On January 6, at 9 a.m., Yang An boarded an international flight to Tokyo, where he was ready to attend a television industry seminar hosted by NHK TV this evening, and had a 15-minute speech.
This is a feast between TV stations in many countries in Asia, and the content of the exchange and discussion is not only variety shows, but also TV dramas, movies, news, music, documentaries and other TV program content.
It is necessary to introduce the Japanese entertainment industry a little first, so that you will better understand Yang An's trip to Japan, which is also what he learned when he chatted with Yao Ning and others in the teahouse at night on the day of the No. 1 Extreme Challenge Screening, Enron Company has also done a lot of research on the Japanese entertainment industry, and the evaluation of the Japanese entertainment industry is summarized in one word "independent ecosystem".
First of all, Japan has an extremely mature entertainment system, not to mention the ACG animation that has swept the world, the music market ranks second in the world, like the national boy group "Lan", which does not go abroad, only sells physical records in China, and easily sells 100 million US dollars a year, and then looks at the big 6 market, the output value of physical records in the country is only 600 million yuan a year, which is the difference in the general environment.
In addition, Japanese artists fight for strength, singing skills, acting skills, and rarely fight for their appearance, many Japanese celebrities are mostly ugly, like Miss Japan every year, the ugly one is called a miserable one, and I want to cry when I see spicy eyes, and there are also some political propaganda reasons that make it difficult for Japanese artists to enter the Chinese and Korean markets, so they are proud, xenophobic, and more like entertaining themselves, and finally the Japanese entertainment industry has become an independent ecosystem, and behind closed doors, the small life is quite nourishing.
Variety shows are a kind of entertainment, and the unique environment makes Japanese variety shows just a niche type, coupled with Japan's classification system, a large part of the heavy taste of Japanese variety late-night files is fought by themselves, and the competition in the variety show industry is quite fierce.
Yang An was on the plane and took a look at the clips of several Japanese variety shows provided by NHK TV, in Japan, indoor variety shows dominate the world, food, chatting, spoofs, and talk shows are the most popular.
Then there are idol variety shows, such as Arashi and AKB48-related programs, they are not only idols, singers, but also variety show hosts, which is a rare beautiful and good-looking show in the Japanese entertainment industry.
Of course, there are outdoor variety shows, but there are very few such programs, they are a niche in variety shows, Enron's strategic department has carefully collected information, and then synthesized the information provided by these domestic TV stations, this time Yang An went to Tokyo, which was for outdoor variety shows When I arrived in Tokyo at noon, the time difference was only 1 hour, so Yang An could go straight to work.
The organizer who picked up the airport, the staff of the Japan Broadcasting Association, went to the hotel where he stayed first, had a meal, and went directly to the NHK TV headquarters to meet at the request.
From the perspective of the status of TV stations, NHK TV is similar to China's CCTV, followed by the five major commercial TV stations, in variety shows, these commercial stations are NHK's strong opponents, this time NHK International TV pulled the strings and invited Yang An, in order to strengthen their market share in variety shows, and seek opportunities to cooperate with Yang An.
President Masasho Takahashi greeted Yang An's team, skipped the specific details, and went straight to the topic in the afternoon, led by NHK Vice President Takeshi Morita, translators from both sides, lawyers, senior TV producers, and a dozen or so people added up to help Yang An analyze the current situation in the Japanese variety show industry.
The translator introduced Yang An's side: "The most Japanese variety shows are talk classes, ace talk variety shows like Yao Day and Night Weiyang are controlled by NTV Japan TV, idol variety shows and funny variety shows are CX Fuji TV's strengths, outdoor variety shows Fuji TV are also involved, in addition, TBS Tokyo Relax is also a funny variety show, the music category is of course ANB Asahi TV is the largest, and finally the creative TX Tokyo TV, these are all the materials of the five commercial TV stations. ” In the data table in Chinese and Japanese, the programs of several major commercial TV stations, the intricate relationship between TV stations, and the similar competitors of key variety shows, Yang An quickly understood it clearly under the instructions of the translator.
In China, the strategy department analyzed the Japanese TV industry for Yang An, and made a classification of several major TV stations from a political point of view, of course, these are what Yang An knows in his heart, not for him to take it out and talk about things, although NHK's position is inclined to China, but no matter what, they are also Japanese, and politics is only an auxiliary factor for Yang An to think about problems.
The best partner is, of course, ANB TV Asahi, which is an ultra-left-wing pro-China faction, but their strength is still a little worse, and there are mostly middle-aged and elderly audiences, like the variety shows watched by young audiences are the kind of gossip shows that ruin the three views and have no discipline, and they were rated as the first place in "the most unsuitable program for children in Japan", and Yang An can't pee at all.
The second is the left-sided TX Tokyo TV station, which is mainly creative variety shows, but its strength is the weakest.
There is NHK in the center, not to mention this, the Forbidden City Silk Road filmed, that is called a beautiful one, the TV station was scolded as a traitor by the Japanese extreme right.
Because of Yang An's programs, idol variety shows, funny variety shows, and outdoor variety shows are basically these types, and the biggest competitor is Fuji TV.
Fuji TV is very hell, its boss is Japan's Sankei Shimbun, which is quite a well-known far-right media, and the variety show type of Fuji TV is also Yang An's strength, so Yang An feels that the gap should be here, if you want to open the gap, of course, it is to hit hard, directly tear a big hole, and let Fuji TV bleed three tons, well, this is just interest.
The think tank on Yang An's side has been set, and the target must be Fuji TV.
But there is a small problem on the NHK side, Takeshi Morita explained, and the translator said: "NHK is not a commercial television station, it depends on the state treasury for its food, so it cannot have obvious political leanings, nor can it broadcast any commercial advertisements and get any sponsorship."
Also, Abe has installed some far-right forces in the NHK before, which has had a great impact on the work of the NHK, so they are now proposing a compromise plan, and I hope you will consider it. ” Yang An nodded and said, "You say." ” The translator listened for a while and said, "They want to enlist TV Tokyo TX to join, see if you agree with this plan, if you agree, Vice President Morita can contact the person in charge of TX to come over and negotiate." ” When Yang An heard this, he immediately felt troublesome, and they all hesitated and talked in a low voice.
Although TX Tokyo TV is one of the five major commercial TV stations in Japan, it has the lowest ratings in 10,000 years, has a limited budget, can't afford to hire big-name stars, the quality of variety shows is very poor, and the cartoons are very powerful, and Pokémon is theirs.
What makes everyone feel troublesome is that this TV station is very funny, so funny that there is nothing to say.
When Abe was talking about national defense, other TV stations were broadcasting live, but TV Tokyo was insisting on showing Ultraman.
Japanese journalists were killed by the terrorist group 1S1S, and other stations were broadcasting news about it, except for TV Tokyo, which was playing celebratory songs.
The 62-magnitude earthquake in Tokyo, such a big disaster, other stations are making emergency announcements to guide people to pay attention to evacuation and report the earthquake damage, but TV Tokyo, a local TV Tokyo, continues to broadcast advertisements.
Japan's successful bid for the Olympic Games, the people of the whole day celebrated, and other stations are broadcasting live, but TV Tokyo is still continuing to broadcast TV shopping ads, or the kind of advertisements that everyone is familiar with selling necklaces, don't 998, as long as 98 yuan, you can have a pure natural pearl necklace.
Other stations play morning news, and it puts 18-year-old banned anime.
Other stations pay attention to the political emergencies in Japan, and it sets Naruto.
There are too many of these kinds of things to mention.
This kind of extremely principled pig teammate, from the president to the executives, all the pig teammates with strange ideas, you can still expect him to know how to be flexible, in case the cooperation is successful, Yang An can basically say goodbye to the broadcast rights, and he is absolutely controlled by others.
Yang An felt a headache and beckoned: "First of all, please ask President Morita to call the people of TV Tokyo, and let them discuss a plan for me first." ” The translator said that, Vice President Morita politely asked everyone to wait, and motioned for the assistant to call someone, and five minutes later, Mr.
Shigeru Yamaguchi, the head of TX, came over and met with everyone, this is also a vice president in his 4O, short stature, in charge of the content of the life department of TV Tokyo, and variety shows are also in his charge.
Yang An and his team couldn't say a word, and waited patiently for the other party to discuss, but the two sides obviously discussed it in advance, and put forward a plan five minutes later, and the translator explained it to Yang An.
I don't know what these Japanese think, such a strange plan can be thought of, Yang An and their faces are all capitalized.
First, TX Tokyo TV cooperated with Yang An to jointly open a competitive variety show, and its competitors are mainly Fuji TV's All Escapes, formerly known as Runforoney Escape, which is a street survival reality show.
Then, NHK and TX jointly promoted and cooperated to introduce, using some technical tricks in the Japanese TV industry to circumvent policies and regulations, and broadcast on NHK International and TX's overseas programs at different times.
Finally, there is the issue of copyright and interests, NHK must own a part of the copyright, but cannot make a profit through the program, while the commercial TV station TX has a part of the copyright and can make money through the program, and the main producer of the program, Yang An, has the vast majority of the profit, but all the profits in Japan must be obtained by TX, and TX will then give NHK special subsidies through the method of cooperation and introduction, and the overseas benefit distribution plan will be negotiated by Yang An and TX.
Yang An was dizzy, and the lawyer next to him told him: "One sentence to explain, they don't do things, they still want to make money, typical both want to be a watchword, and want to set up a memorial arch." ” Hit the nail on the head It seems that this broadcasting license is not easy to get, and it is to be continued
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