Guo Xingyang had lunch at noon, and now he can only know a few second- and third-tier entrepreneurs at most, he is counting on these financiers to save his life, but these financiers are perfunctory, playing haha, he has exhausted the friendship in the past, and he can't save these customers to take a look at his advertising investment promotion.
"I'm sorry Mr.
Guo, our company is small and there are not enough people, so I really can't go to you in the afternoon."
This is one of the giants of the fast-selling dairy beverage industry with his eyes open, headquartered in Suzhou and Hangzhou, but there are more than 200 people in the Zhongjing branch, which is still called the company small and not enough manpower "Mr.
Guo haha, our boss is not here, he simply pushed me out as a target, I don't even have the right to raise a card in the afternoon, even if I want to shoot, I can't shoot La'an, just come on vacation" This professional manager of Hong Kong and Taiwan is even more shameless, saying that he has no right to raise cards, but Guo Xingyang saw him frequently at Yang An's bidding meeting in the afternoon, and the bidding was fiercer than anyone else "Xiao Guo, our company has adjusted its business this year, and it has nothing to do with teenagers, so I'm sorry" This speaker comes with his mouth open, and he doesn't play a draft when he lies, Guo Xingyang wants to scold "Aren't you making GS positioning call watches, do you step on a horse to find an excuse, can you make a professional shape, so cartoon watches, you say it has nothing to do with teenagers, do you plan to sell it to the elderly?"
Routines, all routines Guo Xingyang thought sadly and angrily, and finally took the initiative to come over with enthusiasm: "Mr.
Guo, Mr.
Guo, I support your program, I have sent the vice president, I don't hide it, I will participate in the bidding meeting on both sides, but I am more optimistic about your side, this side is not very suitable for me." ” Guo Xingyang was flattered, with tears in his eyes, he held the other party's hand and said: "Thank you, thank you, welcome to come, I haven't asked you yet, which company are you from?"
The one slapped his chest and made no secret of it: "He's good, I'm good" Guo Xingyang almost vomited blood, can this advertisement be inserted in a youth program, are you here to smash the scene?
At noon, Guo Xingyang walked around with a plate, stunned that he didn't find a few reliable companies, and the personnel of those giant enterprises were not in the public cafeteria.
After eating, rest for half an hour, CCTV is not hypocritical, at 1 o'clock in the afternoon, the advertising bidding will officially begin, and it will be held separately in a more delicate small hall next to the international hall, with particularly strong confidentiality, three people stand at the door to carefully check the list, and those who are not on the list are not allowed to enter.
This bidding meeting was only reported by CCTV's own media, and then those entrepreneurs in Area A participated, and their counterparts from foreign TV stations were not able to come in, except for Guo Xingyang, who was allowed to participate, and asked who was the license, and the staff did not say.
Sitting in the venue, Guo Xingyang was a little apprehensive, and while waiting for the start, he took out his mobile phone to look at the news of Zhao Ke and them.
Two sessions have been completed in the morning, China's most beautiful children's voice and teenager forward advertising investment has ended, the former won the bid for a learning machine company, 61o yuan a season, this is the highest offer, this price almost did not make Guo Xingyang suffocate to death.
In China, the level of TV advertising offers is linked to the influence of the broadcast TV station, as well as the ratings of the program itself.
For example, Red Maple Satellite TV, Yang An's jokes before the revision, one episode a week, 5o issues a year, when the ratings are O4, the advertising fee for a year is 15o thousand, and an episode is 30,000 yuan This is a fighter in the garbage, many companies don't love this, 8o million is a waste to buy for half a year, Red Maple Satellite TV just sold it as a partner, and it also made other companies unhappy.
Zhongjing TV broadcasts China's most beautiful children's voices, twelve episodes in one season, and the producer, that is, Star Culture, estimates that the ratings are about 152, so Guo Xingyang's advertising cost is 8oo yuan, almost more than 7o yuan per episode.
In the TV industry, the ratings start from O5, and every time it is increased by O1 percentage point, the difficulty will be greater than the previous increase, so there will be a set of general calculation methods in the general advertising industry, applying a floating coefficient, and finally calculating the approximate advertising cost of this program, for the reference of the enterprise, so that the investor can decide whether to increase the price, or reduce the price.
Obviously, the entrepreneurs attending the meeting today are not optimistic about China's most beautiful children's voice, and the producer Zhao Ke estimates that the ratings are as high as 2, and everyone thinks that it cannot be so high, at most 1, or even lower This is also an important reason why the auction price is so low, the two sides have not reached a consensus, and the estimated value is very different Zhao Ke sat on the stage, and saw that there were very few people holding cards below, starting at 5oo yuan, just three or two kittens holding cards, his eyes were about to fall, and he kept muttering how it would be, how it would be "Dear food, 5o50,000 and 5o50,000 without a price increase for the first time, 5o50,000 for the second time to love the learning point reader 51o510,000 for the first time" The auctioneer felt that the call was boring, 55,000 such ink, 1ooo million could play for a day, and in the end, 61o million fell under the hammer, and it took more than half an hour, and his throat was almost dry and smoking.
Zhao Ke's heart is entangled to death, 61o million of China's most beautiful children's voices, this is everyone's life You must know how much the exclusive naming right of The Voice of China is the exclusive naming right of Yuedong herbal tea, 200 million in one season, as well as cloud business Tesco, Baique cosmetics, Red Bull drink, so many various sponsorship projects, what special broadcast, exclusive sponsorship, designated car, peak night naming, a season of The Voice Yang An can earn three or four billion It's all singing auditions, why are they the most beautiful children's voices in China in one season, and the advertising cost is only 610,000 No, it's not pure earning, even if there are other advertisements in the corners, but at most there is only a million income, a total of 75o good, they still have to share with Zhongjing TV, four or six points, they only get 3oo yuan, and the production cost is over 3oo yuan, which is equivalent to this show being done in vain The teenager rushed forward not much better, this show is a little stronger, after all, the reality show is really too popular, and finally the strongman milk won the naming right, 68o yuan, plus leftovers and various tidbits advertising, the top to 8oo income per day, it is another thankless show, for hundreds of thousands of small profits, dozens of people have to work for three months, and the input and output are completely disproportionate 61o thousand, 68o thousand, these two data are in Guo Xingyang's hands, and he is about to cry.
Really, the three programs must win at least 3ooo million advertisements to meet expectations, which is still 15ooo short, can the exchange life be won in the afternoon "Please enjoy the deformation meter clip below, first, we will advertise the deformation meter for a single documentary" The host's voice interrupted Guo Xingyang's train of thought, and he looked up and saw that the deformation meter was on the air.
Half an hour of editing, there are conflicts, there are touching, it is still an excellent outdoor reality show shooting technique, just from the perspective of lens stability, Guo Xingyang has to admit that the lens shaking amplitude of the deformation meter is much smaller than that of exchanging lives, and the audience's viewing discomfort is greatly reduced.
And then there is the content, half an hour of wonderful editing, Guo Xingyang has completely figured it out.
His head started fainting again, no, not at all, very different from what we had filmed What is the difference Guo Xingyang has not had time to summarize, and the stage has already begun to prepare for bidding: "Because this is the first humanistic inspirational documentary produced by Enron Film and Television Entertainment Company, and it is the exclusive introduction cooperation of CCTV Documentary Channel, we have prepared two types of advertising contracts."
Class A is the exclusive title of the 12 episodes of a season of the Metamorphosis Meter alone, the total price is 4800000, the number and time of a single episode is determined by Enron Film and Television Entertainment Company, and the specific advertising content will appear in various positions such as the first 3o seconds, the title introduction, the 6o seconds of the film, the floating frame, and the rolling subtitles, please see the attachment for details" Crackling Like a thunderbolt, it exploded and Guo Xingyang's head buzzed.
One season Twelve episodes The Metamorphometer is also a seasonal show And in documentary form Guo Xingyang's fists were clenched, his muscles were bursting up, and he wanted to roar: "It's too insidious to be fooled by this bastard, he clearly said that it was a single documentary, when did he say that it was a series?"
Representatives of large enterprises who have this question have asked: "Didn't you say a single documentary before, can't you still determine the exact number of episodes broadcast?"
The host gave the microphone to Yang An, and Yang An explained: "Yes, because we attach great importance to this show and are very cautious, so we tentatively plan to broadcast one episode first, and then decide whether to shoot the second episode after seeing how the market reacts."
If it works well, then we will continue to produce and broadcast, and accumulate twelve episodes in one season.
If the second episode can't be broadcast, we will only charge the advertising fee for the first episode, which is 4oo thousand. ” Everyone wondered: "Why can't it be broadcast?"
Yang An said: "We have to look at the degree of social reaction, as well as the ratings, and make a decision after comprehensive consideration.
Please believe Enron Film and Television Entertainment Company, please believe me Yang An, I will never smash my own signboard on the TV show, I am responsible for the program, and I am also responsible for all investors" When he said this, no one questioned and asked, Yang An is using his reputation as a guarantee, think about the shows he has done over the years, is there such a frivolous and blind program?
Yang An continued: "A contract may last for a long time, and I am talking about a season, not three months, because it may take two or three weeks to produce an episode of this show, so the total broadcast time may be extended to half a year, or even longer.
"To be continued
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