"I have been thinking about a question for a long time."
Having said this, Yang Huan squinted his eyes at the group of people at the round table and found that their expressions were very interesting.
He also thought this scene was weird. why do you say that Because he is too young Many of the people present were already in their fifties or sixties, and no matter how poor they were, they were still in their early forties, but Yang Huan was only in his twenties.
Just imagine, a young man in his twenties said in front of a group of middle-aged and elderly people, I have been thinking about a question in the past, Nimei, what is going on?
But now that this piece has been installed, no matter how weird it is, it has to be installed, right?
"I'm thinking about how long the current rapid development momentum of the Premier League can last."
Yang Huan shook his head, "I don't have an answer."
Many people present also showed thoughtful expressions.
Yes, as people working in the Premier League, whether they are owners or professional managers, they must be concerned about this issue, because it will affect their decision-making and development direction in the next few years.
If the Premier League collapses after two or three seasons, then it is estimated that many foreign owners will rush to cash out and run away in the next one or two years.
"I don't know if you have noticed that in recent years, the European economy has been in a downturn, and the British economy has not improved, but our local broadcast fees have increased significantly compared to before."
Yang Huan smiled coldly, "To put it bluntly, Sky TV said that this is the result of their optimization of resource allocation, so in the past few years, the prices for paying users of Sky TV have not increased much, but the problem is, Do you believe this explanation?"
Everyone present looked at each other.
Yes, do they believe it?
If it is true, as Sky TV said, that this is the result of optimizing resource allocation, then why did Sky TV go there long ago?
If we optimize the allocation of resources, we can earn hundreds of millions more a year.
Sky TV has already jumped on it desperately.
In the final analysis, there is only one thing: the irreplaceability of football resources The rise of Sky TV depends on football matches and the Premier League.
But now, there are other TV organizations that want to defeat Sky TV with the Premier League, so they have to work hard At this time, for Sky TV, the so-called risks and the so-called return on investment are all nonsense.
They only care about one thing, and that is market share We must not allow other competitors such as British Telecom and BeIN Sports to have the opportunity to rise.
The threat must be nipped in the bud at all costs.
You know, Sky TV is not just pay TV, but also includes a series of other ancillary services such as broadband, mobile terminals and mobile phones.
Pay TV is only one part of them, but it is the core business that can stick to users the most.
So what does it mean to optimize resource allocation?
An important part of this is to develop different charging packages based on the popularity of the games.
This is the so-called price increase in disguise.
It is completely foreseeable that the wool comes from the sheep.
Whether it is Sky TV or British Telecom, they will pass all this on to the audience.
There is no doubt about it.
“One thing I want to mention is, I don’t know if you have noticed, but I have read your financial report.
Although your ticket and game day revenue have been increasing, your attendance at the venue has declined to a certain extent.
The decline in revenue is due to the increase in the price of your tickets.”
"The reason why you can legitimately increase prices is because you have invested in the transfer market, and the funds you invested in the transfer market come from the share of broadcast fees, and the increase in broadcast shares comes from I don’t know if I’m right about TV viewers paying more to watch games.”
"But, I don't know if you have thought about what to do when the fans can't bear it any more."
When Yang Huan said these words, the whole place fell into deathly silence.
Even the noisiest Michael Ashley was silent.
Everyone was listening and thinking about what they would do when the situation Yang Huan mentioned happened.
"In the past few years, before the start of each season, some fans have always protested, believing that the ticket prices are too high, and have even launched countless strikes, but in the end it has always been nothing, because many people have said so.
My body is very honest, so our attendance has always been good, but have you ever thought that when the economy continues to slump, fans will no longer be able to afford to watch games in person, or even watch live TV.
What will happen when "I have roughly calculated that in the 2014-2015 season, compared with the 2013-2014 season, we lost about 250,000 live viewers.
According to TV station data I didn’t get it, so I don’t know, but I believe it explains the problem.”
Yang Huan gave his answer very firmly, "Some fans are voting with their feet."
There was still silence in the entire conference room.
Everyone present is not an idiot.
Everyone knows how the increase in broadcasting fees occurs.
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But they are all beneficiaries.
They clearly know the truth but are unwilling to expose it.
And Yang Huan is going to play the child who reveals the emperor's new clothes.
But even Michael Ashley or Abramovich knew in their hearts that Yang Huan was right to worry.
If the Premier League continues like this, sooner or later something will go wrong.
When will Europe emerge from the economic crisis?
When will the next economic crisis come?
When will the UK economy return to pre-crisis levels?
In an era when computers and mobile phones are rampant, how can football compete with games, online videos and other entertainment services for users?
How can football attract more fans and come to football stadiums?
Everyone present looked at me, and I looked at you, but no one made a sound.
Richard Scudmore scanned the audience, looked at Yang Huan again, and couldn't help but admire him in his heart.
Master Huan's words are indeed shocking and thought-provoking.
"Master Huan, I believe that everyone here is very interested and can't wait to hear your views and opinions on the future development of the league."
Scudmore said with a smile.
Daniel Levi also nodded at this time and said: "Yes, Master Huan, please tell me."
"Please give me some advice, Master Huan," Mubarak also invited.
Others also sent out invitations one after another, and even Chelsea's Granovskia, with Abramovich's tacit approval, made an invitation to Yang Huan.
"Ok" Yang Huan spread his hands, "Then I will give you a rough idea of what I think, and everyone can listen to it."
Everyone nodded in unison, and the venue suddenly became quiet again.
"First of all, I want to say something offensive.
A healthy and sustainable league does not mean that the financial income and competitive strength of all teams are brought to the same level.
This is impossible."
"I can guarantee that if the income and competitive strength of the 20 Premier League teams are similar, this will be a disaster."
Even a league business model like the American NBA cannot guarantee that all teams will be equal.
"A healthy league needs to have layers, strong teams, weak teams, hierarchy, and division of labor.
Only in this way can there be competition, be interesting, and be more popular among fans."
"In my opinion, the mid- and lower-tier teams are the foundation of a league.
They determine the competitive level of a league.
There is no doubt about this.
But the upper-tier teams are the leaders of the league.
They determine the upper limit of the league and determine the level of the league.
With their popularity, they need to take on the responsibility of opening up territory for the league.”
Everyone present basically agreed with Yang Huan's remarks.
A wealthy team is the signature of a league, there is no way it will go away "Going back to what I just said, you asked me where the future direction of the Premier League's sustainable development is.
I believe that many people actually know it.
That is in overseas markets.
In the short term, North America, Oceania and the Middle East, and in the longer term. , Asia has great potential.”
"Then I would like to ask, how to develop these major markets?"
At this point, Yang Huan specifically changed his tone, "What everyone needs to know is that we are developing La Liga, Bundesliga, and even Serie A.
They are also developing overseas markets.
How can we compete with others?"
"We have Real Madrid and Barcelona in La Liga, and Bayern Munich in Bundesliga, but what do we have?"
Manchester United has begun to decline after Ferguson retired.
Needless to say, Arsenal and Liverpool have not been able to perform well in the past two years.
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Although Manchester City has risen within the Premier League, its influence in the Champions League and around the world is still not enough.
Southampton is the current standard-bearer of the Premier League, but its rise is too short and its foundation is not solid enough.
God knows what will happen in the future.
"If you want to develop overseas markets, you have to rely on results, outstanding performance, eye-catching stars, and excellent business operations.
Among these conditions, high-quality and high-level star resources are the most important. " “But have you noticed that our Premier League has been losing stars over the past few years, from Beckham to Henry, to Cristiano Ronaldo, Robben, Gareth Bale, Neymar, Modric and other stars?
, we are losing money all the time.”
Yang Huan's words made him feel a little ashamed.
A large number of players here were sold by the Saints.
"The Champions League and Europa League are very interesting platforms.
They give Europe's top players a stage to compete.
Especially the Champions League, which almost represents the highest level of world football and has even become a touchstone for powerful teams."
"If Premier League teams want to further develop overseas markets, they must show their level in the Champions League.
Just like a few years ago, when they occupied three seats in the top four in one go, that is a demonstration of the strength of the Premier League."
"And if you want to make gains and breakthroughs in the Champions League, you have to rely on a strong team."
If almost everyone agreed with Yang Huan's worries before, then what he said now is obviously unacceptable to some people.
Because this is simply being naked and looking at the problem from the perspective of a strong team.
So, after Yang Huan finished speaking, Newcastle's Michael Ashley stood up again.
"Master Huan, to be honest, I admire you very much.
You are young, but you think deeply about issues.
I also basically agree with your point of view.
It is crucial to develop overseas markets, and several of your wealthy teams are the key to the success or failure of overseas market development." " Yang Huan listened calmly and smiled slightly.
This guy wears a high hat as soon as he comes, he is uneasy and kind-hearted.
Sure enough, Michael Ashley quickly changed the subject.
"However, I don't agree with your point of view.
We cannot sacrifice the interests of the middle and lower-tier teams just because of the role of the wealthy teams.
That will only cause the strong to become stronger and the weak to become weaker, just like La Liga."
It has to be said that Michael Ashley is definitely not the kind of talker who only talks empty words.
Therefore, as soon as he finished speaking, he was immediately recognized by many people.
"It's not like La Liga.
Although there are Barcelona and Real Madrid, except for them, all other teams are having difficulties and are even on the verge of bankruptcy.
This kind of league is not healthy at all."
"That's right, Master Huan, you only consider the wealthy teams, why don't you consider our middle and lower-tier teams?"
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