The elevator where Jeremy Darroch was sitting rose slowly.
Looking ahead, the elevator door was as bright as a mirror, reflecting his expression at this moment.
Nervous, anxious, uneasy, and pretending to be calm.
He was clutching a document in his hand, a request from his immediate superior.
With a ding, the elevator arrived.
His heart was also clenched.
Stepped out of the elevator and walked into a spacious and bright office.
All the offices in the whole building have signs on their doors, except this one.
However, this office is the largest and the best.
Outside the office door is a front desk secretary.
"Hello, Mr.
Darroch" The front desk secretary stood up when he saw Jeremy Darroch, "He's already waiting for you."
The secretary walked to the office door and knocked lightly a few times.
She waited until there was a sound coming from inside before opening the door.
"James, Mr.
Darroch has arrived."
Inside was a man with glasses who was about forty years old and looked very polite and capable.
He is the youngest son of News Corporation chairman Rupert Murdoch, James Murdoch, the former chairman of the board of directors of Sky Television.
At the beginning of this year, he was forced to apologize and resign due to the wiretapping incident, but he is still in charge of all matters of Sky TV.
Everyone also knows that once Murdoch Sr. is gone, the prince will be his successor.
"Oh, Jeremy, here we come."
James Murdoch was playing golf in his office.
When he saw Jeremy Darroch come in and just hit a hole-in-one, he put it away and walked over with a smile.
"James" Jeremy Darroch greeted tremblingly.
He knew that the rumored top heir to the Murdoch family actually had a very bad relationship with his father.
He even doesn't like others to call him Mr.
Murdoch, but likes others to call him James.
However, no one will deny the future of this prince.
That is to take over the entire huge News Corporation
Since he took over Sky TV, everyone has concluded that all this Because Sky TV is the core business of News Corporation "He called early in the morning to ask what was going on in Southampton."
James asked right away as soon as he sat down.
Only those who come into contact with James frequently can understand that he here refers to old Murdoch.
Chairman of News Corporation, world-famous media tycoon In fact, Murdoch Sr. called almost every day to ask about the situation at Sky TV because it was so important to News Corp.
It's so important that he makes at least one phone call almost every day to inquire about the company's situation, and every major decision must be implemented with his approval.
According to Jeremy Darroch, James Murdoch is lucky.
His predecessor Donnibo created a very good situation for him.
Taking advantage of the exclusive management of Premier League broadcast rights, he gained 7 million users.
Each user paid an annual fee of 400 pounds per year.
This income alone was Nearly three billion pounds.
What James needs to do after taking office is very simple, just keep this core business.
As the son of Murdoch, although everyone knew that James had a bad relationship with Murdoch Sr., at least he was not a playboy who had accomplished nothing, so he quickly used Murdoch Sr.'
s influence to sit in the company.
Stabilized the position.
But all of this is still inseparable from the guidance and supervision of old Murdoch behind the scenes.
Jeremy Darroch is also used to having such conversations with James.
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They had done this countless times in the past.
"This is the information I collected this morning."
Jeremy Darroch handed over the document in his hand.
James took it and turned it over, from top to bottom, page by page, looking at it very carefully and seriously.
This is also his consistent style of doing things.
I believe this is what old Murdoch valued most about him.
"So, Southampton intends to force the Premier League to compromise."
James smiled slightly.
This is interesting In the past many years, I have never seen such a powerful newly promoted team.
Jeremy Darroch smiled bitterly, "Do they have such courage?"
"Haha, Jeremy, never underestimate other people's ambitions."
James smiled and pointed to one of the paragraphs in the report, "Look at this."
Jeremy Darroch immediately picked up what Yang Huan was saying when he was interviewed by the media at the hotel gate.
"This is a diplomatic term.
An in-depth exchange of views meant that the two sides were arguing fiercely, but each had their own thoughts and could not reach an agreement.
And he affirmed the role of the round table and the Premier League at the same time, which is to express an attitude."
Jeremy Darroch immediately raised his head and looked at the Crown Prince.
"My bottom line has been drawn.
If you are sincere, we can talk again."
At this point, James couldn't help but laugh, "This Yang Huan is really interesting.
The Chinese just like to talk in such a secretive way."
Jeremy Darroch suddenly realized this and clapped his hands vigorously, "Yes, I was still wondering before."
"What's up" "Yesterday afternoon, Southampton CEO Peter Kenyon had a phone call with me regarding the renovation of the broadcast system at St.
Mary's Stadium.
He also called people in the engineering department to urge them, saying that work must start today."
James kept nodding, "That's right.
If you are really determined to quit the game, why bother reforming?"
When he said this, James couldn't help but frowned again, as if he had thought of something.
After Jeremy Darroch left this report and stood up to say goodbye, James Murdoch picked up the mobile phone on the table and made a call.
"Daddy" There is no doubt that the person on the other side of the phone is the world-famous media tycoon, Rupert Murdoch, chairman of News Corporation.
This is a powerful figure in the field of news and media.
Every stomp of his foot can cause a big earthquake.
James Murdoch crackled on the phone as he recounted his findings.
This exchange between father and son is interesting.
The English they spoke had a very complicated accent.
He has a bit of an Australian accent, but a Boston accent mixed with obvious American English, and a bit of Indian flavor.
The difference is that James also has some Hong Kong accent mixed in.
Murdoch, who is nearly eighty years old, has been silently controlling News Corporation behind the scenes and has no intention of retiring yet.
When he heard about this from his young son, he couldn't help but smile playfully on the other side of the phone.
"What a cunning brat" James couldn't help but frown.
This didn't sound derogatory, but appreciative.
"The reason why England's top teams had the courage to leave the First Division and create another Premier League was because we, Sky TV, were behind it and even contributed to it.
At that time, we urgently needed to use football to gain a foothold in the UK."
James is very clear about this period of history.
If the core business of News Corporation is Sky TV, then the core business of Sky TV is the Premier League.
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Even though Sky TV has made countless efforts over the years, it still has not been able to get rid of its dependence on the Premier League.
Who made everyone in the UK regard football as a religion?
Football is no longer just a sport in the UK, it has been integrated into all areas of British society and is inseparable.
"We and the Premier League are interdependent and indispensable.
However, in the twenty years since the establishment of the Premier League, the broadcasting fees have been rising steadily.
The single-game broadcasting fee was 630,000 pounds from 1992 to 1997.
It quickly increased to the current 4.3 million pounds, which is nearly seven times.”
James listened silently.
In this regard, he was not as clear-eyed as his father.
Because his father was the witness and even the creator of all this.
“For us, this has the advantage of scaring away potential competitors and erecting copyright barriers, but it also continuously increases our operating costs.
This was something we already had as early as 2003. enough awareness” The first Premier League broadcast contract was from 1992 to 1997, and the broadcast fee for a single game was 630,000 pounds.
It was this contract that established Sky TV's leading position in the British pay television field.
By the time of the second contract, from 1997 to 2001, with the rapid growth of Sky TV, the Premier League's single-game broadcast fee quickly increased to 2.79 million pounds.
The third contract from 2001 to 2004 was once again increased to 3.64 million pounds.
By 2003, negotiations began for the fourth Premier League broadcast contract, which was the one from 2004 to 2007.
Sky TV realized that it could not continue like this.
Coupled with the EU's anti-monopoly, it forced the broadcast of the Premier League to Rights must be divided.
In the fourth contract, the number of live broadcast games in a single Premier League season quickly increased from 106 to 138.
It was divided into three packages in total.
However, the single-game broadcast fee dropped rapidly to only 2.47 million.
GBP.
Even the overall broadcast rights fees have shrunk.
But since 2007, more and more TV organizations have entered the competition.
Especially after the Premier League realized Sky TV's intentions, it quickly responded, allowing other TV stations to jointly bid, and divided the broadcast package into seven We should consciously allocate existing venue resources more rationally and strive to maximize benefits.
So in 2007, the Premier League broadcast rights for a single game reached a record high of 4.12 million pounds.
By 2010, it had once again climbed to 4.3 million pounds, a new high.
At the same time, the number of broadcasts in a single season increased again.
It can be said that in this competition, Sky TV has been forced to compromise almost time and time again.
Although Sky TV has also passed on huge broadcast fees and operating costs to fans and users by almost monopolizing the broadcast rights of the Premier League, in the final analysis, this is not a long-term solution.
Because of endless price increases, sooner or later users will speak with their feet.
Especially with the rise of potential competitors such as British Telecom, Sky TV is under greater pressure.
Murdoch has been waiting for his chance.
Waiting for an opportunity to lower the price "Although doing this may seem like helping Southampton, James" "Daddy" James Murdoch has a habit of following orders.
"Tell Darroch to put pressure on the Premier League and refuse to increase prices and increase the number of live broadcasts.
The reason, that cunning brat has already found it for us."
When James Murdoch heard this, it suddenly dawned on him.
It turns out that this is Yang Huan’s purpose "But other competitors" Murdoch did not let him continue, "If they are smart, they will naturally know what to do.
If they are not smart, then what do we have to fear?"
After saying that, he returned to his usual confidence, hehe Smiling.
James Murdoch kept nodding, "I understand, Daddy."
"Also, I heard that after Yang Huan's Miracle Media acquired Infront, it also acquired IG, which has been approved."
"What?"
James Murdoch was shocked.
Although they are in different fields, the market value of ig company is quite high.
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This was acquired That Chinese guy is too ambitious, right?
"I heard that they are contacting several European giants and preparing to organize an International Champions Cup event and a European Youth Champions League.
You should pay close attention to it.
If the price is right, take it."
These resources are all scarce.
Once they are used, they will benefit for life.
I think back then, Murdoch just bet on the Premier League and Sky TV "I see" "Why don't you go to Southampton yourself?"
Murdoch said on the phone.
"Haha, I heard that the Chinese food in Wangjiang Pavilion is world-famous.
You should try it."
"Okay, I'll get in touch" "Well, that's it, I'm tired":