"Inexperience is not a problem.
Zhao Guoyang's comment made Jin Xiuzhu somewhat unconvinced.
She said angrily: "Guoyang, listen to what you mean."
As long as the cost budget is in place, anyone can design a luxury car." originally thought that Zhao Guoyang would try his best to deny his statement, but who knew that after listening to his words, he nodded with a smile, which made Jin Xiuzhu a little stunned.
Just when Jin Xiuzhu was a little confused, Zhao Guoyang raised his hand and said: "For a long time, people who care about the automobile industry will have such a question. ” "It's the same car design, why are the cars made by luxury brands more aesthetically pleasing, while the products of low-end brands are not good-looking."
"Is it because low-end brands can't hire designers with deep skills?"
Listening to Zhao Guoyang's words, Jin Xiuzhu nodded again and again.
Indeed, she herself has certain doubts about this.
Speaking of which, although Kim so-joo has determined the identity of the heir of her group, she has gradually set foot in the automobile industry.
But most of her previous time had been in charge of business.
Therefore, she still lacks an in-depth understanding of the automotive industry.
Maybe in front of ordinary people, Jin Xiuzhu is already an expert, but in front of Zhao Guoyang, the knowledge she knows in the car is relatively poor.
Facing Jin Xiuzhu's hopeful gaze, Zhao Guoyang calmly explained: "Obviously, the designer is not the only reason for the lack of beauty and attractiveness of the low-end car, or even an important reason. ” "Miss Xiuzhu, you should know that the design of cars has a cost."
At the same time as Jin Xiuzhu nodded, Zhao Guoyang continued: "The cost I am talking about is not the designer's salary and office supplies, the proportion of the design cost in the cost of the whole vehicle determines whether it belongs to a luxury car, and also determines whether a car looks more beautiful." ” Listening to Zhao Guoyang's unique narration, Jin Xiuzhu felt that she was deeply attracted by the other party, and couldn't help but want to continue listening.
Zhao Guoyang said: "Generally speaking, the process of automobile design is first market research, then arranging hard points, then sketching, then design drawings, and finally making clay models and drawing A-side. ” "In addition to the designer, there are many other staff members in this process, and their presence will limit the designer's creative space due to many factors such as market demand, platform limitations, and project implementation.
Let's take a closer look at each of them."
"Market research is the study of popular design trends by car companies, and high-end brands need to spend a lot of time and thought in this regard, because they are themselves trendsetters."
"It's not just about car design, it's about pop culture as a whole, and low-end brands just need to pick up what is ready and do some thinking divergence."
"The layout of the hard point is a compromise of the designer's platform limitations, after all, most of the cars are mass-produced products, a low-cost car must use a large number of existing structures, the more structures are used, the designer's creative space is naturally smaller, and the product is less innovative."
Speaking of which, Zhao Guoyang actually thought of a popular SUV in the era before his rebirth.
In the era before his rebirth, SUVs became popular, and many SUV products were derived from the sedan platform.
Many models, even at a glance, can be seen that they are not pure SUV blood, how can such a product bring new ideas to consumers Of course, it is impossible for him to talk about this with Kim so-joo.
After slandering in his heart for a while, Zhao Guoyang continued to speak: "Let's talk about oil sludge again." ” "Miss Xiuzhu, you should have been to the design headquarters of Daewoo Motors, and you should know that when you make the clay model, a large number of engineers are already involved."
"That's right.
I did go around the design headquarters of the car company a few times.
Jin Xiuzhu said "Hmm".
"It's just that this is oil sludge, and does it have anything to do with the design of the car?"
Kim so-joo wondered.
"Hehe, it's a big deal" Zhao Guoyang shrugged his shoulders and said with a smile, "To put it mildly, when making oil sludge, it is the most intense stage of engineers and designers."
"A lot of times, some of the very shiny ideas that designers originally had will be cut because the project implementation cost is too high."
"Miss Xiuzhu, you think, if it is positioned as a luxury car, the designer will naturally speak more hardly.
As for civilian cars like Volkswagen OO and Toyota Corolla, the design fee itself is not high, and the designer will not run to tear it up with the engineer unless he is full.
Listening to Zhao Guoyang's very humorous metaphor, Jin Xiuzhu couldn't help but laugh for a while.
"Giggles, I didn't expect you to have such an interesting side to Guoyang."
Kim so-joo pursed her lips and smiled, "However, what you said makes sense."
The design of luxury cars really depends more on investment."
Zhao Guoyang said "um" and continued: "In addition, in terms of design compromise on function, luxury cars also have more space than cheap cars. ” "For luxury cars, customers are willing to pay for more aesthetic design, and are even willing to sacrifice some features, such as space and comfort."
"When it comes to low-cost cars, customers are most concerned about price and functionality, so it's not uncommon to make design compromises in order to reduce costs and ensure functionality."
When Zhao Guoyang was seriously narrating, Jin Xiuzhu just kept nodding yes.
In her opinion, even the two chief engineers of her own "Daewoo Group" are estimated to be unable to make such an accurate analysis as Zhao Guoyang.
Zhao Guoyang didn't know what the eldest lady was thinking, he continued to explain: "At this point, some copycat cars are particularly obvious" "What is a cottage car" Jin Xiuzhu obviously hadn't heard of the word "cottage", and looked at Zhao Guoyang with a confused face.
"Uh" Zhao Guoyang only reacted at this time, and he seemed to use the buzzword before his rebirth.
However, Jin Xiuzhu is not from China anyway, and Zhao Guoyang is not afraid that this word will spread from her.
So he touched his nose and patiently explained: "Miss Xiuzhu, the word cottage, in our Chinese, originally refers to the city in the mountains, that is, the place with a defensive fence in the mountains and forests. ” "Later, after evolution, it generally referred to counterfeit products that were imitated, copied, and copied."
"Its main characteristics are mainly imitation, rapidity, and civilianization.
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The main form of expression is to start through a small workshop and quickly imitate the famous brand. ” "Shanzhai products involve different fields such as game consoles, motorcycles, and automobiles, and the words derived from this include copycat machines, copycat cars, etc."
Hearing this, Jin Xiuzhu suddenly realized: "Ah, I understand."
It's like, our modern South Korea is a copycat, right?"
Hearing this, Zhao Guoyang almost choked, he never thought that this Miss Jin would take her own country's brand as an example.
However, this Miss Jin's seeking truth from facts has added a little bit of Zhao Guoyang's good impression of her.
He sighed "hmm" and nodded: "Yes, Hyundai Group recently used a similar pronunciation to Honda in a TV commercial in California, USA, which made people think that this is an island country's car." ” "Like Honda's high-end car brand Acura in the United States, many Americans think that Hyundai is also part of Honda.
The reason why many people think this way is because of the similarity of the logo and pronunciation."
Listening to Zhao Guoyang's explanation, Jin Xiuzhu felt very relieved.
Indeed, the people of the "Daewoo Group" have always had no good impression of the "Hyundai Group", and they feel that this company will "steal" the fruits of other people's labor.
Now that she suddenly found out that her friend had the same opinion as herself, Jin Xiuzhu was naturally secretly happy.
Zhao Guoyang pulled the topic back and said: "Miss Xiuzhu, I and you will use the word copycat, in fact, I mainly want to tell you that many copycat cars look decent and have a good image and temperament, but you can feel the gap when you go in and touch it." ” "Let's put it mildly, the word luxury car is not so easy to call."
"The factors I talked about above are not just the cost of hardware.
For luxury cars, the research, design, and tuning of these components are indispensable, while the procurement standards for low-cost cars are relatively low. ” Zhao Guoyang finally concluded: "So, if Miss Xiuzhu really wants to enter the luxury car, a big investment is essential."
"So, Miss Xiuzhu, are you ready for such a big gamble?"
Listening to Zhao Guoyang's somewhat agitated words, Jin Xiuzhu was silent for a while, then raised her head, gritted her teeth and said: "As long as Guoyang is willing to help me and be my chief designer, I dare to make a heavy bet."
"No" Zhao Guoyang was just teasing and teasing this girl to make her retreat, and he didn't expect her to really make up her mind.
Who knows, this Miss Jin is so easy to "fool", and she made up her mind by her casual words.
Looking at the resolute look on the other party's face, Zhao Guoyang had a headache.
Jin Xiuzhu's eyes stared at Zhao Guoyang for a moment and said, "Guoyang, I'm not playing with you."
"During this time, after really getting in touch with the core of Daewoo Group, I have found a lot of problems.
There are many problems, and they are even related to the life and death of the group."
"If I don't have the courage and determination to break the boat, our Daewoo Group building may collapse at any time."
"As a partner for decades to come, I need you to give me a commitment":