When the officials saw that Zhao Ziliang actually wanted to provide free food and lodging to the candidates taking the martial arts examination, they couldn't help but ask why these candidates were so good.
"General, why do we provide free food and lodging to those rough guys?"
Even if we charge tickets, it won’t necessarily fill this hole.”
When Zhao Ziliang heard this, he immediately became unhappy.
He slammed the table and said angrily: "Rough guy, what's wrong with the rough guy?
I'm also a rough guy.
I'm not just like a general who looks down on people.
How many times do you think you've read?"
The New Year's book is great but useless.
You are not working under me.
I asked you to go east, so you can try going west."
The official who was scolded was so scolded by Zhao Ziliang that he shrank his head back, just like a tortoise that was frightened and retracted its head into its shell.
Zhao Ziliang snorted coldly and shouted again: "Where is the right member, Foreign Minister?"
Another official stood up and saluted and said: "I'm here, general.
What are your orders?"
Zhao Ziliang pointed at him and said: "Immediately go and send invitations to all the shopkeepers and owners of all the big and small shops in Chang'an City, and tell them that I, the general, will invite them to dinner.
The time will be tonight, and the place will be Zuixian Tower.
Give me the invitation to Zuixian."
Book it on the second floor."
"promise" Zhao Ziliang added: "In the past few days, candidates taking the martial arts examination have arrived in Chang'an City.
Starting from the first day of September, tables and chairs have been set up at the gate of the Ministry of War to set up a reception desk.
Whenever someone comes to sign in and check their identity and certification documents, After gathering twenty people, Zuo Zhanggu sent one person to take them to the residence we arranged for them to stay.
First, the inns and hotels we booked were filled.
Those who came later would take them to Zuo Jinwuwei's military camp.
This piece business book The general will negotiate with the Zuojinwu Guards Office, and the results will be announced soon.
After the candidates taking the martial arts examination have settled in, Youzhanggu will send people to the place where they stay to maintain order, and they are strictly prohibited from fighting or causing trouble.
If If this happens, I will ask the right palm.
In addition, the relevant officials must keep records of the use of all funds.
If you dare to enrich your own pockets, you will have to try my sword.
I will hear it clearly. "?"
All the officials stood up and said in unison: "Nuo" At dusk, Zhao Ziliang stretched himself and stood up from his chair.
Deputy Guard Chief Bo Lehan came in and reported: "General, the right officer Wai Lang sent someone to report that hundreds of wealthy merchants in the city have arrived at Zuixian Tower to inquire.
When will the general arrive?"
"Leave now, go get ready," Zhao Ziliang ordered after hearing this and began to clear away the official documents on the table.
"My subordinates will go and prepare immediately."
When we arrived at Zuixian Tower, it was already the time to hold the lanterns.
Zhao Ziliang jumped out of Wuli, and the shopkeeper of Zuixian Tower with the smiling face of Maitreya Buddha came over to greet him: "Oh, General Zhao is such a rare visitor.
Please come inside, please come inside."
Mr.
Cui is already waiting.
All the rich merchants in the city are here, waiting for you to come and have a banquet."
Zhao Ziliang nodded, handed Wuli to his subordinates, and walked into the Zuixian Tower with Brahan and the black giant Nuer.
Before reaching the second floor, on the stairs, the wealthy businessmen and households upstairs all came up to say hello with smiles: "General Zhao is here, General."
"Okay, okay, hello everyone."
Zhao Ziliang nodded in greeting one by one.
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He walked to a table and pressed his hands.
All the wealthy businessmen and wealthy households sat down.
Zhao Ziliang greeted the shopkeeper: "Let's have a dinner."
The shopkeeper smiled and agreed: "Let's have dinner right away."
The waiters in the shop brought out plates of delicious food, and within a short time, dozens of tables were filled with food and wine.
Zhao Ziliang poured a glass of wine, held it up and smiled at everyone: "Everyone who came today is a guest, and they came to give face to me, Mr.
Zhao.
Mr.
Zhao is grateful.
I will do it first as a courtesy.
You can do whatever you want."
Drink it all in one gulp "Okay, okay, I admire General Zhao's boldness."
Seeing this, hundreds of wealthy businessmen and wealthy households picked up their wine glasses and drank all the wine.
Some even flattered him.
Zhao Ziliang laughed, filled another glass of wine, and said with a smile: "You all have a good capacity for drinking.
Come on, let's drink three glasses in a row."
After drinking for three times, Zhao Ziliang saw that no one among these people asked him what he wanted to do by inviting them here.
He couldn't help but cursed in his heart that these people were all old foxes, so he said: "I invited you here today because I have a business idea."
Talk to you” These words attracted everyone's attention.
A wealthy businessman stood up and saluted and asked: "May I ask the general, what kind of business is it that requires calling all of us here to discuss it?"
Zhao Ziliang picked up his chopsticks and said, "It's not urgent.
Come on, let's talk while eating."
While eating the food, Zhao Ziliang said: "The imperial court is about to hold a major martial arts examination.
His Majesty the Emperor has appointed Zhao as the deputy examiner for this martial arts examination.
The examiner, Niu Shangshu, is ill in bed and is at home, so he cannot take charge of the examination. martial arts The examination will all fall on Zhao.
It will be held at the Forbidden Army Campus.
This is His Majesty the Emperor's decree.
It will be held for seven consecutive days.
Zhao has decided that this military examination will be a lively and lively event.
People in Chang'an, look at me, the Tang Dynasty.
There are many heroes, so the common people, officials at all levels, nobles, relatives of the emperor, foreign businessmen, and envoys are allowed to watch.
However, if you want to enter the university grounds to watch, you must purchase tickets.
The price of the tickets ranges from the most common The other positions are five-guan, ten-guan, twenty-guan, fifty-guan and one-hundred-guan.
The closer you are, the higher the fee.
However, this has nothing to do with the fact that I am inviting you here today.
You are basically here.
They all have shops in the city, and most of them There are trading houses, some large and some small.
The general decided to display some well-advertised places in the university grounds during the martial arts examinations so that those who want to advertise their goods and merchandise can do so.
Merchants pull up banners to make full length The people of An, officials at all levels, dignitaries, relatives of the emperor, and foreign merchants and envoys saw that this was of great benefit to the merchants who advertised it widely.
If nothing else, the merchants' reputation would increase in a few days.
It can be lifted up within the time limit, and goods and merchants There will be a significant increase in the transaction volume of the product.
You are all veterans of the shopping mall.
You must know how effective it is to advertise widely in the university.
Maybe His Majesty the Emperor will like you after seeing it.
When the imperial edict is issued, your goods and commodities will become necessities purchased by the palace, or some of you will directly become royal merchants.
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What a glorious thing it is.
I don’t need to tell you how much profit there is.
You can do the math for yourselves."
Zhao Ziliang's words aroused the minds of all the wealthy businessmen.
If it could be widely advertised in the university grounds during the martial arts competition, it would really be possible for the palace and the emperor's relatives to take a fancy to him.
Even if No, if other officials, nobles and common people see it, it will also have a great promotion effect on sales.
Some people couldn't sit still immediately.
A wealthy businessman with a big belly stood up and saluted Zhao Ziliang and said: "General, I don't know how this widely advertised location is sold.
How to distinguish the good location from the bad?"
After hearing this, Zhao Ziliang patted the table, put down his chopsticks and praised: "Okay, this wealthy businessman asked about the idea.
The entire campus is divided into eighty booths that are widely advertised.
Let's call this widely advertised booth."
For advertising purposes, there are eight Ten advertising positions are divided into four levels.
The first-class advertising space has a starting price of at least 5,000 guan, and the number is ten.
It is directly opposite where His Majesty the Emperor and many nobles in the palace sit, and you can see it when you open your eyes; the second-class advertising location, number twenty, in Directly opposite the seat where the royal family and relatives sit, the starting price is at least 4,000 guan per advertising space; the number of third-class advertising spaces is 20, and the minimum price is 3,000 guan per space.
Officials at all levels, dignitaries and foreign envoys are seated.
Directly opposite the location; there are thirty fourth-class advertising spaces, requiring at least 2,000 guan per location.
Directly opposite the location where ordinary people sit, you can purchase advertising spaces according to the level of consumers of your products.
There are only eighty booths. , the one with the highest price will get it, while supplies last.”
Someone asked: "General, is the price of your advertising exhibition space too high?
Each space costs 5,000 guan.
We can't afford it."
Zhao Ziliang smiled and said: "The first-class advertising position is directly opposite His Majesty the Emperor and the nobles in the palace.
If His Majesty the Emperor and the nobles in the palace take a fancy to it, how can the profit you get be compared to that of five thousand guan?"
If nothing else, a first-class piece It costs hundreds of guans, or even thousands of guans, to clean up something expensive.
What does five thousand guans count in the eyes of wealthy businessmen and wealthy households?
Money is nothing.
Even if you have money, you can’t buy it for dignitaries, relatives of the emperor, and His Majesty the Emperor.
And the favor of all the nobles in the palace."
These wealthy businessmen have been in the shopping malls for many years, and they know the importance of power.
Without the protection of power, it is just a dream to make their business bigger and stronger.
It would be good if they don't get swallowed up without even leaving their bones.
After Zhao Ziliang finished speaking, he observed everyone's expressions and saw that everyone was excited and eager to try.
He immediately said: "Okay, now we move to the tenth first-class advertising position.
This position is a little further away, but it is still good.
Five thousand strings Starting price, if any wealthy businessman likes it, you can bid now."
Everyone understands that the farther back the first-class advertising space is, the higher the price will definitely be.
Especially when it is the first first-class advertising space, this position must be close to the middle and the most conspicuous position, while the positions on both sides are slightly worse.
The price will definitely be lower.
Sure enough, under the command of Zhao Ziliang, several soldiers carried several large canvases and hung them on the wall of the second floor.
All the positions of the first-class advertising space were marked, and the tenth position was on the far right of the first-class advertising space.
This requires strong merchants to compete based on their actual situation.
If a strong merchant wants to win the first position, he must wait until the end, while those with less strength must sell earlier.
Because the further you go, the stronger the merchants participating in the competition will be.
If you don't think carefully, you may not be able to buy the first-class advertising space, and if you participate in the competition for the second-class advertising space, the effect will be much worse.
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Immediately, someone stood up and raised their hands and said: "General Zhao, this villain is Cheng Wanchun, the owner of the Chengjia Jewelry Store in Dongshi.
The villain has given me five thousand guan":