Cup in South Africa may be to regain his former prestige and complete the counterattack against Cristiano Ronaldo.
But in Yang Huan's view, unless Kaka leads the Brazilian team to win the World Cup with a miraculous performance, it may be difficult to shake Cristiano Ronaldo's status as Real Madrid's number one brother.
The reason is simple, data If you want to become a super football star, you must have the most eye-catching statistics.
Because for the vast majority of new fans, they will not see how you perform on the football field, and they may not understand it.
They will only care about the data on your books, such as how many goals you scored, How many assists did you have, how many threatening passes did you make, etc.
There is no way to compare performance and strength on the court.
This is like Guan Gong fighting Qin Qiong.
How can we compare?
But data can If the star you like is just one goal less than the star I like, I can slap you in the face with a piece of data.
Therefore, the biggest customer of Sky TV ota data company is the media Yang Huan couldn't help but feel funny when he thought of this.
This transformation has indeed left countless traditional football people stunned and even unable to explain.
That's why Florentino has such mixed reputations.
But even so, Real Madrid still kept waving euro checks and signed one football star after another at astonishing prices.
"Peter" Yang Huan looked at Peter Kenyon.
After the bald man looked over, he smiled and said, "Tell me about your plans for our team."
Peter Kenyon nodded and smiled.
"As I just said, Cristiano Ronaldo and Messi are the two insurmountable poles in today's professional football.
Among the many professional players, the only one who can compare with them is Ibrahimovic."
When Yang Huan heard this, he curled his lips with a smile, "Just say this here, don't let him hear it, otherwise he will definitely think you are insulting him."
Everyone understood the meaning of Yang Huan's words and burst into laughter.
Ibrahimovic never felt like he was losing to Messi and Cristiano Ronaldo.
"Bayern Munich's Franck Ribery and Robben, Manchester United's Wayne Rooney, and Arsenal's Van Persie.
These people all have various flaws and shortcomings.
There is no way to challenge these two superstars.
Only Ibrahimo Vicki can” When Sun Yue heard this, he nodded and smiled: "Peter, what you said coincides with Master Huan's idea.
We valued this at the beginning and introduced Ibrahimovic."
Peter Kenyon and Ron Gurley looked at each other, neither surprised.
They got to know this team when they went south to the Saints, and found many things this team did that surprised them.
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They even have a lot of specific ideas that are inspired by Southampton.
For example, Southampton put the press conference for player signings on WeChat; for example, opening WeChat for each player and calling on players to actively interact online, etc.
In the past two years, Southampton has been a great success, and its commercial value is not even inferior to that of any Premier League team, even the wealthy teams.
The most important thing for Southampton now is to accumulate and consolidate their existing position.
In the eyes of the younger generation of fans, the Saints are already a wealthy club and a legend.
In a few years, when they mature and become the mainstream in the fan world, Southampton will naturally become a wealthy club.
Even top wealthy families "Ibrahimovic does have the strength and influence to challenge Cristiano Ronaldo and Messi, but he also has a major weakness and inherent shortcomings."
Now that Sun Yue has spoken out, Yang Huan is not afraid to speak out. idea.
Peter Kenyon listened and blurted out: "Age" The Swedish center will turn 31 in October, how long can he maintain his form?
This is an answer no one knows Judging from the data obtained from the analysis center, Ibrahimovic's physical condition is still quite good.
The problem is, one year after another, this is it now, but what about in the future?
"With the merger of the two major awards of World Footballer and European Footballer, the selection of the Golden Globe Award is becoming more and more like the Oscars of Hollywood.
If you want to win the Golden Globe Award, you must show convincing personal performance data.
That's a goal" Yang Huan is still very certain about this trend.
He even encouraged Drogba and Ibrahimovic's goal competition to cater to this trend.
Go with the flow and get twice the result with half the effort "Ibrahimovic is thirty-one and his successor has to be planned, so I decided to bring in Neymar, Hazard and Gareth Bale."
Everyone agreed with Master Huan's words.
These three players were all born around 1990.
The oldest, Gareth Bale, was born in 1999 and is only 22 years old now.
Needless to say, Neymar develops well and has the potential to take over the lead and become a super football star in the future.
The fact that Hazard was so valued and strongly recommended by Zidane has also attracted competition from teams including Chelsea, Manchester United, Real Madrid and Barcelona, which shows his potential and strength.
Although Gareth Bale's skills are a bit rough, he can adapt to the Premier League style.
His playing style is tough and his impact is amazing.
In addition, he is from Southampton's local youth training.
Apart from not being handsome enough, he is indeed very promising to become a British football star.
As for Sturridge, James Rodriguez, Isco, Pogba, Toni Kroos and others, no matter how well they develop in the future, they can only be regarded as second-tier players and it is difficult to become superstars. .
After being baptized with 60 million pounds, Toni Kroos has now become one of the top stars in Europe.
At Southampton, he is also in the second square behind Ibrahimovic, alongside Neymar and Drogba.
A star.
This is the effect of throwing money Thanks to Abramovich Once Gareth Bale and Hazard are really introduced, plus Neymar, and Ravel Morrison who has performed well this season, plus James Rodriguez and Sturridge, Southampton’s former There are so many talents on the sidelines.
As for who can stand out and become the strong leg of Southampton's frontcourt offense, it depends on them.
Just at this moment, there was a knock on the office door.
The waiter at the club's front desk opened the door and came in.
"Boss, they're here" Yang Huan glanced at his watch.
Damn it, it was already past 15:20.
Almost half an hour late This score is quite impressive.
Everyone present looked at me, and I looked at you, and they all saw through each other's thoughts.
Yang Huan slapped his thigh hard and stood up.
"Peter, many of your ideas are quite good.
Make a plan for me, and I will leave all these things to you in the future."
From what Peter Kenyon said just now, Yang Huan knew very well that this guy is truly the number one marketing expert in the football circle, coupled with the operation expert Ron Gurley.
With the combination of two swords, and the impeccable loyalty and hard work of Nicola Cortez, Yang Huan is relieved.
"I know, boss" Peter Kenyon immediately stood up and agreed.
Yang Huan laughed and looked at the front desk lady standing at the door, "Take them all to the big conference room."
The lady at the front desk was stunned when she heard this, but many people present were surprised.
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"Master Huan, you want to talk together" Ron Gurley was a little unexpected.
"Yes" Yang Huan nodded without hesitation.
"I think I'm worth hundreds of thousands a minute.
I don't have that much time to spend with them.
Let's talk together and save some time."
Ron Gurley laughed bitterly after hearing this.
How can we talk about this?
Especially when negotiations involve many business secrets, how to deal with them?
But soon, he guessed Master Huan's intention.
Since they came together, they might have reached some kind of tacit understanding.
Since that's the case, it's better to catch them off guard, see how they react, and then deal with them one by one.
The big deal is that the negotiations break down, so what?
After understanding this, Ron Gurley couldn't help but feel relaxed.
"Okay, Master Huan, I'll go get ready first."
At Yang Huan's nod, Ron Gurley went out first.
Yang Huan and others chatted in the office for a while, and they estimated that they should all be seated.
Then Shi Shiran walked out of the office, walked through the corridor, and came to the large conference room.
“Welcome to Southampton” Yang Huan greeted him with a smile as soon as he entered the door.
What surprised him a little was that Mamic came in person with three assistants, but neither Jonathan Barnett nor David Manas came.
The person who came on their behalf was a British young man in his thirties. .
Of course, he also seemed to have an assistant with him.
"Hello, Mr.
Yang Huan, I am Joshua Barnett, and Jonathan is my father.
He has something to do temporarily and cannot come.
He asked me to express my apology to you."
Turns out he's Jonathan Barnett's son If I don't come, but I let my son take action, it shows no sincerity in negotiating.
From this point, Yang Huan also noticed that they actually had little interest in joining Southampton.
"It doesn't matter."
Yang Huan nodded with a smile.
He was a little unhappy, and being late and absent was a big deal.
But so what It's not worth getting angry over such a trivial matter like sesame and mung beans.
As long as you sign players, sooner or later they will cry.
"Mr.
Barnett, I don't have time to waste.
I wonder if you can fully represent your SG agency and Gareth Bale to complete this negotiation today."
“Today” Joshua: