"What is their detailed plan?"
Yang Huan asked with interest.
Beiersdorf thought for a while, "Convert the club into a joint stock company, sell part of the shares to investors, increase the club's cash flow, and solve the looming debt crisis."
"In return, the club's board of directors will be reduced to six people, and investors can arrange for up to two people to join the board of directors and participate in the daily operations of the club."
According to the current nature of most Bundesliga teams, there is no way to attract investors.
Therefore, if you want to sell your shares like Hamburg, you must first transform yourself into a joint stock company.
As early as January, Hamburg had passed this resolution, and in the past three months, the club has successfully transformed the club into a joint stock company and taken the first step to sell shares.
"The current valuation of Hamburg by the outside world is about more than 100 million euros, so their initial intention is to sell 25% of the shares in exchange for 30 million euros in cash."
"The club needs to use 10 million euros to repay debts, and the rest will be used to operate summer transfers, hoping to help Hamburg return to the European competition in the shortest possible time."
Yang Huan made a calculation in his mind, Guaiguai, 30 million euros can be exchanged for two board seats.
I have to say that this move by Hamburg management is not stupid, at least the prospects are very promising, isn’t it?
If this operation can greatly improve Hamburg's competitiveness and help the team get out of its current predicament and return to the middle and upper reaches, it will definitely be a coup worthy of recognition.
But, what does this have to do with Yang Huan?
Only 25% of the shares Yang Huan felt a little disappointed, then turned his head and glanced at Thomas Lake, "Thomas, what do you think?"
Thomas Lake was obviously thinking about this problem, because he knew that the customer's request was to completely acquire Hamburg.
"Master Huan, I think our plan should be divided into several steps."
"Oh" Yang Huanlai became interested and said with a slight smile: "Tell me and listen."
"The Chinese have a saying, one bite cannot make you fat.
The Bundesliga has strict rules and many loopholes, but if we force our way through the rules, it may lead to a situation like Red Bull Leipzig and become the target of public criticism.
It would be a bit more gain than loss. ” This is also where Yang Huan is more worried.
He has always been a relatively clean and self-sufficient person, and he values harmony and wealth.
If you offend the entire German football world in order to acquire Hamburg, it is completely unnecessary.
“So, my suggestion is that the first step is to gain a firm foothold.”
"Go on."
Yang Huan understood a little bit.
"I think we can talk openly with Hamburg.
I have obtained accurate information.
Hamburg's debt is very serious, more than 100 million euros, and the monthly interest alone is so much.
I can guarantee that even if it is 30 million euros, If they hit it, they won't be able to overcome the storm, but they will sink deeper and deeper."
Thomas Lake said this and looked around at everyone.
"Hamburg's transfer strategy in the past few years has been very problematic.
The management's short-sightedness has caused them to excessively chase high-profile stars in terms of signings.
Although this has brought a lot of financial revenue to Hamburg, it has also been burdened with a lot of financial problems.
There is heavy salary pressure, such as Ruud van Nistelrooy back then, Van der Vaart who is still in the team now, former Arsenal central defender Djurou, Germany's former national goalkeeper Adler, and Westerman, etc., all have very high salaries. high."
"This has created a dilemma.
The team has made a lot of signings and spent a lot of money, but its strength has not improved much.
It is also difficult for the club to benefit from player transfers.
Instead, it has to invest every year.
A lot of money to ensure the team’s competitiveness in the Bundesliga.”
When Yang Huan heard this, his eyes lit up.
Because he discovered that this key talent of Germany's largest bank was actually so familiar with football affairs.
"Thomas, are you a fan?"
Yang Huan suddenly asked with a smile.
Many people present were stunned for a moment, obviously unable to react.
Only Cash Harris knew that Master Huan was trying to find out.
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"Well, Master Huan, I am a football fan.
There is almost no one in Germany who doesn't like football."
"Which team?"
Yang Huan asked again.
Thomas Lake felt a little embarrassed now, "Uh, Frankfurt."
"Oh" Yang Huan didn't say anything else.
This is normal, isn't it?
"Keep talking" Thomas Lake didn't figure out what Young Master Huan meant at all.
He thought about it and continued: "Because of the club's business strategy, the current actions of the Hamburg management are tantamount to drinking a dove to quench their thirst.
In addition, Hamburg's youth Training has never been good, so unless they can effectively adjust the team's business philosophy in the short term and quickly increase the team's strength, otherwise, in the next few years, they will have to continue to sell shares to make a living."
"What do you mean?"
Thomas Lake spread his hands, "They want to sell, we want to buy, let's continue trading."
Yang Huan suddenly thought of the time when he and Daniel Levy were talking about investing in Tottenham Hotspur.
At first, Yang Huan's calculation was very shrewd and he favored Tottenham Hotspur.
However, not long after, Yang Huan changed his mind and involved Qatar's Prime Minister Hamad.
But now, Hamburg is eager to strengthen its own strength, so signings are quite necessary.
And what about Yang Huan?
There is nothing else, except that there are many high-quality players.
Needless to say, there is a large number of players in the Southampton youth academy waiting to participate in high-level competitions.
And Southampton’s scouting system.
It can be said that if it were not for the policy restrictions of the German Football Association, Yang Huan would be absolutely sure that he would be able to build a team for Hamburg in a short period of time that would be in the middle and upper reaches, and even qualify for European competitions.
But Thomas Lake's plan is difficult to achieve immediate results.
Instead, it will take a period of time to operate and be implemented slowly.
It can be as short as three to five years or as long as ten or more years.
Who knows?
But the advantage is that it can prevent Yang Huan from becoming the target of public criticism.
One of the important reasons why Yang Huan is so interested in acquiring Hamburg this time is that he is eager to enter Germany.
Germany's high-precision manufacturing technology is amazing, especially some hidden champion companies.
The so-called hidden champions specifically refer to those small but powerful companies that control the global market in this field.
In the past few years, as more and more Chinese capital has entered Germany, these hidden champion companies are what Chinese capital desires most, and many of them have been acquired.
However, there are still some that are more sensitive and can easily attract attention in Germany and even the world. , and even the companies and fields that intervened were helpless for various reasons.
But if Yang Huan's company can enter in the name of running a football team and make a big move into the German market, then I believe many things will be much easier to handle.
In addition, Hamburg's potential is indeed great, both from the city and from the Hamburg team.
Hamburg's stadium is located in the northwest suburbs of the city, a bit far away from the city center, and there are not many attractive tourist resources in the surrounding area.
However, it is close to the airport, the subway and transportation are very convenient, and there are many residents in the surrounding area.
Next door to the stadium is the training ground, and there is ample land for Yang Huan to implement his plan to create a complete business ecosystem around the stadium.
And from the map, Southampton mainly faces the United Kingdom, Madrid, Monaco and Milan belong to southern Europe, radiating the entire Western Mediterranean, Basel, Vienna and Prague radiate the entire central Europe, while Brussels and Amsterdam Located along the western coastline of the entire European continent.
Yang Huan had previously used Daniel Levi and the relationship with Enic to win over Athens Aek again.
The latter is currently playing in the Greek second division, which is equivalent to having a foothold in the Eastern Mediterranean.
The only shortcoming is that Yang Huan is completely blank in the vast Nordic region, the richest and most developed region in Europe.
But now, if we can win Hamburg and use Hamburg to radiate the entire Nordic region, then we can complete the last piece of the puzzle.
Therefore, for Yang Huan, the acquisition of Hamburg is only a matter of one or two billion euros at best, but behind the acquisition, there are even greater interests.
But precisely because of this, every step must be taken carefully.
"Okay, this matter has been decided."
Yang Huan felt that at this point in the entire plan, it was time to make a decision.
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What he dislikes the most is the kind of person who is hesitant and does great things without sacrificing his own life.
On the contrary, his principle of doing things is to be bold and careful.
As long as he makes a decision, he will definitely move forward.
He may fail, he may be frustrated, but he will definitely not regret it.
"Thomas" Yang Huan looked at Thomas Lake.
The latter immediately raised his head and looked at his client.
"You are our senior advisor for this acquisition.
I will leave this matter to you and be responsible on my behalf.
No problem, right?"
"I" Thomas Lake was a little surprised.
He is just a consultant.
When have you ever seen a client place such a heavy burden on a consultant?
"Why is there a problem?"
Yang Huan asked with a smile.
Thomas Lake glanced around and found that many people were equally surprised.
But when he looked at Cash Harris, the football investment expert from the City of London smiled and seemed to be a little encouraged.
This suddenly made him feel an unprecedented challenge.
He initially chose to leave Allianz Group, and later PwC, because he was familiar with these companies and felt that there was no challenge at all.
He felt that he was completely unable to create his own value in such a large company. .
Even now, he has become the top elite of Deutsche Bank, the largest bank in Germany, but after staying there for a long time, he still feels unsatisfied because he cannot make decisions on many things.
This made him feel very depressed and depressed.
But now, a challenging case is before him.
The acquisition of Hamburg completed an unprecedented case of helping foreign investors acquire a Bundesliga team.
More importantly, this time his client is none other than Yang Huan A legendary figure who always creates miracles This made him feel excited and excited So, he took a deep breath, nodded and said: "No, Master Huan, there is no problem, I promise."
Yang Huan also laughed after hearing this.
For the time being, he just wanted to be Thomas Lake's client.
As for the future, if he does a good job, Yang Huan will consider going further.
"Ditma, you are responsible for assisting Thomas.
Do you have any questions?"
Yang Huan asked Beiersdorf again.
The latter also shook his head.
If you want to ask him about football, signings and team formation, he is an expert.
But when it comes to capital operations, he is a layman who knows nothing about it.
"Very good, I hope your negotiations can be conducted confidentially this time."
When Yang Huan said this, he gave serious instructions again.
"Money is not an issue, but I hope to get as many shares as possible during the first negotiation.
You should understand what I mean."
Thomas Lake and Dietmar Beiersdorf both nodded.
They understand: