Accompanied by the enthusiastic President Luis Felipe Vieira and Rui Costa, Yang Huan visited Benfica’s Stadium of Light as well as supermarkets and other sports venues around the stadium.
Through the introduction of the two, Yang Huan learned to some extent that Benfica also received a considerable amount of income through the leasing of these venues, which kept Benfica's annual income around 100 million euros.
This is achieved without counting player transfers and transactions.
It ranks first in the Portuguese Super League, even surpassing Porto, the class leader of the Portuguese Super League.
After Chairman Vieira's introduction, Yang Huan also learned that Benfica has more than 200,000 members, ranking first in Europe, and the annual membership fee alone is also a huge sum of money. income.
This is somewhat surprising.
Due to the influence of the entire Portuguese league, Benfica's income from sponsors and other aspects should be very small, but it is indeed not easy to achieve such a level of income.
However, this may also have a lot to do with Benfica being a listed company.
Not only Benfica, Porto and Sporting Lisbon are also listed companies, and even the latter two are relatively early.
Porto was listed as early as the 1990s, while Benfica only went public in recent years due to heavy debts.
But like most football clubs, whose stock performance has been sluggish after going public, Benfica's current market value is less than half of what it was when it was listed, and the stock price of a single share has even fallen to less than one euro, making it a junk stock.
But they calculated well.
Look at Porto, the stock price of a single share is only 0.6 euros.
Even at the end of 2012, the stock price of this Portuguese Super League team even plummeted to 0.18 euros.
It was simply ridiculous.
It's unbelievable.
What’s even more frightening is that no one is buying their stocks, whether it’s Benfica, Porto or Sporting Lisbon, and there is almost no liquidity.
This shows that investors are not optimistic about them at all.
No wonder, because the listing of a football club itself is a very abnormal product.
From Premier League teams such as Manchester United, to Ajax, to Borussia Dortmund, to teams such as Porto and Benfica, almost all went public because of heavy debts.
As a result, as soon as they went public, they lost money and their stock prices immediately plummeted.
Even a professional team like Manchester United is not immune.
Not long ago, a Wall Street hedge fund shorted Manchester United's stock for US$5 million.
As a result, the Red Devils' stock price fell by 10%.
This made investors even more curious about the listing of a football club.
Just imagine, Manchester United is like this, then other clubs are even more unbearable.
Accompanied by Chairman Vieira and Rui Costa, Yang Huan returned to one of the conference rooms in Benfica's office after walking around the Stadium of Light.
"Mr.
Yang Huan, we very much admire Southampton's brilliant achievements in the past few years, especially in the globalization strategy.
Many of the Saints' initiatives are worth learning from."
Luis Felipe Vieira said very sincerely.
"I have communicated with Mr.
Peter Kenyon before.
You have set up branch offices in the United States, China and the Middle East and have achieved quite successful experience, so we hope to have the opportunity to cooperate more."
"In addition, we are also very interested and hope to participate in the International Champions Cup hosted by Miracle Media at the right time.
I believe Mr.
Yang Huan also knows that our Benfica is the second team in Europe to win the Champions League and has a long history.
Historical tradition, and our results have been very stable in the past few years.”
Yang Huan listened and kept nodding, "Chairman Vieira, there are now very loud calls from the outside world for further expansion of the International Champions Cup.
We have also been studying this plan very seriously.
If we decide to expand, Benfica must be given priority. " "As for the cooperation between Southampton and Benfica, we also very much welcome it."
Vieira also knows that this kind of thing cannot be settled in a few words, but he doesn't mind either.
Just kidding, who among the current European teams doesn’t want to participate in Miracle Media’s International Champions Cup?
Look at the participating teams.
They can earn at least more than 10 to 20 million euros in net income every summer.
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If they can sign sponsorship contracts in North America and Asia, the income will be even greater.
Just like Benfica, after deducting player transfer income, the annual income is only 100 million.
Playing a few games in a summer can earn a net income of 10 to 20 million euros.
The temptation for them is too great.
But on the one hand, Miracle Media has very high requirements for participating teams, and almost all of them require the first-tier teams in Europe.
Although controversial teams like Monaco also participated, considering the influence of the French Ligue 1 and the fact that Monaco has indeed performed quite eye-catching this season, everyone was relieved and felt that Miracle Media was very good. vision.
However, after the expansion of the International Champions Cup, there are only 16 places in total, which is difficult to meet the needs of many wealthy teams in Europe.
Therefore, many middle and upper reaches teams in the four major leagues, as well as upper reaches teams in other leagues, are calling for further expansion.
Expand the army.
Many people have even made plans to hold qualifying rounds before the main competition.
Teams with outstanding results in the qualifying rounds will advance to the main round and participate in the championship competition with powerful teams.
This plan has also received a lot of attention.
After all, it will allow more teams to participate in the event and make the event more intense.
As for the schedule, it will be advanced from the current end of July to early August to mid-July, or even early July.
Although it may affect the team's preparations, European teams are also working hard to generate revenue.
Yang Huan, Sun Yue and others are cautious about the International Champions Cup.
After all, they have just expanded their army and the steps are too big, which can easily lead to confusion.
However, the market response is so hot that they must also pay attention and give positive feedback. .
Otherwise, there is no guarantee that someone will not build another mountain.
Of course, the International Champions Cup has now made a name for itself, coupled with the fact that all the wealthy teams have been wiped out, it is very difficult for others to reorganize an event.
Coupled with the high appearance fees, the threshold is very high.
Even rs company can't operate, and it may be difficult for others to gain a foothold.
Vieira is not a fool.
Of course he knows that it is impossible to exchange for any promise with just a word of his own or from Benfica lending a training base to Southampton.
That is absolutely impossible.
But he was still getting closer to Yang Huan intentionally or unintentionally.
When talking about club management, he vaguely, intentionally or unintentionally, mentioned the issue of third-party ownership of the Portuguese Super League.
And Yang Huan also wanted to return a favor to him, so she told him everything.
"I can guarantee that FIFA will soon work with UEFA to rectify third-party ownership.
Therefore, the transformation of the Portuguese Super League team is imminent."
"Seriously" Vieira frowned.
This piece of news was simply an earthquake for him.
Of course, it’s not too surprising.
After all, in the past few years, there have been reports that UEFA and FIFA are going to suppress third-party ownership.
However, it has always been a big deal but little rain.
Could it be that this time it is serious?
"Absolutely, I guarantee it," Yang Huan was very sure, "and it is very likely that it will be officially implemented from next year."
Vieira and Rui Costa looked at each other, both obviously panicked.
There are still several players in the Benfica team held by third-party institutions.
If they cannot sell them quickly before the ban takes effect, then they will be considered a violation and will definitely be punished by UEFA and FIFA.
Not afraid Stop kidding Just one article, banning Benfica from participating in the UEFA Champions League, is enough to bring Benfica's finances to the brink of collapse.
Yang Huan looked at Vieira's face and knew what was going on.
The chaos of the Portuguese Super League team is difficult for outsiders to understand.
Apart from anything else, even if they are both teams in the Portuguese Super League, a team like Porto can directly influence or even directly intervene in the transfers and head coach appointments of other Portuguese Super League teams, which is impossible in other leagues. imaginary.
Are you kidding?
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Look at Mourinho's resume.
After he was laid off, he couldn't find a job.
He finally went to Porto and asked to see Porto's chairman Da Costa.
Finally, Da Costa arranged for Mourinho to go to Leiria.
He served as head coach and later took over Porto.
However, Mourinho is indeed tough enough and capable enough.
After his outstanding performance in Porto, he immediately fled the Portuguese Super League and went to Chelsea.
He successfully cleared his name and transformed into a world-famous coach.
But even so, he is still somewhat involved.
Involved in some scandals in Porto and da Costa.
All in all, this pool of water is very deep.
"Master Huan, thank you for telling me such important news."
After Vieira thought for a while, he let out a heavy breath.
He felt that the winter of Portuguese football was coming.
If third-party ownership is really restricted, how will the Portuguese Super League teams have the financial resources to introduce high-level stars?
Yang Huan felt a little strange in his heart when he saw his stern expression, as if Mount Tai was about to collapse.
"Louis, I have always had a question.
I wonder if you can help me answer it."
After hearing this, Vieira nodded immediately and said: "Master Huan told me such important news, so there is nothing I can't say."
Yang Huan nodded with satisfaction and asked: "I'm very surprised.
Logically speaking, you sell players for a lot of money every year.
Why are you so dependent on a third party?
Have you never thought about getting rid of the third party?
Do you want to do it alone?”
After listening to Yang Huan's question, Vieira and Rui Costa looked at each other and shook their heads helplessly.
"Master Huan, you don't understand our situation."
Rui Costa sighed rather sadly.
"Then tell me," Yang Huan asked with interest.
Because he is really interested in knowing why there is such a weird league model in the Portuguese Super League.
Rui Costa immediately looked at Vieira, his eyes seeming to ask, can you say, Chairman?
Vieira was also weighing it in his mind.
Maybe he felt that Master Huan was a trustworthy person, or maybe he sincerely wanted to get closer to Master Huan, so he nodded to express his ability to speak.
After Rui Costa received the authorization, he thought about it and organized his speech.
"Master Huan, when you say the transfer fee is high, you only hear reports from outside media and official statements from the opposing club, but if you look at our company's financial statements, you will find the problem
.
"
As a listed company, Benfica publishes its financial statements from time to time.
However, fans usually don't pay attention to this.
The most important thing for fans is the team.
They don't care at all how much you earn or spend.
"What you mean is that player transfer fees must be shared with third parties."
Yang Huan thinks this is not surprising at all, okay?
In this model, players are like a commodity, and a third party holds a certain share.
If you sell this commodity, you will naturally have to share it with others.
Isn't this very reasonable?
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But Rui Costa shook his head and smiled, "It's not that simple, Master Huan.
The specific operation is much more complicated than this."
At this time, Yang Huan was really confused.
But, he was very interested in understanding it: