Knock knock knock "Come in" With an old response from inside, Real Madrid general manager Sanchez opened the door of the chairman's office and walked in.
"Mr.
Perez, you are looking for me" Florentino, who was sitting behind the desk, raised his head slightly.
He seemed to be writing something.
He pointed to the chair in front of the desk with his hand holding the pen, "sit" and then immersed himself in writing. .
Sanchez hummed, walked over, gently pulled out the chair, and sat down.
On the desk in front of him, there is a newspaper freshly released this morning, Real Madrid's mouthpiece, AS.
But the headlines reported had nothing to do with Real Madrid, but far away in Southampton, England.
As a subordinate, Sanchez was able to experience the two dynasties of Calderon and Florentino, and the official became bigger and bigger.
A large part of the reason was that in addition to being able to do things, he also knew how to observe people's actions.
At least, he saw early that Calderon was simply unable to take charge of Real Madrid, so he also bet on Florentino early, and even made a decision for the latter to return to the throne of Real Madrid chairman.
Obtained the merit of following the dragon.
Now, he could naturally see that Mr.
Chairman wanted him to read the newspaper first.
It was okay not to look at it, but when he looked at it, he was shocked.
Southampton is going to adopt a free ticket policy How is this possible?
Is it possible that Yang Huan is crazy?
Based on Southampton's attendance, the fanaticism of Saints fans, and the capacity of the new stadium, the revenue from a game is at least three to five million pounds, which can be tens of millions or even over 100 million a year.
Tickets are free Only a fool would do this But Sanchez soon realized the problem was the points system.
"How do you see something?"
Florentino raised his head, gently capped the pen in his hand, placed it gently on the table in front of him, clasped his hands, and looked at Sanchez opposite.
Sanchez was a business development talent introduced by Real Madrid when Florentino was in the first phase of Galacticos, and was highly used by Florentino.
In 2006, after Florentino stepped down, Calderon After coming to power, Sanchez continued to be reused because of his achievements in business.
There is no way, Calderon is a pustule, and he has no talents in this area at all, so he can only continue to reuse Sanchez.
This also gave Sanchez the opportunity to help Florentino return to the Bernabeu Stadium after three years.
So, after just a little thought, Sanchez understood what Florentino meant.
"This is a very good idea.
Fans usually want to eat, shop, and be entertained, but they may not be willing to go to Harrods, Pizza Hut, KFC, Wangjiangge and other stores to spend money.
Therefore, Southampton uses this method. , attracting all these potential guests, thereby achieving a win-win situation among fans, clubs and businesses.”
Florentino nodded uncontrollably, "Well, keep talking."
"But this is only at the design level.
At first glance, the feasibility is very high, but in actual operation, I am afraid there will still be quite a lot of difficulties and problems in the specific situation.
After all, it involves too much."
Florentino nodded again.
"However, Yang Huan is really powerful and has a lot of talents under his command.
He can even come up with such an idea.
If it comes to fruition, it will simply build Southampton into a network that connects various resources in society.
Big platform.”
When Florentino heard this, he nodded again, "Since he proposed this idea and formulated such a system, the plan itself has been more than half successful.
As for what you said, it is all "little problem" "Yes," Sanchez also understood.
"As long as Southampton firmly promotes it, as long as businesses do not lose confidence in Southampton, and as long as there are still fans who want to watch Southampton football, then this plan cannot fail."
Florentino let out a long sigh and stood up from his seat, feeling quite sad.
"Yang Huan is indeed a talent.
When he proposed free tickets, everyone thought he was a fool.
But now, look, he has already done it and is about to put it into practice.
Free novels bring you joy and joy ---> storyskyline.net
I am really a little bit Worry" "Worried" Sanchez was confused.
Southampton is far away in the UK and has nothing to do with Real Madrid.
What is the chairman worried about?
"Professional football has always been a rather abnormal existence.
You say it is closed, but its every move attracts the hearts of countless fans around the world.
But you say it is open, but it is still stubborn on many levels.
They tend to stick to their own traditional circles, such as the so-called tradition, the so-called loyalty, and the so-called emotion."
In the eyes of Florentino, a businessman, these are stumbling blocks that seriously hinder the development of professional clubs.
Just like a family-managed company, a group of laymen are leading a group of insiders to do things, which is completely irregular.
"In my opinion, the rapid development of professional football in the past decade or so seems more like a passive process of accepting the erosion and repeated transformation of various resources from society, rather than a proactive process. self-transformation” "But the emergence of Yang Huan and Southampton broke this situation from the beginning.
He took the initiative to seek change again and again, and made drastic reforms again and again, which made people marvel and brighten their eyes.
And every change he makes is enough to make professional football think deeply and think deeply again."
Sanchez knows that Florentino has always admired Yang Huan for a long time.
After the first one-on-one conversation between the two, Florentino was full of praise for Yang Huan when he came back.
He believed that Yang Huan could see many young people's characteristics and many new ideas.
Now it seems that the chairman's vision was really accurate.
“What I’m worried about is that if Southampton doesn’t succeed, that’s fine, but if it succeeds, will Atletico Madrid’s new stadium in the east of Madrid and the surrounding commercial city become the second artificial island of Southampton?
" Sanchez almost lost his voice when he heard this.
Yes, in theory, this kind of success can be replicated.
If Atlético Madrid follows suit and gets a shot like this, their income will definitely skyrocket.
According to preliminary estimates from Aspen, according to Southampton's points plan and the information obtained by reporters from some merchants, although tickets to Southampton's new stadium will be free, the team will receive all the money from the artificial island every year.
Businesses have received at least 200 million pounds in rental income.
If you include a series of other supporting service charges provided by the team to merchants, it is estimated to reach 300 million pounds.
In other words, Southampton tickets are free, but they make more money than charging tickets.
If you include sponsorship fees and broadcast fee income, Southampton's income will instantly catch up with European giants such as Real Madrid, Barcelona, and Bayern Munich.
And this is just the beginning.
With the operation and accumulation of the entire model, the future development potential is quite amazing.
Just imagine, Southampton can do it, what about Atletico Madrid?
If the Sheets Legion does the same, and their income skyrockets, it doesn't need to be much, as long as it doubles to more than 300 million based on the current more than 100 million, then Atletico Madrid will firmly become the third pole in La Liga.
"The plan to transform the Bernabeu Stadium must be started immediately."
Florentino also attaches great importance to this.
Sanchez nodded and said: "I have asked someone to estimate it.
If the renovation of the new stadium is completed, it is expected that our financial revenue will be increased by about 200 million euros on the existing basis."
Florentino nodded, he was quite optimistic about this.
"Mr.
Perez" Sanchez suddenly had a doubt, "Southampton's approach is actually to follow the approach of Madison Square Garden in New York, to develop the commercial resources around the stadium to the extreme, through hotels, restaurants and other supporting facilities.
The stadium has been built into a commercial center with various commercial forms surrounding it, providing great convenience to fans.”
"Using the passage for fans to enter the stadium, create a huge commercial corridor.
In this way, even if fans come to the stadium earlier, or leave the stadium later, even if it is a non-match day, it will not matter.
Unlike in Europe, Currently, the traditional stadium business model of coming before the game starts and leaving after the game is over.”
After hearing this, Florentino smiled and nodded, "Well said, Sanchez, you are absolutely right."
Sanchez nodded politely, "Then can we do the same?
The contract at the Bernabeu Commercial Corner is about to expire.
With that extra piece of land, although it is not as good as Southampton, we can definitely build the Bernabeu Stadium like them."
To become a commercial center, because our geographical location is the most unique advantage.”
Free novels bring you joy and joy ---> storyskyline.net
The Bernabeu Stadium is located in the center of Madrid.
If the Bernabeu Stadium is built into a commercial center, it will be a money-making machine.
After hearing this, Florentino shook his head and smiled bitterly, "I know what you are thinking.
This is indeed quite tempting, but you should know how huge the interests involved are.
This is not easy."
Sanchez looked a little depressed after hearing this, because he understood.
As a wealthy family among the wealthy, Real Madrid is by no means as monolithic as the outside world sees it, or as per Florentino's words.
On the contrary, Real Madrid is full of factions, full of intrigues and exchanges of interests.
For example, there have been a lot of injuries in Real Madrid recently.
Many people say that there is a problem with the medical department.
Some players even simply don’t trust this group of team doctors.
Why can’t the club fire the team doctors and can only play them down?
Because this team medical team was recommended by a board member, and Florentino, as the chairman, needs to be responsible to these eighteen board members, and any decision-making needs to be approved by them, so it involves Exchange of benefits.
There are eighteen members of the board of directors.
You recommended the team doctor, I recommended the lawyer, and he recommended the public relations person.
Many people will even participate in and intervene in player transfer operations.
It can almost be said that there are already factions within the management.
Why was there so much chaos when Calderon was in charge of Real Madrid?
Even if he is a bastard, Mijatovic is also a bastard, but these two bastards can make Real Madrid like this This would be an overestimation of both of them.
The most important and core reason is that Calderon and Mijatovic cannot suppress the votes of the board of directors.
Are there no examples like Calderon?
Barcelona's former president Gaspart, the best vice president in the club's history, turned out to be the worst president in the club's history, bringing Barcelona the darkest years.
Isn't it the same reason?
Even someone as strong as Florentino can only barely hold on to the situation, and has to compromise and exchange interests in order to achieve a relatively stable management situation.
"You should be fully prepared for this matter first, and I will mention it to the board of directors when the time is right."
Sanchez listened and nodded, "Okay, I know what to do."
"It's already February.
There is something very important.
You should hurry up and do it."
After hearing this, Sanchez suddenly looked solemn and said, "Mr.
Perez, if you have anything to do, just tell me and I will do my best to handle it
.
":