"Everyone, welcome to the country of Qatar" When the CEO of Miracle Media, Sun Yue, dressed in a neat suit, stood in front of the main podium and greeted all the guests present, a burst of warm applause suddenly broke out in the venue.
"I believe everyone already knows very well why they are here."
Sun Yue raised his head, no longer reading the manuscript, but looking at everyone present.
"Yes, we will officially launch a new national team competition, that is the World Championships" Following Sun Yue's words, the event logo was immediately displayed on the big screen behind.
This is an anthropomorphic design of the event logo, which is very simple and easy to understand.
The scene suddenly flashed with spotlights.
Obviously, the reporters did not expect to get to the point so quickly.
"In the United States, a well-known reporter from the New York Times once asked me during an interview why the International Champions Cup has achieved such outstanding results and why it can create such an amazing effect."
After a pause, Sun Yue smiled slightly and nodded: "I told him, because the whole world still has a huge demand for sports, especially football, and the International Champions Cup is only a small part of it.
The demand is just activated.”
"I said at that time that after Miracle Media successfully operates the International Champions Cup, in addition to continuing to operate and expand the International Champions Cup, we will also open up a new field, that is, the national team."
Sun Yue was talking eloquently on the stage, and many of the guests below either listened thoughtfully, or did not understand at all, or even did not pay attention at all.
"Before the International Champions Cup, warm-up matches have been around for a long time.
War-up matches in North America, Asia, and the Middle East are also common.
There are even more warm-up matches in Europe, and there are even many warm-up cups. , but why can the International Champions Cup quickly stand out and occupy a place in world football in just a few years?"
“The answer is simple, demand” Sun Yue asked and answered his question very confidently, "On the one hand, we meet the needs of the European giants.
We provide them with the most professional competition platform and the highest quality warm-up opponents.
At the same time, we also create huge profits for them." income.”
"But on the other hand, we meet the needs of fans around the world for high-level events."
"As we all know, in July and August, European competitions have generally not started, and there are no national team competitions.
This period is a blank period for football matches.
Does that mean that there is no demand from fans during this period?"
Sun Yue shook his head, "No, it's not that they don't have needs, it's that you football practitioners haven't found a way to meet their needs in this aspect."
"So, we founded the International Champions Cup.
In just a few years, we have become more and more prosperous, and we are gradually expanding the size of our participating teams and the influence of the event.
We succeeded."
Sun Yue spread his arms, looking very sure of victory.
Yang Huan sat in the audience, watching Sun Yue's performance on the stage, and was quite surprised in his heart.
This guy is still the flattering Sun Yue who just came to flatter him.
Looking at Long Wu again, this guy is probably also full of surprise.
This change is too big, right?
It's like two different people completely, okay?
"This is true for club competitions, is it also true for national team competitions?"
When Sun Yue said this, he smiled slightly and pointed behind him, and the t on the big screen suddenly refreshed.
"This is a survey we commissioned from a professional organization to show the current situation of the national team's warm-up matches."
"From the results of this survey, we can see that all national teams do not have a stable operating mechanism when it comes to the arrangement of warm-up matches.
The selection of warm-up match opponents and the arrangement of events are very random, which leads to the commercial value of the game.
It is difficult to operate, the income of participating teams cannot be guaranteed, and in many cases the training objectives are not even achieved.”
What Sun Yue said is not a strange thing, on the contrary, it is very common.
Even for those European teams, when arranging warm-up matches, although they contacted them early and made arrangements, the chances of changes are still very high, and even the possibility of premature death is not small.
This is true in terms of event arrangements, and it is even more obvious in terms of business operations.
Even for some top national team warm-up events, many of them have almost no commercial operations at all, and are more arranged by sponsors, but this is quite Passive.
Just imagine, this is true in Europe, which has the most advanced professional operations and the most complete business environment, let alone other continents.
You know, the European professional leagues have the biggest opinions on national team competitions, precisely from regions outside Europe.
Not to mention traveling back and forth over long distances, in order to ensure the commercial interests of sponsors, those overworked stars must be used to death.
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Once an injury occurs, the national team will immediately pat their butts and ignore everything.
This is why European teams complain so much about national team games.
It can be said that today, anyone with a little knowledge can see that the national team's warm-up matches are a huge waste of resources.
This is true for small and medium-sized teams, and the same is true for other top teams.
In this case, Miracle Media began to plan the World Championship League.
The first tournament invited sixteen teams and divided them into four groups by drawing lots.
After the group rankings were determined, the first place in the group faced off against the second place in the group.
After that, they entered the knockout, semi-finals and ranking matches, and finally entered the finals. .
The host cities of all games are determined in advance by Miracle Media, and the game times are carefully arranged to be held on the national team match day.
As we all know, the national team currently chooses warm-up matches for two main purposes.
One is to inspect players and hone the lineup, and the other, which no one is willing to admit, but is real, is to generate revenue.
This isn't anything shameful.
Just like the England national team, the European Cup and World Cup are held every four years.
Although there are qualifiers in between, these can earn appearance fees, but it is far from enough to maintain an organization as large as the Football Association.
Therefore, warm-up matches are also one of the channels for the Football Association to generate revenue.
But in general, because it cannot compete with the clubs in terms of exposure, the gap between the national team and the clubs in the field of commercial operations is quite large, and it is far from matching the fame and influence of the national team.
What Miracle Media wants is to organize a brand new event, using national team match days to attract fans from all over the world with strong dialogue between high-level national teams and competitive league rankings. .
First of all, the training of strong dialogue is of great significance, and it can test the team.
Coupled with the league ranking and high bonuses, there is no fear that the participating teams will not give their best.
Secondly, the appearance fees are high and the bonuses are generous, which meets the revenue-generating needs of various football associations.
In addition, in terms of arranging game locations, Miracle Media can minimize the impact of the national team's game time and players' traveling back and forth through operations.
Finally, the addition of such a top-level event platform, which is completed every two years, greatly increases the exposure of participating national teams, increases their influence, and in turn drives their commercial income.
It is precisely because there are so many benefits and it does not conflict with the existing competitions of the national teams.
It just takes up the space for warm-up matches.
Therefore, when Miracle Media proposed it and obtained the authorization from FIFA, the national teams of various countries There was an immediate rush, and Miracle Media selected sixteen teams.
They are Germany, England, France, Italy, Spain, Portugal, the Netherlands and Belgium in Europe.
The United States in North America, Australia in Oceania, Cote d'Ivoire and Ghana in Africa, and Brazil, Argentina, Uruguay and Colombia in South America.
When Sun Yue showed the sixteen participating teams of the first World Championship to everyone on the main podium, there was an uproar at the scene, because these sixteen teams are almost the strongest national teams in the world. .
Of course, due to market operation considerations, teams from all continents have been arranged to participate.
It is worth mentioning that in the Asian region, South Korea was originally considered, but in the end South Korea politely declined the invitation due to its own problems, and neither Yang Huan nor Sun Yue were willing to consider Japan, so the Asian region was empty.
But what shocked the reporters present even more was that after Sun Yue announced the participating teams, he immediately announced the main sponsors.
Only then did everyone find out to their surprise that Miracle Media secretly planned these two events.
In the new year, everything is already ready.
The title sponsor of the event is Qatar Airways, and the final venue is also scheduled to be held in Qatar.
This is why the press conference was held in Doha.
At that time, all participating teams will be transported by Qatar Airways.
When many reporters present heard this news, they couldn't help but think of the fact that the media had previously revealed that the chest advertising sponsorship contract between Yang Huan's Southampton and Qatar Airways was as high as 50 million pounds.
Now, Qatar Airways is sponsoring another event.
It is not difficult to see that Qatar, a local tycoon, is working hard to build momentum for the World Cup held in its home country.
Not only Qatar Airways, but also Al Jazeera, together with Sky TV and ESN, successfully bought the broadcasting rights of the World Champions League.
In other words, starting from the first edition, this event will be broadcast live to the world.
Because of its previous experience in operating the International Champions Cup, Miracle Media seems to be very familiar with it this time.
All sponsors are divided into three levels, and the highest level is undoubtedly Qatar Airways, the title sponsor.
Next is the event sponsor, which has lower authority than the title sponsor and can carry out global promotion.
Currently, only five sponsors have been signed: Adidas, Heineken, Coca-Cola, McDonald's and Samsung, but there are currently many brands under negotiation.
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In addition to these two levels of sponsors, there are also regional sponsors.
Because the competition venue will be arranged to be held in a third country at that time, and Miracle Media will also attract investment for this.
In addition to being unable to conflict with sponsors at the first two levels, the third level sponsors also have limited authority only in a fixed area, such as the country where the competition is held.
Because this is only the first event, the income from sponsorship and broadcast fees is not too high, and it is far from comparable to events of the World Cup and European Cup level.
However, the appearance fees and match bonuses offered by Miracle Media are higher than those of the World Cup and European Cup.
Sun Yue even promised at the scene that the organizers would bear the costs of player injury insurance and other expenses, and pay match fees to the clubs where participating players are based in accordance with the standards of the European Cup and World Cup.
It is precisely because of this series of measures, coupled with Miracle Media's commitment to arranging match locations, and Yang Huan's connections in world football, that Miracle Media has also gained recognition from the club team.
All the reporters who came to the scene looked surprised.
Miracle Media is really doing nothing this time, it is a blockbuster.
If nothing else, just judging from the current situation, there is no reason why the World Championship cannot be successful.
With the support of so many big-name sponsors and the backing of the wealthy Miracle Media, it will still fail: