No matter who they are, they must be cautious as long as they appear in front of the media's cameras.
Because any irresponsible behavior, even if it is extremely subtle, will be amplified by the media and appear in front of fans, it will definitely cause serious damage to the image of the club.
This sentence was said to Young Master Huan when Yang Huan met Christian Falke, the most famous reporter in Germany.
He believes that those who attach the most importance to the club's image in football today are almost all the most professional. , runs the most successful team.
For example, Real Madrid, Southampton, Manchester United, and Bayern Munich.
The German journalist even joked that he was very sure on the first day Mourinho took over Real Madrid that the Portuguese madman would not stay in Real Madrid for too long.
"Sooner or later Florentino will discover that the most controversial head coach in the world, no matter how successful he is on a competitive level, what he brings to Real Madrid's brand image on a commercial level is It’s not a help, it’s a harm.”
Yang Huan also had to say that what Christian Falke said was really good.
Today's business era has long passed the era when the smell of wine is not afraid of the depth of the alley.
What matters now is that even if your wine is very fragrant, you have to take the initiative to go out and let everyone smell it.
Even as the core of the football world, teams in the top European professional football leagues must do this.
Unless you don't want to make money.
But let me ask you, if I don’t have money, where will I get the funds to recruit people?
In fact, Christian Falk did make his first press conference after becoming the press director of Hamburg team lively, with a very good rhythm and a perfect atmosphere.
To paraphrase a saying when watching a movie, there is no need to urinate during the whole process.
In this press conference, the Hamburg team mainly announced several major events.
The first is that after consultation, the Hamburg board of directors unanimously agreed to dismiss many board members including Kerkhoff and Kruse.
The specific board positions will be temporarily held by the club's CEO Thomas Lake, as well as the club's famous player and technical director.
Dietmar Beiersdorf serves.
Also, the club announced the termination of the work contract with Kruse, and the position of football director will be held by Bernhard Peters.
He will be specifically responsible for the reform of the team's youth training system and scouting system.
What has not been announced to the public is that after Hamburg introduced the data analysis system from Southampton, Bernhard Peters will be the person in charge of this system.
This is because the Germans have attached great importance to data analysis in the past.
As for the position of Chairman of the Board of Directors Kerkhoff, it is temporarily held concurrently by the Chairman of the Fans Congress, Alexander Otto, until the Board of Directors elects a new Chairman at an appropriate time.
The reporters present were not surprised by this personnel change in the Hamburg team.
Although there are various rumors, many people know it well.
The big earthquake that just happened in Hamburg was, to put it bluntly, a power struggle.
Now that Yang Huan has won, he will naturally appoint his own person to the position.
Therefore, it is natural that Thomas Lake and Beiersdorf have control of the club.
These two people have accumulated enough prestige over the past period of time.
Although Bernhard Peters is new here, his work performance at Hoffenheim is obvious to everyone who is familiar with the Bundesliga.
With him in charge of the youth training, it can be said that he knows people and makes good use of them.
The rise of Hamburg's youth training is just around the corner. .
As for Alexander Otto, this is a well-known wealthy local fan of Hamburg in the past few years.
Among all fans in Hamburg, apart from Claude Michael Kuhn, he is the most famous and has the strongest financial resources.
Therefore, with him as the chairman of the board of directors, who would doubt At the very least, with his billions of net worth, fans don’t have to worry about him being corrupt, right?
With that time for corruption, he might as well concentrate on running his own company and maybe make more money.
After a solemn introduction by Christian Falk, Thomas Reck, Beiersdorf and Alexander Otto each said a few words individually.
The first two people introduced the club's development goals at the commercial and competitive levels, which also showed that the two had a clear division of labor and cooperation.
Alexander Otto said in his speech that as a fan representative, he was saddened by the behavior of Kerkhoff and others.
At the same time, he also hoped that the board of directors would seriously consider whether the Hamburg Club's management model should be adjusted.
"We all know that it was the previous shareholding reform that introduced foreign investors and professional management teams that prompted this storm.
This is a good thing for the long-term development of Hamburg, so the board of directors will seriously We are considering the development direction of the team and hope that Hamburg can return to the peak of glory."
Reporters also actively asked questions about what Alexander Otto said in his speech, hoping that he could elaborate on his views in more detail.
But Alexander Otto had discussed it with Christian Falk, Yang Huan and others before, and felt that letting the news out for the time being to explore the road should not be rushed.
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Therefore, when answering questions, he always performed Tai Chi.
Coupled with the fact that Christian Falk was on the side to help, reporters could only catch clues but could not go any further, which also made many people feel depressed.
Fortunately, after announcing the personnel appointments and dismissals, Christian Falke once again threw out a big gift package.
That is, the Hamburg team will sign sponsorship contracts with many local companies, including Kuhn's Kuehne + Nagel Group and Alexander Otto's ece Group.
Among them, Kuehne + Nagel Group will sign the naming rights of the Hamburg training base, and ece Group will sign Received the naming rights for the youth training base and the youth team’s home stadium.
If coupled with Kuhn's previous private sponsorship of the club's stadium naming rights, then the sponsorship contract signed by the Hamburg team in the past year has increased the team's income by at least close to 30 million euros every year.
The club's CEO Thomas Lake also gave the club's plan immediately, introducing in detail the expansion plan of the team's training base and the renovation plan of the youth academy.
It is expected that these two projects will be invested in the next three years.
More than 100 million euros in funding.
This immediately surprised all the reporters present, because the Hamburg team still has a lot of debts that have not been paid off, and does Hamburg have enough financial resources to support this ambitious plan?
Alexander Otto explains this.
"The expansion of the training base and the renovation of the youth academy are major events that benefit the present and will benefit the future.
I believe that no Hamburg fan will object to this matter."
"The team does have a debt problem, and it is serious, but we should see that in the past few years, Hamburg's poor youth training has seriously hindered the team's development.
The fans should know which is more serious. " "As for funding, we plan to follow the financing practices of Bayern Munich and Dortmund, attract capital injections from external investors, and use this fund to repay the team's debt and start this project."
After hearing this, the reporters below suddenly exclaimed in their hearts that it was indeed true.
After all, in fact, it is actually a disguised form of selling the club's shares.
However, the reasons for expanding the training base and transforming the youth training camp are too high-sounding and justified.
It is estimated that no Hamburg fans will object.
Because of the problems at the training base and the poor quality of the youth academy, Hamburg fans have been reacting to it for many years, and the board of directors has been shouting slogans for many years, but there has never been any progress.
Now that there are investors willing to invest, it’s not too late for the fans to be happy.
How can they object?
All reporters knew in their hearts that Yang Huan was going to eat away at Hamburg's shares step by step, and finally take over the Bundesliga's only declining giants that had not been relegated.
But even if you know, so what Now inside and outside the Hamburg team, from top to bottom, they are all Yang Huan's people.
The Chinese people's Sima Zhao's heart is well known to everyone on the road.
But how many will actually stand up and oppose it?
In the final analysis, Hamburg's original management was too deceitful.
It was so deceiving that the fans chose to accept Yang Huan as the lesser of two evils.
Moreover, it must be said that Yang Huan's ability to run the team is indeed very strong.
In just one summer, Hamburg has transformed from a relegation team to the current Bundesliga leader.
Just because of this, Hamburg fans probably won’t be able to resist.
But the fans have joined, but the media reporters have not.
Therefore, after the club solemnly introduced several plans, reporters immediately pointed the finger at Yang Huan, asking Christian Falk, Thomas Lake, Alexander Otto and others to answer whether the club's investors It's Yang Huan, and the sharp question of whether Yang Huan's actions violated the regulations of UEFA and the German Football Association.
But everyone in Hamburg is obviously mentally prepared for these problems and has made sufficient preparations.
This practice of Tai Chi really made the reporters on the scene have toothaches with hatred, but they were helpless.
When it comes to these tricks of the media, Christian Falk knows better than anyone else and uses them more skillfully than anyone else.
Therefore, he dealt with it with ease and with a measured advance and retreat.
This Tai Chi pushing hand made the reporters at the scene feel dizzy, and Yang Huan watched with great joy from behind.
I don’t know if this is treating someone else’s body in his own way.
This press conference finally ended in a relatively harmonious atmosphere.
All the reporters at the scene learned a lot and learned a lot.
They were especially surprised and admired Hamburg's grand development plan in the next few years.
However, they learned nothing about the sensitive inside information that many media and fans are concerned about. arrive.
Some things are better known than seen.
As for the media’s gossipy reports, who cares?
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In official matters, the harvest was rich enough to make a deal, and in private matters, the Hamburg team was also fully prepared.
An inexpensive but practical souvenir gave all the reporters on the scene a lot of face, and the warm hospitality in a five-star hotel in Hamburg made the reporters feel the sincerity of the Hamburg team.
Such generous hospitality made the reporters who originally planned to write some unfavorable news about Hamburg feel very embarrassed and were thinking about how to avoid the important and trivial, and how to praise the burger in a roundabout way.
After all, this is also the tacit understanding between wealthy teams and media reporters over the past many years, isn’t it?
Besides, eaters are soft-spoken and takers are short-handed.
They eat and take things at the same time.
If they turn around and say bad things about others, that would be too unkind.
While the Hamburg team was dealing with the media and Master Huan was temporarily relieved about the current situation in Hamburg, far away in Milan, Italy, a siege against Yang Huan and Inter Milan was secretly brewing.
What is even more worrying is that on the football field, Klopp's Inter Milan is not as optimistic as people generally expected at the beginning of the season.
In particular, the opponents Inter Milan will face next are: