From Madrid Airport, go south along the 14 Ring Road, and you will immediately encounter the overpass network connecting the city of Madrid and the eastern suburbs.
The highways in the four directions from southeast to northwest intertwine into a spectacular scenery like a spider web.
Under the overpass, a green light rail train coming from the southeast roared past.
Next to the overpass, you can see a large construction site to the west.
The rumbling sounds are endless.
From a distance, it is a lively and grand scene.
This is quite rare in Madrid, which is economically depressed.
Just get off the overpass, enter E5 Road, take the first intersection to the west and enter 201 Road.
This road previously had a formal official name, Olympic Stadium Road.
On the north side of the road, Atletico Madrid's new stadium and the surrounding commercial centers are under construction.
On both sides of the intersection entering the new stadium construction site is the Stadio Olimpico station of Madrid's No. 7 subway line.
The surrounding area is a residential area with dense population and convenient transportation.
In addition to buses, the stop of Metro Line 7 is right here at the new stadium.
Lines 2, 5 and 9 also pass from the surrounding area.
Fans can easily come to this stadium from any corner of Madrid. court.
After two years, the frame and exterior walls of Atletico Madrid's new stadium have been basically completed, leaving only the interior decoration and a series of other supporting facilities, which are expected to be officially put into use in a year.
Upon completion, the new stadium will have a capacity of up to 70,000 people.
If the attendance rate is satisfactory by then, it is not even ruled out that the third floor will be expanded in the future.
The capacity can reach up to 90,000 or even exceed 100,000, which will catch up with Camp Nou and the Bernabeu Stadium.
As soon as Yang Huan got out of the car, he raised his head and looked at this magnificent new stadium.
The stadium was designed by Norman Foster and Huang Ying.
After several consecutive attempts, the latter has gradually become famous in the past two years and has become a rising star in the international architectural design industry.
What makes Yang Huan most satisfied is that her designs always have a strong Chinese flavor.
Moreover, it is not very Chinese or traditional, because it is difficult to satisfy people in Europe, America and the world.
Huang Ying's Chinese style is a very international and grand style.
Therefore, not only the Chinese are very satisfied, but also people from European and American countries are very fond of her designs.
“That decision was the right one” Master Huan stood outside the stadium gate, and after looking at it for a long time, he uttered these words.
Accompanying Master Huan were Atletico Madrid CEO Ferran Soriano and the newly appointed CEO of Miracle Football Group, Peter Kenyon.
They all understood what Master Huan meant and kept nodding.
There were two plans to renovate this stadium.
One was to follow the original plan, which would reduce a lot of investment and save a lot of time.
In fact, if you followed that plan, you should move in now.
Another plan is to tear it down and start over.
In the past, Atlético Madrid was struggling and had no money, so they could do whatever they could to save money, which was unsatisfactory in many aspects.
Master Huan finally chose the second plan, knocking everything down and rebuilding.
Even though it would require a considerable investment of money, it seems that it is still worth it.
If the original plan was followed, Atletico Madrid's new stadium would have a maximum capacity of 70,000.
But now, it is at least 70,000, and at most, with the addition of a third layer, it can even exceed 100,000.
There is no need to worry about Atletico Madrid's attendance.
As the most popular team in Madrid, Atletico Madrid's attendance has always been quite ideal, not losing to its city rival Real Madrid.
In the past, the attendance rate could basically be maintained at around 85%, but now, the team has won the La Liga championship and reached the Champions League final.
The performance has improved and the attendance rate has steadily increased.
Last season, Atletico Madrid's average attendance rate was as high as 92%, second only to Athletic Bilbao in La Liga.
But in the new season, the team's season ticket sales are very satisfactory.
In the second round of the league against Eibar at home, the Calderon Stadium was full, with an attendance rate of 98%.
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A large part of the reason for the team's high attendance is that Simeone's coaching style is getting better and better.
"The club's preliminary estimate is that the attendance rate of this year's league should exceed 95%.
It is difficult for us to get tickets now, so we are even doubting whether the 70,000 capacity of the new stadium is enough."
Yang Huan burst out laughing when he heard this, "Don't be too greedy.
You won't become fat with just one bite.
You can't rush this kind of thing.
You have to take it slow and steady first and serve these 70,000 people well."
Soriano quickly nodded in agreement.
He also knew that this could not be rushed.
If a third-tier stand is built all at once, the capacity will be too large and the seats will not be full, resulting in a bad atmosphere at home, which will affect the fans' viewing experience and thus the team's attendance.
Of course, sometimes attendance figures should not be taken too seriously.
For example, Athletic Bilbao has the highest attendance in La Liga, right?
But their San Mames Stadium has a total capacity of only 35,000.
Even if your attendance rate is high, how many people can you seat?
In La Liga, only Atletico Madrid has the qualifications to build a stadium with a capacity of 70,000 people, leaving aside the two teams in La Liga.
Other teams include Valencia and Sevilla.
It's impossible to wait for other teams.
"Let's go inside and have a look."
Yang Huan, like most Chinese people, has a very special attachment to real estate.
It's not that he wants to invest in real estate, but he enjoys it.
Building iconic buildings in Madrid on a large piece of deserted land attracts tourists from all over the world.
The sense of accomplishment is very great.
Be different.
Building a new stadium is actually a very complicated matter.
It is not just as simple as the appearance and interior decoration of the stadium.
There are quite a lot of factors to consider.
For example, the simplest one is the seat.
The differences and tricks here are quite obvious.
There are also multimedia systems and intelligent management systems, which are also standard configurations that modern golf courses must have.
Atletico Madrid has contracted these supporting facilities to professional companies, but the actual operation is still quite troublesome.
Yang Huan is very afraid of trouble, so he just goes around to look around and never interferes.
After a quick tour of the new stadium, Yang Huan went to the commercial plaza to the north.
"By the way, Peter, how are your talks with ECE Group going?"
Yang Huan asked Peter Kenyon.
The commercial center supporting the stadium is now handed over to the group for unified operation, so Peter Kenyon is naturally responsible for negotiations with partners.
"The negotiations are going well, but there are still some issues that need to be resolved."
"What's the problem" "There is still a big gap between their rent and our psychological price."
Yang Huan nodded, "Are there any other options to consider?"
"Yes, several large shopping mall chains in Europe and the world are interested in cooperating with us, and some even offer more attractive prices than the ECE Group, but" Peter Kenyon said cautiously.
Negotiating with ECE was the suggestion given to him by Yang Huan, and Peter Kenyon also knew very well that the boss of ECE Group was Hamburg's most famous wealthy fan, Alexander Otto.
Therefore, when he was negotiating, he was somewhat hesitant and couldn't figure out what Master Huan meant.
"Since there are more attractive options, our attitude should be stronger.
We are doing business, not for friendship.
Don't have other concerns.
If Alexander Otto really wants to cooperate with us, he will know what to do” "Got it" Peter Kenyon knew.
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In Yang Huan's view, it would be great if he could cooperate with Alexander Otto.
But if you have to sacrifice your own interests because of this, it may not be too compromised.
After all, he didn't owe anything when he took over Hamburg, and he didn't need any help from them.
He could handle it himself.
Therefore, there was no need for him to accommodate Alexander Otto on this matter.
Of course, he also believed that people under the Otto family should be responsible for this kind of thing and had nothing to do with Alexander Otto.
Just like Yang Huan, Peter Kenyon was responsible for the whole thing and he didn't interfere at all.
"How are you preparing to attract investment?"
Yang Huan asked again.
Peter Kenyon nodded, "That's almost it.
We plan to hold two investment fairs in Madrid and Milan in October.
At present, many merchants and enterprises have expressed interest in us, so we believe that there will be no problems in this regard." big."
With Southampton's previous popularity and the United States' very mature operating precedent in this area, it is not surprising that many companies and merchants are optimistic about this model.
"By the way, Ferran, what's the reply from the Madrid City Government?"
Yang Huan turned to look at Soriano.
Soriano immediately replied: "They have agreed, but they still need some preparation time.
After all, there are many residents in the surrounding area.
We have been rushing the project recently, and many residents have responded very well.
There were even many before.
The fans of Real Madrid and Getafe collectively accused us of disturbing the public, and it was difficult to suppress them.”
Yang Huan burst out laughing after hearing this.
Real Madrid and Getafe are both Madrid teams, and the other one is Rayo Vallecano.
Therefore, no matter which perspective you look at, it is impossible for the supporters of these teams not to give Atletico Madrid eye drops, especially when the project is indeed disturbing the residents.
No, didn't Manchester City want to build a new training base before?
As a result, during the land expropriation process, we encountered a most powerful household.
Damn, he is a die-hard Manchester United fan.
According to Mubarak, that bastard doesn't accept soft or hard, and doesn't tolerate fire or water.
Anyway, no matter what you say, he refuses to accept it and doesn't tolerate you at all.
This makes Manchester City really exhausted.
So, Atletico Madrid's current situation is pretty good.
"If we implement it as soon as possible, the naming rights of these two roads will also be very valuable," Yang Huan said with a smile.
When he decided to build this new stadium and commercial plaza, the Madrid city government promised that both the Olympic Stadium Road and the road to the west could be named by Atletico Madrid.
The consideration of Yang Huan and the business team is that both roads are named after the naming rights of the stadium, which can greatly enhance the commercial value of the naming rights of the stadium, and is also quite attractive.
"Okay, I'll follow up," Soriano promised.
Yang Huan didn't say anything more.
He still has considerable trust in Soriano and Begiristain, and their abilities are also quite outstanding.
They are both well-known professional managers in European football.
One is responsible for business and the other is responsible for competition.
They can also be regarded as the best partners. .
Previously, Manchester City's Mubarak took the initiative to find Yang Huan and begged for a long time, hoping that Yang Huan would let them go to Manchester City.
As a result, Master Huan refused to agree and almost kicked Mubarak out.
The group of people continued walking in the commercial plaza until Yang Huan's phone rang.
Caller ID, Florentino "Haha, this old boy can't wait any longer."
Yang Huan smiled and shook his head, "Let's go to the Bernabeu":