Some people say that the law of conservation of energy also exists in professional football, so strong teams and weak teams always have ups and downs.
Every summer when transfers come, some teams are happy and some are sad.
When Tottenham Hotspur and Southampton successively announced the introduction of two superstars, Cristiano Ronaldo and Messi, in the south of England, Manchester United, far away in the northwest of England, was holding an emergency core high-level meeting to discuss urgently.
Countermeasures.
Brothers Avram Glazer and Joel Glazer, who are at the helm of the Glazer family, both appeared at Old Trafford at the same time.
In addition to club CEO Ed Woodward and other high-level officials attending the meeting, there were also The club's head coach Ryan Giggs.
But the most surprising thing is that Ferguson, who has already announced his retirement, is also on the list.
Previously, media revealed that although Manchester United finally made it back to the Champions League last season, the management was not satisfied with Giggs' coaching and believed that he could not take charge of Manchester United for the time being.
Therefore, there were rumors that Woodward and Ancelotti Had contact.
But later, as Ancelotti announced to coach Southampton, the media once again spread the news that Ferguson tried to protect Giggs from the management, which allowed the Welshman to retain his position as Manchester United coach.
Nowadays, this group of leaders who can control Manchester United's destiny anytime and anywhere are troubled by one thing.
"Herbert Hainer from Adidas called us before and said that although the team has exceeded expectations in terms of jersey sales, they are still not satisfied with the team's performance on the pitch and they hope Manchester United can In the new season, we will dominate the Premier League and perform well enough to deserve the sky-high sponsorship fee.”
Adidas paid a whopping £750 million over ten years to acquire Manchester United from Nike.
Such a blockbuster contract, looking at the entire European football world, is second only to the sponsorship contract between Southampton and Nike.
Although the Saints' jersey sponsorship has not been announced to the public, it has been revealed that after signing Messi, Nike's annual sponsorship fee to the Saints will exceed 90 million pounds, which when converted into euros, has already exceeded 100 million pounds.
According to Adidas's assessment, Manchester United can bring about 2 million jersey sales to Adidas every year, bringing in nearly 70 million pounds in profits.
In terms of jersey derivatives, it can bring about 10 million pounds to Adidas every year. profit This data can be said to have created a new record in Manchester United's history.
However, compared with Southampton, this data is still much inferior.
According to official data from Nike, after Nike cooperates with Southampton, it can sell three million jerseys every year, which does not include the special jerseys exclusively for China.
It is expected to bring Nike profits of over 100 million pounds every year.
But that's just the jersey.
In the past few years, the Saints have been committed to launching their own casual clothing brand, and they cooperated with Nike to independently launch the Saints brand.
The results were an instant hit, sales were rising, and the market prospects were very promising.
In addition, the Saints have performed so well in recent years and the team is full of stars, so it is natural for Nike to provide a sky-high sponsorship.
But Manchester United's situation is not good.
If in the commercial field, the Red Devils can barely hold on to their brand, then in the competitive field, Manchester United has been pushed out of the Premier League hegemony by Southampton.
In addition, the results in the past two seasons have not been ideal.
In any case, Neither can satisfy Adidas, which sponsors Manchester United at a sky-high price.
Even, not only Adidas, other sponsors are also dissatisfied.
"Our transfer operation this summer, although we introduced Gaitan and Salvio, is still not enough.
What they want is not just for us to return to the Champions League, but for us to regain our status and influence as the Premier League hegemon."
When Joel Glazer said this, he glanced at Ferguson and Giggs, and looked at Ed Woodward.
"Ed, I need an explanation from you."
It was obvious that he was here for accountability.
That is, what is going on with the team’s poor recruitment so far?
It was previously said that the club had no money and that all income flowed into the pockets of the Glazer family, which caused complaints from fans.
Well, now we have come up with money, and we have also made a promise of 200 million pounds in one breath, but what about signings?
Could it be that the Glazer family should always carry this blame?
"Joel, regarding the issue of signings, I admit that there are indeed negligence and mistakes in the management's operation."
Ed Woodward admitted frankly, "However, we did put a lot of energy into operations this summer, but the problem now is that we have money, but they won't sell it."
"Who's not selling?"
asked Joel Glazer.
These days, in the professional football field, there are still players that money cannot buy.
"Now the best star resources are basically concentrated in four teams, that is, the Saints, Bayern Munich, Real Madrid and Barcelona.
These four teams almost include the best star resources in the world.
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Even if you have money, It’s hard to buy the players they have.”
Ed Woodward is also very helpless about this.
He wanted to bring in Gareth Bale and Neymar, but Real Madrid and Barcelona didn't talk to him at all and just told him, "Get out of here."
"Are there no other teams?"
Avram Glazer frowned and asked.
There is no doubt that, judging from Ed Woodward's tone, Manchester United has fallen out of Europe's first group.
"No, there are, for example, Tottenham Hotspur's Cavani and Reus, Manchester City's Aguero, David Silva, Yaya Toure and De Bruyne, or Atletico Madrid's Isco, Koke, Diego Costa, Griezmann, etc. are all very good first-class stars.”
When Ed Woodward said this, he couldn't help but let out a long sigh.
"However, these teams are basically very ambitious.
Needless to say, Tottenham Hotspur and Manchester City.
Atletico Madrid's finances have also improved a lot in recent years.
Coupled with the huge income from the Champions League, they don't need it at all.
Relying on selling stars to support the team's operations."
What Ed Woodward didn't say is that with the completion and opening of Atletico Madrid's new stadium this summer, the financial income of the Sheets has been greatly increased.
In the next few years, Atletico Madrid is bound to flex its muscles.
In this case, the average age of the team is so young and the potential is unlimited.
How can the Shenzhen Legion sell people?
Ferguson on the side also sighed, "In the past few years, a large amount of capital has poured into Europe, and high-level and high-quality stars have become very scarce.
Even with the increase in the purchasing power of the Premier League, and the gradual entry of foreign investment into AC Milan and Valencia, Teams such as West Asia have greatly increased their purchasing power.”
"On the one hand, talent training is progressing slowly, but on the other hand, purchasing power is increasing, which has directly led to a growing bubble in the European football transfer market, and has even led to a situation where the supply of players exceeds demand."
The two Glazer brothers looked at each other, and both saw the worry in each other's eyes.
They know what this means better than anyone else.
"What good suggestions do you have now?"
Joel Glazer sighed and asked.
Ed Woodward had no choice but to look at Ferguson.
Ferguson shook his head and understood in his heart that a very important reason for Manchester United's current predicament is that the Glazer family's business strategy in the past few years has directly led to Manchester United's talent gap.
If there were no influx of foreign capital and the rise of Manchester City, Southampton and Tottenham Hotspur, then Manchester United would still be very comfortable living as the Premier League hegemon.
But now "Now that things have happened, there is no good solution.
On the one hand, we can continue to introduce stars like Gaitan and Salvio, who are not first-tier players in Europe, but have good capabilities.
On the other hand, we can focus on introducing outstanding players.
Potential rookies should be cultivated.
I can't think of any other way."
After hearing this, Ed Woodward smiled bitterly, "In fact, even players like Gaitan and Salvio are worth quite a lot."
Who says it's not?
The direct consequence of the shortage of talent and excess of capital is that the value and salary of players have increased.
Thinking about it, both Glazer brothers couldn't help but feel a little regretful.
Why did you sell Cristiano Ronaldo in the first place?
Look now, they are thirty years old, but the Portuguese still bought 100 million pounds, especially in cash If they hadn't sold the Portuguese back then and kept him until now, Manchester United wouldn't know how much more money they would have made.
Thinking of this, the Glazer brothers were so regretful that their intestines turned green.
Who would have thought that capital would pour in so fiercely?
"So what goals does the team have now?"
Joel Glazer asked again.
Giggs looked at Ferguson, then at Ed Woodward, and replied: "We need to strengthen signings in the midfield and defense.
Among them, our target in the midfield is Monaco's Argentine midfielder Biglia." ,but" "But what?"
Joel Glazer heard Giggs' hesitation.
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Ed Woodward said on the sidelines: "It was previously reported that Monaco and Barcelona, under the guidance of the famous agent Mendes, have made great progress in the transfer negotiations for Biglia.
It is said that Barcelona has made a price A whopping 35 million euros for a 29-year-old midfielder."
“Too expensive” Joel Glazer frowned, and he also felt distressed.
Hell, 35 million euros to bring in a 29-year-old midfielder But the problem is, it’s hard to find talent if you can’t stand it.
"Immediately go and talk to Monaco.
We have decided to pay a higher price than Barcelona.
Forty million, no, forty-five million euros.
We must win Biglia," Joel Glazer said loudly.
At this time, a major signing was more than just a signing for Manchester United.
More importantly, we must show determination to fans and sponsors.
"The back line" "You draw up a list and leave it to us to decide."
"What about De Gea's move to Real Madrid" "You have also said that there is a shortage of excellent stars and good goalkeepers are hard to find.
We must do our best to retain them."
Ed Woodward suddenly smiled bitterly.
Try to keep De Gea Real Madrid believed you and thought you were going to sell them.
They had already sold Casillas, but now you are going back on your word and forcing yourself to keep De Gea.
Real Madrid will definitely be furious "By the way, we also heard that the Premier League is going to reform the broadcast rights distribution model recently" Joel Glazer asked with concern.
Broadcasting fee income is a major source of income for Manchester United and should not be taken carelessly.
"Yes, the initiative jointly proposed by Southampton, Tottenham Hotspur and Manchester City will be voted on at the Chairman's Summit in August.
Overall, it will be of great benefit to the teams at the top of the league, so , we will fully support Southampton.”
Joel Glazer nods, as long as it's good for Manchester United.
Ed Woodward quickly added: "However, I have received news that there is a lot of opposition, so it is difficult to say whether it will pass or not."
"Who are you objecting to?"
Joel Glazer asked strangely
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