The last time James Murdoch appeared in the conference room of Miami's South Coast Ritz-Carlton Hotel was two months ago.
He was sitting in this same place waiting with a stack of newspapers in front of him.
At that time, the International Champions Cup had just completed a huge group draw ceremony, which attracted the attention of the entire United States and even the world's football world, and made the International Champions Cup famous in one fell swoop.
But even so, there are still many people who are full of doubts about this event.
After all, everyone knows that the United States has always been known as a football desert.
Even in the past few years, batches of European giants have come to the United States to play commercial games, but they still have not been able to arouse Americans' enthusiasm for football.
Is a so-called International Champions Cup just a matter of time?
can do it Today, two months later, I am sitting in this conference room.
In the stack of newspapers in front of me, almost every one of them puts the International Champions Cup game on the most important page.
The prosperity of this event, It has already attracted national attention in the United States.
In the past half month, many European giants, including Real Madrid, Barcelona, Manchester United and Southampton, have played a total of more than a dozen games in the United States, covering city clusters on the east and west coasts.
The subsequent semi-finals went straight to the middle.
In the end, Southampton defeated Juventus in the semi-finals, while Barcelona defeated Manchester United.
The two teams will finally meet in this final, which will be held at Miami's Sun Life Stadium tonight.
This is a much-anticipated final After half a month of competition, the showdown between Southampton and Barcelona has attracted the attention of everyone in North America, and Southampton has won the hearts of countless American fans with its outstanding performance in the past more than half a month. affim.
There is no other reason.
This team is thinking about offense at all times.
This kind of aggressive team will always be the most charming team As the live broadcast provider of the International Champions Cup in North America, Fox has also made a fortune from broadcasting this event.
When it comes to broadcasting fees, the broadcasting fees for the International Champions Cup are not expensive, and Miracle Media even only considers recovering the costs.
What they value more is the promotion and publicity of the event Therefore, Fox won the broadcast rights at almost no cost and invested a lot of resources in operation.
As a result, the ratings of this event in the United States are quite high, putting it beyond the reach of countless Major League Soccer games.
As the ratings go up, so does the advertising revenue, and Fox is really making a lot of money.
No, before the game is over and the final is played, Fox is already considering the broadcast rights for next year or even the next three years, and Sky TV is also considering acquiring the broadcast rights in Europe for the next three years.
But don’t think that Miracle Media has suffered a big loss.
As everyone knows, what they value is long-term interests.
A very important point is that they use television broadcasts to expand the influence of the event in a short period of time.
This makes the International Champions Cup more attractive when attracting investment, and can attract the interest of big-name sponsors including Coca-Cola and Adidas.
At first glance, it seems that the broadcast rights are a loss, but in the field of sponsors, a huge profit has been made.
And from another perspective, TV broadcasts are indirectly helping event organizers cultivate the market and promote their brands.
To put it bluntly, the ownership of the event is owned by Miracle Media.
The TV stations are now making wedding dresses for them.
When the event becomes stable and famous in the future, some TV stations will come to compete for it.
The broadcast rights for Sky TV and the Premier League were quite cheap in the first few years.
But after the success of the Premier League, everything changed.
Sky TV had to buy the broadcast rights at higher prices each time.
Every time he thinks of this, James Murdoch can't help but admire from the bottom of his heart.
“What a smart group of Chinese people” Just as he was marveling, the door of the conference room was opened.
Yang Huan stood outside the door.
Just as he was about to come in, he was stopped by Sun Yue who was chasing after him.
"Master Huan" "What's the matter?"
Yang Huan stopped.
"Mr.
Cook from Apple called and hoped to meet you before returning to the UK.
He also invited you to Apple's headquarters."
Yang Huan thought for a while and nodded: "Okay, tell Cook that before I return to the UK, I will go to Silicon Valley."
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It might as well go and meet Cook.
After all, the largest revenue from the WeChat gaming platform and WeChat games comes from the Apple Store.
Seeing Master Huan turning around to walk into the conference room, Sun Yue quickly stopped him.
"Early this morning, the president of Intel also called, hoping to sponsor Southampton and meet with you."
Yang Huan frowned slightly, what's so good about meeting again?
"Go and check my schedule.
If you can fit it in, go ahead."
"And" Sun Yue stopped Master Huan again.
"MetLife Insurance also wants to sponsor our team."
"Insurance company" Yang Huan was a little surprised, "How is the strength?"
You know, since the subprime mortgage crisis occurred in the United States, the insurance industry has been hit hard.
Just like Manchester United's sponsor Aon Insurance Company, it almost suffered disaster during the subprime mortgage crisis.
Yang Huan attaches great importance to the two brands of Southampton and Saints, and is also very strict in selecting sponsors.
"Metropolitan Life Insurance Company is the only insurance company that was not affected by the subprime mortgage crisis in the United States, but instead bucked the trend.
The stadium for our first game of the International Champions Cup was named after them.
In recent years, they have been vigorously promoting Entering Asia-Pacific and Latin America.”
Yang Huan listened and nodded, "Okay, you can do whatever you want."
"Okay" Sun Yue nodded, "In addition, we plan to discuss cooperation with Microsoft in terms of sponsorship and software development.
The famous American casual clothing brand Tyhofiger is also very interested in sponsorship.
The British snack industry giant Cadbury has also contacted us before.
There’s KFC” Yang Huan became a little impatient when he heard this, "Okay, okay, you go talk to Peter and Ron about these things."
Now Southampton is not only popular in North America, but also popular all over the world.
As Yang Huan said before, Southampton has created a brand that caters to young consumers, which can easily attract the interest of more like-minded sponsors.
In fact, it's not just Southampton.
"By the way, how is the negotiation between Manchester United and Chevrolet going?"
Yang Huan asked with concern.
Although Manchester United failed to qualify in the group stage of the first International Champions Cup, they shined in the first game and won the praise of countless fans.
Seeing the craze of the International Champions Cup in North America, GM Chevrolet also became interested in sponsoring football.
It first contacted Southampton, but the Saints' car sponsor was Aston Martin Lagonda, which is Mr.
Huan's own brand and would not Change.
Therefore, Miracle Media took the lead and offered Chevrolet operations to Manchester United.
It can be said that the two parties hit it off.
"That's almost it.
It is estimated that the average annual sponsorship fee will be as high as 50 million pounds," Sun Yue said with a smile.
The higher the sponsorship fee, the higher the commission of Miracle Media.
Furthermore, by signing such a large sponsorship deal, Manchester United is actually helping to promote the International Champions Cup and telling all the wealthy teams to come and participate in the International Champions Cup.
Not only will the appearance fee be generous, but you can also win big prizes.
Woolen cloth "Wow, fifty million pounds!"
Yang Huan felt goosebumps on his back after hearing this.
After the team was upgraded, Southampton's current sponsor, Qatar Airways, only provided 30 million pounds a year.
The gap with Manchester United is really too big.
But that's only Manchester United.
If it were Southampton, the other party would definitely not be willing to pay such a high price.
The reason is simple, this is definitely a long-term contract, and for a newly emerging team like Southampton, who knows what will happen to you in a few years.
"Okay, I understand."
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Yang Huan nodded.
"Oh, by the way, Lao Sun, let's talk quickly.
It's best to try to negotiate a few contracts after the finals to increase our momentum."
Of course Sun Yue understood, "I understand, young master."
After saying that, he turned around and left.
Yang Huan walked into the conference room with a smile and looked at James Murdoch who had already stood up and waited.
"Sorry, James, for keeping you waiting."
He and Sun Yue were talking outside just now, and they were not afraid of being overheard by James Murdoch.
"It's okay, Mr.
Yang Huan" James Murdoch smiled and shook hands with him.
He had already expected that Yang Huan would be very busy.
No, it should be said that there is a lot of money.
"Come and sit"
Yang Huan was the host and asked James Murdoch to sit down.
"I heard that Fox and Sky TV's ratings are very good."
James Murdoch nodded, "Yes, in addition, the two or three football interview programs we specially produced have very good ratings.
This is also thanks to the people Mr.
Sun helped find."
At that time, Fox was going to do a talk show and wanted to find a few superstars to be interviewed.
Southampton successively sent out Ibrahimovic, Drogba, Neymar, Gareth Bale, Toni Kroos and Manuel Neuer.
You and other players.
In addition, Manchester United's Rooney and Robin van Persie, Real Madrid's Cristiano Ronaldo and Mourinho, and Barcelona's Messi, Xavi and Iniesta, etc., all actively cooperated with the recording of their programs.
"You're welcome, let's all work together," Yang Huan said with a smile.
"James, I'm here this time.
I don't know what's going on."
James Murdoch nodded slightly, "In view of the success achieved in the first cooperation, our group is very satisfied and hopes to continue to cooperate with Miracle Media and continue to broadcast the International Champions Cup in the next few years."
"Of course, we will give our sincerity in terms of price."
After hearing this, Yang Huan shook his head, "James, you underestimate me too much."
James Murdoch was stunned.
Could it be that the other party was so ambitious to hold a successful event?
It was like trying to make a lion open his mouth.
"I am very satisfied with the cooperation with Fox and Sky TV.
Even if you don't come, I will find someone to talk to you."
These words directly reassured James Murdoch.
It can be seen that although this young master Huan is young, he has a sharp vision and a clear mind, and is not blinded by the results in front of him.
"I still say the same thing.
I don't care about broadcasting fees.
What I want is promotion and publicity.
You should understand what I mean."
After a pause, Yang Huan nodded again: "If Fox and Sky TV can meet our requirements, I will be happy to renew the three-year contract with you."
Everyone has tasted the sweetness and of course they want to continue.
Yang Huan knew very well in his heart that the event had just started and it had been successful for one season, but that was nothing special.
If it could not continue stably in the next few years, it would not be long before this event would not be able to continue.
Because the International Champions Cup is different from major events such as the European League, World Cup and European Cup, the schedule is too short and it has the nature of a warm-up match, so there is no way to rush it.
James Murdoch understood what Yang Huan meant, "Okay, I'll arrange for someone to come over to talk later.
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I wish us a happy cooperation."
"Of course, it's a pleasure to cooperate."
Yang Huan agreed with a smile.
At this moment, Long Wu knocked on the door and came in.
“Master Huan, it’s almost time, it’s time to leave for the stadium”: