Before acquiring Jingcheng Guoen, Yang Huan asked Miracle Media to conduct a very detailed and in-depth market survey.
Yang Huan attaches particular importance to the fans' perception of the club.
After a series of investigations and discussions between Yang Huan, Sun Yue and others, it was generally believed that the recruitment was not effective, especially when other teams in the Chinese Super League began to burn money.
The team did not have high-level recruitment, and the team members The aging structure has led to weak competition, which has made it difficult to become competitive in the Chinese Super League.
This has become a major complaint among fans.
But Yang Huan has achieved this through a series of high-level signings and operations.
However, there is another very important point, and that is the tickets.
There is no doubt that Jingcheng Guoen is the most popular gold medal football market in China, even the teams in Yangcheng cannot compare.
However, behind the heat, there are also a lot of problems hidden, such as scalpers.
This is a phenomenon that cannot be eliminated even in such a standardized and market-oriented football market in Europe, let alone in China.
As long as there is demand and there is hype value, groups like scalpers will appear.
But the question is not whether scalpers exist, but whether scalpers are too rampant.
In the past, in addition to selling the tickets of Jingcheng Guoen, many tickets were also given away to various parties.
Because tickets are hard to come by, someone will definitely try their best to get them through various channels and relationships.
If it is for your own use, it doesn't matter, but the problem is that many free tickets often flow into the hands of scalpers.
Yang Huan does not want to put an end to scalpers.
This is impossible, let alone him.
Even if the government intervenes, it is impossible.
All he wants to do is to regulate himself as much as possible and increase the scalpers' hype costs as much as possible.
Limiting the number of complimentary tickets and regulating the use and circulation of complimentary tickets has undoubtedly become a very effective means.
However, once you really decide to do this, you will definitely offend a lot of people.
This is why the leadership of Jingcheng Guoen in the past knew the problem but never dared to take action.
As a human being, before doing anything, you will definitely consider the consequences.
If you offend ordinary fans, the most you will get is scolding, but what can you do?
But if you offend someone who shouldn't be offended, God knows whether you will suffer disaster for no reason.
Only people like Master Huan dare to do such a thing.
The reason is simple, he is not afraid Who is causing trouble for Master Huan?
Aren’t they causing trouble for themselves?
"Master Huan means that we must establish a membership system, but our membership system is not to make money, but to better serve the fans."
Fang Wei conveyed Master Huan's opinions loudly at the top.
"Just like those clubs in Europe, their membership is not just as simple as asking fans to pay membership fees.
The convenience of purchasing tickets, fans' consumption points, birthday gifts for members, etc., all of which depend on our daily routine.
The accumulation of drops allows fans to enjoy value-for-money services when purchasing memberships.”
"Are these difficult for us?"
The answer is actually very simple, not difficult, it just depends on whether you have the motivation to do it.
"We will cooperate with Southampton and introduce their complete management system, which will not only be used for our internal management, but also for our fan system management, and strive to create better and more considerate services for fans."
Southampton has a large number of members.
In addition to spending points that can be exchanged for free tickets, members also have many benefits.
For example, if you don’t have enough points and want to buy football tickets, members will have priority.
There are even many popular game tickets that are only open to member fans.
But even so, the supply is still in short supply, and membership lottery or other methods are often used.
Member points and other methods to choose.
But after purchasing a membership, you will get points and discounts when buying things in the fan store.
You will get a free exquisite gift and fan magazine every season.
On the fan's birthday, there are also birthday privileges and so on.
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It can be said that the Saints have accumulated a very rich experience in serving fans and are continuing to dig deeper and expand.
After hearing this, everyone present could not help but marvel inwardly.
The situation in Beijing Guoen has really changed.
At least, after Master Huan's acquisition, the club's business philosophy has undergone tremendous changes.
Fans have been elevated to an unprecedented lofty position by the club.
How to provide and create better service value for fans has become the most important thing for the club.
But don’t underestimate this change, because it will completely change the capital Guoen.
"This time in Europe, I also mentioned the home stadium workers' sports to Master Huan."
Fang Wei's faint words attracted everyone's thoughts again.
Many fans are ignorant and think that the Workers' Stadium is the home ground of Jingcheng Guoen and is owned by the club.
In fact, it is not.
Jingcheng Guoen rents the Workers' Stadium as its home ground and needs to pay court fees.
As for Gongti, although it is usually happy to accept some concerts and other activities, it also needs to rely on regular patrons like Jingcheng Guoen, and the popularity brought by Jingcheng Guoen also has a huge impact on Gongti. benefit.
But these days, everyone is thinking about generating income.
Currently, Guoen pays 250,000 for each game to the Workers' Stadium.
Compared with other commercial competitions, concerts, etc., which cost 600,000 or even 800,000, it is indeed much cheaper.
However, the stadium is not its own, and a series of supporting services and facilities such as venue maintenance, turf replacement and maintenance are naturally not satisfactory, and the Guoen team has to organize its own security on match days.
According to preliminary estimates, the cost of each game is around 500,000 yuan, which will basically exceed 10 million yuan in a year.
However, the club's revenue from the stadium, excluding ticket sales, is so small that it is almost negligible.
This has to be said to be quite unreasonable.
The game-day revenue of around 30 million every year is definitely a slap in the face to the so-called gold medal football market.
The crux of these reasons is that Jingcheng Guoen does not have its own home court.
This not only directly leads to the club's lack of revenue generation, but also leads to poor fans' watching experience.
"Master Huan meant that we must have our own home stadium and supporting business ecosystem.
Therefore, he asked me to directly negotiate with the Workers' Stadium after returning to China.
Our first choice is to acquire the Workers' Sports and surrounding areas and build a new one.
The stadium and supporting commercial facilities will be the foundation for our Jingcheng Guoen to build a century-old giant."
The geographical location of Gongti is indeed quite good, and the land is large enough, which fully meets Yang Huan's requirements.
"President Fang, this may be difficult.
After all, the workers' sports facilities are public resources."
Fang Wei nodded, "It is indeed not easy, but we all know that most of the area around the Workers' Stadium has been abandoned.
In recent years, people have been proposing to protect the Workers' Stadium, but we all know that in the final analysis it is still a matter of funding."
After a pause, Fang Wei continued: "The government is vigorously promoting the sports industry, and the renovation of the Workers' Stadium will definitely arouse their interest, and we have promised to demolish the original buildings and stadiums after buying the Workers' Stadium and surrounding land. , build a football theme park and build it into a landmark building in a prime location in the center of Beijing."
Everyone present was a little stunned.
Are these all Master Huan’s ideas?
If so, this would be too big a deal.
Not to mention anything else, just take the location of Gongti, how much does it cost for such a large piece of land in the core area of the capital where land is at a premium?
Also, even if the government agrees and even gives you a big discount or even a series of preferential treatment because you want to build a football theme park, how much money do you have to invest to build it?
Of course, I have to admit that the idea of a football theme park is indeed quite awesome.
The Beijing City Government and the district where the Workers' Stadium is located are vigorously developing sports.
However, the problem of old and abandoned Workers' Stadium has been a long-standing problem.
The superior leaders have also had headaches for a long time.
If Jingcheng Guoen proposed to take over at this time, , the problem is definitely not big.
The key is how to distribute the benefits.
"Master Huan means that our club will take charge of this matter.
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Funding is not a problem, but we must do it ourselves.
If the conditions cannot be negotiated, then we will move the place."
Fang Wei's words made everyone present feel Yang Huan's courage.
A football theme park must be developed.
Not only the capital city government, but also the country will probably give strong support.
So, the question now is, where to do it.
Of course, Gongti is the first choice because it is a blessed place for Guoen fans, but there is also no shortage of good land in the center of Beijing.
When it comes to commercial real estate, it's a bit more difficult in the city center, but when it comes to acquiring an abandoned stadium, there are still many options.
Even if it really doesn't work, the worst possible option is to stay away from the city center and go outside.
That would be no problem.
It is estimated that all district governments will follow suit.
The reason is very simple.
The football theme park planned and outlined by Yang Huan is not only an image problem, but also helps the government to generate revenue.
Who would not be happy with the good thing that kills two birds with one stone?
By that time, in order to attract Guoen from the capital, it will definitely require policy for policy and preferential treatment for preferential treatment.
In fact, it is not that the predecessors of Jingcheng Guoen had had the same idea before, but the investment was too large, which made them all lack interest.
But what Master Huan sees now is obviously different from that of state-owned enterprises.
He sees things in the longer term.
However, as soon as they thought that Jingcheng Guoen was going to build a huge football theme park in Beijing, everyone present felt their blood boiling because they all knew that this would be the foundation of Jingcheng Guoen's century-old giant.
Not only that, the football theme park can once again raise the influence of Jingcheng Guoen to a whole new level.
Because in the Chinese Super League, Jingcheng Guoen's actions will be earth-shattering.
At the same time, Master Huan is also using this move to tell everyone that he acquired Jingcheng Guoen not to respond to policies, nor to cash out and leave after raising the market value.
What he wants is long-term management.
He is optimistic about the football industry and the sports industry, so he wants to lay a solid foundation for a wealthy club in Jingcheng Guoen.
Only with a solid foundation can Guoen be invincible in the Chinese Super League and even Asian competitions.
As executives of Guoen, they can relax and work for the club.
After saying this, Fang Wei himself felt a little excited.
"Okay, everyone, I believe that everyone is already clear about Master Huan's thoughts."
"When we were in Europe, he asked me to convey that we can all work at the club with peace of mind and do our best.
There is no need to worry about the rest."
After hearing Fang Wei's words, everyone present nodded in unison.
As long as Master Huan wants to run the team for a long time, then they have nothing to worry about.
Are you still afraid that Master Huan won't be able to pay him a salary?
Don't be ridiculous, how is that possible?
"Master Huan is full of expectations for our new season.
I hope that all of us can go all out and never let down Master Huan's high expectations.
Do you understand?"
"clear" Following Fang Wei's question, the whole audience answered in unison, with loud voices and full of fighting spirit
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