readx Perhaps it was because he felt that Yang Huan himself felt a little embarrassed by describing himself as such a great and upright person.
Read full text If this person is too great and upright, wouldn’t he become Yue Buqun?
Seeing the suppressed laughter of the group of bastards below, Yang Huan sighed in his heart, blaming himself for not maintaining a good image in front of them, which led to him not even wanting to do anything for Chinese football.
Trusted by them.
Well, it seems that it is necessary for me to save their wrong thinking and logic.
Thinking of this, Yang Huan coughed twice, causing everyone to look over.
"Don't think I'm joking.
On the contrary, I'm very, very serious."
Who knows, it would have been better if he didn't say this.
As soon as he said it, everyone laughed.
"Master Huan, there is no need for you to emphasize it.
We all know and understand that you are serious."
"Yes, very, very seriously."
"I'm just worried that I might be a little too serious, right?"
Yang Huan became depressed, I fucked your sister, I fucked you, I said I was serious, you thought I was just playing This is all caused by not acting like a boss.
The boss should maintain a sense of mystery.
So, Yang Huan coughed twice again, "I will say important things three times.
I am very serious, very, very serious."
Now everyone is looking at me, and I am looking at you, and they don’t dare to be careless.
I repeated it three times and it seems that I am serious.
Once Master Huan is serious, others will not dare to be careless.
Everyone knows that Master Huan has very high requirements for the ability of his subordinates.
Once you fail to meet his requirements and standards, he will not be merciful to you.
The few people present were all killed out of the crowd. , how could you not understand?
Yang Huan glanced at everyone, and then he began to be satisfied with the effect he had created.
Hey, if I don’t talk to you guys with a straight face, you all think I’m joking.
Okay, now I will slowly calculate it with you.
"I tell you very seriously that there is no charge for broadcasting the Premier League in China."
Everyone present was surprised, even Sun Yue couldn't sit still.
“No charge” "Oh my God, how can I do it without charging a fee?"
"Yes, we have to invest so much money every year.
If we don't charge fees, wouldn't we lose our capital?"
"That's not right, Master Huan, didn't we decide to try charging a fee before?"
Everyone clearly felt that Master Huan's decision came too suddenly and caught people off guard.
Investing so much money in a year for the broadcast rights of the Premier League, but in the end there is no charge Yang Huan glanced at the crowd, shook his head and sighed, "That's why I said, you guys are all obsessed with money."
But just when everyone thought that Master Huan was going to start making some glorious remarks again, Yang Huan directly asked a question that was so realistic that it caught them all off guard.
Read full text "How many people do you think will pay to watch the Premier League?"
Sun Yue and Zhao Yuanfang looked at each other and understood what Master Huan meant.
They are all smart people and have conducted detailed surveys of the market.
Naturally, they know that almost all live broadcasts of games in the country are now free.
Even if they are given to traditional TV stations, the broadcast fees are quite cheap.
As for the Internet, free and pirated copies are everywhere.
In such an environment, charging is undoubtedly a way to seek death.
Both predecessors Tiansheng and Xinying have learned from WeChat videos.
"Let me tell you, in a country where the copyright system is not yet mature, there is no hope of charging fees.
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No matter how many fans there are and how ferocious they shout on weekdays, there are only a few who are really willing to pay to watch the game."
After a pause, Yang Huan continued: "Also, do you know the current bandwidth and tariffs in China?
Do you think the current environment is suitable for charging?"
Hearing what Master Huan said, Sun Yue, Zhao Yuanfang and others suddenly felt that this seemed to be the case.
"But, Master Huan, this market needs to be cultivated, but if we give up charging now, how can we cultivate it?"
Sun Yue also has his own considerations, because once it is free, it is difficult to charge again.
Even if you are not careful, it is likely to cause public dissatisfaction, and by then, the image of WeChat will collapse.
Unexpectedly, after hearing this, Yang Huan laughed and said, "This is the point of what I want to say."
Everyone present heard the sound of clouds and fog.
What do you mean?
Isn’t charging for Premier League broadcasting the key point, other things are?
"You guys always focus on the broadcast rights of the Premier League.
I just said that you are all obsessed with money.
I'm not wrong at all.
And you still don't understand it at all."
It has to be said that Sun Yue has been following Master Huan for the longest time, he is also the shrewdest and the loudest flatterer.
Young Master Huan didn't give a hint just now, so he couldn't understand it, but now when he heard the hint, a light flashed in his mind.
"Master Huan, what you mean is that the wool comes from the pig."
Yang Huan laughed loudly and agreed, "Yes, that's absolutely right."
Everyone suddenly realized, but there was still something wrong.
The Premier League broadcast rights are different from other Internet products.
How come the wool comes from the pig?
Also, there is a consensus among everyone in the industry that the free lunch will end sooner or later.
If WeChat Video does not actively cultivate users' awareness of payment, wouldn't it be a big loss if we invest such a huge amount of money to run so many events every year?
"Actually, you have made one mistake all along."
"What's going on?"
Even Sun Yue couldn't figure it out at this time.
“It’s not that Chinese netizens are unwilling to pay.
The key is that you have to provide services that impress them and cater to their needs.”
Why were British fans willing to pay a fee to buy a Sky TV set-top box and watch the Premier League?
To put it bluntly, they have this need, and only Sky TV can provide them with this service, so they pay.
Now in China, Premier League broadcasts are not limited to WeChat videos, and can be downloaded for free on a large number of websites.
More importantly, what is the proportion of fans who actually follow the live broadcast among the fan base?
As Yang Huan said before, anyone who pays attention to football can be considered a fan.
No matter whether he watches the live broadcast or not, whether he is a real fan or a fake fan, he is still a fan.
There is no saying that no one is superior to the other.
So, these fans who like football may not watch live broadcasts, may not follow the games, and may not even know the stars, but so what If they like football and pay attention to football, they will definitely have their needs.
In other words, their needs are not in the broadcast of Premier League games, but outside the games.
But WeChat, as the world's leading social media and the largest domestic social media, can do so much after winning the exclusive broadcast rights of the Premier League.
"Master Huan is right, our previous ideas were too narrow-minded."
Sun Yue was truly convinced at this moment.
Master Huan can always think of some ideas that they have never thought of.
"One of the important reasons why foreign countries can charge for broadcast rights is because they have a mature copyright operating environment, but in China, it is obviously impossible, so we have to seek changes."
Zhao Yuanfang also kept nodding, "Old Sun is right.
If you follow Master Huan's operating ideas, although there is no charge for broadcast rights, as long as we provide a little guidance, we will definitely be able to greatly increase the activity of WeChat users and even attract If more fans join, it will really cultivate the domestic fan market."
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"From the perspective of capital operation, the increase in WeChat user activity will be a huge boost to our listing in the future."
Compared with the money earned from listing, the current investment in Premier League broadcast rights is a piece of cake.
Unexpectedly, Master Huan still shook his head.
"What you all say makes sense, but it's not enough."
"Not enough" Sun Yue and Zhao Yuanfang were both a little surprised.
Yang Huan nodded, "You are right about one thing.
We must charge a fee and use the broadcasting rights for free to attract more fans to the maximum extent.
We can even use low prices to CCTV and other companies that are willing to agree to our conditions. , the TV stations that cooperate with us, let them live broadcast. " "The Internet and mobile copyrights are exclusively operated by us.
We can produce some supporting programs that the audience likes, such as daily matches or off-site ones, and then launch a series of attractive special paid services to cultivate users' The fee awareness, even if the income is small for the time being, in the long run, it is definitely very promising.”
Yang Huan himself started his career for free.
The mobile games he made were all free, but as a result, he became the owner of the most profitable game company in the world.
Therefore, he is more skilled than anyone else in playing this set of patterns.
"In addition, I feel that there are too few sports media in China now.
There were one or two professional newspapers before, but now they are half dead.
As for the Internet, the major portals have too much information, too complicated, and are very cheap and useless. attraction" Yang Huan remembered the news a that Zhuang Ziqing, Zhang Ning and Su Jingyan had jointly invested in.
It could be said that as soon as it was launched in the country, it immediately aroused a huge response, which touched him.
"We should build a professional sports a, a mobile application that integrates live events, professional news information, in-depth topic analysis, and forums with an excellent atmosphere."
When Sun Yue and Zhao Yuanfang heard this, their eyes suddenly lit up.
Sports fans can be said to be the most loyal fan group on the Internet.
It would be amazing if such a mobile application could attract a huge gathering of fans.
At this point, Yang Huan himself felt that this idea was getting clearer and more interesting.
"Well, isn't there a saying circulating on the Internet?
Nowadays, everyone can be the emperor of football.
Therefore, our mobile application is called the emperor of football."
"Ah" As soon as Sun Yue and Zhao Yuanfang heard this, their faces were covered with sweat.
Understand the football emperor This doesn't seem to be a compliment, right?
It should be a derogatory term used by some fans to ridicule and ridicule another group of fans.
But from Master Huan’s tone, it seems that this word is very good.
"Well, this is a good name.
I understand the football emperor.
I have already thought of the slogan.
Everyone understands the football emperor.
It's great."
At this moment, everyone present was stunned.
Master Huan, is this joke too big?
I'm really sure I want to choose this name When the time comes, be sure not to be laughed to death by netizens But Sun Yue quickly grasped a key point.
Netizens these days are very funny, and it is not easy at all to amuse them.
Therefore, all the products and services that have amused netizens over the past few years have eventually become hits.
In this way, the name "King of Football" may be controversial and may make people laugh, but from another perspective, isn't this the basic element of becoming a hit item?
If you were serious about choosing a great and upright name, it would probably be unsightly.
Thinking of this, Sun Yue looked at Master Huan with a look of admiration.
Any name that comes up casually will be praised by people.
Who else could it be besides Master Huan?
"Old Sun, go back and prepare quickly.
I will call Zhang Ning."
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Yang Huan stood up immediately.
He has always been the kind of person who speaks and acts.
"Before the Premier League starts, it must be launched.
Next year is 2014, the year of the big competition.
We want to be an instant success."
As he spoke, Yang Huan looked full of confidence.
Because as long as it’s something he really wants to do, there’s nothing he can’t do: