There is a saying from our ancestors: Don't worry about scarcity, but worry about inequality.
In the understanding of many people, this means that you are not afraid of getting a small share, but you are afraid of being unevenly distributed.
But is this really the case?
Obviously not The real answer is that we are not afraid of getting a small share, but we are afraid of being unfairly divided.
But the problem is that it is difficult to explain the word fairness clearly, and everyone has their own understanding.
Michael Ashley’s understanding of fairness is that a piece of cake should be divided equally among all participants, otherwise it would be unfair to me.
So, as soon as Richard Scudmore laid out his plan for reform, he stood up and took the lead in raising objections.
"Richard, in the overseas market, our 20 Premier League teams are a whole, a brand, composed of 20 teams.
In this case, the benefits gained are as they should be.
If it is divided equally among twenty teams, why should we adjust the distribution model?”
Michael Ashley's statement was immediately echoed by several other teams.
There is no doubt that they all feel that the policy of equal division should continue.
"Isn't it true?
When it comes to developing overseas markets, we have also contributed a lot.
We have participated in pre-season games and Premier League overseas games.
Why can't we share it equally?"
"Richard, you can't just want to take care of the interests of wealthy teams because they have influence overseas and are sought after by broadcasters.
If that's the case, then who will take care of our interests?"
"Isn't it?
The Premier League has always paid attention to fairness in distribution.
According to this new contract, the gap between the top team and the bottom team in terms of broadcast fee sharing is about 60 million pounds.
But in this current contract , but the gap is only 30 million pounds, which is obviously widening the gap between rich and poor.”
"If we continue to tilt our overseas market policies towards upstream teams now, it will undoubtedly further widen the gap between rich and poor.
By then, will the Premier League still be the Premier League?
Is it necessary to cultivate players like Real Madrid, Barcelona and Does an oligarchic team like Bayern Munich look good?”
"Hmph, I would like to ask, if there were no mid- to lower-tier teams, would these powerful teams be as good as they are now?
Can they afford to support the Premier League?"
Among the opposing voices, some are more rational, some are more extreme, and some even directly curse.
Richard Scudmore was also quite embarrassed standing on the stage.
"I object" At this time, Arsenal CEO Gazidis stood up.
"There is no doubt that we should properly control the gap between the rich and the poor, avoid the emergence of oligarchic teams like La Liga and the Bundesliga, and shorten the strength gap between the top teams and the lower-tier teams.
But the problem is, this should not be Absolute equalization” Gazidis looked at Michael Ashley, the Magpies boss who is definitely the most disliked owner in the Premier League and also the loudest thorn in his mouth.
Arsenal has a great market overseas, and reform will definitely be a big help to them.
"I would like to ask Mr.
Ashley, you are right.
In overseas markets, the Premier League is a brand consisting of 20 teams.
But what I want to ask is, in the process of developing overseas markets, are the Saints, Teams like Arsenal and Manchester United have made greater contributions, but it is you, Newcastle, who have invested more.”
No matter how confident Michael Ashley was, he would not dare to deny it on this issue.
Newcastle is a bit more bullish in the UK, but when it comes to overseas markets, they are basically done.
"I believe there is no need to say more about the answer."
Seeing that he didn't speak, Gazidis gave the result himself.
"Several of our teams, in order to develop overseas markets, went overseas to play warm-up matches."
Michael Ashley suddenly interjected at this time and sarcastically said, "Who doesn't know that you are paid to play warm-up matches?
Miracle Media gives you so much money every season and attracts so many sponsorships to help develop the Premier League.
In the overseas market, I’m afraid this is the result of you taking advantage of others.”
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There was a sudden burst of laughter in the conference hall.
Gazidis took a deep breath and nodded: "Yes, you are right, what about the star?"
"We brought in Higuain, Ozil, and other strong teams, and we brought in stars with market appeal and influence overseas.
For this reason, we shouldered a much heavier salary burden than mid- and lower-tier teams.
Don’t you also say that this will not help overseas markets?”
This time Michael Ashley was in a bit of trouble.
But this guy was also a country bumpkin.
As soon as his mind changed, he immediately started laughing again.
"You bring in stars to improve your competitiveness, to strive for a better ranking, and to get more income and shares.
And think about it again, how many overseas sponsorships you have attracted, have you suffered a loss?"
As soon as Michael Ashley finished speaking, someone next to him immediately began to jeer.
"Haha, if you have the ability, don't bring in stars.
Let's play at the same level and see who can beat the other."
"That's right, you want to introduce the stars yourself, who forced you to do so?"
But soon, Manchester United chief executive Ed Woodward also spoke out.
"It's a bit boring for you to say that.
If everyone is on the same level, can the Premier League still develop?
Will sponsors and broadcasters still be interested in the Premier League?"
"That is, the overseas copyright income should be re-divided.
If no one is willing, then fine, let's break up and sell each one."
Manchester City's Mubarak also got angry.
These guys are just trying to fool around What does it mean if you have the ability, don’t bring in stars?
Isn't this a good deal because you get a bargain?
"Everyone sells it, everyone sells it, who is afraid of whom?"
"Yes, if you have the skills, you can even sell your local copyrights."
"That's right, let's just divide the Premier League and let everyone live their own lives."
Don't tell me, Michael Ashley is really cheating.
"Michael, what do you think, everyone should live their own lives, who is afraid of whom?"
"That's right, if we really separate our families, don't cry."
"Whoever cries will be divided if he can."
“If you have something to say, please speak it up and don’t hurt your friendship.”
"Sit down for me, you're a newly promoted horse, you have no right to speak."
"Hey, who do you think you are?
Be respectful, what's wrong with the newly promoted horses?
Didn't you just say that you want to be treated equally?
Why did you turn around and start discriminating against the newly promoted horses?"
Seeing the scene in chaos, Richard Scudmore was helpless.
Obviously, several teams led by Michael Ashley have made it clear that they are determined to fight on this issue.
The reason is very simple.
For them, there is a huge income gap between reform and no reform.
As a housekeeper, Scudmore was really helpless when he saw the bosses quarreling again.
He had no choice but to look at Yang Huan for help, only to find that Master Huan had his head lowered, as if he was playing a game.
Oh my god, Master Huan, what time is it?
It’s imminent and you’re still playing games.
The others finally noticed Master Huan, and all of them immediately looked over.
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No Everyone was noisy and happy, but Southampton didn't say a word.
"Master Huan, what do you think of Southampton?"
Yang Huan then raised his head, glanced at the people around the round table, and smiled slightly, "What do you think?"
Richard Scudmore was depressed.
It was you, Master Huan, who brought up this matter.
Now that it's like this, I can't do anything about it anyway, so just come out and take care of it yourself.
"Everyone has very different opinions on the distribution of overseas copyright income.
What do you think about Southampton?"
"I didn't watch much."
Yang Huan curled his lips and smiled slightly.
After everyone heard this, especially the powerful people, they couldn't help but feel a little disappointed.
Master Huan, shouldn't he fully support the reform at this time?
Why do you say that?
Michael Ashley and others looked gloating.
As the saying goes, those who are barefoot are not afraid of those who wear shoes.
We have nothing.
We are just playing bachelor with you.
If you bite me "However, I personally feel that with rights, there must be obligations.
Since everyone is committed to developing overseas markets, well, if there are any overseas promotional activities and competitions in the Premier League in the future, they must be treated equally, and we cannot always let the mid- and upper-tier teams Go and give more opportunities to teams like Newcastle with huge overseas influence."
As soon as Yang Huan finished speaking, the whole audience burst into laughter.
That's it, that's it Michael Ashley was suddenly embarrassed and gritted his teeth in anger.
But several clubs that originally supported him are now feeling depressed.
If you let them go overseas to promote events and competitions, who will blame you?
When a wealthy team goes out, they will have sponsorships, business income, and ticket income.
At least they will not lose money.
But if the mid-to-lower teams go out, it's hard to say.
"In addition, I personally think that since everyone is treated equally, then the Premier League should start from now on canceling the subsidy policy in terms of youth training and infrastructure, and at the same time strictly control and review the infrastructure of existing Premier League teams. and youth training system, all unqualified teams will be disqualified from participating in the Premier League.”
As we all know, in the Premier League, the stadiums, training bases and youth training of the wealthy teams are quite complete.
Ten years ago, Chelsea and Tottenham Hotspur were terrible, but now, they have all been transformed and are quite good.
However, in the Premier League, there are still many teams whose training bases are dilapidated and old, many teams do not even have a basic youth training system, and many teams have very poor home facilities and even the most basic broadcast facilities.
All quite backward.
In the past, the Premier League would allocate a portion of its funds each year to subsidize improvements in these areas, such as the renovation and repair of stadium broadcast facilities.
But if it is cancelled, that means the club will have to invest everything.
As for the stadium, training base and youth training system, these all have strict and clearly stated terms.
In the past, it could be said that we turned a blind eye, but now, well, since we want to practice egalitarianism, we must treat everyone equally.
There will be no subsidies for strong teams, and no subsidies for your weak teams.
"That's not fair," Michael Ashley objected on the spot.
"Why is it unfair?"
Yang Huan asked with a sneer.
"You just said you want equalization, so if we can do it, why can't you?
If you can't do this, then what qualifications do you have to talk about equalization?"
Mubarak nodded repeatedly as he listened, "Master Huan said it well."
"Well said, Master Huan" One thing Yang Huan grasped is that of Southampton's income, broadcast fee income only accounts for about 25%.
Even for teams such as Manchester United and Arsenal, it is probably 30 to 35 percent.
But for many mid-to-lower teams, their broadcast fee income even accounts for 80% or even 90% of their total income, and they all rely on this income to support them.
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Therefore, many things that upstream teams can do are difficult for them to do.
If Yang Huan's proposal is completely followed, many of their teams may be expelled from the Premier League because of this.
Even Newcastle, like Michael Ashley, are quite dangerous.
But this is only apparent.
Yang Huan secretly means to tell these people, including Michael Ashley, not to be greedy, just think about it and redistribute the income.
There is no loss for you, it is just the new contract.
The income increase is just a little bit less.
If we really want to take it seriously, it will be of no benefit to anyone.
If everything breaks up, the wealthy teams will be able to live happily wherever they go, but it will be embarrassing for the middle and lower-tier teams to compete in the English Championship.
Of course, beating should be done in moderation.
Therefore, Master Huan just gave him a big stick and immediately threw out a carrot.
He uses this carrot-and-stick trick very skillfully: