Teacher Ma said in Capital that the economic base determines the superstructure.
This wise saying applies not only to society and individuals, but also to professional football.
Traces of its existence can be seen in almost every aspect of professional football.
In the past, the old-school head coaches, like Ferguson and Van Gaal, lived in a very simple football environment.
There were no capital predators, and there was no huge gap between the teams.
The key to team strength is building.
Ferguson's Manchester United and Louis van Gaal's Ajax are both destined to be dreams that have passed and will rarely reappear.
Today's professional football relies not on construction, but on management.
Running a football club is like running a company.
You must first understand what you want to sell, who you want to sell it to, and how you want to sell it.
They are all sold, too.
Some of them go to five-star hotels and are picked up and dropped off by BBA cars.
Some of them even have to be picked.
Only the ones you like are picked up.
If you don't, I won't accompany you.
But some people can only stand on the street, regardless of whether they are old or young, beautiful or ugly, they will pick on anyone they see, and they will lick their faces hoping that others will eat them and take advantage of them.
After finally attracting an uncle, they have to use all their tricks.
Go to please and serve, looking forward to coming back next time.
The same goes for football clubs.
Since you are selling things, there must be a distinction between high and low.
In a market economy, scarcity determines value.
In professional football, the top football superstars are undoubtedly the scarcest commodities.
They are not industrial products.
You can make as many as you want.
Especially those rare geniuses who can be encountered but cannot be sought are even more scarce.
In today's football world, Messi and Cristiano Ronaldo are undoubtedly such unparalleled talents.
Almost since their debut, they have been compared by countless people.
As a result, these two players have become the most dazzling superstars in the world.
An organization that specializes in football once conducted a survey and made an assessment based on a series of data such as players' transfer fees, market quotations, annual salaries, and court performance.
Among all professional players in the world, Messi is worth the most, reaching 160 million pounds.
Cristiano Ronaldo is worth only about half of Messi, at £85 million.
But this is based on factors at the competitive level.
However, if you add commercial elements to consider, the situation is reversed.
Cristiano Ronaldo's value at the commercial level is much higher than Messi.
The reason is that Messi is too low-key.
He is so low-key that he even turned off Twitter, rarely uses WeChat, and has an alarmingly small number of fans.
However, Cristiano Ronaldo is a master of social networks.
He can use both WeChat and Twitter with ease.
Unlike Messi, who pays more attention to protecting his family, Cristiano Ronaldo is happy for the media and fans to pay attention to his private life, from his love affairs, to the sudden appearance of an illegitimate child, to the breakup incident.
He is willing to pay attention to everything.
Be willing to share it with the outside world and even hype it.
If Cristiano Ronaldo lags behind Messi on a competitive level, then the Portuguese superstar has successfully packaged himself from a football superstar into an idol star, and then in terms of commercial value, media attention, and society In terms of influence and other aspects, he once again caught up with Messi, and even surpassed Messi.
It's hard to say who is better between these two players, and it's hard to tell who is better.
It can only be said that they are both the most successful superstars.
And behind the dazzling light of the two superstars, there is undoubtedly an amazing chain of interests hidden.
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They all represent the most high-end top brands in the world.
Nike, Adidas, Armani, DAG, TAG Heuer, Audemars Piguet, PES, FIFA Have you discovered an interesting phenomenon?
Yes, the competition between these two superstars has extended from the football field to the business field.
Even behind the two superstars, a very powerful sponsorship team has been formed.
Whether it is the high-profile Cristiano Ronaldo or the low-key Messi, it is inevitable that they will be pushed forward step by step by the various interests behind them.
That's why some people say that the two superstars Messi and Cristiano Ronaldo are like two sides of the same coin.
Without either side, nothing will work.
In other words, it is precisely because of this kind of external comparison and the intentional or unintentional competition between the two that they have achieved their current influence and commercial value.
Without either of them, it would be impossible to achieve it.
Therefore, Yang Huan was even thinking, is it a coincidence that Real Madrid has just decided to sell Cristiano Ronaldo, Barcelona's Russell is selling Messi as soon as he turns around, and even Messi takes the initiative to show his favor to Southampton?
Tottenham Hotspur, where Cristiano Ronaldo is about to join, is in north London, while Southampton, where Messi is showing interest, is in south London.
Is this also a coincidence?
"Master Huan, I got news that Adidas has been in contact with Tottenham Hotspur.
If the North London team wins Cristiano Ronaldo, Adidas will sign a blockbuster contract with them, and the sponsorship fee will exceed Chelsea's. ” Peter Kenyon told Master Huan about the information he had collected from Daniel Levi.
"As we all know, Cristiano Ronaldo's sponsor is Nike, but Real Madrid's sponsor is Adidas, and Adidas has always wanted to turn Cristiano Ronaldo into a player under his command, gathering Messi and Cristiano Ronaldo, the two big stars, but they have never been successful."
When Yang Huan heard this, he chuckled and said, "They two are also smart."
"Yes, even if they are not smart, the team behind them is also smart."
Ron Gurley also smiled.
If these two players really belong to Adidas or Nike, then the market value of the two will definitely weaken each other and be greatly affected, and the side that loses the two superstars will definitely increase its efforts to support the other. players to compete with them.
In the end, the two joined hands and the good balance that dominated the football world was broken.
"Yes, Adidas has been encouraging Bayern Munich and Manchester United to poach Messi for so many years, because they found that they spent so much money to sponsor Messi.
As a result, when everyone mentions Messi, the first impression is It’s Nike because the jersey he’s wearing is Nike and no one is paying attention to his shoes.”
Yang Huan couldn't help laughing immediately, isn't this nonsense?
Who stares at the sneakers intentionally or unintentionally when watching the game?
But this also understands why many players now have brightly colored sneakers.
The rivalry between Nike and Adidas has extended to Messi and Cristiano Ronaldo, and the players and the teams behind them have been smart enough to take advantage of this.
"So, it is basically impossible for Messi to go to a team sponsored by Adidas.
Bayern Munich and Chelsea have never expected it.
After Manchester United signed Adidas, it is impossible.
The only ones that are more likely are Manchester City and our Southampton."
In the final analysis, Messi's show of goodwill to Southampton may have competitive considerations, but the most important thing is commercial factors.
One thing has to be mentioned here.
Many people wonder why Nike and Adidas are so desperate to compete with these two superstars, and even offer such high sponsorship fees.
And these two major brands sponsor so many teams a year and invest so much money.
How do they recover their costs?
This is a very realistic, but also very confusing question.
Do you know why?
Because for Nike and Adidas, they have probably never considered the issue of cost recovery.
In a large company like theirs, when they decide whether to sponsor a team or a player, the most important consideration is the cost of exposure.
In other words, at the same cost, whichever project has higher exposure, they will sponsor it.
As for recovering costs, that is not an issue they consider.
In terms of cost, it can be said that all sponsorships and advertising are basically impossible to recover the cost.
And for companies like Nike and Adidas, after sponsoring a team and a player, they not only do not consider recovering the cost, they will even invest a generous sum of money to surround the team and player.
Publicity and promotion.
Therefore, it is no coincidence that almost all wealthy clubs are sponsored by these two brands.
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"Master Huan, think about it, when did the commercial value of Messi and Cristiano Ronaldo, and the market value of Real Madrid and Barcelona, start to increase by leaps and bounds?"
Peter Kenyon's words really stimulated Yang Huan.
"you mean" "Yes, starting from 2009, but not because Barcelona won the Triple Crown, but because Cristiano Ronaldo came to La Liga and formed a competition with Messi."
That's right Yang Huan slapped his thigh hard.
Since then, every game between the two players, who scores and who fails to score, who performs well and who performs poorly, has immediately become the focus of fans and media around the world.
Even the goal-scoring game between them attracted the attention of everyone around the world to La Liga.
Otherwise, how to explain that the market value and annual salary of Cristiano Ronaldo before going to La Liga and Messi before 2009 will skyrocket every year after 2009?
Real Madrid and Barcelona are not stupid.
If they don’t make any money, they will offer them such a high annual salary Thinking of this, Yang Huan suddenly understood what Peter Kenyon meant.
"you mean"
"Yes" Peter Kenyon nodded, "good things come in pairs" What Bald Qiang means is that when Cristiano Ronaldo goes to Tottenham Hotspur, will Southampton be embarrassed not to introduce Messi?
If these two superstars came from La Liga to the Premier League in the same year and continued their past competition, especially in such a dynamic business environment in the Premier League, then Yang Huan can no longer imagine it.
It will definitely make the entire Premier League extremely happy.
And as long as it works well, Southampton and Tottenham Hotspur will definitely greatly expand their influence as a result.
When Yang Huan decided to buy Cristiano Ronaldo from Tottenham Hotspur, he had the idea of buying Messi.
However, he hid his thoughts deeply, and only his own people knew about it.
Even when Russell was selling Messi in front of his face, he refused to let go at all.
Because he wants to take the initiative in negotiations.
Otherwise, why are there so many rumors about Southampton buying Messi?
Now, several major sponsors have come forward to express their stance, and even the partners of Glory Plaza have decided to strongly support it.
Coupled with Peter Kenyon's analysis, Yang Huan has made up his mind.
Messi, you must buy it However, before he can officially take action, he still has to deal with one person: