In the evening, Zhu Youxiao came to Kunning Palace again.
Zhang Yan still asked the emperor to visit other concubines.
In the end, they broke up on bad terms again, and Zhu Youxiao slept in the study again.
The next day he simply stopped going to Kunning Palace, had sex with Zhang Yan, and slept in the study every day.
Soon, the newspaper office sent the proof.
Zhu Youxiao could only use four words to describe the proof.
It was terrible.
He had no choice but to take matters into his own hands, summoning Dr.
Bao and several responsible officials from the newspaper office, and told the story in detail based on the newspaper he had seen in his previous life.
He also recruited several cabinet ministers and Xu Guangqi, and asked Fang Congzhe to write an editorial note according to his own wishes.
Liu Yishen, Han Xu, Xu Guangqi and others pretended to be ordinary people and wrote political articles.
And an imperial edict was issued to promote corn, sweet potatoes and potatoes in the north, which was directly added to the imperial edict.
So the first issue of the Ming Dynasty Weekly was grandly published.
Since one edition could only print more than a thousand sheets at a time, and they had to be left to be processed for a few days before they could be used, eight blocks were engraved on each edition, and a total of 10,000 sheets were printed. , to ensure that every piece of writing is clear.
The header of the newspaper is written by Fang Congzhe, "Da Ming Weekly".
Below is the editor's note, which states the purpose of running the newspaper and how to collect subscriptions.
Then there is the imperial edict section, where recent imperial edicts are posted.
Current Affairs talks about the emperor's wedding and the translation of seven thousand books by missionaries.
Military Affairs talks about the Battle of Liao and Shen, especially the heroic deeds of Qin Bangping, Zhou Dunji and others, and the necessity of establishing the Martyrs' Shrine. and importance are systematically explained.
The political discussion included some discussions on all the above aspects.
Of course, the imperial edict was nothing more than the emperor's sage, and the sage could see thousands of miles.
However, Xu Guangqi wrote a long article to explain the promotion of new crops. significance.
At the bottom, there are also written methods for soliciting submissions, sales methods, etc., and are signed by the Ming Dynasty Weekly Office of the Ministry of Rites.
It is estimated that there will be 3,000 in the capital, 3,000 in southern Zhili, and 4,000 in other places.
Government offices in various places, princes, princes, princes, princes, princes, and Imperial College must give priority to guaranteeing it.
The following prefecture and county edicts must also be guaranteed.
In this way, there will be nothing to sell, but I didn't plan to sell it the first time.
Weekly reports from other places are transmitted through inns, so many places receive the weekly reports more than ten days after they are released.
Despite this, the weekly newspaper still aroused a great response.
A large number of letters poured into the newspaper as early as the second day of publication.
According to statistics, by the thirtieth day of publication, the newspaper received a total of 1,180 letters.
Of the three letters, about 40% were articles discussing the government affairs, 30% were praising the heroes who sacrificed their lives for the country, 15% were flattering the emperor, 10% were attacking the incompetence of the court officials, and half of them were achievements.
There are all kinds, most of which are submitted by myself.
Considering the circulation of 10,000, this is already an astonishing number.
Half a month later, the second issue of the newspaper was released.
It added a small column to the political discussion called letters from readers, and selected a few letters from the capital to be published in it.
There were still 10,000 copies, and they were all distributed free of charge.
A month later, the third issue of the newspaper was released.
This time it issued 12,000 copies.
Because hundreds of subscriptions had been received at this time, in addition to the free 10,000 copies, there were also hundreds of subscriptions. copies, and more than a thousand copies were sold publicly, and they were sold out in the capital.
A month and a half later, the number of subscriptions reached more than 2,000, and most of the increase were from businessmen in southern Zhili.
So 14,000 copies were issued, and only 6,000 were issued for free.
It used to be that each ministry had 100 copies, but now It was reduced to only 50 copies, and the number of copies sold increased to 6,000, with 3,000 copies each in South Beijing.
They were still sold out, and some people paid high prices for the newspapers.
As a result, the subscription became a profitable thing where you can be the first to see the latest news and sell it for the full amount or even more than the full amount afterwards.
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Therefore, the subscription increased rapidly, reaching more than 3,000 copies.
Langzhong Bao went to the palace and reported to the emperor that if the current development continues and the number of newspaper circulation is increased, the newspaper office's income and expenses will soon be balanced.
Of course, the official's salary and venue are not calculated, only labor costs are calculated.
Zhu Youxiao instructed that now only fifteen thousand copies can be issued at most, not to issue more, to create an impression that things are rare and valuable, and to step up the improvement of movable lead type, and use movable lead type to replace engraving printing as soon as possible.
The concept of newspapers is deeply rooted in the hearts of the people.
When the cost drops and the number of copies is increased, advertising can also be added.
Sure enough, the number of subscriptions increased slowly in the future, reaching four thousand until the eighth issue, and then the number of people increased by only a few dozen per issue.
However, the newspaper had indeed affected all aspects of the Ming Dynasty.
This was reflected in the slow but continuous increase in letters from readers.
It can be seen.
Zhu Youxiao ordered that every letter from readers should be read by the newspaper, and the better ones should be brought to the newspaper, and he would personally select them before publishing them in the weekly newspaper.
This habit lasted for about a year until he I am sure that Wang Chengen has fully understood how to be a good weekly censor before retiring with honor.
With the cooperation of Changzhou masters and craftsmen called by the Ministry of Rites, great progress was finally made in movable lead type.
Lead type is cheaper than copper type, more durable than wood type, and easier to combine with ink than tin type.
Starting from the thirteenth issue, we tried to print some weekly newspapers with lead type.
The quality was close to that of woodblock printing, so starting from the fourteenth issue, all Printed using lead type.
Starting from the fifteenth issue, the first advertisement in the weekly newspaper was introduced, which was placed by the famous purse shop "Liu Linji".
Zhu Youxiao asked Bao Ying'ao to find someone to advertise, so Bao Ying'ao found Liu Lin, his fellow from She County.
Proofread by Zhu You After checking, he discovered that it was the purse shop where he and the Queen met before, so there was a small column in this issue of the weekly newspaper called Guanger Advertise, and then there was a small line in it: Liu Linji's purse, the emperor said good.
Liu Lin reluctantly paid out twenty-two taels of silver for the sake of his fellow villagers.
He didn't expect the advertisement to have a great effect.
First, a large number of people from the capital flocked to this purse shop that the emperor had praised. , and then people from other places will also come to see this purse shop that the emperor has promised.
Within a month, the boss did the calculations and found that after excluding the extra labor costs, he made 235 more than last month. two.
After the news spread, people who wanted to advertise came in droves.
Some sellers of supplies also wanted to use the words "xx from xx store, the emperor agreed."
Like a purse store, Wang Chengen refused, even if he offered double the money, and then the weekly newspaper There is just one more editor's note: The advertisements in this newspaper must be true.
Only when the emperor really said yes can we say that the emperor said yes.
False advertising is strictly prohibited to protect royal dignity.
This brought Liu Linji's business to a new level, and of course Liu Lin paid another seventy taels in advertising fees.
By the twentieth issue, the number of newspapers had become three per month, and the newspaper office had become self-sufficient through subscriptions and advertising.
Then it was time to make money, and make big money.
Because the newspaper was run with internal funds, all the income was attributed to internal funds.
It was not until the seventh year of the Apocalypse that the Ministry of Household Affairs couldn't bear it any longer.
It requested that part of the income of the newspaper office be attributed to the Ministry of Household Affairs and the Ministry of Rites.
Zhu Youxiao then The problem was solved by deciding to sell the newspaper as a joint-stock company with 30% to the Ministry of Accounts and 20% to the Ministry of Rites, with the inner palace only holding half of the shares.
But how much money the Ministry of Husbandry and the Ministry of Rites paid out, according to folklore, should be an astronomical figure
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