“In the past, the government invested a large amount of public funds in sports every year, but according to a latest survey, the number of people participating in sports is gradually declining.
Although it is not obvious yet, it shows this trend.
It’s worth our vigilance” "We should come up with powerful measures and policies to make more people like sports, get involved in sports, and feel the fun of sports.
This is the purpose of our government to vigorously develop the sports industry."
"I'm very happy to see the emergence of a team like Southampton.
This is a magical team.
They have a unique charm and are attracting more and more fans to join the sport.
They are outstanding.
Our youth training is cultivating more and more future stars for us, that is our hope.”
"I believe that Southampton will get better and better and achieve better and better results in domestic competitions and European competitions."
"This new stadium will be a brand new addition to this glorious history."
"Thanks" Following Maria Miller's words, there was a burst of extremely warm applause.
This British government official not only emphasized the government's emphasis on and investment in sports through her speech, but also put forward her own political opinions and ambitions.
It can be seen that she should have a bill to propose in this regard.
Now it is Building momentum.
But so what This has nothing to do with Yang Huan or Southampton, does it?
"Thank you very much, Ms.
Maria Miller, for your wonderful speech.
Next, we will invite our Southampton chairman, Mr.
Yang Huan, to take the stage to introduce our new stadium and the next development plan of Southampton Club."
The scene once again erupted into a burst of extremely warm applause.
Obviously, although Terry Matthews, Boris Johnson and Maria Miller have attracted much attention, all reporters came to the scene with only one purpose, and that is to find out how Southampton's new stadium will operate.
Because everyone who came to the scene saw that the guests Southampton invited this time were all heavyweights.
If we apply a popular saying on the Internet, it would be that Master Huan is playing a big game of chess.
But what kind of chess is it should be revealed I saw Yang Huan in a neat suit and walked up to the podium with a smile.
He walked to the microphone and smiled at everyone present, "This time you can take photos as much as you like."
There was a sudden burst of laughter, followed by thunderous applause.
Everyone knows that Master Huan doesn't like to be photographed on weekdays, and always avoids the camera intentionally or unintentionally.
And now, he himself made a joke about this, which naturally aroused the laughter of many people present.
After hearing the laughter, Yang Huan coughed lightly and started to get to the point.
"As you can see, behind me is our new stadium in Southampton.
It took nearly four years and invested more than half a billion pounds.
It can accommodate more than 65,000 fans."
"It has 200 executive boxes and 60 high-end executive boxes, 300 food and beverage outlets, 1,000 toilets, as well as camera positions, media seats, etc."
At this point, Yang Huan turned slightly and stretched his left hand towards the court behind him.
"I can say that this is the top, most advanced and most luxurious seven-star football stadium in Europe."
They were five-stars, but this time Yang Huan used seven-stars, obviously to outdo others.
Is it outrageous?
No, everyone present will be given a brochure about the stadium in their hands, which will introduce in great detail the various facilities of Southampton's new stadium and the various high-tech technologies used.
For example, it took the lead in launching an intelligent parking lot management system, a new multimedia management system, etc., which are all state-of-the-art.
Underneath the stadium, there is a parking lot that can accommodate more than 10,000 parking spaces, which is specially provided for Southampton season ticket holders.
There are three floors above the ground.
Fans can enter the stadium through stairs, elevators, etc.
Even if necessary, the stadium can continue to be expanded, with a maximum capacity of over 100,000.
But for the time being, Southampton will definitely not expand.
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After all, attendance and home atmosphere are more important than anything else.
Yang Huan then asked someone to play the trailer on the big screen to show everyone the new stadium.
Overlooking the stadium from a high place, it is designed like a nine-clawed golden dragon, which is very powerful and domineering, but it also looks full of soft lines, which can be said to be a combination of strength and softness, and is beautiful.
Not only that, the internal facilities of this stadium are also very complete.
Almost all the services and leisure and entertainment facilities that fans need when they come here can be found inside or around the stadium.
The entire artificial island, including the double-decker bridge connecting it to the mainland, has been rigorously designed.
On the pier, the club and the city government plan to jointly build a parking building and open a bus parking lot.
Not only to serve all fans who come to the artificial island, but also guests at the cruise terminal and yacht terminal.
After Yang Huan's introduction and the display of the trailer, everyone present could not help but marvel at Southampton's generosity.
"Here, we are very honored to announce that Southampton Football Club has officially reached a cooperation agreement with Harrods, London.
In the next ten years, Harrods will become Southampton's only partner in this field."
"They will build a shopping mall covering an area of 90,000 square meters in our place, gathering more than 300 mid-to-high-end brands from all over the world.
This will not only be the largest shopping mall in Southampton, but also the largest shopping mall south of London. center" This piece of news was disclosed yesterday, and many people in the industry have known about it for a long time, so they are not surprised at all.
According to the introduction in the stadium brochure, the Harrods department store will be located on the upper level of the double-decker bridge.
Because the lower level is a vehicle passage, all fans who walk into the artificial island from the Royal Cruise Terminal must pass through Harrods Shopping Mall.
It can be said that the geographical location is unique.
Of course, given Southampton’s usual negotiating skills, the rent paid by Harrods must also be quite high.
However, considering that Yang Huan's Undersea Hotel has officially reached a comprehensive cooperation agreement with a number of tourism companies from China not long ago, it will attract more and more Chinese tourists.
Therefore, it is not unreasonable for Harrods to choose to settle there.
Now the whole world knows that the spending power of Chinese tourists is quite amazing, and Harrods is famous for its mid-to-high-end and luxury goods, and its sales targets are very consistent with Chinese tourists.
Therefore, it is not difficult to see that the two parties must have hit it off.
Furthermore, there were rumors before that after Harrods Mall was acquired by the Qatari consortium, the young owner was Harold, the chairman of Tottenham Hotspur.
He was also a member of the Saints Fans Club and had a very good relationship with Yang Huan.
Therefore, it is not surprising that Southampton has cooperated with Harrods shopping mall.
On the stage, Yang Huan's speech continued.
"We announce all-round cooperation with brands such as Pepsi, KFC, Starbucks, Heineken, Calon Saga, and Cadbury."
This is not surprising, because there are so many fans attending the event, and they are in demand for everything, including food, drink, and entertainment.
Moreover, many of the brands announced by Yang Huan were already sponsors of Southampton before.
The move to the new stadium this time can only be said to be a continuation and expansion of the scope of previous cooperation.
It can be seen that the sponsors must have collected a lot of money.
Of course, the reason why these brands sponsor them is because they think they can make money.
For example, Yang Huan just introduced that there are more than 300 food and beverage outlets in the new stadium, most of which are used by brands such as Pepsi, KFC, and Starbucks.
Think about it, more than 60,000 people gather in a stadium for a few hours, and the amount of consumption is staggering.
There are also restaurants.
In addition to Chinese food, pastries and snacks in Wangjiang Pavilion, and tea in Tingyuxuan, the new stadium also introduces Western restaurants, Italian restaurants, French restaurants, etc., with high, high, and low levels.
Excluding Wangjiangge and Tingyuxuan, Southampton’s rental fees from these restaurants are nearly 20 million pounds per year.
The nine independent buildings outside have all been leased.
In addition to Yang Huan's three businesses, Wangjiang Pavilion, Tingyuxuan, and the official fan store, there are also Apple's official flagship store, Tommy Hilfiger, Nike, KFC, and Pizza Hut.
The contract was signed early, and the remaining one was leased to Saint Harry to build an official fan bar.
The annual rental income from these nine buildings is also quite generous, which amazed all the reporters present.
If what Yang Huan said is followed, Southampton's annual financial revenue will increase by leaps and bounds, and it is even possible to catch up with super giants like Manchester United and Real Madrid.
But just when everyone was surprised, Yang Huan announced another blockbuster deal.
“Here, I am very honored to solemnly announce that after long-term negotiations, we have reached an agreement with Huawei from China to sell the naming rights of the stadium to Huawei for a sponsorship fee of 250 million pounds over ten years. " Hearing this, everyone in the audience was stunned. £250 million over ten years Isn't that 25 million pounds a year?
God, this is a huge sum of money.
Huawei, this name is familiar to everyone, because it has sponsored Southampton before, and also sponsored Atletico Madrid and Inter Milan, but those were small sponsorships, unlike this time, they directly paid a huge sum of money.
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But Yang Huan quickly gave an explanation.
Through this sponsorship, Huawei will become Southampton's global strategic partner, not only in Europe, but also in Asia, Huawei's home base, especially China.
Southampton's influence in China began after Yang Huan took over, and now it has become the most powerful European club in China.
Not long ago, Yang Huan also launched Southampton's establishment of a youth training camp in China. plan.
Therefore, Huawei's sponsorship of Southampton is not only for the naming of the stadium, but also a complete set of all-round cooperation.
"I am very happy to invite the president of Huawei to unveil our new stadium."
Following Yang Huan's introduction, the person in charge of Huawei walked up to the stage with a smile.
He and Yang Huan stood on both sides of a table next to the podium.
There was a crystal football placed in the middle of the table.
Witnessed by everyone present, the two men pressed their hands on the crystal ball at the same time.
Suddenly, the crystal ball bloomed with a red and white light, and the Southampton team emblem could be vaguely seen.
On the outer wall of the third floor of the stadium, the red curtain that originally covered the stadium logo slowly fell, revealing The name of the stadium.
In an instant, there was thunderous applause.
Countless reporters raised their cameras high and took pictures of the name of the stadium in mid-air.
At the same time, many people were shouting the name of the stadium.
Glory Stadium This is a mobile phone brand owned by Huawei that is promoted globally, and Huawei’s willingness to name the stadium with this name shows their ambition for this brand.
After the unveiling, Yang Huan also left some time for the person in charge of Huawei to introduce the specific situation of Huawei's sponsorship of Southampton, as well as Huawei's development strategy in Europe and even the world, and also mentioned them emphatically.
Cooperation with Southampton.
But for all the football people present, they were more shocked by Southampton.
The stadium naming fee alone is 25 million pounds a year.
Add in the rent and the operation of the stadium, and Southampton's annual income from this glorious stadium will be a very astonishing amount.
In an instant, everyone had a premonition that Southampton would become the strongest contender for the Premier League title from now on, because with the new stadium, they would be more confident than any other team.
But why are so many sponsors optimistic about Southampton?
Could it be that this team, which has just returned to the Premier League for two seasons, and although it has had the miracle of winning the championship as a newly promoted team, is not considered a wealthy team at all, why can it get the favor of so many sponsors?
Just when many people were curious, Yang Huan returned to the podium and finally solved the mystery to everyone.
"I think many people should still remember that four years ago, when I first came to the UK and just acquired Southampton, I said that I hope that one day, Southampton tickets can be given away for free.
All fans who love and support Southampton” Everyone present was filled with wonder when they heard this.
Yes, he did say that back then, but everyone regarded it as a joke.
And in the past four years, Yang Huan has never mentioned this.
Why are you mentioning it all of a sudden now?
"Yes, today, I am here and I can proudly tell you that I think the time has come."
In an instant, almost everyone present, except for some guests and partners who had already known the inside story, was stunned.
The time has come Are the tickets free?
how is this possible Why: