On the day after Boxing Day, media outlets across the UK and even Europe went crazy.
Since the European debt crisis, the British economy has been sluggish, and domestic consumption has never recovered to the level before the economic crisis.
Although in 2014, among many EU countries, the British economy was the first to recover and its growth momentum was gratifying.
It can be said that it is a unique show.
Manufacturing and financial services and other fields have grown steadily, but domestic consumption has not seen much growth. improvement.
But at the end of the year, first on Black Friday, major merchants stepped up their promotions, and then before Christmas, there was a pre-holiday craziness, which greatly stimulated domestic consumption in the UK.
This makes other countries in the European Union very envious.
But it was Boxing Day that really surprised everyone.
The total sales of three billion pounds in a single day not only created the highest single-day sales record in the UK since the European debt crisis, but also created the craziest Boxing Day sales record in history.
This has made the whole of Europe exclaim that the British have returned to pre-crisis consumption levels.
The famous accounting firm PricewaterhouseCoopers even predicts that under the amazing momentum in the two months of November and December, the annual growth rate of British GDP will reach 3%, taking the lead in realizing recovery and successfully standing firm. heel.
In the UK's craziest Boxing Day sales frenzy, the stunning performance of the south coast city of Southampton has successfully attracted the focus of attention across Europe.
The explosion of Glory Plaza on Boxing Day can be said to be unprecedented.
The turnover reached 120 million pounds, and it attracted 320,000 people in and out throughout the day.
Both of these figures ranked first in the UK, making Southampton's Glory Plaza the most eye-catching consumer hotspot in the UK.
You know, the second place is Sheffield's McDull Shopping Center, with only 200,000 visitors in and out throughout the day, and total sales of less than 50 million pounds.
But Southampton's Glory Plaza not only surpassed its rivals in terms of number of people, but also more than doubled its rivals in terms of sales.
In an analysis report by PricewaterhouseCoopers, it was pointed out that the outstanding performance of Glory Plaza was not sudden.
"In fact, according to the data we have obtained, the sales of Glory Plaza have maintained a steady increase since the trial operation in May.
Especially when there are competitions, the sales will increase significantly. higher than usual.”
“This situation is due to the business model of Glory Plaza.”
"Saints Southampton has pioneered a free ticket mechanism.
If all fans want to get tickets, there is only one way, and that is by accumulating fan points after spending at Glory Square and other Saints authorized stores. , go to the club to redeem free tickets and season tickets.”
"In recent years, Saints Southampton's performance has improved by leaps and bounds.
First, it has improved year by year, and has been successfully promoted every year.
In the first season of entering the Premier League, it won the league championship as a newly promoted team, and last season it was even better.
While successfully defending the Premier League title, he also won the first Champions League title in the club’s history.”
"The excellent results have greatly stimulated the fans.
In addition, after moving into the new stadium this season, the fans are very enthusiastic about watching the games.
In order to get free tickets, they come to Glory Plaza to spend money.
This has greatly stimulated the popularity of Glory Plaza. sales.”
"On Boxing Day, Glory Square happened to usher in the powerful dialogue between the Saints and Chelsea, which greatly attracted the attention of the fans.
After the game, the six-goal victory stimulated the fans even more, making the original match even more exciting.
The sales forecast of around 100 million pounds was constantly shattered by the enthusiastic consumption frenzy, and was finally locked at 120 million pounds.”
"It is worth mentioning that according to the data we have obtained, per capita consumption on Boxing Day in the UK is about two hundred pounds, but in Southampton's Glory Square, per capita consumption is as high as three hundred and eighty pounds, almost Twice the UK average.”
“The reason for such an astonishing gap is that after analysis, we found that 10% of the consumers in Glory Plaza are tourists from overseas, most of whom are from China, the Middle East and North Africa, and the average number of tourists from China The consumption level is as high as one thousand pounds.”
“We have received news from some multinational travel agencies that Southampton has gradually become the first choice for Chinese tourists to spend money in the UK.
This is not only because the owner of Glory Plaza is Chinese, but also because it has the best football stadium in Europe and the largest football stadium in the world.
It’s a top-notch underwater hotel, and everything here seems to be tailor-made for them.
Shopping here makes them feel very comfortable and at ease.”
"Not only that, in order to attract Chinese tourists, Glory Plaza has even offered ultra-low discounts.
The discounts on all luxury goods in Harrods Mall are below 50%, which is quite a discount.
Moreover, the current exchange rate of the pound has dropped, making China Tourists are very willing to take advantage of Boxing Day to come to the UK to find bargains.”
"In our interview, the relevant person in charge of Glory Plaza said that from Christmas and Boxing Day to New Year's Day, they have planned the entire shopping carnival for half a year.
It is expected that on the 28th, the Saints will play Arsenal at home, and on New Year's Day Before and after, there will continue to be a consumption boom.”
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After the release of the PwC analysis report, Southampton, a seaport city, and Glory Square immediately became famous in Europe and became popular.
Facts have also proved that the prediction of the management of Glory Plaza was not wrong.
The sales frenzy on Boxing Day was more like an advance carnival.
After the carnival, all consumer indexes in the UK fell one after another, and major shopping malls could hardly sell anything.
But in this case, Southampton's Glory Square is still a unique show and has become a special case.
Although the sales of Glory Plaza also dropped significantly on the day after Boxing Day, they still remained at around 30 million pounds, which is considered a pretty good sales figure in the UK.
But on the third day, the 28th, sales rose again, approaching 70 million pounds, bucking the market trend.
This surprised the entire British business community and media.
Even in the three days of the 29th, 30th and 31st, the sales of Glory Plaza have always remained at around 40 million pounds.
In the three days from New Year's Day to January 3rd, the price increased again, reaching 60 million pounds.
It stopped working after that, and it fell all the way back to its usual level.
But even so, during the entire Saints Shopping Carnival, Glory Plaza generated sales of 550 million pounds in ten days.
This is simply a pretty amazing report card Not only the UK, but the whole of Europe was taken by surprise.
After in-depth analysis by professionals, everyone was surprised to find that a large part of the sales boom in Southampton Glory Plaza were tourists from abroad, especially tourists from China and the Middle East.
"According to the data analysis of Glory Plaza, the per capita consumption of tourists from China is as high as 1,500 pounds.
Although the number is not large, they account for 25% of the consumption of all foreign tourists, far exceeding Kuwait, Saudi Arabia and Qatar became the most generous guests at the Saints Shopping Carnival.”
"Tourists from China and the Middle East also account for a large proportion of the sales of Glory Plaza.
In addition, in the past six months, Glory Plaza has increased its promotional efforts in China and the Middle East, which has contributed to the Saint The craziness and excitement at the shopping carnival.”
Not only that, the media also dug deeper into the news.
The organizers of Glory Plaza are jointly launching an initiative with the British Hotel Association, retail industry and business groups, hoping that the UK can streamline visas for Chinese tourists.
"Due to the inconvenient visa procedures, many Chinese tourists choose to go to areas such as Milan, Paris or Berlin for shopping, which costs the UK at least more than one billion pounds every year."
“With the Boxing Day craziness at Southampton’s Glory Square, Chinese tourists showed their amazing spending power to the world.”
"It is reported that Italy will open a dedicated Expo channel for Chinese tourists at the Milan World Expo next year, and European countries such as France and Finland will also launch considerate services for Chinese tourists.
Germany will also seriously consider streamlining the visa issuance procedures."
"Under this circumstance, British Home Secretary Theresa May also stated in an interview that the government is also seriously considering and will launch a series of new plans to attract Chinese tourists in the near future, which will include a visa system."
When this series of news from Europe spread back to China, it immediately caused an uproar in the country.
Chinese tycoons are buying things all over the world, forcing the superior European governments to introduce preferential systems with Chinese characteristics, which makes the domestic people very excited.
Among the many domestic media reports, Southampton’s Glory Square and Yang Huan behind it have attracted attention in this turmoil of public joy.
Southampton has even become another popular tourist destination for Chinese people traveling to the UK and Europe.
Amidst the shopping spree caused by Boxing Day, the Premier League is still proceeding in an orderly manner according to the schedule.
After Southampton defeated Chelsea with six goals, they defeated the visiting Gunners Arsenal 2-0 on the 28th, and then defeated Crystal Palace 3-1 away from home, winning their third consecutive victory in the Christmas Devils schedule.
Firmly defend the league leader's throne.
Later, in the League Cup and FA Cup, although the Saints sent out all their main players to play, they still managed to win the opponent without any danger.
After the main players got sufficient rest, Southampton defeated Manchester United 1-0 in the away game.
After that, they defeated Newcastle 2-1 away from home, drew 1-1 with Swansea City, were tied 0-0 by Queens Park Rangers, beat West Ham United 3-0, defeated Liverpool 2-0, and narrowly defeated Westbrook 1-0.
Romvich.
In January and February, the Saints' performance in the Premier League was outstanding.
After the February schedule is over, Southampton will once again defend its Premier League title, and there is no longer much suspense.
This also shocked the British media.
After their in-depth analysis, it was not difficult to find that the strength of the Saints comes from their own strength on the one hand, but a very important reason lies in the decline of the traditional top four of Manchester United, Arsenal, Chelsea and Liverpool.
The newly emerging Manchester City has a lot of problems.
The team's lineup seems strong, but in fact it is weak in competition.
Tottenham Hotspur is not yet able to compete with Southampton in the short term.
Therefore, after Bielsa has worked hard for five years and Yang Huan has invested heavily in succession, the strength of the Saints has been steadily improving.
Recently, there is a faint tendency to dominate the Premier League and establish a Saints dynasty.
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This is also evident in the Champions League.
In the knockout rounds of the top 16, the Saints first drew with Paris Saint-Germain 1-1 away from home, and then defeated the Ligue 1 champions 2-0 at home.
In the end, they successfully advanced to the quarterfinals with a total score of 3-1.
But Manchester City, which stood out from the group stage, suffered a double defeat by Barcelona in the group stage, and Arsenal even faced Monaco, first losing 1-3 at home, and then losing 2-0 away from home, with a total score of 5-5.
A dismal exit.
Koeman's Monaco has suddenly become the most dazzling dark horse in the Champions League.
But behind this is the decline of the Premier League's powerful players.
Southampton has become a lone wolf in the Premier League's Europa League campaign.
The consequences of this are obvious, that is: