In the German media circles, Hamburg's management was once ridiculed in this way.
They said that the most common catchphrase of the Hamburg directors was, "As long as you know, don't tell others."
This is such a weak and powerless statement.
Is this what a manager of a large organization with total assets of over 100 million should say?
But this is something that almost the entire German media industry knows and is often laughed at, because it fully exposes the incompetence and timidity of Hamburg directors.
Keren is a very strange creature.
The more incompetent and timid a person is, the more eager he is to control everything in the three-quarter acres of land he manages, and the less he tolerates any dissent.
Therefore, the Hamburg board of directors has been best at two things over the past decade or so, firing coaches and infighting.
Since winning the German Cup in 1987, Hamburg has never won any honors.
This is completely inconsistent with the huge commercial potential of the city where the club is located and the huge fan base.
But in the past ten years, Hamburg has changed more than a dozen head coaches, almost one every year.
The frequency of coaching changes is astonishing, because according to common sense, the more middle and lower-tier teams, the better. , usually the more powerful the position should be, the more firmly it should be.
Similar to the coaching change, the internal fighting among the management has been going on for years and never stopped.
Needless to say about others, let’s just say Beiersdorf.
The former Hamburg star made great contributions to Hamburg after serving as Hamburg's football director.
Under his coaching, Hamburg has introduced stars such as Kompany and Van der Vaart, helping Hamburg reach the middle and upper reaches of the Bundesliga standings, and even enter the European theater.
But such a capable and accomplished leader had conflicts with the board of directors, especially Kerkhoff and others, and was eventually ostracized and had to leave Hamburg.
After leaving Hamburg, Beiersdorf did quite well whether at Red Bull Leipzig or Zenit.
For example, at Zenit, Witsel and Hulk were his creations.
Although these two players spent a lot of money, don't forget, this is the Russian Super League, and if you have money, you have to be able to leverage others.
Therefore, Beiersdorf's ability, especially his ability to operate transfers, is unspeakable.
What about burgers?
After Beiersdorf left the team, the team's recruitment was in a mess and the club's finances were also in trouble.
Now, they have to sell their shares in the club to survive.
Yang Huan had already been mentally prepared for this.
He knew very well that after he invested in Hamburg, it would be difficult for this management to stop in the future.
Therefore, he must be strong.
Not only must he be strong, but his two agents, Thomas Lake and Beiersdorf, must also be strong.
Only in this way can this group of fucked-up directors be suppressed.
Now Yang Huan only has 35% of the shares, but it doesn't matter.
If you take your time and eat away at it step by step, there will be plenty of opportunities.
As long as the team's performance improves, the fans feel the changes in the team, slowly accept the new management team, and then gradually strike out this group of old-fashioned directors, Hamburg can still run in the palm of their hands.
But for the team's performance to improve, there are a lot of things that need to be done.
After Yang Huan suppressed this vote of the board of directors, Yang Huan knew very well that he must go further.
So, he looked at Thomas Lake.
"Thomas, tell me your plan."
Except for Beiersdorf, Cash Harris and others present, everyone else was shocked.
This guy was just appointed CEO, he was unprepared, and now he's being asked to reveal his plan what plan But who is Thomas Lake?
Isn’t the reason why he resigned from major international companies such as Allianz Insurance and PricewaterhouseCoopers because he was unwilling to be lonely?
Even at Deutsche Bank, he gradually felt the suppression of personal abilities by large international companies and felt depressed.
He longs for an opportunity and a platform where everyone can see his abilities and prove his worth.
There is no doubt that burgers are such a platform.
Although it is only a Bundesliga team, it has huge influence in Germany and has assets of one to two hundred million, which is quite a lot.
If he can make Hamburg bigger and stronger, wouldn't that be the best proof?
Thinking of this, Thomas Lake has vaguely accepted this challenge in his heart, and he is convinced that as long as he can do things and do good things, Master Huan will not let him suffer.
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I saw this middle-aged German man exhale heavily, stood up under everyone's gaze, took his laptop, and walked to the podium in the conference room, obviously wanting to show off his previous performance.
Prepared materials.
"Everyone, today's professional football competition is all about resources.
I don't know much about football, nor am I very expert.
I believe that Dietmar is an expert in this aspect.
He will explain his thoughts later."
After all, Thomas Lake is a man who has experienced storms.
He talks eloquently and captures the feeling as soon as he opens his mouth.
"I am good at finance, operations and business management.
Let me briefly talk about my understanding of Hamburg's current situation."
With that said, he turned off the lights and showed everyone his t on the projector.
"According to the data I got from Deloitte, Hamburg's revenue in the past few years has basically been stable at around 120 million euros.
Around 2010, this data was probably among the top in Europe. twenty."
"But in the past few years, European teams have made rapid progress in business operations.
With a revenue of 120 million euros, they can only rank around 30.
If my data is correct, they should be in second place this season.
Eighteen, but it’s pretty good, ranking fourth in the Bundesliga, behind Bayern Munich, Borussia Dortmund and Schalke 04.”
It should be said that Thomas Lake's data is very accurate and there is not much discrepancy.
"But there is a problem here.
From the data I got from the club, I guess that Hamburg's revenue this season will drop a bit compared to last year because several sponsorship contracts have expired and they obviously no longer intend to do so.
Renewal."
When he said this, Yang Huan and others all looked at Kerkhoff.
Master Huan didn't speak, but his eyes were very clear.
Please explain.
Kerkhoff was embarrassed, but he had to nod, "Yes, it is true that three sponsorship contracts have expired.
It is expected that the annual income will be reduced by 10 million euros, but the annual income should still be able to barely maintain 100 million euros."
Around 20 million euros.”
The last sentence was directly ignored by Yang Huan.
Because what he said was too weak.
"Continue" Yang Huan looked at Thomas Lake again.
As the saying goes, a new official has three fires when he takes office, and Thomas Lake also knows that he should burn these fires more vigorously.
"I have listed these two data and rankings for everyone just to see that in the past few years, not only have we not made any progress in club management, nor have we caught up with the good times for the rapid development of European clubs, but we have been in the holiday season.
Step back."
These words are simply accusing Kerkhoff and others of their incompetence.
But Yang Huan likes it very much because his spokesperson must be so strong and powerful.
"This is the first point" Thomas Lake obviously hasn't finished speaking yet, and there is more to come.
"Second point, let's take a look at this data.
I got it from my friends at the Wall Street Journal."
Kerkhoff and others are about to collapse.
Damn it, can you please stop playing with us like this?
Deloitte for a while, Wall Street Journal for a while, I know you know a lot of people, I know you have a wide network, but can you stop playing like this and give us a way to survive?
"I personally made a comparison based on these data.
Putting aside the standings, I used points and goals, combined with the team's salary expenditure, to come up with a new data, that is, each point costs approximately How much does each goal cost us?”
Kroff and others were immediately dumbfounded.
This thing can still be calculated like this "The final data I got was like this" As Thomas Lake pointed his hand, a list immediately appeared on the projector.
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At the top of the list is Augsburg, with each league point costing an average of £450,000 and each goal costing £460,000.
They are closely followed by Mainz at £630,000 per point and £730,000 per goal.
Viewed from above, Hertha Berlin, Freiburg, Monchengladbach, Nuremberg, Leverkusen, Frankfurt Hey, where's the burger?
"Sorry, we can't finish the page.
We are on the second page."
As Thomas Lake clicked on the next page, everyone was stunned.
Hamburg spent a total of 2 million pounds for each league point, and the efficiency of scoring points was only higher than Bayern Munich.
The latter spent 2.06 million pounds for each league point, no more, no less, 60,000 pounds more than Hamburg. .
This is so interesting.
Everyone knows that Bayern Munich is the league champion and has to fight on multiple fronts, so the thickness of their lineup is unmatched by Hamburg.
Therefore, all teams participating in the European war will definitely have higher salary expenditures and will definitely suffer in such a ranking. .
But even so, burgers are still ranked 19th.
What is the concept?
If compared with teams such as Mainz, Hamburg spends nearly five times as much money for each point they get.
Yang Huan couldn't help but be a little surprised, because he couldn't imagine how bad and clumsy the operation must be to cause the team's efficiency to be so low.
What’s even scarier is that Hamburg is still in the relegation zone.
Yang Huan was a little moved, not to mention Kerkhoff and the others, whose expressions immediately changed.
Because they know better than anyone else that once this data is released, they will be finished.
The angry fans will definitely tear them into pieces by then Therefore, they were surprised at first, but then panicked, especially Kerkhoff, who looked at Yang Huan.
"Master Huan, listen to my explanation, I" Yang Huan waved his hand to prevent him from continuing.
The words came to Kerkhoff's lips, but he couldn't continue.
His whole heart fell into the ice cellar.
Because he knew that as long as Yang Huan said a word, he could not hope to stand up.
But just when this group of people was at a loss, Yang Huan gave them a shot in the arm.
"Don't worry, I can guarantee that what you see here will not spread outside."
Not only that, Yang Huan also looked at Thomas Lake, "Thomas, go back and visit the Wall Street Journal."
Thomas Lake was also a smart man, so he naturally heard the connotation of Master Huan's words and immediately nodded in agreement.
Think about it carefully, what is the use of exposing these things now?
Yes, Kerkhoff and others may be ousted by angry fans, but Yang Huan's investment in the company will also have twists and turns.
This is obviously not what Yang Huan wants.
Now for Hamburg and Yang Huan, the most favorable situation is stability.
But Thomas Lake also knew in his heart that having such a bargaining chip in his hand was his trump card.
With it, we will have the confidence to compete with this group of directors.
Thinking of this, he felt that his future was bright: