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Chapter 397 - The Only Way to Operate Business


eg1eic Thinking that he was going to Yangcheng again tomorrow, Zhao Guoyang called Bai Rou.

"Hey, hello, this is the Yangcheng office of Rongguang Company" Hearing Bai Rou's voice on the other end of the phone, Zhao Guoyang felt a little emotional.

In the early nineties, neither landlines nor big brothers had the function of caller ID, which was really inconvenient for people.

"It's me, Sister Rou."

Zhao Guoyang thought about it as he opened his voice.

"Ah is Guoyang" Bai Rou's voice to Zhao Guoyang couldn't be more familiar, and when she heard that it was him, Bai Rou's voice immediately became cheerful.

Feeling that Bai Rou's voice seemed to be a little hoarse, Zhao Guoyang opened his voice and said, "Sister Rou, are you not feeling well, your voice sounds a little tired."

Bai Rou sighed lightly and replied: "Hey, this is also a matter of no choice, Guoyang, you don't know, in the past two weeks, jewelry sales have begun to shrink gradually." ” "Maybe it's because the reputation of our Rongguang Machinery Factory has been beaten, and on the market, imitation of our jewelry has sprung up more and more."

Speaking of this, Bai Rou was a little indignant, and complained: "Although the quality of these imitation jewelry on the market is uneven, the price is cheaper. ” "These days, we have robbed three or four percent of our business, these days, I am racking my brains for this" Hearing this, Zhao Guoyang probably understood.

Emotional Bai Rou wanted to prove her ability, but she didn't tell herself about it in time.

Perhaps, she thought that this kind of shoddy imitation should not be able to compete with her own products, so she wanted to wait and take a look.

It's a pity that Bai Rou has little experience in dealing with this kind of thing, and she doesn't know the competitiveness of the copycat products of these unknown small factories in China.

To put it bluntly, there are many people in China, and there is room for any kind of product.

Even if it is a copycat product of average quality, as long as it is imitated and the price is affordable enough, it has vitality.

In this regard, Zhao Guoyang has rich experience in his previous life, and he also has an accurate prediction of this phenomenon.

According to Zhao Guoyang's judgment, not to mention these trinkets produced by his own factory in the future, even if it is a large object like a car and a copycat product, it can still live a very moist life.

After being reborn, a large part of the reason why he set the goal is that he wants to change the domestic manufacturing industry, which is that everyone follows the trend, lacks innovation, and lacks development strength.

After laughing at himself for a moment in his heart, Zhao Guoyang said to Bai Rou: "Sister Bai, this matter is an inevitable situation driven by interests, and it has nothing to do with you, so don't think too much."

Bai Rou was a little puzzled when she heard this: "Guoyang, why don't we just ignore it and let them follow the trend and make money?"

"I didn't mean that, Sister Bai, let me tell you this.

At the beginning of our business, I had already estimated that there would be such a day. ” "So, you can rest assured, I've thought of all the countermeasures, and when I get to Yangcheng, I'll make a good sum up with you."

"Ah, Guoyang, you really have a way to solve this problem, so that these small factories will no longer produce follow-the-trend jewelry" Hearing this, Bai Rou immediately came to her senses, and said Jiaorou with a little excitement.

Zhao Guoyang was a little unexpectedly surprised by Bai Rou's little daughter posture at this moment, and explained helplessly at the moment: "It's impossible to let these small factories not produce, after all, people haven't broken the law, isn't it short, Sister Bai, don't worry, this matter is on me."

"If you have Guoyang, just say this, then I'll wait and see."

Listening to Zhao Guoyang's words, although Bai Rou's heart was as itchy as a cat's paw, she still didn't ask after all.

Putting down the phone, Zhao Guoyang leaned back and said to himself: "It seems that the cooperation of the electroplating factory in Songjiang should be tightened."

"The monkey has finished the inspection in the past two days, and when he comes back, he will start to implement it in small batches and try the effect first.

In addition, the speed of this cottage has now exceeded my expectations.

It seems that the recruitment of this jewelry designer is also on the agenda."

Zhao Guoyang is talking about recruiting jewelry designers at this time, but he is not talking casually.

Since the last time he followed Bai Rou to several jewelry stores in Pengcheng, he already had such an idea in his heart.

It's just that during this time, because he was busy with the motorcycle project of Hongda Machinery Factory and the affairs of Xingtai International Foreign Trade Company, Zhao Guoyang didn't have time to plan for this.

Moreover, on the side of Rongguang Machinery Factory, sales are still quite prosperous, and Zhao Guoyang has temporarily put this matter a little away.

But now, the "copycat version" of its own factory products has emerged.

If Rongguang Machinery Factory does not respond as soon as possible, after a long time, the little advantage that has been accumulated at the beginning will be gone.

In the end, I am afraid that I can only fall to the point of fighting the price with these small cottage factories, which is definitely a scene that Zhao Guoyang does not want to see.

Since there is no room for turnaround, Zhao Guoyang is naturally not a passive counterattacker.

According to his concept, in addition to using gold, silver plating and other means to improve the quality of products; The next step is definitely to do some articles on the product specifications.

In addition to these two methods, Zhao Guoyang also has a "clever trick", which is to ask celebrities to endorse.

From ancient times to the present, the method of "celebrity endorsement" has always been the only way to operate business.

The allusion of the ancient "Wenjun is like a purifier" is the earliest example of the talented Sima Xiangru and Zhuo Wenjun who eloped and opened a hotel to engage in the star industry.

In the era before Zhao Guoyang's rebirth, celebrity-endorsed products abounded.

There may also be many people who think that it is not cost-effective to ask a celebrity to endorse at such a big price.

But ordinary people really eat this set, and after weighing the pros and cons, many manufacturers can only keep up with the trend of "celebrity endorsement".

For this kind of promotion, Zhao Guoyang's understanding is much stronger than that of people in this era.

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In his opinion, taking advantage of the fact that the endorsement value of celebrities is generally not high, finding a potential superstar endorsement is definitely a shortcut to promote the products of Rongguang Machinery Factory to the whole country.

Of course, when you ask celebrities to endorse, you must have a certain climate for your own factory's products.

According to the current product quality of Rongguang Machinery Factory, it cannot reach such a standard for the time being.

Therefore, in Zhao Guoyang's view, it has become a top priority to recruit one or two capable jewelry designers to improve the quality of their own products.

Of course, Zhao Guoyang also knows that recruiting special talents such as jewelry designers is in a hurry, and can only be done step by step.

Fortunately, there is still plenty of time, and Zhao Guoyang is not particularly worried.

Thinking that he was going to leave for Yangcheng tomorrow, Zhao Guoyang thought about it and decided to go to his factory at night to see if there were any new goods to take to Yangcheng.

After getting off work in the evening, Zhao Guoyang went home, took some luggage, had a meal, and then hurried to Sunjia Village.

When he came to the factory, the workers had already left work, and even the communication room at the door was empty.

Since the monkey had already gone to Songjiang City, Zhao Guoyang didn't call him when he came over.

Seeing that the door was locked at this time, he couldn't help scratching his head, knowing that he had called Miao Siqi before coming.

Zhao Guoyang was about to go home, and a light was lit in the distance in the factory.

Not long after, Lin Sisi and Ma Xingguo trotted over all the way.

Seeing these two people, Zhao Guoyang couldn't help but say in his heart, hey, I'm confused, isn't there four college students living in the factory "Ah, Mr.

Zhao, it's really you" When he got closer and saw Zhao Guoyang's face clearly, Lin Sisi said in surprise: "Xingguo told me just now that when I heard the roar of the car, I thought he had tinnitus, but I didn't think there was really someone."

When Lin Sisi spoke, Ma Xingguo next to him had already opened the door from the inside.

After welcoming Zhao Guoyang in, Ma Xingguo couldn't help but ask: "Mr.

Zhao, is there something important about you coming over so late, do you want to let Sisi go to Miao Siqi's house and call her over?"

Hearing this, Zhao Guoyang waved his hand again and again: "Hey, no, no."

I just came over to see if there was anything to take with me.

I'm going on a business trip to Yangcheng tomorrow, and I can just bring some goods over, which is convenient anyway" "Ah, I see" As soon as Zhao Guoyang explained it slightly, Lin Sisi and Ma Xingguo understood the reason.

Lin Sisi thought for a while, blinked his eyes and said: "By the way, Mr.

Zhao, there is really a batch of goods in the warehouse, which Director Sun told him to send to Yangcheng before."

Otherwise, Xingguo and I will take you to see it."

"Okay, then it's hard work for the two of you," Zhao Guoyang smiled at Lin Sisi and Ma Xingguo.

"Mr.

Zhao, you are too polite, you should be" Following Lin Sisi and Ma Xingguo to the warehouse, Zhao Guoyang looked at a small bag of earrings and bracelets neatly packed, nodded and said in his heart that he had not run in vain.

On the side of Rongguang Machinery Factory, Zhao Guoyang did not stay for a long time, and after getting the goods that will go to Yangcheng tomorrow, he went back directly.

He and the driver Xiao Feng have made an appointment, and they will meet under the office building early tomorrow morning and go to Jinling City.

In order to prevent myself from oversleeping, it is safer to rush back to the dormitory to sleep at night.

From Sunjia Village to Ninghai City, although it is not far, it takes thirty or forty minutes to arrive.

When Zhao Guoyang returned to the dormitory, it was already past ten o'clock.

After packing up his things and washing up briefly, Zhao Guoyang fell asleep.

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