It’s not completely unreasonable for Thai Jon to dare to use the slogan of the only real New Year’s film in 2012.
The audience's response to this film has been quite good even after it was screened by the media and film critics.
In terms of artistic height, I'm afraid it's not much, but it's definitely a very sincere and hilarious comedy.
To use the words of a film critic with over a million fans on the Internet, it can make the whole audience burst into laughter almost every five minutes.
It is precisely because of the enthusiastic response from the media and film critics at the screenings, and the fact that 1942 and A Feast for the King did not have a good reputation and box office, that Boy Pi has also begun to decline, and there is a vacuum in the market.
Therefore, after negotiating with the theaters, the distribution department moved the release to December 12th, and also added a screening event on Saturday, arranging screening events at Yang's Cinemas and several other theaters. .
At the same time, the issuing department also launched a campaign on Wra, the WeChat gift card application, where no gifts will be accepted at the end of the world, and only Thailand tickets will be accepted as gifts.
Many lucky users even received experience tickets for the movie theater for free.
Coupled with the upcoming release, large-scale promotional activities are beginning to gain momentum, and the entire online movie viewing craze has also been driven.
From Saturday afternoon to evening, 300 participating cinemas collected more than 31 million yuan in box office.
When the data came out, everyone was surprised You know, the total investment in this movie is only 30 million.
It hasn't been released yet, but it has already recovered more than 30 million at the box office.
What makes all theater chains in the country even more excited is that according to feedback from more than 300 theaters, movie fans are full of praise for the film after watching it, and every screening is attended by over 100,000 people.
The attendance rate is also quite high, and every venue is packed.
The next day, including Time, Douban, and other forums and mobile phone forums where movie fans gather, you can see that movie fans spoke highly of the quality of the film, thinking that although it is not an artistically profound movie, in the end it is At least it's a hilarious comedy that makes you laugh from beginning to end.
Many plots and settings in the film have also become topics of conversation among movie fans.
"The moment goddess Yoona appeared on the stage, my heart skipped a beat.
She was so beautiful."
"What you said above is correct, but Lin Xiannu's only line in the whole film made me laugh out loud."
"Haha, me too" "I kept laughing and waiting for Uncle Psy, the result" "Didn't Uncle Bird show up?"
"No, Psy did appear, but" "Anyway, it's very funny.
You'll know after watching it.
It will definitely ruin your outlook on life."
"That's right.
Even a person with a high point of laughter like me almost died laughing.
How funny is this movie?"
"Uncle Psy is becoming more and more subversive now.
He is full of drama.
When he appears on the stage, it goes without saying that he makes people laugh with every move he makes."
"The Destruction of the Three Views is great.
The most popular thing to watch these days is the Destruction of the Three Views.
I must go see it."
On the day after the screening, with the launch of a series of promotional activities and word-of-mouth reviews from movie fans, there were more and more topics and discussions about Thai囧 on the Internet.
In less than three days, the number of tickets booked through the Internet and third parties exceeded one million This data once again shocked the entire industry, thinking that this film had already made money without even being released.
Domestic theater chains have also noticed this and have increased their film schedules for the first day of release of "Thailand".
Anyway, the banquet of 1942 and Wang can’t be sold, so it’s better to give it to Thailand.
Even Feng Xiaogang, the director of 1942, said on WeChat that the box office of "Thailand" was at least over 500 million.
"Domestic movie fans haven't had the pleasure of watching a hilarious comedy for several months, and it's just the right time for "Thailand" to arrive.
Because December 12th is a Wednesday, only 2,400 midnight shows are scheduled for Thailand.
But even so, "囧囧" still grossed 15 million at the midnight box office, successfully surpassing 33 Days of Love a year ago and becoming the highest-grossing midnight movie in the country.
The popularity of the midnight show and the astonishing attendance rate have prompted theaters to once again increase the film schedule of "Thailand".
On the first day of release, theaters across the country had a total of 22,300 screenings scheduled, accounting for 52% of the total domestic screenings.
This also shocked all filmmakers in the industry.
Because this means that on this day, in the land of China, one of the two movies released is "Thailand" And "囧" did not disappoint.
After a long period of preparation and overwhelming publicity, it immediately triggered a movie-going frenzy on the first day of its release, earning an astonishing box office of 125 million.
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This achievement not only surpassed all Hollywood movies released this year, but also surpassed the miracle of 33 Days a year ago, becoming the highest-grossing first-day movie in the history of Chinese movies.
In an instant, the entire Chinese-speaking market went crazy Also on that day, there were countless discussions and topics about Taijiao on Weibo and WeChat.
On Weibo, there are more than 15 million topics about Thai囧, and in WeChat’s Moments and celebrity accounts, there are more than 20 million topics about Thai囧.
This is simply an incredible number.
Even the number of users of wra, which cooperated with Taijiao in activities, soared by more than three million in just one day.
But what shocked the entire industry even more was the news report from the next day.
On the first day of its release, "囧囧" had an average attendance rate of 75% in more than 20,000 screenings across the country, and at Yang's Cinemas, which contributed the most box office, the attendance rate reached an astonishing 9% ten.
This is simply a statistic that makes everyone’s jaw drop.
It is precisely because of the amazing attendance rate, excellent reputation, and the lack of performance of other competitors that the cinema continues to support Thai囧 and has given a very high film schedule for several days in a row.
The box office performance of "Thai囧" is still strong.
On the second day after its release, although the box office dropped slightly, it still took in 118 million.
On the third day, the box office revenue was 108 million again.
In just these three days, the box office of "Thailand" has reached a total of more than 360 million.
For a time, every city in the country set off a movie-watching frenzy.
The distribution department of Miracle Pictures also continued to increase its promotional efforts during the three days of release.
Because from the beginning, Saturday and Sunday of the first week of release have been the top priority of the distribution plan.
Ever since, just when many people were worried that the box office of "Thailand" had declined for three consecutive days and would fall below 100 million, on Saturday of the first week, which was the fourth day of release, various theater lines once again increased their sales of "Thailand".
The film schedule contributed to the astonishing box office revenue of 143 million in Thailand.
The box office on Sunday only fluctuated slightly, with a box office of 141 million.
In just these two days, the box office of "Thailand" has reached 284 million, and the cumulative total box office has reached 650 million.
With a box office of RMB 650 million in its first opening, Lost in Thailand has surpassed Titanic, 33 Days Before Love, and Transformers 3, becoming the movie with the highest first-week box office in Chinese film history.
Of course, to get this report card, a very important point is that "囧囧" was released on Wednesday, with as many as five days in the first week.
But no matter what, Taiji is on fire, completely on fire.
Ever since, almost everyone in the Chinese film circle, major domestic forums, and social networks have been discussing "囧囧" and why such a movie can create such an astonishing box office.
Everyone can find some opinions of their own, but without exception, everyone agrees that this is a well-made work that is also very targeted and has no other ambitions than to amuse the audience.
This alone is enough In the second week, Thai囧’s box office saw a sharp decline.
It took three days from Monday to Wednesday to get 170 million in box office, but the total box office has already reached 820 million.
Major movie websites and film critics have also stated that it is estimated that the box office of "Thailand" will be difficult to break through the one billion mark, and it will be difficult to create the dark horse miracle of 33 Days Without Love again.
The reason is very simple.
With the release of blockbuster films such as "The Chinese Zodiac" and "Blood Drops" on Thursday and "Big Shanghai" on Friday, Thailand's film schedule will definitely be greatly affected, especially Cheng Long's Chinese Zodiac, which is definitely Thai.囧’s number one rival.
Facts have proved that Thai Jon's film schedule has indeed been greatly reduced, but the box office of this movie is still quite satisfactory.
In the days from December 20th to 31st, Thai囧 still relied on its good reputation, excellent attendance, and the coordination of the distribution department of Miracle Pictures.
Each theater chain still maintained a stable performance.
About 30% of the film schedule every day has steadily increased the box office of "Thailand".
In the past ten days, Thai囧 has taken in 530 million at the box office, not losing to Cheng Long's Chinese Zodiac.
As for Blood Drops and Shanghai, their box office results were unsatisfactory and could not threaten Thailand.
Before New Year's Day, the box office statistics of "Thailand" were newly released, with the total box office accumulating as high as 1.35 billion.
There was a sudden exclamation in the country.
No one would believe that such a popcorn movie could create such an amazing box office miracle, and this also made everyone have to look back and admire Yang Huan's judgment and prediction at the time.
At the same time, there was also a voice on the Internet.
That is, let Taiji surpass Avatar Let Chinese movies take the top spot at the box office of Chinese-language movies
This call quickly formed a wave, and Miracle Pictures took advantage of this wave to launch a promotional campaign, which allowed Thai囧, which was already sluggish at the box office, to complete a counterattack.
During the three-day New Year's Day holiday, Thai Jonas scored an astonishing box office of 180 million, surpassing the twelve zodiac animals, becoming the box office champion on the third day of New Year's Day.
The total box office also successfully accumulated to 1.53 billion, surpassing Avatar , becoming a veritable Chinese box office champion This immediately made everyone in the entire Chinese film industry extremely excited.
How amazing is it that a movie with a total investment of 30 million has set a box office record of 1.53 billion Coupled with last year's Love is Lost, which also had a box office of 1.1 billion, Miracle Pictures is simply creating a miracle.
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In just one year, this company released three movies and earned a total box office of more than 3 billion.
This is simply incredible.
What's even more rare is that these three movies are quite satisfactory in terms of reputation and film quality.
This made Miracle Pictures immediately become a big deal in the industry, and every move attracted much attention.
As a result, a piece of news soon appeared in the media.
Xingye's new film Journey to the West: Conquer the Demons is scheduled to be released on the first day of the Lunar New Year, but there are rumors about copyright disputes.
Several investment companies had disputes over sharing issues and even broke up.
In the end, Miracle Pictures, which had previously bought the film rights from Huayi Pictures, took action again and directly took back all the rights to the film, paying a hefty price for it.
When a reporter asked Miracle Pictures CEO Zhang Qiang why he bought the movie and whether he was worried that Journey to the West would become Star Wars' Waterloo, Zhang Qiang smiled and expressed his strong confidence.
"I watched the movie with Mr.
Huan.
The quality is very high.
He is still the familiar Mr.
Xing."
"In the words of Mr.
Huan, this is also a movie with a box office of one billion, and we are full of confidence."
But many filmmakers in the industry were amused by Zhang Qiang's remarks.
Not to mention that Sing Yeh has not released a film in five years.
The results of the last film "Yangtze River No. 7" were very unsatisfactory.
Many people suspected that Sing Yeh had already exhausted his talents.
After a lapse of five years, the release of Journey to the West gives people the impression that they are just like the Hong Kong director Pu Tao, who is resting on the laurels.
I would like to ask, can such a movie have a high box office?
Do you really think domestic movie fans are stupid?
Money comes quickly And unlike 33 Days After Love and Lost in Love, although Journey to the West is scheduled to fall during the Spring Festival this time, it will encounter the new film Cloud Atlas by The Wachowskis, the directors of The Matrix, and The Man Who stars Tom Cruise.
Jack Reacher, and The Hobbit that fans have been waiting for.
Under the attack of three major Hollywood commercial productions, Journey to the West and Conquer the Demons can still have a high box office Who can have this kind of confidence?
But the fact once again surprised everyone.
Journey to the West was released on the first day of the Lunar New Year.
Although the box office on the first day was not ideal, it still took in more than 80 million and became the box office champion of the day, which surprised everyone.
The next day, the box office bucked the trend and took in 123 million.
On the third day, the box office rose again to 132 million.
On the fourth day, it reached 135 million, setting a new box office record for the Spring Festival period.
This also surprised all movie fans in the country.
What surprised them even more was that the box office performance of these three Hollywood blockbusters was far from ideal, whether it was Cloud Atlas and Jack Reacher, which were released earlier, or The Hobbit, which was released later.
Either it has a poor reputation or it is not satisfying, making the three Hollywood blockbusters unattractive.
As a result, Journey to the West, which has gained an excellent reputation, has become the family movie with the most box office appeal during the Spring Festival.
After all, it’s the Spring Festival, and everyone is celebrating.
As a result, Journey to the West: Conquer the Demons has exceeded 100 million every day throughout the Spring Festival, and the box office has been rising steadily.
Until March, the final box office of Journey to the West: Conquer the Demons was only 1.4 billion, surpassing Avatar again and becoming the second highest-grossing movie in the history of Chinese films, second only to "囧".
Three of the top four box-office films in film history were taken up in one go.
This immediately made Miracle Pictures' position in the domestic film industry very important.
Not to mention that it had established a firm foothold, there were faint signs of becoming a leading company in Chinese-language films.
It even erected a monument in the minds of domestic movie fans.
That is a miracle product, it must be a high-quality product: