Today's professional football, to put it bluntly, is commercial football and capital football.
Without capital, no one can play professional football, especially football in the top European leagues.
Business, capital and football have been completely integrated.
It is difficult for a layman to imagine just how deep the water inside is.
To give the simplest example, Barcelona’s official sponsor is Nike, but as the team’s top star, Messi’s sponsor is Adidas.
Real Madrid’s official sponsor is Adidas, but the team’s top star, Cristiano Ronaldo's official sponsor is Nike.
This is really just ordinary business behavior Don't be ridiculous, this is a war A battle between Nike and Adidas for industry leadership This war involves billions or even tens of billions of euros.
The transfer fees for superstars range from tens of millions to over 100 million euros at most.
For industry giants like them, they are simply a drop in the bucket and not worth mentioning.
Just by operating such a global super transfer, the global effect created is much better than the advertising they invested, and the income is even more amazing.
This is how capital football is played in the new era "It seems that Russell is really desperate this time."
Yang Huan shook his head and laughed.
Everyone else present also sighed.
As for Rosell, he is more familiar with the gameplay of modern capital football than Laporta.
At the very least, in the few years he has been in charge of Barcelona, Barcelona's commercial influence has been better than that of Laporta's era, and commercial income has also been rising.
Of course, the price paid is that a group of old diehards who have not kept up with the times will accuse Russell's administration of causing Barcelona to become full of commercial stench.
As everyone knows, professional teams these days cannot survive without commercial operations.
Those who accuse Russell are just standing up and talking without hurting their backs.
They are not familiar with Mi Gui's master.
“Not long ago, I got a call from Marcus Bowman from Adidas.”
Yang Huan smiled and glanced at everyone, "Guess what he said?"
Without waiting for anyone to answer, Yang Huan took the initiative to reveal the mystery.
"If we can bring in Messi, Adidas will pay us a transfer fee of 125 million euros and also increase the team sponsorship fee by 40%."
"What?"
Sun Yue was stunned. 125 million euros
This money may not be enough to forcefully poach Messi, but the gap is not very big.
Although there are rumors that Messi's transfer fee is as high as 200 million, everyone knows that it is nonsense and not that outrageous.
As for increasing the sponsorship fee by 40%, for Southampton, that is more than 10 million euros, which is also very high.
Calculated in this way, if Southampton poached Messi, the team would not have to pay much money at all.
At most, it would have to bear Messi's high annual salary.
After all, the additional sponsorship fee of more than 10 million euros from Adidas would be enough.
Not Messi.
Not to mention, the Premier League also has an additional 50% personal tax burden.
Peter Kenyon nodded and smiled: "As far as I know, in addition to contacting us, Adidas has also contacted Real Madrid, Chelsea and Bayern Munich.
All three of them are obviously interested, and Bayern Munich is changing coaches this summer.
The head coach is Guardiola” Looking at the whole of Europe, these are the only teams that can attract Messi and are fully prepared.
Southampton still has a good performance this season.
If the performance is not good, I am afraid they will not be qualified.
As for AC Milan, let’s not talk about the decline of Serie A.
Even if it is not in decline, the Nerazzurri cannot afford Messi’s high annual salary, and they will lose everything.
Sun Yue also smiled, "One of the main reasons why Adidas did this is that the sales of the Nike jerseys Messi wears are dozens of times more than the Adidas boots he wears, and everyone When it comes to Messi, the first impression is often of Nike.”
"From the perspective of Adidas, the huge amount of money it sponsors to Messi every year is equivalent to supporting Nike in vain, and it does not get the slightest benefit at all.
But it is not enough without sponsorship.
Nike is eager to win Messi's sponsorship contract, so they He will do everything possible to encourage teams in the Adidas camp to poach Messi."
Peter Kenyon also agreed with Sun Yue’s words.
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"Things have not progressed yet, but I am sure that both Real Madrid and Bayern Munich are interested."
"Real Madrid is going to repeat the Figo incident," Sun Yue said with a smile.
From the fans' point of view, Figo's move from Barcelona to Real Madrid seems to be just a successful superstar transfer.
As everyone knows, this transfer brought astonishing off-field revenue and commercial influence to Real Madrid.
It was from this transfer that Florentino clearly saw the football model of big capital, big consortiums and big business.
Perhaps, many, many years from now, when someone writes the history of football, the Figo transfer incident will become a key node in professional football.
"What about Messi's attitude?"
Yang Huan asked with interest.
"I don't know, there has been no statement, and Real Madrid and Bayern Munich are only making plans and have no substantive contact, but even so, it has put huge pressure on Rosell."
Who says it's not?
Barcelona does well, that's one thing For a top club like the Spanish Super League duo, what fans look at is not just your results, but more importantly, how many superstars you have on your team.
As Yang Huan said before in Charlene Lahiri's off-field program, fans in the new era prefer entertainment stars, and entertainment stars are often Messi, Cristiano Ronaldo, and Ibrahimovic.
Superstar.
It is conceivable that if Messi leaves Barcelona, it will be a disaster for Russell
And Yang Huan now understands that the reason why Real Madrid and Barcelona are grabbing Neymar is to get insurance.
Since Adidas will encourage Southampton, Real Madrid and Bayern Munich to poach Messi, will Nike also encourage the teams they sponsor to poach Cristiano Ronaldo?
Barcelona suffered a heavy loss without Messi, and Real Madrid suffered a heavy loss without Cristiano Ronaldo.
Therefore, the best way is to plan ahead and introduce a player who has the ability to fill the vacancies of Messi and Cristiano Ronaldo on both a competitive and commercial level, that is Neymar To put it bluntly, Southampton’s operational capabilities in social media and business marketing have made people including Ibrahimovic, Drogba, Neymar and Gareth Bale shine, and they have all shown It has an outstanding influence and attracted the attention of countless fans.
In the WeChat celebrity account, Ibrahimovic has an astonishing number of fans, followed by Kaka, followed by Neymar, Gareth Bale and others, and Cristiano Ronaldo is not even ranked in the top ten.
But on Twitter, Cristiano Ronaldo is No. 1, but Ibrahimovic, Neymar, Gareth Bale and others have all made the top ten, giving a glimpse of Southampton's success on social media. operational capabilities.
It also allowed Rosell and Florentino to see the potential and qualifications of a group of young players such as Neymar and Gareth Bale to replace Cristiano Ronaldo and Messi.
Yang Huan couldn't help but laugh when he thought of this.
The laughter was very hearty, as if he had finally made sense of the fog that had obscured his eyes for a while, and could see the road ahead of him clearly.
"If that's the case, then things will be much simpler."
Peter Kenyon, Ron Gurley and Sun Yue all nodded and smiled in unison.
"There is only one Neymar.
Whoever wants it can buy it with money.
I will give it to whoever pays more.
We can't keep the player anyway."
Yang Huan has obviously made up his mind.
It's for sale anyway, so it's better to sell it to the party with the higher bid.
Unlike the previous life when Neymar was in Brazil, part of the ownership was in the hands of himself and a third-party organization.
When Southampton introduced Neymar, because the Premier League prohibited third parties from owning player ownership, Southampton bought it out directly.
In other words, Southampton now holds 100% ownership of Neymar.
With the contract still being very long, anyone who wants to get Neymar has to come to Southampton to negotiate.
"Well, Master Huan, can you tell me everything?"
Ron Gurley asked with a smile.
Yang Huan suddenly laughed again, "When Manchester United wanted to buy Cristiano Ronaldo, Ferguson told David Gill that even if you offered 150 million pounds, Real Madrid would still buy it."
After hearing this, everyone was shocked.
Let me choke you, Master Huan, your appetite is too big, right?
This is to sell Neymar as Cristiano Ronaldo is it possible But from a business perspective, scarcity determines value.
There is only one Neymar, and two teams have to fight for it.
The situation is obviously completely different from when Cristiano Ronaldo had only one buyer, Real Madrid.
In this case, wouldn't Southampton be stupid if they didn't know how to take advantage of the opportunity to raise the land price?
"Black, black, Master Huan, you are too dark."
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Sun Yue laughed so hard that he almost had a stomachache.
Yang Huan pretended to slap him in the face with a smile.
The boy reacted quickly and snatched it away.
"Of course it has to be shady.
Do you think our Southampton store is the number one shady store in Europe?
Let me tell you."
Everyone burst into laughter.
Mr.
Huan is really thick-skinned.
This black shop is really open and confident.
He holds his head high.
However, after thinking about it, I'm right.
If you think I'm evil and capable, don't come to me to buy.
My players are not willing to sell you.
"But, this incident has also reminded us that the way the top teams play has changed.
We are now a hot mess, with countless greedy and drooling guys staring at us.
If there are any more sponsors, Adding fuel to the flames, nothing can be done to stop it.”
Yang Huan's words immediately made everyone present nod their heads.
"Ibrahimovic is old.
Although he is getting stronger with age, we have to be careful."
Peter Kenyon nodded and said: "Once Neymar transfers, I think the most promising person in the team is Gareth Bale.
He is a British player and a Southampton youth player.
After the transfer, his performance is also the same."
He’s quite impressive, his appearance is quite distinctive, and he has the potential to rise to the top.”
Sometimes, from a marketing perspective, you either have to be extremely handsome, or you have to have unique features, or you have to be ugly, while those who look ordinary are not pleasing to the eye and not popular.
Ronaldo's long front teeth and Ronaldinho's big teeth are both ugly, but they are both ugly in their own way.
Gareth Bale's image is also very unique and has great potential for development.
"After Neymar leaves the team, Hazard can definitely step in.
Coupled with the two local players Ravel Morrison and Sturridge, I think the impact on the team will not be too great."
Yang Huan nodded, "Then let's talk about this matter like this for now, and talk to Bielsa later."
"Yeah, okay, I'll remember it," Peter Kenyon agreed
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