Bosses who specialize in the business of handling goods usually call the models that do not sell well as "weak goods" and "handled goods."
As the name suggests, they sell them at low prices, so low that most people can't imagine them.
A down jacket that normally sells for 400 or 500, with a down filling of more than 200 grams, and a coat with a wool content of more than 80, may be paid for 80 or 90 yuan, and then sold for 180 or 200 yuan.
Therefore, clothes that cannot be sold often depend on whether the price is suitable.
Failure to sell is a sales problem.
It's a product problem that's not easy to sell.
Dispose of clothes to lower-tier cities or sub-key stores, close the warehouse until next year when the seasonality is better, and sell them to specialized discount stores, or focus on out-of-season products to hold large-scale sales on a regular basis.
The clothing industry has long been a buyer's market.
Customer demand dominates everything, but there are certain rules to follow.
For example: the clothes sold in supermarkets are of average quality and moderately priced; the clothes sold on Taobao are of various quality, but the prices are also weird; the clothes in night markets are cheap and have various styles, and even the clothes sold in nooks and crannies of streets and alleys have their own characteristics.
Features.
The most important thing in doing business is to have a clear direction and to open up channels to achieve mutual benefit.
It includes the entire process of goods from the procurement of raw materials to the hands of consumers, the production of goods, how many processes are involved in production, as well as sales and how many methods of sales are used.
People in the industry should understand.
Now is not the time to fight alone.
The apparel industry has begun to transform from a wholesale type of industrial mass production to a market retail type that focuses more on sales terminals.
Tang Ning went to have a meal and then walked back.
She heard a familiar and noisy voice, followed by a woman's voice.
Her voice was louder, directly drowning out the chaos.
It was a bit rough, and she didn't know who she was arguing with.
"Who knows whether the grandson will come or not?
There is no guarantee.
If we can't clear this pile of goods, our heads will explode."
Sister Hong, the proprietress of the stall, cursed, her face turned red, "These goods are smashing my hands."
Here, I will be so angry that I will die."
"It's cheaper, boss lady."
An aunt in colorful clothes was talking and rummaging around, turning the clothes that were neatly arranged into a mess.
She kept whispering, "The threads on this dress are not sewn properly.
There are threads on this dress.
This dress seems to be lighter in color than the last one.
It seems that there is no size that I can wear."
"Mrs.
Boss, your shop is going to be closed anyway.
It's better to sell it at a cheaper price, otherwise it will be so painful to throw it into your hands."
She pulled out four pieces of clothes.
"Can you speak?"
Sister Hong frowned angrily.
She was so angry that she puffed smoke and sprayed the smoke on the head of the middle-aged old woman. "100, I want all five of these.
This is money."
The man was not angry and kept talking to himself, "Is there any problem with the quality of your clothes?
If there is a problem, where should I find you?"
"Sweater 55, wide-leg pants 58, top 48, windbreaker 98, leggings 25, a total of 286.
If you want to buy it or not, don't worry about it if you don't," Sister Hong roared angrily.
"Aren't you trying to blackmail me?
When I passed by here two days ago, these leggings were only 15 yuan, this sweater was only 25 yuan, the wide-leg pants were 35 yuan, the top was 20 yuan, and the windbreaker was 78 yuan."
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He waved his hand at her and put out the cigarette between his fingers without hesitation.
He pressed it on the ground casually.
After stubbing out the cigarette, he squinted at the woman and said, "What are you looking at?
It's bastards like you who are being tricked.
If you don't buy it, why did you mess me up?"
As he spoke, his voice became louder and he yelled at the female customer who kept saying deceitful words.
"If you're like this, no wonder the business can't continue."
After Sister Hong and others left, she muttered to herself, "It's so damn noisy.
I'll buy a loudspeaker tomorrow.
I still don't believe I can't control such a fool.
There's no need to reason with such ignorant fools.
Just scold.
The truth is for people to listen to, not for fools."
"Why are you here again?
Didn't I already pay you the money?"
Sister Hong poured herself a glass of water.
What she took was an enamel cup with an ugly appearance and an earthy smell that almost came out of the cup and stuck on her face.
Tea cup.
A classic model from the 1980s, with classic retro colors of blue, green and red, and six large characters on the cup body, "Mom, thank you for your hard work."
"What are you looking at?"
Sister Hong finally raised her head and looked at her.
She looked like a middle-aged woman with a peaceful face, and she didn't look at all the fierce look just now.
"Come and buy a coat."
Tang Ning smiled harmlessly.
Her target is not the down jacket that Sister Hong cannot sell, but the four-color coat.
She had worn it when taking photos before.
In terms of style and feel, it was no worse than a coat worth more than a thousand dollars.
It’s just that the style is too young and not suitable for Sister Hong’s customers. "280, love or not." "150, you can sell it if you like it."
Tang Ning asked for a red one.
She has so many opinions about coats, and the difference between good and bad ones is huge.
Some unscrupulous traders will falsely label wool content.
You should know that the price of the coat itself varies greatly depending on the quality of the coat itself.
Coats of the same style with different wool content will have huge price differences.
After coming out of the quality inspection center, she was still a little distressed.
The quality inspection report cost 2,000 Yuanmei coins.
Thinking about it now makes her heartache, but she firmly believes that this investment is quite necessary.
She opened the quality inspection report and took a look.
What The four-color coat is made of 95 wool and 5 cashmere Cashmere is a thin layer of fine cashmere that grows on the outer skin of goats and covers the roots of the goat's coarse hair.
It grows when winter is cold, resists the wind and cold, then falls off when spring warms up.
It is a rare special animal fiber that naturally adapts to the climate.
A good cashmere coat is not cheap.
It is precisely because of the cashmere content in it that the coat feels good to the touch.
It is not prickly but a bit soft.
Sister Hong received this batch of goods from others, so she herself did not know the quality of these coats.
She was excited all of a sudden.
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This is an opportunity, she told herself.
"The quality is guaranteed.
If there is any problem, just come to my store.
Do not change the name.
Do not change the surname.
Don't miss it if you pass by Xiaohong Clothing Shop."
Sister Hong shouted loudly.
"How do you sell this sweater?"
a young customer asked timidly.
"This is all wool.
This is the only one.
If you buy it for 300, you will make a profit."
Sister Hong put down the big speaker. "180, sell it or not." "220, the price is the same.
If you want it, you can take it.
If you don't want it, forget it.
It can't be cheaper.
Touch it and it feels so soft.
A good woolen garment can last three or four years.
Let's count it as three years." 70 a year, is it expensive?”
"Then I want it."
The female customer took out three red soft girl coins.
"Do you want these wide-leg pants?
They are particularly suitable for you and make your legs look slimmer."
Sister Hong accepted the money but gave no change.
"It's too hot now."
The female customer hesitated and didn't take it.
"It's cheaper to buy out of season.
Because my son went abroad and wanted to pick me up, so these clothes were sold cheaply.
I lose a little money every time I sell one piece.
It's really heartbreaking.
But I can't ignore my son's filial piety.
Ah!"
Sister Hong is very good at singing and reciting.
If you don't know her very well, you won't guess her embarrassment at all.
"How to sell this" "120, it can't be cheaper."
"Why don't you put it all together?
I sold it for 70, so the two pieces add up to 300."
The female customer hesitantly bargained.
"That won't work, I'll lose money."
Seeing the female customer's insistence, Sister Hong sighed, "Forget it, it's the first time it's opened today, you can take it."
The businessman pulls people to sell hard, and the customer will curl up his lips and look like hesitant or not very interested in paying a low price, and both sides will talk a lot.
After all, they are fighting psychological warfare.
When going out to buy clothes, one of the most common scenes is of customers walking away with their bags in hand without looking back.
When the boss saw that the other party had no intention of coming back to give in, and since the price was a bit profitable, the boss would definitely call the customer back at the top of his lungs.
They put the goods in bags for customers as if they were unhappy about losing money.
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After making money, they still say that this is the cost price, and they must let customers take care of their business more in the future.
After soaking for a long time, the female customer left with satisfaction.
Female customers may make money, but Sister Hong will never lose money.
A female customer who hesitates and returns a 22% discount is a big fat sheep in the eyes of merchants.
Because the prices they shout out are usually those that have been doubled several times.
If the price is cheap, such as five or six yuan, they can shout out thirty or forty yuan.
That sweater cost no more than 100 yuan.
It was not wool, but imitation wool.
It felt almost like real wool, but its warmth retention was much worse.
If you touch it in summer, you can't feel it at all.
Therefore, it is said that there is no business without treachery, and there is no treachery without business.
"Why is it you again?"
Sister Hong took a sip of water impatiently.
"I heard that you are no longer doing business.
A friend of mine asked me to buy some goods from you."
Tang Ning answered the question naturally.
"Coat.
The coat I sold last time."
Tang Ning was very discerning, "Can I sell it for 100?"
"That's an 80-mao coat. 135, if you can accept it, I'll give it all to you."
Sister Hong's eyes widened, looking particularly unhappy.
"I want to see the goods first."
Sister Hong pulled the roller blind and led Tang Ning to the warehouse.
Compared to the stall store, her warehouse was much larger.
It just looks messy.
The steel shelves fell to the ground and could not be lifted up.
Many clothes were pressed underneath, and some clothes rolled down in various corners and became mixed together.
Tang Ning had heard of Sister Hong's temper.
She was reluctant to sell her things at such a low price that the warehouse was filled with old models.
Some of the white clothes had turned yellow and were useless.
In the clothing business, the biggest fear is accumulating inventory.
Fashion models that are prone to being late cannot be kept and are not easy to preserve, such as embroidered beaded models, offset printed models, those with poor printing quality, white cotton materials that tend to turn yellow, and fabrics that are not washed well and deteriorate easily.
Colored cotton jackets and down jackets can be sold for several years, but they are expensive and require inventory.
Basic models and basic models, such as thermal underwear, can be sold for several years and do not take up much space; men's and children's clothing are not as easy to be delayed compared to women's clothing.
Many styles can still be sold the next year, and some can be sold at the original price; autumn The models can be sold as spring models, and the spring models can be sold as autumn models.
The inventory time is short.
Everyone knows this truth, and Sister Hong is reluctant to lose money.
The result is that after a few years, these things become less and less valuable.
Tang Ning touched it and saw that the material of the coat was very good, but the size was very small.
The smallest one is the size.
She is 168cm tall and weighs 98cm.
She wears just the right size, with less large sizes and more small sizes.
Sister Hong's customers mainly sell clothing for middle-aged and elderly people.
This coat size is a bit difficult for many middle-aged and elderly people who have put on weight, and the color of this coat is too bright.
She felt confident and spoke forcefully, "Generally speaking, the higher the wool content of a coat, the harder it feels.
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This coat feels very soft.
The purchase price of this coat is only 170, you want me to pay so much , I can’t possibly agree.
Are you sure it’s 80 cents?”
"It's impossible to pay 100 for one piece.
If you want 125 for one piece, just take it."
Sister Hong glanced at Tang Ning several times and gritted her teeth. "110 pieces."
There are more than 600 coats in total, which add up to more than 60,000 yuan.
Tang Ning did the math, and she didn't have enough money to open an online store to get publicity.
"I want 300 pieces first, you can see if it works."
"I'm afraid of you, Cheng, you can take it away."
Sister Hong sighed heavily.
After working for three years, although I don’t have many friends, I still know some people.
She registered a tb store.
It was a very new store, and the traffic was definitely not enough.
The time was tight and the tasks were heavy, so she had to use expedient measures.
She knew a conscientious group-buying blogger.
She used to shoot clothes with her.
She was thin, white, short, and good at photography.
Later, she changed her profession and became a blogger.
The quality of the group's products was guaranteed and she had quite a lot of fans. , very attentive when starting a group.
When doing group buying, you rely on fans to repurchase, so the service will be better, and the answers to the group products will be more truthful, even if the clothes fade.
Of course, nine out of ten such group purchases are not compulsory.
Most of them are paid groups.
Some are strictly reviewed, and some may not be so strict.
Only when everyone needs it and feels that it is easy to sell will they start a group purchase.
The group leader himself wants to buy bags, clothes and shoes, and matching them for daily wear is a relatively expensive thing. oney, it all depends on the team leader and store manager to deal with it.
Traffic monetization is a capability.
It's like a coupon blog.
Coupons will be issued every day and many fans will buy them.
If they buy the coupons through the coupon code, the blogger will get a rebate.
It's the same reason.
She sent the clothes.
Wangwang is still ignored.
She could see from the number of clicks that there were still people browsing her products, but unfortunately, not to mention the transactions, not even one came to ask.
As a new store, it cannot generate enough trust from customers.
"Ding dong" Are you out of business?
Do you want to buy the crown?
Our store provides a brushing service to help you soar to the sky.
If you are interested, please add: xxxxxxxx, don't hesitate, don't wait, the opportunity is not to be missed, and it will never come back.
Time is money.
Tang Ning: There is a saying that I don’t know whether to say or not.
She almost forgot that there were a lot of junk ads on Want Want.
After experiencing several junk advertisements that swipe orders, promote store decoration, and sell store management experience, Tang Ning was almost immune when she heard the Want Want notification sound.
"Jingle bell."
The phone rang and Tang Ning picked it up, "Did you know that Qi Yuqing and Song Zhekai broke up?"
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