At 5 o'clock, the warehouse building has been completed, and all the information documents required by Lei Hao have been printed, and the project team is immediately in a state where they can finish work.
"Manager, the holiday will start tomorrow, why don't we have a dinner tonight" Lin Lirui had anticipation in her eyes.
"Yes, manager, with the funds of the project team, we have money, and our project team is quite rich."
Zhao Lichen was also shouting beside him.
Only Jiang Huiyi and Zhou Junyun didn't speak, just stood there and waited for Lei Hao to make a decision.
Some time ago, because of staring at the futures market, several members of the project team were very tired, although they were eating together, but there was no chance to completely let go of playing.
Before he could say anything, Lei Hao saw Zhou Junyun, who was standing in front of the safe at the door and had just taken his mobile phone, his face suddenly changed, and then he said loudly: "Manager Lei, there is a situation." ” Zhou Junyun walked over with his mobile phone and showed Lei Hao the information he had just received, with only one paragraph written on it: "Xianghe Liquor has a big move, old Zhou, you download the new file and take a look." ” Big move Lei Hao's eyes lit up, he had long known that there would be a wave of rise in Xianghe Liquor, and there seemed to be any evaluation of our country's prestige, but he really couldn't know exactly what was going on.
Hurriedly turned on the computer, downloaded the new information from the head office, opened it with the password, and what he saw made Lei Hao's jaw drop in shock.
"Xianghe Liquor held a new wine press conference, saying that it will invest at least 500 million yuan in global marketing and promotion, and the latest advertising film will be put on major TV and online platforms at 18:50 tonight, in addition" A group launches a new product, which can not be said to be good or negative, it depends on whether the sales can meet expectations, if it can, it is good, if not, it is likely to be negative.
However, Xianghe Liquor directly invests a huge amount of money in advertising and marketing, which is really rare in the industry, and the risk is too great.
The market value of Xianghe Liquor is only 20 billion, and the marketing and promotion of a new product will cost at least 500 million.
And this is cash, this is the cash that is known as the lifeline, and if the capital chain is broken, the whole group may fall into a state of continuous losses.
"Manager Lei, what do you think" Zhou Junyun took a puff of cigarette and said worriedly: "If it is only for marketing and promotion in China, 500 million is definitely a big deal, but it is on a global scale, 500 million is apportioned to the world, it is really not a big number, and they are too bold."
Lei Hao nodded, yes, Xianghe's courage is too big, and his heart is too big, they want to seize the domestic market and develop the foreign market, but the funds invested are not up or down, what do they want to do You know, the culture and customs of each country are different, and the content of the advertisement will naturally be different, and if you release an advertising film in China and take it to the United Kingdom or the United States to broadcast it, they may feel something So just shooting commercials is a big expense, and then buying TV commercials, website ads, and shooting posters, and buying street sign advertisements and the like, according to the minimum of ten countries, 50 million per country can also support some momentum, and then everything depends on sales.
"If I hadn't had any information about the future, I might have to be scared down."
Lei Hao thought silently, turned his head to look at Zhou Junyun and the others, and everyone was really worried.
"Okay, okay, it's also a good thing for us, either make money and leave, or leave at a loss, saving a lot of time."
Lei Hao said with a smile: "You must know that the daily interest of 93 million is not a small number. ” Lei Hao's composure quickly stabilized Lin Lirui, Jiang Huiyi and Zhao Lichen, especially Lin Lirui and Zhao Lichen, who had experienced the market of sugar futures and had a lot of confidence in Lei Hao, and immediately fantasized about their own earnings after the big rise.
Zhou Junyun is not so optimistic, he is worried that his task may fail, if Xianghe Liquor comes to a big fall, even if Lei Hao does not clear the delivery of funds, the company is embarrassed to take Thunder No. 1 as a star project and will be laughed at by others.
"Let's go for a walk, let's go find a place to eat, and by the way, watch the advertising film of Xianghe Liquor."
Lei Hao greeted everyone happily.
As the backbone, Lei Hao is fine, everyone has a spectrum in their hearts, at least they can maintain a good attitude when they arrive at the hotel.
The hotel for dinner was chosen by Lei Hao, and he invited Lei Zhenqiang last time, he thought that the seafood in this hotel was very good, so he came again, coincidentally, this time the waiter who received him was the last time.
Seeing that Lei Hao was obviously the leader of the group, the waiter smiled even sweeter, and quietly stuffed Lei Hao's phone number during the banquet, which provoked Lin Lirui to almost stand up and drive people away.
Full of wine and food, the time soon approached 18:50, and the laptop brought by Zhao Lichen was placed on the table after cleaning up, and CCTV advertisements were playing on it.
"It's out, it's out."
As soon as 18:50 arrived, an advertisement for Xianghe Liquor finally appeared on the screen, and everyone in the box suddenly raised their hearts, and Lei Hao was also a little nervous.
At the beginning of the advertisement, there is a middle-aged man in front of a grave carrying a bottle of wine pouring down, and the director is a good hand, and the picture of the wine falling directly from the bottle to the ground looks beautiful, and there is an indescribable taste.
"Dad, new wine is made."
The middle-aged man begins to speak, and then the advertising camera changes to the picture of an old man making wine, and the poignant background music also sounds.
Then there are a lot of similar documentary scenes, all about the process of the old man making wine, many of which are in the base of Xianghe Liquor Industry.
Ten seconds later, the camera changed again, and an old man with only his back was on a journey to find the ingredients for brewing, and he had almost traveled through thousands of waters.
"It's just a short supply of water."
"Ah, the water here is good."
"There, there."
Everyone knew the identity of the old man's winemaker, and admired the old man who only showed his back in the second half, and even Lei Hao was excited when he saw that the new wine was about to be brewed.
This commercial is comparable to a blockbuster movie in terms of both picture and dubbing, and you can guess that its cost is not low just by looking at the location where it was filmed.
Just when Lei Hao and everyone felt that victory was about to be ushered in, they suddenly remembered the new tomb at the beginning of the film, and suddenly had a bad premonition.
Sure enough, the background music changed from poignant to more poignant, the old man stepped on the air, fell down the mountain and fell next to a spring, and then the picture dimmed, and a voice sounded: "General manager, the spring water found by the teacher is completely consistent, the perfect water source, our new wine can be made" At the end of the commercial, it turns back to the new grave, and when the wine stops pouring down, the wine has passed away, and the glowing wine shakes the screen with special effects, and a line of words appears on the screen: "I would like to use this film to comfort our chief winemaker, Mr.
Chen Shuqing".
Then came the advertising slogan "Above Heaven, Xianghe Liquor".
The box suddenly fell silent, and everyone was shocked by the advertising film, there is no doubt that so far, the advertising of Xianghe Liquor has played beautifully: