In the lobby of the Yang family villa, Mr.
Yang and his wife were sitting at the main table, and Yang Wenfeng and his wife were sitting on one side.
They all stared at Yang Huan, especially Yang Wenfeng, with a bit of anger in his eyes.
Although Mr.
Yang is not like Yang Wenfeng, he is somewhat blaming.
There was a tense feeling in the hall, as if a family war was about to break out.
This made Zhang Ning, who was sitting next to Yang Huan, somewhat panicked.
Looking at Yang Wenfeng and then at Yang Huan, she was also quite at a loss.
"Uh, Dad, why are you looking at me like that?"
Yang Huan asked with a wry smile.
It was okay not to ask, but when asked, Yang Wenfeng became angry.
"Hey, you brat, you have the nerve to ask what you mean by helping me buy a football team.
Do you think your father's money is so easy to earn?
Four billion, my little ancestor, do you think it is?
Four hundred thousand” After Yang Wenfeng finished scolding, he still looked regretful and shook his head.
It seems that he should be regretting now, why did he indulge him so much in the first place?
The result is good, this guy is getting more and more outrageous and excessive.
"I know, you are capable and you have money, but there is no way to spend money like this.
That's four billion."
He had worked hard for most of his life and saved such a large fortune.
In good conscience, it was difficult for him to come up with four billion in cash in one go, but it was better for him to just throw it away.
It is a good thing that young people have ideas and courage, but the problem is that nothing can be done too much Yang Wenfeng felt that Yang Huan's decision this time was too hasty.
I guess he was used to the smooth sailing in Europe and thought he could do the same thing at home.
But he didn't know that the environment at home could be the same as the environment abroad.
How many people are making all the difference abroad, but when they arrive at home, they immediately suffer.
"Have you ever thought that now that we have invested 4 billion in one go, Yangcheng Hengda will burn 2 billion in three or four years?
How do you plan to burn another 2 billion or more?"
Yang Wenfeng seemed to not understand.
This account was not worth it no matter how it was calculated.
"I will handle this matter.
I will immediately ask people outside to remove the news and clarify that it is fake news.
I will talk to China New Group.
At most, I will sponsor them at a large price for a few years, but the deal will be abandoned."
Yang Wenfeng still has this ability.
But who knew, when Yang Huan heard this, he laughed and said, "Dad, you are wrong about this."
When Yang Wenfeng heard this, he was stunned.
Not only him, but also Mr.
Yang and others were a little surprised.
"Let me tell you this, even if it really costs four billion, I think it's worth it," Yang Huan said seriously.
Yang Wenfeng didn't notice anything else.
He just heard Yang Huan say that even if it wasn't four billion, could it be?
But Mr.
Yang heard that he was not interested in money or anything like that, so he wanted to know what his grandson was thinking.
"Ah Huan, you should tell me."
Yang Huan nodded towards the old man, "Grandpa, let me ask you a question.
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I heard that you have been paying attention to football recently.
Do you know how many years have those professional clubs in Europe been so wealthy?"
After hearing this, Mr.
Yang frowned and thought hard, "It seems to have been a hundred years ago."
"Yes, it has basically been a hundred years, and there are very few in fifty or sixty years, but have you ever thought about why these teams can survive for so long?"
At this time, Mr.
Yang and Yang Wenfeng were both a little silent.
They really didn't know.
"From a macro perspective, professional football has been able to survive for so long because of the needs of fans."
After a pause, Yang Huan smiled slightly, "I wonder if you have noticed that since the U.S. subprime mortgage crisis and then the European debt crisis, first the U.S. government and then the European Union have all been developing the sports industry in unison, especially Football, and now our country is beginning to pay attention to this.”
"I have a friend, James, the son of Rupert Murdoch of News Corporation.
He told me that whether it is the TV era, the Internet era, or the mobile Internet era, content is king.
Whoever controls the content is the king."
"Among all high-quality contents, sports events are a crown, and football is the brightest and most valuable jewel in this crown."
"At the same time, if you look at all developed countries, especially European and American countries, the sports industry is the most high-quality resource in the tertiary industry.
There are five major leagues in Europe, as well as the Champions League and European Cup, not to mention the United States.
The sports industry is in full swing, doesn’t this explain the problem?”
After hearing this, Mr.
Yang and Yang Wenfeng both nodded in agreement.
I have to admit that Yang Huan's words are indeed very convincing.
In fact, Yang Wenfeng can also see the development potential of the sports industry in China.
Therefore, in the past few years, the transformation direction of Yang Group, led by Zhang Ning, is inseparable from the two major areas of sports and entertainment, and both have made considerable progress.
"In the past few years, in Europe, I have gradually discovered a very interesting phenomenon, that is, the most potential market for the football industry is in China."
When Yang Wenfeng heard this, he shook his head, "I don't quite understand."
Everyone knows that Chinese football is the area where all fans complain the most, and almost all of them take pleasure in making fun of Chinese football.
A country that can't even enter the World Cup dares to say that it is the most potential football market in the world.
I really don’t want to make others laugh out loud by saying it.
Yang Huan shook his head after hearing this, "Dad, you don't understand football, especially professional football."
Yang Wenfeng suddenly became depressed.
Being ridiculed by his son in front of his face, where would he put his old face?
The wife next to him gave him a vicious look.
Who told you to laugh at him for no reason?
"As I mentioned to you when I was in Southampton, professional football has unique social attributes.
It is not a simple industry, and no industry is completely independent.
Just like real estate, there must be a lot of supporting facilities. industry, and so is professional football.”
"If you want to develop the tertiary industry, the sports industry is indispensable, and professional football, as the highest quality content in the sports industry, will definitely be ranked first.
This can be seen by looking at the enthusiasm of domestic fans," said To put it bluntly, as long as there are this group of fans, I am afraid that there is no hope for Chinese football.”
Having said this, Yang Huan chuckled and said, "It's just a matter of time."
"As for the fact that professional clubs are losing money now, this is normal, because even in Europe, it is difficult for professional clubs to make money.
The main considerations are social effects and sustainable development, but this is not a problem. , just like those who work on the Internet, they usually have one idea, which is to attract people first, and then slowly find ways to monetize it. " Why is Yang Huan not worried about Madrid’s Glory Plaza not making money?
The reason is very simple.
In every game, 60,000 to 70,000 people come to watch the game.
The crowd has been circled.
You just need to find a way to monetize them.
You can’t make money with this method.
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It doesn’t matter.
I will change it tomorrow. , if it doesn’t work, I’ll change it again.
As long as Atletico Madrid can still attract tens of thousands of fans and come to watch every game, sooner or later, this group of fans will be willing to pay.
"The current situation of domestic football is that people have been circled, and more and more people are circled.
The number of fans is also increasing.
And with the development of the domestic economy and the increase in income, their consumption potential is increasing. big."
Even Yang Wenfeng himself does not deny this.
"What is hindering the development of China's football industry now is not the national team, but the lack of standardization of professional leagues.
Professional clubs have never been able to form an effective modern management mechanism.
But now all this is slowly changing and gradually following the International standards.”
“How much did domestic league live broadcasts cost in the past and how much do they cost now?”
"Also, a few years ago, the Football Association took over everything and directly sold all team jersey sponsorships to Nike.
But now I can guarantee that when Nike's contract expires, they are ready to make big purchases.
Vomit blood" Yang Huan's words are really not without purpose, because there are now many voices proposing to re-draw the contract with Nike.
"Football is an industry with unique social attributes.
No matter how prosperous the European Football League is, firstly, it is too far away from us and lacks interaction.
We can only watch it from a distance on the screen.
This is nothing.
Secondly, it lacks A sense of identity.”
"I dare to say that if the domestic leagues are of the same level, no, not necessarily equal, as long as there are alternatives of similar level, I believe that local fans will gradually turn their attention to domestic leagues."
"Yangcheng Hengda has only been popular for a few years.
Look at how popular it is in China.
If all 16 teams in the Chinese Super League are so popular, within five years, the Chinese Professional League will be popular and will sweep the country.
Even if it develops properly in the future, it will be out of the It’s possible across the country.”
At this point, Yang Huan smiled and said, "Dad, think about it again.
As the largest and most potential consumer market in the world, China has the most popular, most attractive and popular professional football league in the country.
You tell me I, the Chinese Super League has no potential” Mr.
Yang and Yang Wenfeng were really shocked by Yang Huan's words.
Don't tell me, after listening to his analysis, this is really the truth.
Even looking at the past period of time, several top domestic conglomerates have poured into the professional football market, and there is a feeling of fear of being shut out.
It is obvious that they have all realized this.
As Yang Huan said, after passing this village, there will be no such store.
If we don’t take action now, the market will be cultivated in a few years, and it will be difficult to enter again.
Even if I reluctantly let you in, I'm afraid it would have to cost a lot of money.
Thinking of this, Yang Wenfeng had to admit that his son thought deeper and more clearly than himself.
But who is Yang Wenfeng?
He has always been the only one who trains people.
When did he ever get trained by others?
Therefore, even if he agreed and supported Yang Huan's idea, he could not praise him.
"Okay, even if you are right, but you said, for a capital Guofen, you would buy four billion."
Yang Wenfeng's heart aches whenever he thinks of these four billion.
That's all white money.
"Who told you it was four billion?"
Yang Huan laughed.
"This" Yang Wenfeng was stunned for a moment.
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This was what the newspaper said, "Isn't it?"
"Of course" Yang Huan said with a smile, "Do you think I am so stupid?
If someone offered me 4 billion, I would just buy it without knowing how to bargain.
What I just said is that even if it is 4 billion, it would still be worth it."
It’s worth it, but that doesn’t mean I have to spend four billion to buy it, right?”
"Hey, kid, can you speak more directly?"
Yang Wenfeng suddenly became angry.
But everyone present laughed.
Everyone knows that Father Yang is just trying to save face.
"Three billion, cash" "Cash" Yang Wenfeng was stunned.
Three billion is really not expensive, but it’s just this cash "I'm afraid our company won't be able to spare so much cash for a while," Yang Wenfeng said with difficulty.
Who knew, but Master Huan chuckled and said, "It doesn't matter, you don't have it, I do."
"You" Yang Wenfeng was delighted.
Oh, it turns out that he is a good and filial son.
Unexpectedly, Master Huan's next sentence almost gave him a brain hemorrhage, "I'll lend it to you, but remember to pay interest."
"What?"
Yang Wenfeng jumped up immediately.
Also pay interest Is this still my son?
"Dad, what you said at the beginning was that father and son would settle the score clearly."
Yang Wenfeng was immediately dumbfounded.
No Wasn't it the same thing when I lent him money?
Five years ago, I lent him 300 million, and five years later, he lent me 300 million.
Nimei, things are really changing.
"Oh, by the way, I'll leave right after lunch today."
"Where are we going in such a hurry?"
The whole family jumped up.
"Go to Japan to soak in hot springs."
Yang Huan said with a playful smile, but he thought of Horikita Maki.
Mr.
Yang laughed when he heard it.
I went to Japan just for the Club World Cup.
Yangcheng Hengda also participated, and it has been very popular in China recently.
It can be seen that Yang Huan made a special trip home this time, probably for the purpose of acquiring Jingcheng Guoen.
Thinking of this, the whole family suddenly felt warm in their hearts.
This guy is not as heartless as he seems on the surface: