Mark Parker sat behind a corner desk, his hands folded on the table.
This is more of an exhibition hall than an office.
There are all kinds of weird dolls and wax figures produced by Nike, and almost all the classic shoes launched by Nike are listed on the exhibition wall.
They are colorful and dazzling.
Even the desk in front of him was more like a glass display window, with various large and small display products placed below, including shoes, basketballs, wristbands, and even sports water bottles.
There is an open laptop with a black screen on the right side of the corner desk.
If you look behind it, you will find that it is an Apple laptop, and behind the computer is a tennis ball that endorses Nike.
A wax figure of sports superstar Roger Federer.
I believe that anyone who walks into this office will not doubt the taste of the owner of this office.
Only a person with taste can possibly arrange such a tasteful office environment.
But at this moment, sitting in this artistic office, Mark Parker is worrying about something that is very realistic and even full of profit.
At this time, someone knocked on the office door.
Mark Parker sighed heavily, collected himself, raised his head, and said, "Please come in."
When he saw Bert Hoyet, the global vice president in charge of football affairs, walking in, Mark Parker immediately had a smile on his face.
This was a leader he had promoted with his own hands.
Moreover, his principle is that no matter how bad the environment is, no matter how great the pressure is, he must maintain a confident and calm attitude in front of others to deal with it.
"Bert, come on, sit down."
Mark Parker pointed to a chair in front of him.
"Thank you, Mark" Berthoyet came over.
As soon as I sat down, I saw a black and white British bulldog that looked very realistic and was tied to the desk leg with an iron chain and made of leather.
I immediately reached over with a smile and touched it.
The left ear was gently fiddled with.
"Hey little guy, bark a few times to hear it."
This action immediately made Mark Parker laugh out loud behind the desk.
This bulldog was sewn by him himself.
"Bert, I've seen your plan."
Bert Hoyet immediately stopped moving, looked at the president of the company, and listened seriously.
"The plan is well done, but I still want to hear your deeper thoughts in person, so that I can decide whether to support you," Mark Parker said seriously.
Berthoyet is no exception.
Before he can convince the top executives of the company, he must first pass the level of president.
"Mark, did you watch the Champions League game yesterday?"
"Yes" Mark Parker nodded.
Strictly speaking, he is not an avid football fan, but he attaches great importance to football, so when he has time, he will take time to watch European football matches, and the Champions League quarter-finals are not to be missed.
"The semi-finals have been announced.
Southampton and Atletico Madrid have both reached the semi-finals of the Champions League."
"I know" Berthoyet nodded and continued: "Then you should also know that I am very optimistic about Atletico Madrid reaching the Champions League final, because Dortmund's recent situation is not ideal, and Southampton, even if it is Bayern Munich, but I I still feel that the probability of promotion is half and half.”
Mark Parker understood what Bert Hoyet meant at this moment.
"I don't want to say that their results will always be so good, but I want to say that Yang Huan and the team behind him are far beyond our expectations in terms of their ability to run the club.
Southampton's success is not By chance, Atletico Madrid is proof of that.”
Mark Parker nodded, "But what about Inter Milan?"
"That was an accident."
Berthoyet shook his head and said with a bitter smile: "I can only say that I spent more than 100 million euros during the winter break, but in the end I couldn't even reach the top three in the league.
I can't say anything more." ” After a pause, Berthoyet said with great confidence: "However, I can guarantee that Inter Milan's failure is only temporary.
With Yang Huan's personality, he will never allow his team to be like this.
Get depressed and sluggish.”
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Mark Parker looked at Bert Hoyet and asked again: "But you have to know that Serie A is in a slump right now.
Inter Milan has been in such chaos for the past few decades and has always been a black hole for stars and famous coaches."
But after finishing speaking, Mark Parker changed the topic, "Of course, I also agree with your judgment very much.
We need Inter Milan, but I really am not optimistic about Inter Milan."
Berthoyet shook his head and laughed, "Mark, do you know if you ask me who in Italy has the most hope of challenging Juventus now, then I will tell you without hesitation that it is not you who have high hopes." of Roma, but of Inter Milan” When he said this, Bert Hoyet spoke with extremely strong confidence.
"Monaco is currently ranked second in French Ligue 1, only two points away from Paris Saint-Germain at the top of the list.
The championship battle has completely heated up, so I think there is no reason to doubt Yang Huan's operational ability."
Mark Parker shook his head and explained: "Bert, you misunderstood.
I have never doubted the operational capabilities of him and the team behind him.
On the contrary, they are very successful, but you should know that this is a big project. , we must conduct a comprehensive assessment.”
"I understand" Berthoyet sighed.
Nike has encountered problems in its development in recent years, which has made the company's investment in sponsorships, although not reduced, become very cautious, especially in such large projects.
"Mark" Berthoyet felt that something should be said.
"I have something to say, but you have to promise not to leak it."
"OK" Mark Parker nodded.
"Based on the intelligence I got in Europe, I have absolutely reason to believe that Yang Huan is supporting Platini to challenge Blatter."
"What?"
Mark Parker was shocked.
Seeing that the president was about to ask himself, Berthoyet immediately shook his head, "Don't ask me if I have any evidence, because I don't have any, but I want to say, what do you think, if no one supports it, what Platini has done recently?"
Isn’t it too outrageous?”
Mark Parker was a little surprised, but if he thought about it carefully, it really made sense.
"But hasn't FIFA, run by Blatter, always cooperated with Yang Huan's Miracle Media?"
"Yes, the cooperation between Infront, FIFA and the International Olympic Committee has continued after being acquired by Miracle Media, but this does not prevent Yang Huan from hedging his bets, even if Platini picks Blatter Dismount, do you think Miracle Media’s interests will be harmed?”
Mark Parker was truly speechless at this moment.
If we continue to follow Bert Hoyet's words, then once Blatter steps down, will he be able to use his relationship with Yang Huan to cooperate with FIFA and UEFA?
You know, this area has always been the home base of Adidas.
"Also, I recently received news that there is a company registered in Monaco, which has been quite active in European football recently."
"What do you mean?"
Mark Parker didn't quite understand.
"They first acquired 51% of the shares of Basel, the famous Swiss Super League team.
This share originally belonged to the enic consortium and was later sold to other investors, but now the Monaco company has successfully passed enic company will repurchase the shares, the specific amount is unknown.”
"The same company has been secretly buying shares of Anderlecht in Belgium at low prices in the stock market.
This team has been in a difficult situation recently, so it is said that their management intends to Bring in investors.”
"In addition, I have also received clear news that the old Czech team Sparta Prague has changed hands privately.
The entire acquisition price is very cheap.
As soon as the acquirer completed the acquisition, it immediately launched a stadium renovation plan to convert Sparta Prague Lightner Stadium has been transformed into a commercial center integrating shopping malls, fitness clubs, movie theaters and hotels.”
"It is said that this renovation plan has been submitted to the Prague Municipal Government for environmental impact assessment, and the location of Letner Stadium is just in the most popular Old Town area of Prague."
Mark Parker was really shocked when he heard this, "Is this also a company from Monaco?"
"That's right," Berthoyet nodded.
"Whether it is Anderlecht, Basel or Sparta Prague, the prices are quite cheap.
The key lies in the cost of maintaining operations, but if you can find a sustainable way to operate these teams, it is quite cost-effective to buy."
When Mark Parker heard this, he finally understood, "You mean, the boss behind this Monaco company?"
"Yes, I definitely have reason to believe that it is Yang Huan."
Even though Mark Parker was mentally prepared, he still couldn't help but take a breath of air.
Yang Huan's ambition is too big, right?
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In addition to the Bundesliga, he already has teams in the five major European leagues, but now he is also looking to acquire them in Belgium, Switzerland and the Czech Republic.
This is really a wayward way of money.
"In addition, I also heard that they are negotiating with Ajax, or it may be to acquire part of the shares, or the two parties will launch in-depth cooperation.
In short, Ajax is very interested in them."
When Mark Parker heard this, he kept shaking his head, "I don't understand why he would want to do this.
The economic environment is so bad now.
If these teams are willing to be acquired, it is probably because of financial problems.
Yang Huan is buying it now, isn't it?
Have you fallen into it?"
"That's true, but it's not," Berthoyet laughed.
Mark Parker frowned, obviously not understanding.
“I once talked with Sun Yue, CEO of Miracle Media, and he told me that the scale of global sports events is growing at an alarming rate and has already entered every corner of the world and even everyone’s daily life.”
"He told me at the time that the annual scale of the global film and television industry is approximately US$90 billion, but the scale of global sports events is expected to reach an astonishing US$150 billion in 2015."
"One hundred and fifty billion dollars" Mark Parker was a little shocked.
Nike is working so hard that it only earns more than 20 billion dollars a year.
Its revenue is less than 30 billion U.S. dollars, which is less than one-fifth of that of sports events.
Oh my God, is there really such a big market?
"Yes, Sun Yue was very sure when he talked about this number.
Among global sports events, the proportion of football events is increasing at an alarming rate.
Therefore, Ligue 1, Serie A, and even now La Liga and Bundesliga, their People of insight are also proposing reforms one after another to package the image of the entire league and develop the global market."
"This is a wave of globalization of sports events, and no one can stop it."
Mark Parker is a smart man, and when he heard this, he completely understood.
If this is an unstoppable wave, then what Yang Huan wants to do now is to take advantage of this wave before it comes, and before everyone sees clearly, sell the best and most competitive products to the public.
All resources are in your own hands.
When this wave really comes, the resources he has in his hands are an inexhaustible gold mountain.
There is no doubt that he is a trendsetter who is at the forefront of the times.
But, should Nike keep up with him: