"Ron Gurley is indeed a rare talent."
Florentino was sitting in the chairman's stand of St.
Mary's Stadium, looking at the fanatical football atmosphere at the scene, and couldn't help but sigh and admire in his heart.
As a former Manchester United executive, Chelsea COO and CEO, Ron Gurley is no stranger to the inner circle of European football.
On the contrary, almost everyone knows what he is capable of.
At least, under his leadership, Manchester United and Chelsea were quite successful in terms of stadium management and transfer negotiations.
After he left, the management level of both teams declined, especially Chelsea.
With the return of Mourinho this season and the team's unsatisfactory performance, the attendance at Stamford Bridge has been unsatisfactory.
This has also made many Blues fans miss Peter Kenyon and Ronaldo.
Time in Ngoulli.
Yang Huan sat next to him, just smiling and saying nothing, not even bothering to say any kind words.
If Florentino praised him for something else, he might be modest, but when it comes to stadium management, there is nothing to be modest about.
Just now, he accompanied Florentino to the Stadium of Glory, Southampton's new stadium, for a walk and tour, which almost shocked the president of Real Madrid.
All dropped.
Because according to the data given by Yang Huan, Southampton's current annual revenue from the new stadium will exceed 300 million euros.
If the broadcast fees and sponsorship fees are included, the total will exceed 500 million, and catching up with Real Madrid is already a certainty.
As for whether it can exceed it, we have to see whether Real Madrid's revenue this year can achieve a substantial increase as Florentino expected.
But a new stadium can bring in 300 million euros in revenue, which is quite an astonishing achievement even in the United States.
But Southampton did it And according to Yang Huan's plan, this is just the first step.
As the entire artificial island business circle matures, and as the Southampton old city renovation project progresses, it will gradually prosper, and with the Saints fan points system With the operation and promotion, Southampton's income will also rise accordingly.
To put it simply, tickets to the Glory Stadium are free, but the Saints’ income is higher.
I really responded, there really is no free lunch in this world.
But from the fans' point of view, they also do not suffer, and even enjoy benefits.
"Master Huan, I heard that Atletico Madrid has recently hired a third-party agency to conduct research.
It seems that you are planning to transplant Southampton's system to Madrid."
Florentino asked tentatively.
This is also news that he has just received recently.
It is said that the investigation has been started for some time.
Yang Huan chuckled, how could he hide such a thing from others?
"It's impossible to completely copy.
Every place has its own characteristics.
Southampton's characteristics cannot be replicated in Madrid, and vice versa.
Moreover, the tourists and consumers it targets are completely different, so , this matter is not that simple.”
After a pause, Yang Huan continued: "We are in Southampton.
From the time the stadium was built, we began to conduct market research.
But even so, various problems still arise, and everyone is concerned about it.
It’s very busy.”
"So" Yang Huan smiled helplessly at Florentino, "Florentino, you should know that this kind of thing is difficult to talk about, but this is a general direction, and I will not waver or change this direction."
Florentino understands too.
If integration is the development trend of modern football tactics, then the diversification of stadium operations is also the club's biggest growth point in the future and its most critical potential.
Because every team has at least hundreds of thousands, or even over a million, loyal fans in the region.
Tens of thousands of these fans come to the stadium every week, so they can come to the stadium on time to watch.
The ball is left after the game is over.
This is simply a waste of resources and a very extravagant stupidity.
But like Southampton, by creating a complete set of business ecology that caters to the needs of fans and keeping as many fans around the stadium as possible, this will not only bring extremely generous commercial income to the team, but also greatly enhance the fan base. loyalty and belonging.
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There is no doubt that at this point, Southampton is ahead of all teams in European football, and it can even be said to be far ahead.
Even if Southampton succeeds, I am afraid that many wealthy people will come to Europe to buy teams in the future.
The first consideration will no longer be the wealthy clubs, but which team has greater development potential around the stadium and has more local fans who are more loyal.
If this is the case, Manchester United will definitely lose to Manchester City, Liverpool will also lose to Everton, and Real Madrid will probably lose to Atletico Madrid.
It is really a fake counterattack.
"You, don't take advantage of yourself and act like a good boy.
We at Real Madrid want to imitate you, but we still can't imitate you."
At this point, Florentino sighed.
Real Madrid's internal interests are intertwined, the power structure is also complicated, and there are a lot of fucked up things.
Even he, as the chairman, may not be able to keep everything straight sometimes.
"Okay, I still want to follow your example.
You have a membership system, all kinds of discounts, and all kinds of care from the government.
How cool it is."
Seeing that Florentino was about to refute, Yang Huan immediately jumped in, "Don't tell me no.
Not long ago, Spain's Sports Minister just said that he would help some teams relieve their high debts.
If it weren't for the overwhelming opposition of public opinion, I’m afraid it has been implemented long ago.”
Regarding this, Florentino was really speechless.
Because it's true, but it's not just Real Madrid, Barcelona, even teams like Atletico Madrid that will benefit.
However, Florentino was unwilling to continue on this sensitive topic and immediately changed the subject.
"Master Huan, I heard that before you went to Barcelona, that guy Russell talked about a transfer with you, right?"
Yang Huan thought about it in his mind, but on the surface he was a little surprised, "Wow, you know that you didn't install a bug on me, right?"
Florentino laughed heartily, "That guy Russell wants to strengthen his strength, especially in the forward and midfield, so if I guessed correctly, he should be eyeing Suarez and Modric, yes.
Bar" Barcelona is interested in Suarez and Modric, which has been rumored in the media for the past year.
The former can further strengthen Barcelona's forward strength.
Just imagine how beautiful the trident composed of Suarez, Neymar and Messi would be.
As for Modric, Xavi and Iniesta are both very old and their condition has declined rapidly.
They really need a midfielder in their prime to support Barcelona.
Modric is undoubtedly quite suitable. .
After Yang Huan heard this, he was secretly amused, Old Fernando, you guessed it wrong.
That guy Russell has no money at all, okay?
He still owes me a lot of debt.
He has an IOU and he still has money to poach me.
But on the surface, he shook his head and said, "You all know that I have serious doubts about this now, so you sent someone to follow me."
Florentino shook his head and smiled again, "I believe you, Master Huan, know what I am like.
We don't need to say any unnecessary kind words.
Suarez and Modric, if you want to sell, I will definitely buy it.
No matter how much Barcelona pay, I will definitely be higher than them.”
What is confidence and what is courage?
This is called confidence, this is called courage
Russell and Calderon are inferior compared to the great President Florentino.
"Okay, I remember" Yang Huan nodded.
Florentino decided to strike while the iron was hot, "Then Di Maria's replacement for Modric" "Still, if you lose this game, I will promise you," Yang Huan said with a smile.
Florentino also laughed and cursed in his mind, this little fox is really cunning.
In fact, he also understands in his heart that Barcelona may not have the money to buy Modric now, and Southampton has no intention of selling Suarez at all.
However, he is also a little worried.
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After all, the status of Xavi and Iniesta has declined too fast.
If Russell is really desperate and sells the iron to buy Modric, then Real Madrid will suffer heavy losses. .
After pursuing so hard for so long, he was cut off by Rosell in the end.
I wonder where to put the faces of Florentino and Real Madrid?
For Florentino, money is not an issue at all.
Five million more or five million less is not a problem at all.
The key is that Southampton is willing to sell Judging from Yang Huan's tone, this deal seems promising.
It's just that Southampton hasn't dealt with it well in some aspects, so they can't agree to it for the time being.
After all, the transfer of core players within the team is often quite a troublesome matter and cannot be rushed.
While the two big guys were talking about their big guys in the stands, with a burst of crazy cheers from the Southampton fans in the stadium, players from the two teams entered the stadium one after another.
Southampton, playing at home, did not make much adjustments to its lineup.
The goalkeeper is still Neuer, and the defense is David Alaba, Javi Martinez, Varane and Azpilicueta.
Danilo, who performed well in the last game, was replaced by Spanish right back Azpilicueta in this game.
The right back is facing exactly the side of Real Madrid's left winger Cristiano Ronaldo.
Judging from the starting lineup, Bielsa is also defensive on the right.
The midfielder is a combination of Modric, Toni Kroos and Kaká, and the front trident is Hazard, Ibrahimovic and Suarez.
Among them, Hazard did not appear in the game against Newcastle after returning from injury, so in this game, Bielsa arranged for him to be the main player and face Real Madrid at home.
As for Hazard's status, this is also what many media are worried about.
Southampton can be said to have sent their strongest lineup to play, and Real Madrid is also not to be outdone.
Due to Diego Lopez's low-level mistake when facing Sanchez in the first round, captain Casillas returned to the starting lineup in this game.
The defense is Marcelo, Pepe, Ramos and Carvajal, which is also Real Madrid's standard configuration this season.
The midfielder is Di Maria, Xavi Alonso and Vidal, and the front trident is Cristiano Ronaldo, Benzema and Gareth Bale.
Both teams obviously attach great importance to this game, and almost all play with the strongest lineup they can currently field.
Therefore, as the two teams lined up, the atmosphere at St.
Mary's Stadium suddenly became tense.
More than 30,000 Saints fans kept cheering in the stands and sang the Southampton team anthem loudly to cheer for their team.
The head coaches of both teams also stood on the sidelines as if facing a formidable enemy, watching the game and waiting for the whistle to sound.
I am also secretly looking forward to it.
I must not lose this game.
This is a game that neither side can afford to lose: