Nanji Hutong, Ni's house. \ After another ten days of cultivation, Ni Er was already able to get off the kang.
And Jia Cong's complexion is far better than before.
Aunt Ni was really happy to see Jia Cong coming.
After a long absence, it was noon, and Aunt Ni went out to buy some good meat and vegetables, prepare lunch, and went to Lin's house to know Lin Cheng.
It didn't take long for Lin Cheng to come in a hurry.
After a few salutes, he looked at Jia Cong with a blank look, and kept reading: "Son, the method you told me last time, after I went back, I talked to the shopkeeper at home, and the old shopkeeper scolded me for being dizzy."
I had to do this, and the old shopkeeper fell ill in anger.
But when his son heard about it, he came to me the next day, and boasted that it was a brilliant plan to save Shihantang.
He also wanted to meet the people who came up with such miracles."
Jia Cong shook his head and said solemnly: "Except for Second Brother Ni and you and me, I can't let others know my identity in this matter." ” Ni Er said on the side: "That's right, there are many rules in the Gaomen, not to mention that it is still a sincere boy of the Guogong Mansion, you carefully don't reveal the bottom of the son."
Otherwise, my fist will not spare you."
Lin Cheng hurriedly said: "How dare I be self-absorbed in such a thing?"
Ni Er snorted and said, "It's okay if you don't dare, don't forget, why did Fufa Gambling House let you go in the first place."
If you forget, hey."
Hearing this threatening words, Lin Cheng said angrily: "What did the second brother say?"
If I forget this, I am not even as good as a beast Fufa Gambling House saw that Gongzi saved the second brother, thinking that the second brother had something to do with the Guogong Mansion, so he was taboo to stop.
My life was saved by Childe, and so did Shihantang Where do you still use the second brother to mention it" Seeing what Ni Er wanted to say, Jia Cong stopped: "Second Brother Ni doesn't need to say much, if you don't believe that Xingyan is a righteous person, I won't give him an idea." ” When Lin Cheng heard this, he relieved his fat face, and complained to Ni Er: "Second brother, don't look down on people, my Lin family is also a family of righteousness."
If I were a treacherous person, would I still stick to the rules of Shihantang and not make any money with the money I received?
The gatehouse of Shihan Hall is in Tongyi Fang in the west of the Drum Tower, a prosperous place.
Even if you change your career to a restaurant, it is much better than selling books.
It can be seen that I, Lin Xingyan, am not a contemptible person, you don't look at people through the cracks in the door, and look at people flat."
Ni Er scratched his head, patted Lin Cheng's head again, and said in disgust: "You kid talks a lot." ” Without giving Lin Cheng a chance to speak again, Ni Er looked at Jia Cong and said, "Childe, I still can't figure it out after thinking about it these days, the books of the Lin family's Shihantang are expensive enough, and they are thirty percent more expensive than those of others, how can you still let him increase his money."
No one buys it in this way, and there will be people who buy it after the money rises Besides, you said that in the future, Hantang's books were only sold to those who wore Confucian shirts and green gold, but there were only a few silver coins in those poor pockets They have to eat and drink, and they have to go to the kiln to meet each other, and all the poor jingle rings."
Jia Cong didn't speak, and Lin Cheng smiled on the side: "Second brother doesn't understand, this is the mastery of the son."
Shi Hantang is not unsold to people other than Xiucai, for example, if you go to buy a book, the second brother will not only increase the price after the increase, but also triple it."
Ni Erwei shouted: "I'm crazy, I'm going to buy your Rausch book" Lin Cheng laughed and said: "If you don't buy it, there are many people who go to buy big businessmen, and there are many rich people."
They are accustomed to being vassals and are willing to spend money.
As long as you have a good name, you are not afraid that they will not pay for money Childe's idea is really amazing, although under the banner of only selling to readers, in fact, he has his eyes on the rich and rich.
The most rare thing is that the rich people spend three times as much money to buy books, and the extra two times will be donated to the old man Kong for the use of the Mengxue Society.
In this way, fame and fortune are both gained."
Lin Cheng's white and chubby face became more and more excited, and his saliva was flying.
Jia Cong suddenly interrupted: "These are all thought of by the son of your housekeeper."
When he came to the first year, when he talked to Lin Cheng about this sales plan, Lin Cheng almost didn't bare his eyes out, and he couldn't figure it out at all.
But because of what Jia Cong said, it was hard to object, so he only planned to accept it by kindness, even if Shihantang broke down and closed his door.
Now there is such a change, so Jia Cong speculates.
Sure enough, after listening to Jia Cong's words, Lin Cheng's gushing voice stopped abruptly, a sneer squeezed out of his white fat face, and his little eyes blinked and said, "Childe, how do you know" Jia Cong smiled, didn't answer, and asked: "He wants to see me, I'm afraid it's not just to see me."
Lin Cheng was stunned again, and said in surprise: "Childe is really extraordinary, even this can be expected" Ni Er on the side was annoyed and reprimanded: "Cheng boy, you dare to make a ghost in front of Gongzi" Lin Cheng hurriedly said: "How did I get a ghost?"
Ni Er shouted: "You still say that you don't have anything to say if you don't make a ghost, and you still want to trick your son's words."
Lin Cheng was anxious at first, and then hung his head and said: "Qiu San said that Childe's method is very good, but it is difficult for people to know."
If there is no good way to promote it, those poor scholars, even if they know that we respect the pen and ink of the saints, I am afraid that they will cover it up and not promote it to us.
They don't want to spend more money on books, so they might as well spend more money on the girl in the Qinglou."
Ni Er was dizzy when he listened to it, and said, "What is this called, how to say it, I'm really getting more and more confused."
Lin Cheng explained: "Second brother doesn't know, our Shihan Hall is a saint whose pen and ink cannot fall on rough paper, so all of them are printed on peach blossom paper.
It stands to reason that a bookstore like ours should get the support of those who are cuo.
But instead of supporting it, they also said that we want to make money and want to go crazy. ” "Then they won't be crazy if you raise the price" Ni Er's mind was confused and asked.
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Lin Cheng explained: "Second brother, in the past, we were honest and did good things, but we didn't know how to publicize a good name.
The name himself knew, but he didn't think about suing outside, and he suffered a loss for decades in vain Now that we have beaten out the reputation of righteousness, which of those poor people dares to say that our books are expensive" Ni Er finally understood, but he still scratched his head and said, "But even if they know, they may not buy it."
He still couldn't figure it out.
Seeing Lin Cheng looking at him, Jia Cong chuckled and said, "This is where Xingyan is tricky, if you can beat the reputation of Shihantang, let the world know the purpose of Shihantang."
Then all Confucian scholars who can afford to buy books will most likely buy them in Shihantang.
It has become a trend for people in the world to compare with each other, so that even those who were originally unwilling to spend more money on books have to follow the trend to buy them, otherwise what is the face The books of Shihantang will sell better and better.
However, the difficulty of this method lies in how to promote and promote fame.
If you can't make a name for yourself, you may not be able to do it. ” "Wow" Lin Cheng clapped his hands and shouted: "What Gongzi said is exactly the same as what Qiu San said."
Jia Cong's eyes flashed when he heard this, and he said with a smile: "Then Qiu San, there is a good law."
Lin Cheng's face was stunned with excitement, and he said dejectedly: "He has a good way to fart, and he will only praise the son's method for being good, and what heroes see is the same."
But I can't tell how to get the reputation of Shihantang out. ” Jia Cong knows that this is not a problem of Qiu San's lack of ability, but in today's entire era, there is no concept of advertising, or rather, hype.
Today's reputation is won by quality, and then passed on by word of mouth, and even from generation to generation.
This is also the foundation on which many time-honored brands rely for their survival.
Although Jia Cong did not study marketing in his previous life, he was born in that era of hype, how could he get out of the mud without being stained He smiled and said to Lin Cheng, who was full of anticipation: "This matter still needs the great help of Second Brother Ni. ” When Ni Er heard this, he hurriedly patted his chest and promised: "After lying on the kang for two months, my bones are almost melting."
If you have a job, you just have to give orders, and I Ni Er frowned at the sea of swords, and the little woman is a beast. ” After knowing the identity of Jia Cong's concubine, if you say anything about the little woman's raising, it is scolding.
Ni Er hurriedly changed his words, and then looked at Jia Cong.
Jia Cong seemed to be unconscious, and said: "That's good, so, wait until the day of the Lantern Festival, you are like this" Rongfu Upper Courtyard, Rongqing Hall.
The sisters of the Jia family accompanied Jia's mother to lunch, and when Jia's mother was about to take a nap, they said goodbye and left.
However, it is not like in the past, and they go to the courtyard of a sister to drink tea and chat.
A large group of people, just Jia Jia's alma mater, led by Jia Tanchun, the third girl, blocked Jia Huan, who has always hated dogs, in a corner of the verandah.
Looking at a pair of eyes staring at him, Jia Huan's face was colorless, and his little face was pale.
A pair of eyes were dripping, and there was cold sweat oozing out of the cerebellum.
Seeing him like this, Mo said that his sister was visiting spring, and the others also felt a little stupid.
I thought they were bluffing people with this style However, just when Tanchun was about to explain his intention and ask Jia Huan not to be afraid, he saw him trembling and put his little hand into his arms, and then he took out something tremblingly, and raised his hands above his head.
Seeing his style and seeing the things in his hand again, Jia Tanchun's face suddenly became gloomy.
The eyes that had become soothing just now were also instantly sharp A pretty face, flushed.
She never expected that her brother would take out a golden hairpin from her arms.
The case was solved :