When all fans mention La Liga, the first reaction is Real Madrid and Barcelona.
But in the past three years, Atletico Madrid has risen strongly and won the league championship twice.
Especially with the opening of the new stadium this summer, the club's finances have been greatly improved, and they are already at the forefront of La Liga and becoming one of the top three players in the Spanish Super League.
This is also reflected in the La Liga standings.
It used to be a drama between Real Madrid and Barcelona, but now, with the addition of Atletico Madrid, the competition has become much more intense.
Barcelona currently ranks first in the standings.
Although Messi left this year and failed to strengthen signings in some positions, with the outbreak of Neymar and the performance of stars such as Xavi, Iniesta and Turan, Barcelona is a skinny camel than a horse.
Big, still a solid contender for the league championship.
But Barcelona has lost two games in eleven rounds this season, which shows that this team is already in crisis.
The second-ranked team is Atletico Madrid, which has eight wins and three draws and remains unbeaten.
However, the team's offense has encountered some problems.
The number of goals scored is even less than that of Celta, which is ranked fourth.
Although the defense is still the best.
No. 1 in La Liga, but with the same points, they still had to lag behind Barcelona.
On the contrary, Real Madrid is in a very unsatisfactory situation this season.
As soon as Benitez came on stage, the first thing he focused on was the team's defense.
This led to Real Madrid's defense improving by leaps and bounds.
It was second only to Atletico Madrid in La Liga, and the number of goals conceded was only one more than that of Real Madrid.
On the offensive end, Benitez's team also performed well.
It is the team with the most goals in La Liga, one more than Barcelona.
The performance is not bad.
But the key problem is that Benítez's team lost both of the two strong dialogues against Atletico Madrid and Barcelona.
If losing 1-2 to Atletico Madrid is excusable, then losing 0-4 For Barcelona, it would be difficult to tolerate.
Therefore, in La Liga, rumors about Benitez's upcoming dismissal are also endless.
After losing two strong dialogues, Real Madrid is ranked third in La Liga, but it is as many as five points behind the leaders Barcelona and Atletico Madrid.
Although it is not a huge gap, it is already considered behind.
Got a head start.
It was under such circumstances that La Liga finally ushered in a battle at Tianwang Mountain.
Atletico Madrid vs.
Barcelona According to the tradition of La Liga in the past, the two most watched duels should be the Derby of the Century between Real Madrid and Barcelona.
But this season, the Derby of the Century is disappointing.
Real Madrid has no ability to parry, which is also disappointing.
Coupled with the departure of two superstars, Messi and Cristiano Ronaldo, although there are still stars like Gareth Bale and Neymar, their influence is not as good as before.
On the other hand, Atlético Madrid is clinging to Barcelona in the standings this season.
In the absence of big-name superstars, the performance of the Shenlian Legion is surprising and exciting.
Everyone has some heroism complex in their heart, and they all want to see the weak counterattack the strong.
This is also true on the football field.
Of course, the premise is that the strong is not the team they support.
Therefore, when Atlético Madrid plays against Barcelona, in addition to Barcelona fans, almost the entire La Liga, and even fans around the world, are looking forward to it, wanting to see if Real Madrid can provoke the situation when Real Madrid's strength is declining.
This flag of Madrid avenges the brothers from the same city.
The big game is coming, and the Madrid Glory Stadium is packed.
Yang Huan, who flew all the way from the UK to Madrid to take charge, also sat in the chairman's stand as if facing a formidable enemy.
The game is about to start
"Felan, when I came here just now, I walked around the surrounding area.
I found that the club's commercial development is still far from enough.
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It needs to work harder."
The new stadium has been built, and supporting commercial facilities in the surrounding area have also been built, but Atletico Madrid fans don't seem to be paying the bill.
This has obviously become a hurdle for Atletico Madrid's management.
"Master Huan, the group has also arranged people to conduct surveys before, and we have also conducted questionnaires on fans ourselves.
Our attendance rate is still very high, and even this season, every game is almost full, but the user retention rate is not high.
We This issue will be discussed and studied next.”
Yang Huan glanced at the stands and saw that the seats were indeed packed with people.
This proved that Atletico Madrid's new stadium was not without fans or unpopular, but it just lacked how to convert popularity into consumption.
Not only the consumption inside the stadium, but also before and after the game, as well as daily consumption.
This requires the club to guide.
"We have studied that this is caused by many reasons."
Ferran Soriano analyzed.
"Our previous Calderon Stadium was in the city, and now it has been moved to the east.
Although there are still many die-hard fans who come here, it still has a big impact, and the consumption habits of fans in the city will be difficult for a while.
To change, we can only guide it slowly.”
The situation at Atletico Madrid is different from that of Inter Milan and Southampton.
Southampton's old stadium, St.
Mary's Stadium, and the new Glory Stadium are less than two kilometers apart.
They are very close to each other.
To some extent, the Glory Stadium in the Saints fan area is more convenient than going to St.
Mary's Stadium.
At least the Southampton City Council has taken good care of the Saints in arranging a series of supporting facilities such as buses and parking lots.
The blue and black city of Inter Milan is also very close to the former Meazza Stadium.
Whether it is the subway or bus station, it is more convenient and closer to the city.
There are no large shopping malls of this type in the surrounding area. circle, coupled with the impact of the World Expo, so the Blue and Black City was very popular from the beginning.
But Atletico Madrid is different.
The old stadium is in the city, but the new stadium is equivalent to being in the suburbs.
Although it is very close to the airport, it will definitely be a big blow to the popularity.
It would be good to maintain attendance.
As for guiding fans to come here to spend money, it takes time.
Yang Huan also understands this very well.
Changing the consumption habits of one person, or even a group of people, cannot be done overnight, but this does not mean that Atletico Madrid is going in the wrong direction.
With this stadium, this group of fans, and its popularity, it depends on the club's methods on how to guide the fans.
As long as the general direction is correct, success will be a matter of time.
"Take your time, your situation is special, don't be anxious."
"Our new stadium has just been opened.
The bus stations, subway stations, and overall facilities are not complete enough, especially the subway.
The city government has recently changed, and we are negotiating with the new female mayor."
"Why does she want to regret it?"
Yang Huan frowned.
What kind of joke are you going to go back on?
You dare to go back on something that is written in black and white.
"She definitely won't regret it.
She's not new to the stage.
She must just want to show off and show off.
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It's not a big problem," Soriano said with a smile.
He is a Spaniard, so of course he knows the Spanish government’s urinal nature.
As the saying goes, the three things a new official does when he takes office are like this.
"By the way, I have studied with them.
In two years, you come forward and run for the representative of the UEFA Strategy Committee.
Be prepared."
Yang Huan looked at Soriano encouragingly and smiled.
Upon hearing this, Soriano nodded hurriedly, "Thank you, Master Huan."
But soon, he thought of another question, "What about Barcelona?"
Barcelona is one of the current executive members of the UEFA Strategy Committee.
If Atletico Madrid replaces it, wouldn't it mean that Barcelona's representatives will step down?
"Why are we afraid of them?
Let's choose openly.
If you have the ability, they will compete."
Yang Huan said with a very mighty smile.
With the votes currently held by Master Huan, Nimei, who dares to come out to vote without my consent?
"Master Huan, I heard that you vetoed the European Club Association's policy of supporting AC Milan."
Soriano asked with concern.
This is a policy that Galliani has vigorously promoted in European football for some time.
"Well, of course, why?"
Yang Huan nodded without hesitation, "Just because they are a traditional wealthy family, they need support.
What a joke.
Now that they have been sold to Tuohir, they are also given support policies."
This matter has been controversial within the European Club Association, because if traditional giants have problems, they need to provide support.
So, what about Liverpool and Manchester United?
There are so many teams and so many wealthy clubs in Europe, can they support them?
Besides, Master Huan owns Inter Milan and also adopts the policy of supporting AC Milan.
Isn’t that asking for trouble for himself?
Soriano knew in his heart that if he offended Master Huan, there would be no good consequences.
Of course, Master Huan is definitely not as random as he seems on the surface.
In fact, he knows very well in his heart.
Even the big guys from the European Club Association are feeling enlightened.
Just like Bayern Munich, Barcelona and Real Madrid, don’t they understand?
It is a trivial matter to issue a support policy today to support AC Milan, but if a wealthy club has a problem tomorrow, will they also be supported?
If I don’t give it to you, it is just a privilege.
But if you give them all, then who will be responsible for the debt?
Therefore, every team knows in its heart that it cannot do this.
However, AC Milan had a loud voice within the European Club Association before, and everyone looked up and down, and they were in harmony with each other.
Galliani was also very shrewd and knew how to deal with it, so he proposed such a motion.
But things are different now.
As soon as Yang Huan objected, everyone immediately agreed.
Anyway, someone has done the bad guy.
It's not that Yang Huan didn't understand the reason behind this, but it was also good for him, so he did it.
"By the way, Ferran, have you made a decision about Diego Costa?"
Yang Huan asked with concern.
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Diego Costa may have been affected by this summer's transfer.
Although he has stayed on the team, his condition this season is not very good.
This is also a very important reason for Atletico Madrid's current weak offense.
In the current European football world, there is a shortage of high-quality stars, and excellent centers are also scarce.
Therefore, Diego Costa is pursued by many powerful teams such as Manchester United, Chelsea, Bayern Munich, Paris Saint-Germain and Barcelona.
It was previously reported that Bayern Munich intends to introduce Diego Costa during the winter break after selling Lewandowski to Real Madrid, but Guardiola does not seem to appreciate the player.
But there is also news that Manchester United is willing to pay a high price for Diego Costa in order to alleviate the team's weak striker problem.
The same is true for Chelsea.
Mandzukic's performance in the Blues was not satisfactory.
Therefore, in the eyes of the media, Diego Costa seems to have booked the title of king of transfer bids during the winter break in advance.
But all this requires the nod from Atletico Madrid, especially Simeone
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